This document discusses motivational values and how to effectively communicate messages to different types of audiences. It introduces the motivational needs model of Maslow's hierarchy of needs adapted to categorize people as settlers, prospectors, or pioneers based on their dominant unmet needs. Settlers prioritize safety and belonging, prospectors seek success, and pioneers focus on ethical clarity. The document explains how to frame communications based on the target group's motivational values in order to gain their attention, interest, and action.
Unconscious motivational values are largely missing from most discussions about what happened in the EU Referendum vote for âBrexitâ and the Trump election. Many people have asked me what âvaluesâ may have played and this post is my view of the most probable values dynamic, based on the available evidence from CDSM and other sources. In âPart 2â Iâll look at what it means now and next.
Uk charity type by motivational values cr 2016tochrisrose
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Survey of public preferences for UK Charity Types segmented by unconscious motivational values. People show a tendency to support charities which reflect their priorities according to their unmet (Maslowian) needs.
5 ways to make your audience care about your emails.Jess Day
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Presentation to the 2011 eCampaigning Forum by ActionAid UK's Samuel Bueno de Mesquita on increasing engagement by making your email comms relevant to your supporters.
Unconscious motivational values are largely missing from most discussions about what happened in the EU Referendum vote for âBrexitâ and the Trump election. Many people have asked me what âvaluesâ may have played and this post is my view of the most probable values dynamic, based on the available evidence from CDSM and other sources. In âPart 2â Iâll look at what it means now and next.
Uk charity type by motivational values cr 2016tochrisrose
Â
Survey of public preferences for UK Charity Types segmented by unconscious motivational values. People show a tendency to support charities which reflect their priorities according to their unmet (Maslowian) needs.
5 ways to make your audience care about your emails.Jess Day
Â
Presentation to the 2011 eCampaigning Forum by ActionAid UK's Samuel Bueno de Mesquita on increasing engagement by making your email comms relevant to your supporters.
Building and sustaining ethical nonprofitsGreenlights
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Tom Sechrest, Ph.D., Program Director, Master of Science in Organizational Leadership and Ethics and Associate Dean, School of Management and Business, St. Edward's University and Ann Hume Wilson, Executive Director, Conspirare
Intentions, Processes and Frameworks for ChangeSami Nerenberg
Â
This lecture discusses the Law of Unintended Consequences, the importance of understanding your user to avoid typical pitfalls, frameworks for creating change, and adding the notion that moral capabilities are needed for an effective leader.
âAppreciative Inquiry is the cooperative search for the best in people, their organizations, and the world around them. It involves systematic discover of what gives a system âlifeâ when it is most effective and capable in economic, ecological, and human terms.â Cooperrider, D.L. & Whitney, D
It is a methodology aimed at the development of the organization based on the assumption that inquiry into and dialogue about strengths, successes, values, hopes and dreams is in itself transformational.
The process used to generate the power of Appreciative Inquiry is the 4-D Cycle:
Discovery - Dream - Design - Destiny
Discovery: The Discovery phase is a diligent and extensive search to understand the "best of what is" and "the best of what has been."
Dream: The Dream phase is an energizing exploration of "what might be:"
Design: The Design phase involves making choices about "what should be" within an organization or system.
Destiny: The Destiny phase initiates a series of inspired actions that support ongoing learning and innovation - or "what will be."
School leaders and teachers are searching for a purpose and a sense of identity. We want more than just pay; we want a âsense of missionâ. When you believe in a professional way of doing your job you have to be able to transmit this to all the people involved in teaching/learning process.
The Appreciative Inquiry methodology helps to create our identity and to transmit our values and beliefs. Educational institutions need to be knowledge rich, adaptable and permanently changing. We need to be able to design curricula according to our studentâs individual needs.
Presentation to City of Saint Louis Park Professional Development Program on March 9, 2911. Public employees from Saint Louis Park and other communities. Focus on integrating management with leadership perspectives. Emplowering others to improve the world.
