Enrollment Management Microclimates Part One:The Rise of the Microfunnel

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We upgrade our mobile devices regularly. Now consider how you would upgrade your existing CRM communication plan.Learn how Johns Hopkins Advanced Academic Programs (JHUAAP) worked with Hobsons consultants to enhance their existing pre-applicant email communication plan. Using a combination of tried and true institutional themes, Hobsons graduate recruitment research, and mobile friendly design, JHUAAP was able to deliver a better response.

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Enrollment Management
Microclimates Part One:
The Rise of the Microfunnel

Identifying Enrollment Management
Risks and Opportunities
Where Are You in the Magic Quadrant of Enrollment Mgmt Success?
2
Inquiry Follow-up Process
Supportive & Efficient Tech Infrastructure
Relevant&Engaging
Communications
StrongMarketPositioning
Enrollment
Management
Success
Enrollment
Management
Risk

Evaluate Enrollment Process Gaps at Each Stage
of the Decision Lifecycle
Uncontacted:
Stage 1
Contacted:
Stage 2
Contact-
Interest LT:
Stage 3a
Contact-
Interest ST:
Stage3b
Applicant:
Stage 4
• All leads enter at
this stage
• Leads that have
been contacted
by phone or
email but have
not yet
responded.
• Interested but
not eligible to
start in current
year
• Open to being
contacted in
future
• Interested in
next step
• Option to add an
interview stage
• Inquiry about
applying
• Current stage in
Connect

4
Analyze Lead Flow and Pipeline
Effectiveness
Lead to Inquiry
Inquiry to Interview
Interview to App
App tp Enroll

5 | © 2013 Hobsons. All rights reserved worldwide.
Geographic Conversion Analysis
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00%
140.00%
0
1000
2000
3000
4000
5000
6000
States by Leads, Applicants and Conversion
Prospects Applicants Lead to App %
Tier 1: >10% lead to decision conversion rate: Very Efficient
Tier 2: 5-10% lead to decision conversion rate: Efficient
Tier 3: <5% lead to decision conversion rate: Not Efficient
Unmarked states with significant underperformance in applicant/student volume
were excluded from tiers

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(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬 𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬: - Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology. 𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫: -Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.

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The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.

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Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) Curriculum

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Enrollment Management Microclimates Part One:The Rise of the Microfunnel

1. Private and confidential. For internal use only. Enrollment Management Microclimates Part One: The Rise of the Microfunnel

2. Identifying Enrollment Management Risks and Opportunities Where Are You in the Magic Quadrant of Enrollment Mgmt Success? 2 Inquiry Follow-up Process Supportive & Efficient Tech Infrastructure Relevant&Engaging Communications StrongMarketPositioning Enrollment Management Success Enrollment Management Risk

3. Evaluate Enrollment Process Gaps at Each Stage of the Decision Lifecycle Uncontacted: Stage 1 Contacted: Stage 2 Contact- Interest LT: Stage 3a Contact- Interest ST: Stage3b Applicant: Stage 4 • All leads enter at this stage • Leads that have been contacted by phone or email but have not yet responded. • Interested but not eligible to start in current year • Open to being contacted in future • Interested in next step • Option to add an interview stage • Inquiry about applying • Current stage in Connect

4. 4 Analyze Lead Flow and Pipeline Effectiveness Lead to Inquiry Inquiry to Interview Interview to App App tp Enroll

5. 5 | © 2013 Hobsons. All rights reserved worldwide. Geographic Conversion Analysis 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 140.00% 0 1000 2000 3000 4000 5000 6000 States by Leads, Applicants and Conversion Prospects Applicants Lead to App % Tier 1: >10% lead to decision conversion rate: Very Efficient Tier 2: 5-10% lead to decision conversion rate: Efficient Tier 3: <5% lead to decision conversion rate: Not Efficient Unmarked states with significant underperformance in applicant/student volume were excluded from tiers

Editor's Notes

When we evaluate a client in terms of their ability to be successful from and enrollment management perspective, we look at 4 main areas – we look at their programs and their relative position of strength in the market place, we look at their enrollment management management process( if its effective, efficient and scalable), we look at their infrastrucutre, and relationship marketing best practices.
Establish contact stages to optimize marketign efforts

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