1) The document discusses child-rearing in a "risk society" and examines parenting cultures through the lens of consumer contexts around early parenting and young children. 2) It focuses on The Baby Show, a consumer exhibition for prospective and new parents, and analyzes it as a site where safety is constructed as a dimension of young children's consumer culture. 3) The exhibition brings together commercial players and offers visitors experiences and services related to parenting and child-rearing, with a strong focus on different age stages from pregnancy through early childhood. Safety products and advice are prominent.