Presentation giving during BLUG Conference at Antwerp 23 -3-2012
"Company regulation versus personal individuality, how do you get your employees to be responsible partners in a Social Business and how do you weigh freedom versus restriction? The whole Social Business idea is based on the idea of each individual having an intrinsic value to the organization that isn't necessarily linked to its role within the organization alone. This begs the question of how to tap this resource without losing control and how to implement and regulate the changes that are going to be needed. How much of this can you regulate (top-down) and how much do you allow to evolve (bottom-up)? Setting up predefined structures and communities (pushing) versus allowing users to instigate the community building, allowing free input and self-empowerment (pulling).
This session will highlight the difficulties and choices a company will face while making the transition into a Social Business and offer ideas and guidelines on how to do so."
âWe are guilty of many errors and many faults, but our worst crime is abandoning the children, neglecting the foundation of life. Many of the things we need, can wait. The children cannot. Right now is the time his bones are being formed, his blood is being made and his senses are being developed to him we cannot answer âTomorrowâ. His name is âTodayâ. Gabriela Mistral, 1948
Building and sustaining ethical nonprofitsGreenlights
Â
Tom Sechrest, Ph.D., Program Director, Master of Science in Organizational Leadership and Ethics and Associate Dean, School of Management and Business, St. Edward's University and Ann Hume Wilson, Executive Director, Conspirare
Intentions, Processes and Frameworks for ChangeSami Nerenberg
Â
This lecture discusses the Law of Unintended Consequences, the importance of understanding your user to avoid typical pitfalls, frameworks for creating change, and adding the notion that moral capabilities are needed for an effective leader.
âAppreciative Inquiry is the cooperative search for the best in people, their organizations, and the world around them. It involves systematic discover of what gives a system âlifeâ when it is most effective and capable in economic, ecological, and human terms.â Cooperrider, D.L. & Whitney, D
It is a methodology aimed at the development of the organization based on the assumption that inquiry into and dialogue about strengths, successes, values, hopes and dreams is in itself transformational.
The process used to generate the power of Appreciative Inquiry is the 4-D Cycle:
Discovery - Dream - Design - Destiny
Discovery: The Discovery phase is a diligent and extensive search to understand the "best of what is" and "the best of what has been."
Dream: The Dream phase is an energizing exploration of "what might be:"
Design: The Design phase involves making choices about "what should be" within an organization or system.
Destiny: The Destiny phase initiates a series of inspired actions that support ongoing learning and innovation - or "what will be."
School leaders and teachers are searching for a purpose and a sense of identity. We want more than just pay; we want a âsense of missionâ. When you believe in a professional way of doing your job you have to be able to transmit this to all the people involved in teaching/learning process.
The Appreciative Inquiry methodology helps to create our identity and to transmit our values and beliefs. Educational institutions need to be knowledge rich, adaptable and permanently changing. We need to be able to design curricula according to our studentâs individual needs.
Presentation to City of Saint Louis Park Professional Development Program on March 9, 2911. Public employees from Saint Louis Park and other communities. Focus on integrating management with leadership perspectives. Emplowering others to improve the world.
Presentation giving during BLUG Conference at Antwerp 23 -3-2012
"Company regulation versus personal individuality, how do you get your employees to be responsible partners in a Social Business and how do you weigh freedom versus restriction? The whole Social Business idea is based on the idea of each individual having an intrinsic value to the organization that isn't necessarily linked to its role within the organization alone. This begs the question of how to tap this resource without losing control and how to implement and regulate the changes that are going to be needed. How much of this can you regulate (top-down) and how much do you allow to evolve (bottom-up)? Setting up predefined structures and communities (pushing) versus allowing users to instigate the community building, allowing free input and self-empowerment (pulling).
This session will highlight the difficulties and choices a company will face while making the transition into a Social Business and offer ideas and guidelines on how to do so."
