Communicating your library’s value
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Libraries are changing and need to effectively communicate their value. The document discusses communicating a library's value through public relations (PR) and social media. It asks questions about what PR and social media strategies work best, and provides recommendations for blogs and resources on library marketing, PR, and using social media to engage users and showcase results.
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Communicating your library’s value
- 1. Communicating Your Library’s Value Dr. Curtis R. Rogers, Communications Director crogers@statelibrary.sc.gov 803-734-8928
- 2. How are libraries changing? Flickr:416style
- 3. Questions & Answers What PR really works for your library? What PR really does NOT work for your library? How are you putting social media to work? What kind of results are you seeing? What kind of resources do you recommend?
- 6. Blogs/RSS Feeds Tame the Web Stephen’s Lighthouse Endgadget Kivi’s Nonprofit Communications Blog Libraries & Life Library Journal Bubble Room Library of Congress Blog LIS News PR Squared – Social Media Marketing & Public Relations The “M” Word – Marketing Libraries For fun: The “Blog” of “Unnecessary” Quotation Marks
- 7. Thank you!
Editor's Notes
- Ask for points and definite ways libraries are changing. Ask how staff members see their own library changing and how other libraries are changing.
- Gives you an opportunity to directly communicate with users, resolve issues, promote services…