Common Cause - ECF 2012
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This document discusses long term strategies for understanding human motivations and driving systemic change. It explains that people hold multiple values simultaneously, and that engaging one set of values can suppress conflicting values. It also discusses how values are strengthened through repeated engagement and shape thinking through frames and metaphors. The document notes that changing frames and experiences can influence which values are engaged. It advocates understanding values relationally and experientially, using stories, and measuring both internal values and external behaviors for systemic change rather than just surface-level fixes.
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Common Cause - ECF 2012
- 1. What this talk is about • Long term strategy • Understanding root causes of people’s motivations and behaviours • Systemic, not cosmetic, change
- 2. PEOPLE CONNECT WITH ISSUES
- 3. PEOPLE CONNECT WITH ISSUES
- 4. PEOPLE CONNECT WITH PEOPLE
- 5. PEOPLE CONNECT THROUGH STORIES
- 6. STORIES ILLUSTRATE OUR SHARED VALUES
- 7. 1. How values work 2. How values fluctuate 3. From theory to practice 4. What we’re noticing
- 8. 1. How values work 2. How values fluctuate 3. From theory to practice 4. What we’re noticing
- 9. Question What do you value in life?
- 10. Schwartz 1992+ A spiritual life, A varied life, A world of beauty, A world at peace, Accepting my portion in life, Ambition, An exciting life, Authority, Broadmindedness, Capable, Choosing own goals, Cleanliness, Creativity, Curiousity, Daring, Detachment, Devout, Enjoying life, Equality , Family security, Forgiving, Freedom, Health, Helpfulness, Honesty, Honouring of parents and elders, Humble, Independence, Influence, Inner harmony, Intelligence, Loyalty, Mature love, Meaning in life, Moderation, National security, Obedience, Pleasure, Politeness, Preserving my public image, Protecting the environment, Reciprocation of favours, Respect for tradition, Responsibility, Self-discipline, Self-indulgence, Self- respect, Sense of belonging, Social justice, Social order, Social power, Social recognition, Success, True friendship, Unity with nature, Wealth, Wisdom.
- 16. 1. We each hold all the values 2. Values behaviours 3. Values can be engaged 4. The see-saw effect 5. The bleed-over effect
- 19. Seesaw Effect Engaging one set of values suppresses and discourages conflicting values, and associated attitudes and behaviours.
- 20. Volunteering Maio et al. (2009) Subjects sorted adjectives, items of furniture and either: - Benevolence-related words (forgiving, helpful, honest) - Achievement-related words (ambitious, capable, successful) - Food related words (control)
- 21. Time volunteered 45 40 35 30 25 20 15 10 5 0 Benevolence Words Control Achievement Words
- 25. 1. How values work 2. How values fluctuate 3. From theory to practice 4. What we’re noticing
- 28. Frames • chunks of factual and procedural knowledge in dialogue with values • Reinforced through repetition • Shapes thinking and responses
- 29. Framing: what’s implied Public money vs. Taxpayers money Tax relief vs. Tax cut Charity vs. Justice Rogue trader Framing: metaphor Nanny State Mother Earth A Few Bad Apples Framing: experience & engagement Participation vs. hierarchy
- 30. 1. How values work 2. How values fluctuate 3. From theory to practice 4. What we’re noticing
- 31. Collateral damage Direct & indirect.
- 37. 1. How values work 2. How values fluctuate 3. From theory to practice 4. What we’re noticing
- 38. 1. Relational 2. Experiential 3. Story-based 4. New Measurements 5. Internal AND External