âWe are guilty of many errors and many faults, but our worst crime is abandoning the children, neglecting the foundation of life. Many of the things we need, can wait. The children cannot. Right now is the time his bones are being formed, his blood is being made and his senses are being developed to him we cannot answer âTomorrowâ. His name is âTodayâ. Gabriela Mistral, 1948
Fighting corruption in the Italian electionsJess Day
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Presentation at eCampaigning Forum 2013 by Eugenio Orsi - Latte Creative
Making an effective and binding link between electors and candidates. 150.000 signatures, 1.000 candidates, 1 law. www.riparteilfturo.it
Obama 2012: Lessons from a data-driven campaignJess Day
Â
The 2012 campaign to re-elect U.S. President Barack Obama took data and testing to a new level, not just in the field but in its digital operations as well. The campaign raised over half a billion dollars online, much of which can be traced directly to the rigorous testing and data-driven decision-making that defined the campaignâs culture. This rapid-fire training session will give you an insiderâs view of the campaignâs most effective techniques for raising money and mobilizing supporters online, particularly through email. The campaignâs Director of Digital Analytics, Amelia Showalter, will show you how to design experiments that go beyond basic split testing, how to incorporate demographic and behavioral data into your outreach, and how to foster a culture of testing and innovation. Plus, youâll learn surprising lessons and anecdotes from inside the campaign, with the goal of helping you brainstorm new ways to optimize your own digital operations.
Optimize not Maximize: Evaluating the Integrated Use of Digital and Grounded ...Jess Day
Â
Academic/practitioner knowledge exchange presentation by Mary Joyce and Michael Ballard of the Open Society Foundation, given at the 2012 eCampaigning Forum
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
1. Motivational Values
ECF Oxford March 2012
Chris Rose
Campaign Strategy Ltd
www.campaignstrategy.org
chris@campaignstrategy.co.uk
2. Who I am
⢠Live in Norfolk UK with two children, partner, two
scotties and a spaniel
⢠Communication and campaigns consultant
⢠Scientist, writer, campaigner eg with WWF Intl,
Greenpeace Intl., Friends of the Earth
⢠Clients include Amnesty International, Greenpeace,
Soil Association, Home Office Drugs Strategy
Directorate, UNICEF, Natural England, Environment
Agency, National Trust, Unilever, OSI Public Health
Program
4. Usually cannot go âŚ
Awareness Eg âPolicy
Alignment literalismâ
Engagement
Action
5. Why ? Because Attention
Opportunity
Language
Filtering
I may not be hearing/ seeing you Channel choice
Competition/pollution
Context
What interests you may not interest me
Personalisation
Immediacy
Framing â I may not be using your frame Recognition
Resolution logic
Motivational values â it may not meet my
Emotional rewards
needs (unconscious)
I may already be undertaking a behaviour in Dilemma
conflict with what you say Discomfort
Ability
I perceive I lack the means to act
Agency
8. aka Pioneer
aka Prospector
aka Settler
Safety and
belonging Success
Maslowâs hierarchy of Needs â CDSM version www.cultdyn.co.uk -
the unmet need is the dominant need
12. Social
Life Opportunities, dynamics,
Experiences events, offers politics, issues,
and asks lifestyles, trends
Unmet Attitudes
Behaviours Opinions
needs and beliefs
Safety and Success
belonging
13. Social
Life Opportunities, dynamics,
Experiences events, offers politics, issues,
and asks lifestyles, trends
Unmet Attitudes
Behaviours Opinions
needs and beliefs
BELONGING Measured as Attributes
and mapped
ESTEEM OF SAFETY
OTHERS
SELF ESTEEM ETHICAL
CLARITY
ETHICAL
COMPLEXITY
14. Drivers and behaviours â unmet needs
Prospectors â Settlers - need for
outer directed: security driven:
need for success, safety, security,
esteem of others identity belonging.
then self esteem. Keep things small,
Acquire and local, avoid risk
display symbols of
success.
Pioneers â inner directed. Need to
connect actions with values, explore
ideas, experiment. Networking,
interests, ethics, innovation
campaignstrategy.org
15. What this means for your communication
Can it make me / my
Can it make me / my country/ organisation/
country/ organisation family safe ? Does
look good, be recognized authority say it is the right
as better or best, thing to do (rules) ? Is it
successful , materially tradition ?
better off ? Is it fun,
Campaign
enjoyable ? Is it the right
proposition/ ask/
answer ?
offer
Is it ethically the right thing to
do ? Is it asking the right
question ? It is just, global,
benevolent, innovative ? Does it
increase self-choice ? Does it
help me connect, make a
difference ?
30. Settlers Prospectors Pioneers
Change ?
