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ROIOFNEWSROIOFNEWSISREAL.ROIOFNEWSISMEASURABLE.
AEJMC Convention: Chicago, 2017
Dr. Richard Ganahl
Bloomsburg University, PA
40YRS.MEDIA
PUBLISHING.PRINT.ONLINE
ENTREPRENEUR
ACADEMIC
4
BUnow: MISSION
?
RETAIL.COAL.
ANCHOR STORES.
HEALTH.DETROIT.
NEWS.CRISIS.
RADICAL.CHANGE.
INCREMENTALISM IS DEAD.
MEGA CHANGE.
MACRO LEVEL.
NEWS.COOL.
MEGA.CHANGE.
The Journo Manifesto
A Media Ethic for the Cyb-ital Age.
Mega Change. Macro Level.
https://journo-manifesto.blogspot.com/
WE BELIEVE: PREAMBLE
Every* individual of every age, origin,
orientation, and description…has the right
and the freedom to seek, engage, create and
share ideas in all forms, through all manner,
across all frontiers.
*Declaration of Human Rights
FACT: ROI of NEWS IS REAL
…ROI are measurable returns to people and
society generated from investments of
human, financial and resource capital into all
aspects of news efforts.
Hamilton, Holcomb
FACT: REAL EXISTENTIAL THREAT to MEDIA
…current decimation of the media industry is
so dramatic that legacy media is >60%:
revenue, readership, and journalists....
NEEDED: MEGA CHANGES. MACRO LEVEL.
…think different*....media system paradigm
shift: changes in media theory, revenue,
content, audience, distribution, production,
personnel, legal, and technological... (Hollifield)
*Steve Jobs, Apple Company
TRANSFORMATIONS: MEGA and MACRO
* REVENUE: Ggle/FB: share $; $ize FB news feed
* CONTENT: 1Amd trolls, fake, hate; FB feed own
* AUDIENCE: educ; media ltracy; ctzen-J; SM zone
* CHANNELS: carriers=respon veracity of content
* PERSONNEL: SM; entreprnr; security; x-platform
* LEGAL: defame; 1st Amd; jury; content ownershp
* TECHNO: access to top; training; exprimentation

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Journo Manifesto: A Media Ethic for the Cyber-tal Age