In jeder Content Strategie sollte der Einsatz von Content Curation geprüft werden. Es kann Unternehmen, insbesondere aber Persönlichkeiten helfen, zu einem bestimmten Thema eine grössere Relevanz zu erhalten. Aber wo findet man diese Content-Perlen? Wie kann ich mit wenig Zeitaufwand einen Überblick über die spannenden Inhalte bekommen und rasch und effektiv an mein Zielpublikum ausspielen? Renato Mitra gibt Tipps und Tool-Empfehlungen wie man sich ein effizientes Content Curation Setup zusammenstellt.
Media Survey: How Local Journalists Use Social MediaJoe P.R. Guy
It is clear that Phoenix news organizations have embraced social media as a vehicle to delivering news, but I was curious about the specifics as to exactly how journalists use social media in their professional roles- beyond information sharing and interacting with their audience. Using SurveyMonkey, I conducted an online survey of journalists in the Phoenix designated market area (DMA), specifically focused on their social media habits and preferences. 120 journalists responded.
Looking at how social media is influencing the way we consume news, who can produce and publish news and how these new platforms are influencing journalistic practices
Journalism in the 21st Century conference - Melbourne University - July 2009.
Plenary session: Journalism in the new digital age - New Directions for National and International media outlets.
In jeder Content Strategie sollte der Einsatz von Content Curation geprüft werden. Es kann Unternehmen, insbesondere aber Persönlichkeiten helfen, zu einem bestimmten Thema eine grössere Relevanz zu erhalten. Aber wo findet man diese Content-Perlen? Wie kann ich mit wenig Zeitaufwand einen Überblick über die spannenden Inhalte bekommen und rasch und effektiv an mein Zielpublikum ausspielen? Renato Mitra gibt Tipps und Tool-Empfehlungen wie man sich ein effizientes Content Curation Setup zusammenstellt.
Media Survey: How Local Journalists Use Social MediaJoe P.R. Guy
It is clear that Phoenix news organizations have embraced social media as a vehicle to delivering news, but I was curious about the specifics as to exactly how journalists use social media in their professional roles- beyond information sharing and interacting with their audience. Using SurveyMonkey, I conducted an online survey of journalists in the Phoenix designated market area (DMA), specifically focused on their social media habits and preferences. 120 journalists responded.
Looking at how social media is influencing the way we consume news, who can produce and publish news and how these new platforms are influencing journalistic practices
Journalism in the 21st Century conference - Melbourne University - July 2009.
Plenary session: Journalism in the new digital age - New Directions for National and International media outlets.
Presentation by the Common Language Project about Entrepreneurial Journalism to the October 2011 meeting of the Pacific Northwest Association of Journalism Educators.
Moving the Needle on Engagement: How to Transition from a Promotion Strategy ...Cordelia Anderson
Presented as part of the online course, "Successful Library Marketing: A Masterful Approach to Strategies, Best Practices, and Tools To Turn Your Library Into a Powerhouse," in Nov 2016.
Multi-award winning PR company Barefoot Media explains how to make shows, fairs and markets work harder for your business, with ideas that cost little but can make you lots. Top tips on getting the word out there and making and using contacts, with special emphasis on social media.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
If you attended our last event, you will remember the story of Muscle Food. Steve is the man behind their PR. London PR founder Steve McComish talks about how e-commerce brands can leverage the power of the online media to boost sales.
This presentation was give to an international audience of publishing professionals working in cross-media from Greece, Italy, Slovenia, Germany, France, USA, Australia, UK and Sweden. The purpose of the presentation was to show how old media models are being disrupted and that there is no turning back from disintermediation. Case studies demonstrate the new rules of free market publishing.
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.
My presentation on 'Brandraising: One Organization, Many Channels' with National Military Family Association and Cross-Cultural Solutions at the 2010 Nonprofit Technology Conference (NTC).
Social Media "101" - demystifying and defining benefits of social media marketing for nonprofit organizations. Presentation by Creating Results, LLC (strategic marketing) to Coalition for Human Services luncheon in Virginia on 3/11/2010.
Presentation by the Common Language Project about Entrepreneurial Journalism to the October 2011 meeting of the Pacific Northwest Association of Journalism Educators.
Moving the Needle on Engagement: How to Transition from a Promotion Strategy ...Cordelia Anderson
Presented as part of the online course, "Successful Library Marketing: A Masterful Approach to Strategies, Best Practices, and Tools To Turn Your Library Into a Powerhouse," in Nov 2016.
Multi-award winning PR company Barefoot Media explains how to make shows, fairs and markets work harder for your business, with ideas that cost little but can make you lots. Top tips on getting the word out there and making and using contacts, with special emphasis on social media.
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Social Media Marketing: How can you make the most of it?
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If you attended our last event, you will remember the story of Muscle Food. Steve is the man behind their PR. London PR founder Steve McComish talks about how e-commerce brands can leverage the power of the online media to boost sales.
This presentation was give to an international audience of publishing professionals working in cross-media from Greece, Italy, Slovenia, Germany, France, USA, Australia, UK and Sweden. The purpose of the presentation was to show how old media models are being disrupted and that there is no turning back from disintermediation. Case studies demonstrate the new rules of free market publishing.
