This document provides a social media plan for Apollo Munich's Educare health insurance product for students studying abroad. The plan offers 4 coverage variants ranging from $50,000 to $500,000 of coverage and includes mandatory medical coverage as well as optional additional benefits. The objectives of the social media plan are to create awareness of Educare and generate organic engagement. The plan proposes using insights about students missing their mothers while abroad and framing Educare as providing "Mummy Waala Care." Sample social media posts and a Snapchat contest are outlined to engage students emotionally. Partnerships with content sites are also proposed to generate awareness of uncertainties students may face and how Educare can help.

1. Apollo Munich- Educare
Social Media Plan
Data Source : Google

2. THE BRIEF
About Educare
Our plan protects against uncertainties while you are travelling abroad for academic education.
It offers choice of varied, customizable insurance plans to suit your university requirements. It is
available in four variants: Platinum, Gold, Silver and Bronze, with sum insured options ranging
between USD 50,000 and USD 500,000. Plan offers a mandatory medical cover, plan can be
customized with additional optional benefits like Accidental covers, Non medical covers, Travel
inconvenience covers, Maternity & childcare benefits and many more under Additional benefits.

3. OBJECTIVE
- Know your home loans
- Quotes on being independent, building you own nest
- Family value content
- Product updates
- Lifestyle update (upgrade your life style)
- Tips for home making/ home decor
- DIY Updates (Do it yourself)
- Testimonials (Facebook Tab)
- Topical updates
- Festive updates
- Press releases
To launch the
Educare health
insurance
Create a buzz
on Educare
Organic
engagement
around Educare

4. INSIGHT
Whatever your age is, there is no shelter safer than
your mother’s arms

5. But what if you stay a thousand
miles away from her?

6. And what if you are hurt or
sick?

7. Don’t worry! Even though she is oceans away from you,
we will give you Mummy Waala Care

8. Educare launch

9. IndiaAbroad
Apollo Munich Educare will
be your guardian angel
while you make a career
abroad.
#MummyWalaCare
MUMMY WAALA CARE – MOCK 1

10. Apollo Munich Educare has
got mommy superpowers.
#MummyWalaCare
MUMMY WAALA CARE – MOCK 2
IndiaAbroad

11. SNAPCHAT- ENGAGEMENT
- Share the times when you miss your mom. Eg,
while cooking, laundry, sick etc..
- Snap with a video message for your mom with
#MissYouMom or #MissingMom using the ‘Crying
Selfie Filter’
- Upload the Snap Video & a Message for your Mom
on Facebook & get a chance to sponsor her ticket to
your home

12. SAMPLE SNAPCHAT VIDEO ENTRIES
See it in full screen

13. Pegs

14. INSTANCES WHEN STUDENTS WILL NEED EDUCARE

15. A couple of common
medical situations faced
amongst Indian students
studying abroad

18. INSTANCES WHERE THEY WILL NEED EDUCARE

19. BULL RUN IN BARCELONA

20. BUNGEE JUMPING IN SYDNEY

21. CONCERT MOSHPIT IN NEW YORK

22. SCOOP WHOOP- CONTENT PARTNERSHIP
‘Five backpack essential things required for traveling abroad.’’
‘The mandatory checklist to make before you travel abroad .’
’Top 10 advice by parents to kids going abroad for further studies.’
‘Top 10 tips for parents to make their kids abroad ready.’
‘10 commandments to follow before leaving for overseas.’
‘Uncertainties that can happen at abroad and what you can do about it.’

23. WEBSITE PARTNERSHIP- DISPLAY ADS

24. THANK YOU