Looking for the excitement generated by 1,000's of online readers? Learn from these five specific assignments that generated 1,000's of online readers through social media promotional strategies and a partnership between the classroom and BUnow: a live, student-managed news site!

1. CMA: NATIONAL CONFERENCE
NEW YORK, NY MARCH 2014
DR. RICHARD GANAHL & ADRIANNA SGOURIS
BLOOMSBURG UNIVERSITY, PA

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SHARE CLASSROOM WITH 1,000's OF READERS
CREATE STUDENT EXCITEMENT:
• MEDIA / CLASS PARTNERSHIP
• MULTI-MEDIA STORY TELLING
• ASSIGNMENTS ON DEADLINE
• STUDENT EDITOR & REPORTER
• SOCIAL MEDIA & SITE METRICS

3. 3
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“BUnow: PURE PLAY/STAND-ALONE”
BUnow: MISSION
* Student Organization
* Indie Blog & Website
* Co-op & Con-verge
* Student Moderated
* Multiple Platforms
* Pics, Audio, Video
BUnow: TRAFFIC
* Almost 500,000 visitors
* 128+ visiting countries
* 725,000+ page views
* 235,555+ unique visitors
• over 30,000 video views
• 35-55 student staff

4. 4
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MULTI-MEDIA COMPONENTS:
• 350-500 WORD w 3 INT LINKS
• G-BAND, SNDCLOUD, iMOVIE, WP
• AT LEAST 2 LOCAL QUOTES
• SLIDE-SHOW, PODCAST, VIDEO
• SOC MEDIA: BUnow FB TWITTER

5. 5
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Date Opinion Fast Breaking BUnow Radio BUnow TV Enterprise
7-Oct BLOCK BUSTER PBS -------------------------------- --------------------------------- JZNK
14-Oct JZNK BLOCK BUSTER ------------------------------ JAK HUSKIES
21-Oct --------------------------------- JAK HUSKIES AWESOME BLOCK BUSTERS
28-Oct HUSKIES JZNK AWESOME/PBS BLOCK BUSTERS JAK
4-Nov AWESOME --------------------------------- JAK HUSKIES PBS
11-Nov JAK AWESOME JZNK PBS AWESOME
18-Nov PBS HUSKIES BLOCK BUSTERS JZNK -------------------------------
25-Nov ------------------------------- ------------------------------- ------------------------------- ------------------------------- -------------------------------
2-Dec ------------------------------- ------------------------------- ------------------------------- ------------------------------- -------------------------------
Online Journalism Fall 2013
FIVE STORY ASSIGNMENTS ACROSS 7 WEEKS:
OPINION, FASTBREAKING, BUnowRADIO,
BUnowTV and ENTERPRISE!

6. 6
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5,893
175
1,356

7. 7
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GET READY…GET SET…GO!
• A PARTNERSHIP WITH D-MEDIA
• G-BAND, SNDCLOUD, iMOVIE, WP
• TEAM: FIRED UP & READY TO GO
• FACULTY: TRUSTING & BRAVE
• SOC MEDIA: FB, TWITTER, YTUBE
• SENSE OF FUN & ADVENTURE

8. 8
SHARE CLASSROOM WITH 1,000's OF READERS
CHANGE THE WORLD: HAVE FUN NOW!