The document discusses the evolution of the Bunow platform as a vibrant student organization and media hub, contrasting it with the decline of traditional convergence models. It highlights Bunow's impressive traffic statistics while outlining challenges for digital sales, including the need for a professional sales team and effective media strategies. The presentation emphasizes the importance of digital tools for performance measurement and content creation to thrive in a competitive environment.

1. CMA: NATIONAL CONFERENCE
NEW YORK, NY MARCH 2016
DR. RICHARD GANAHL
BLOOMSBURG UNIVERSITY, PA

2. 2CONVERGENCE IS DEAD, AND BUnow LIVES ON!
BUnow: MISSION
* Student Organization
* Indie Blog & Website
* Co-op & Con-verge
* Student Moderated
* Multiple Platforms
* Pictures, Audio, Video
BUnow: TRAFFIC
* 1,066,000 visitors
* 125+ visiting countries
* 1,625,000 page views
• 812,161 unique visitors
• over 45,885 video views
• over 683 hrs v-viewing

3. 3CONVERGENCE IS DEAD, AND BUnow LIVES ON!
CHALLENGE:
Can Digital
Sales Force
Survive?

4. 4CONVERGENCE IS DEAD, AND BUnow LIVES ON!
Y0! ONLY IF:
• PROF SALES TEAM
• SELL MEDIA MIX
• DIGI-TOOL SKILLS
• INVNTORY 2 SELL

5. 5CONVERGENCE IS DEAD, AND BUnow LIVES ON!
PROF TEAM:
• COUNSEL--SHIPS
• SEASONALITY
• PROSPECTORS
• COMPENSATION

6. 6CONVERGENCE IS DEAD, AND BUnow LIVES ON!
MEDIA MIX:
• CREATE $ BUDGET
• RETAIL TRAINING
• USE PR TACTICS
• NSPR, RDIO, GOGL

7. 7CONVERGENCE IS DEAD, AND BUnow LIVES ON!
DIGI-TOOLS:
• MEASURE METRIC
• nDESIGN & P-SHOP
• VIDEO CREATION
• SOCIAL MEDIA MIX

8. 8CONVERGENCE IS DEAD, AND BUnow LIVES ON!
INVENTORY:
• SOMETHNG 2 SELL
• TIMELY P-MOTION
• SPEC LAYOUTS
• PICS, VIDEO, COPY

9. 9CONVERGENCE IS DEAD, AND BUnow LIVES ON!
FIRE UP:
• KNOCK ON DOORS
• CAMPUS ACCONTS
• PICK UP C-PHONE
• CONSTNT CONTCT