Social Media Marketing - A sneak peek into what Social Media Marketing can ac...SEO Pandit
Social Media Marketing - MySEOPandit’s take on Social Media Marketing. A quick glance into what Social Media Marketing stands for, what all it covers and how you can benefit from the same. Log in to www.myseopandit.com to know more.
My presentation on 'Brandraising: One Organization, Many Channels' with National Military Family Association and Cross-Cultural Solutions at the 2010 Nonprofit Technology Conference (NTC).
Social Media "101" - demystifying and defining benefits of social media marketing for nonprofit organizations. Presentation by Creating Results, LLC (strategic marketing) to Coalition for Human Services luncheon in Virginia on 3/11/2010.
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http://blogs.lse.ac.uk/polis/2017/08/17/truth-trust-and-technology-finding-a-new-agenda-for-public-information/
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10. Good News: Rising digital demand
• Daily Mail in less than 5 years world’s second
most popular news site (after NYT)
• Guardian has 200,000 paper buyers (down
12%), 4.4 million daily online readers, up 17%
15. Networking for value
• Have a management strategy: eg produce
when your audience consumes
16. Networking for value
• Have a management strategy: eg produce
when your audience consumes
• Know your audience – behaviour as well as
type
17. Networking for value
• Have a management strategy: eg produce
when your audience consumes
• Know your audience – behaviour as well as
type
• Show the value of curation in a complex world
18. Networking for value
• Have a management strategy: eg produce
when your audience consumes
• Know your audience – behaviour as well as
type
• Show the value of curation in a complex world
• Build engagement through relevance
• Content is still King – always add value
19. Networking for value
• Have a management strategy: eg produce when
your audience consumes
• Know your audience – behaviour as well as type
• Show the value of curation in a complex world
• Build engagement through relevance
• Content is still King – always add value
• Networking finds (free) content – but also share
20. Networking for value
• Have a management strategy: eg produce when
your audience consumes
• Know your audience – behaviour as well as type
• Show the value of curation in a complex world
• Build engagement through relevance
• Content is still King – always add value
• Networking finds (free) content – but also share
• Traditional values in a modern setting: critical,
independent, trust-worthy, experts in an
uncertain world
So video didn’t kill the radio star – the Internet will not kill broadcasting – but in a networked society people will have more connected devices and they will want content on them.
But look at what people are doing while they are using legacy media.
You can see that the trend towards second screen and mutl-media consumption is growing – what are you doing to serve that interest?
You certainly have to customise content to fit these new devices but do you connect content between them?
Here’s a family:
What are they looking at? [ASK THE AUDIENCE]
What are they doing with it?
Why are they doing it?
Is it a good or bad thing that they are all looking at a screen instead of talking to each other?
The technology allows them to do this, but what motivates them and how do they use it?
How does it change them as individuals and as family – of three generations in this case.
These are ethical questions
What shapes the answers is not the technology – it will be other forces or factors –
The granny is there because of increased longevity
The small child understands because she is taught media in schools
The others family live in a different country because of globalisation so they use this technology to keep in touch
How they use this technology is based on their own values of identity, personality and their own history.
So social trends plus personal ethics = media trends.
Every organisation is now a media company: businesses - government - charities - schools - the NHS.
All produce internal communications such as email.
All produce external communications such as website, press releases, video channels etc
But that distinction doesn’t hold too well as we now have mixed or networked communications that are simultaneously: inside/out side or personal/professional communications: Twitter, Facebook, etc
Most of all you now operate in a media world where anyone can talk about anything, anytime – including about you or your business.
A natural urge is to either try to do everything or conversely, to withdraw - at the very least, to seek to control.
There is nothing obligatory, natural, or inevitable about this new media environment. If it is an eco-system, it is entirely artificial. Think national park rather than jungle.
So what I want to stress is that everyone has choices: how you communicate, your tactics, your strategy.
These choices will ultimately be driven not by the technology but by the real goals of your organisations: profit, power, advocacy, charity, entertainment - whatever. But whatever the goals you need to consider the Ethics.
By ethics I mean choices that you make based on your values and responding to other people’s values.
Every organisation is now a media company: businesses - government - charities - schools - the NHS.
All produce internal communications such as email.
All produce external communications such as website, press releases, video channels etc
But that distinction doesn’t hold too well as we now have mixed or networked communications that are simultaneously: inside/out side or personal/professional communications: Twitter, Facebook, etc
Most of all you now operate in a media world where anyone can talk about anything, anytime – including about you or your business.
A natural urge is to either try to do everything or conversely, to withdraw - at the very least, to seek to control.
There is nothing obligatory, natural, or inevitable about this new media environment. If it is an eco-system, it is entirely artificial. Think national park rather than jungle.
So what I want to stress is that everyone has choices: how you communicate, your tactics, your strategy.
These choices will ultimately be driven not by the technology but by the real goals of your organisations: profit, power, advocacy, charity, entertainment - whatever. But whatever the goals you need to consider the Ethics.
By ethics I mean choices that you make based on your values and responding to other people’s values.