Create dollars! Master Your Online Advertising Sales!

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Is your online advertising sales force threatened? Does it struggle to meet its monthly sales goals? Master the mysteries of online advertising sales with trained advertising professionals in the art of counsel-ships. Deliver response to your digital advertisers with metric-driven campaigns driven by client seasonality and strategic media mix strategies.

Marketing

CMA: NATIONAL CONFERENCE
NEW YORK, NY MARCH 2016
DR. RICHARD GANAHL
BLOOMSBURG UNIVERSITY, PA

2CONVERGENCE IS DEAD, AND BUnow LIVES ON!
BUnow: MISSION
* Student Organization
* Indie Blog & Website
* Co-op & Con-verge
* Student Moderated
* Multiple Platforms
* Pictures, Audio, Video
BUnow: TRAFFIC
* 1,066,000 visitors
* 125+ visiting countries
* 1,625,000 page views
• 812,161 unique visitors
• over 45,885 video views
• over 683 hrs v-viewing

3CONVERGENCE IS DEAD, AND BUnow LIVES ON!
CHALLENGE:
Can Digital
Sales Force
Survive?

4CONVERGENCE IS DEAD, AND BUnow LIVES ON!
Y0! ONLY IF:
• PROF SALES TEAM
• SELL MEDIA MIX
• DIGI-TOOL SKILLS
• INVNTORY 2 SELL

5CONVERGENCE IS DEAD, AND BUnow LIVES ON!
PROF TEAM:
• COUNSEL--SHIPS
• SEASONALITY
• PROSPECTORS
• COMPENSATION

6CONVERGENCE IS DEAD, AND BUnow LIVES ON!
MEDIA MIX:
• CREATE $ BUDGET
• RETAIL TRAINING
• USE PR TACTICS
• NSPR, RDIO, GOGL

7CONVERGENCE IS DEAD, AND BUnow LIVES ON!
DIGI-TOOLS:
• MEASURE METRIC
• nDESIGN & P-SHOP
• VIDEO CREATION
• SOCIAL MEDIA MIX

8CONVERGENCE IS DEAD, AND BUnow LIVES ON!
INVENTORY:
• SOMETHNG 2 SELL
• TIMELY P-MOTION
• SPEC LAYOUTS
• PICS, VIDEO, COPY

9CONVERGENCE IS DEAD, AND BUnow LIVES ON!
FIRE UP:
• KNOCK ON DOORS
• CAMPUS ACCONTS
• PICK UP C-PHONE
• CONSTNT CONTCT

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Create dollars! Master Your Online Advertising Sales!

1. CMA: NATIONAL CONFERENCE NEW YORK, NY MARCH 2016 DR. RICHARD GANAHL BLOOMSBURG UNIVERSITY, PA

2. 2CONVERGENCE IS DEAD, AND BUnow LIVES ON! BUnow: MISSION * Student Organization * Indie Blog & Website * Co-op & Con-verge * Student Moderated * Multiple Platforms * Pictures, Audio, Video BUnow: TRAFFIC * 1,066,000 visitors * 125+ visiting countries * 1,625,000 page views • 812,161 unique visitors • over 45,885 video views • over 683 hrs v-viewing

3. 3CONVERGENCE IS DEAD, AND BUnow LIVES ON! CHALLENGE: Can Digital Sales Force Survive?

4. 4CONVERGENCE IS DEAD, AND BUnow LIVES ON! Y0! ONLY IF: • PROF SALES TEAM • SELL MEDIA MIX • DIGI-TOOL SKILLS • INVNTORY 2 SELL

5. 5CONVERGENCE IS DEAD, AND BUnow LIVES ON! PROF TEAM: • COUNSEL--SHIPS • SEASONALITY • PROSPECTORS • COMPENSATION

6. 6CONVERGENCE IS DEAD, AND BUnow LIVES ON! MEDIA MIX: • CREATE $ BUDGET • RETAIL TRAINING • USE PR TACTICS • NSPR, RDIO, GOGL

7. 7CONVERGENCE IS DEAD, AND BUnow LIVES ON! DIGI-TOOLS: • MEASURE METRIC • nDESIGN & P-SHOP • VIDEO CREATION • SOCIAL MEDIA MIX

8. 8CONVERGENCE IS DEAD, AND BUnow LIVES ON! INVENTORY: • SOMETHNG 2 SELL • TIMELY P-MOTION • SPEC LAYOUTS • PICS, VIDEO, COPY

9. 9CONVERGENCE IS DEAD, AND BUnow LIVES ON! FIRE UP: • KNOCK ON DOORS • CAMPUS ACCONTS • PICK UP C-PHONE • CONSTNT CONTCT

Create dollars! Master Your Online Advertising Sales!

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