This document outlines a communication plan to educate Oklahoma firefighters and motivate them to take political action to defeat pension reform efforts. The plan has two parts - education and action. It will educate members on key arguments against pension reforms through repeated messaging via multiple channels like email, text, mail and phone calls. It will also identify specific actions for members to take, like calling legislators, and time those actions to political events to influence votes. The plan will be managed by a small committee to ensure efficient and coordinated execution that can quickly respond to changing political situations.

1. COMMUNICATION PLAN:
OKLAHOMA PENSION BATTLE

2. • OSFA Data Preparation.
• Execute Communication Plan.

3. • Mail List Cleaning
• Change of Address Filter
• Geocode
• Add State House/Senate data
• Add Home Phone
• Add Cell phone #
• Add Email addresses
COMPLETE
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- In progress
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4. GOAL:
Defeat efforts to harm
Oklahoma Firefighters pension
using
Political Action from educated Members.

5. Communication Plan has 2 Parts:
• EDUCATION
• ACTION

6. Strategic Goals:
1. Educate members on key points & arguments.
2. Members effective in expressing their opinion to
lawmakers and friends/family.
3. Clear message – All members on the same page.

7. Tactical Goal:
1. Expose each member to the key points & arguments
5+ times in first 60 days.
2. Aggressive, straightforward.
3. Clear message – easy to learn.

8. Execution of Education Plan:
• Summarize the key points & arguments:
• Meeting with key players to boil down, vet
arguments.
• Agree on message & discussion points –
foundation for everything.

9. Execution of Education Plan:
• Communicate to members.
• Systematic & Continual – to achieve maximum results.
• Coordinated, using multiple media:
• (You are competing for MEMBERS’ ATTENTION.) Must use:
• Email
• Text Message
• Mail to member
• Mail to fire stations
• Video
• Phone Calls
• Website

10. Appealing and Effective
Communication.
Your are competing for
people’s attention.

11. Execution of Education Plan:
• AGAIN – the point is to educate the members.
• Education = Effective Action & Motivation to ACT.
• Must do it in a systematic way.
• Concise, easy-to-follow information.
• REPETITION
• Multiple media – mail, text, email, web, phone.

12. ACTION FROM MEMBERS:
• Identify the TYPE of ACTIONS we want members to take:
• Calls, Letter Writing, Social Media, Word-of-Mouth, Capital Visits
• Identify WHEN we want members to ACT:
• Precisely timed to political or legislative events – CHANGE VOTES
• Grassroots – constant, increasing communication to legislators,
friends – CHANGE MINDS
• Preplanned Mass Communication - show them we can rally
whenever we want – CHANGE ATTITUDES

13. Establish CLEAR Plan Management:
• Identify the communication plan decision makers.
• Assure efficient and effective execution.
• No mixed signals or confusion.
• React quickly to changing legislative/political
events
• Small committee with chairperson.
• Chairperson directs action of Kueh Marketing.
• Conference calls/email for fast response &
decisions.

14. • Increase political action exponentially.
• Turn 1 active member into 10+ Team Members.
• Friend invited to join via Facebook, Email or Text message.
• Friend is sent links allowing them to act - with their legislators
information pre-populated.
• System makes it easy to recruit, educate and increase ACTION.

15. • Kueh Direct Marketing / Tulsa Direct Mail, Inc. is able to fully
implement this plan – or similar plan as needed.
• Our capabilities include:
• Full Service Marketing Firm:
• Member List management
• Message Development.
• Full service Direct Mail – Design, List segmentation, Print, Mail.
• Fast-turn printing – 1 day turn digital.
• Production printing – high volume
• Flyers, Doorhangers, Postcards, Brochures, Banners, Billboards
• Email communication – Design, list
management, segmentation, execution
• SMS/Text Communication
• Web design
• Online database creation & programming
• Phone communication
• Video production
• Outdoor / billboard design, purchase
• TV / Radio campaign
• JOIN THE FIGHT system

16. Tim Kuehnert, President
918.286.0401
5874 S. 129TH E. Ave
Tulsa OK 74134
tk@tulsadirectmail.com