Kapow! #MyWay: Presentation at Communication Day presentation at Bloomsburg University on March 7, 2017.

1. COMMUNICATION DAYMARCH 7, 2017
DR. RICHARD GANAHL
BLOOMSBURG UNIVERSITY, PA
#MyWay!

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TABLE OF CONTENTS
#MyWay!
*Content Production
* BUnow: Content U
* Invitation: RSVP
#GetStartedNow

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#MyWay!
* Millennials*Comm Studies Major• Job After Graduation

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CONTENT PRODUCTION
* Print: News & PR
*B-cast: Audio & TV
* Special Events
* Digital: SM, Blogs, Web

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BUnow: Content U* FOUNDED: April 2008*STORIES: 3,530* VIDEOS: BUnowTV* SM: FB, Twttr, Insta, SN

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“PURE PLAY/STAND-ALONE”
BUnow: MISSION
* Student Organization
* Indie Blog & Website
* Co-op & Con-verge
* Student Moderated
* Multiple Platforms
* Pictures, Audio, Video
BUnow: TRAFFIC
* 1,137,000 visitors
* 125+ visiting countries* 1,767,000 page views
• 862,161 unique visitors• over 52,625 video views• over 750 hrs v-viewing

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BUnow: News Success Story
Kristen: Managing Editor
Lehigh Valley Style Magazine

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BUnow: Video Success Story
Rosie: Graduate Student
Northwestern U: Medill S of Journalism

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BUnow: Special Event Success Story
Hungry Husky Benefit Concert
Send Request Live Concert

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7 pm TH Bakeless 307
BE
THERE#MyWay!