No thanks, Maybe â if you Of course â and I
you lead can show me it have my own ideas
works
Questions ?
Iâd rather not Whatâs the But are you asking the
hear them right answer ? right ones (there are
no âright answersâ)
31. âBig ideas, small stepsâ
Values Modes Take care of us, control,
set rules, keep it small, âLook after number oneâ
(showing defend our rights, Survival is success,
edge Modes discipine accept your lot, keep to
the rules, donât rock the
only) boat, just give me the
âIt could be me !â - facts, the old ways are
rewards, material Brave New World best
wealth, visible success, BELONGING
recognize me, bling, Roots
Golden
lottery, âniceâ ,
recommendations Dreamer SAFETY
ESTEEM OF
OTHERS
Now
âI want the world and Person Concerned
want it now !â â live to SELF ESTEEM Ethical
shop, designer, ETHICAL âBe a better person to
adventure, experiences, make the world a better
the latest stuff, party, Transcender CLARITY placeâ â do things for the
fabulous, give nothing ETHICAL right reasons, rules to
up COMPLEXITY help people be better,
justice, ethics, opinions
âLooking to see what I might findâ â life is fun, try new
things, intrigue, the unknown, complexity, possibility
32.
33. Sun Almost Always
90%-100%
80%-90%
70%-80%
60%-70%
50%-60%
40%-50%
30%-40%
20%-30%
10%-20%
0%-10%
CULTURAL DYNAMICS
STRATEGY & MARKETING Š Cultural Dynamics Strategy & Marketing Ltd., 2003-2010. All right reserved. Tel: +44 (0)208 744 2546 Email: mail@cultdyn.co.uk
34. Mirror Almost Always
90%-100%
80%-90%
70%-80%
60%-70%
50%-60%
40%-50%
30%-40%
20%-30%
10%-20%
0%-10%
CULTURAL DYNAMICS
STRATEGY & MARKETING Š Cultural Dynamics Strategy & Marketing Ltd., 2003-2010. All right reserved. Tel: +44 (0)208 744 2546 Email: mail@cultdyn.co.uk
35. Guardian Almost Always
90%-100%
80%-90%
70%-80%
60%-70%
50%-60%
40%-50%
30%-40%
20%-30%
10%-20%
0%-10%
CULTURAL DYNAMICS
STRATEGY & MARKETING Š Cultural Dynamics Strategy & Marketing Ltd., 2003-2010. All right reserved. Tel: +44 (0)208 744 2546 Email: mail@cultdyn.co.uk
36. The Daily Mail Almost Always
90%-100%
80%-90%
70%-80%
60%-70%
50%-60%
40%-50%
30%-40%
20%-30%
10%-20%
0%-10%
CULTURAL DYNAMICS
STRATEGY & MARKETING Š Cultural Dynamics Strategy & Marketing Ltd., 2003-2010. All right reserved. Tel: +44 (0)208 744 2546 Email: mail@cultdyn.co.uk
37. No paper
25% of People
Donât Read Any
Newspaper
90%-100%
80%-90%
70%-80%
60%-70%
50%-60%
40%-50%
30%-40%
20%-30%
10%-20%
0%-10%
Most Literate of
the Population
CULTURAL DYNAMICS
STRATEGY & MARKETING Š Cultural Dynamics Strategy & Marketing Ltd., 2003-2011. All right reserved. Tel: +44 (0)208 744 2546 Email: mail@cultdyn.co.uk
38. BBC News Night audience - most weekdays
90%-100%
80%-90%
70%-80%
60%-70%
50%-60%
40%-50%
30%-40%
20%-30%
10%-20%
0%-10%
CULTURAL DYNAMICS
STRATEGY & MARKETING Š Cultural Dynamics Strategy & Marketing Ltd., 2003-2011. All right reserved. Tel: +44 (0)208 744 2546 Email: mail@cultdyn.co.uk
42. Values and actual behaviour 2008
Who Gives A Stuff About Climate Change
lasuopsE sseccuS e lb is iV
and Whoâs Taking Action ?
www.campaignstrategy.org/whogivesastuff.pdf
NATURE PORTRAIT ESPOUSERS (Density)
Settler + -
Prospector
%0.001-%0.09
%0.09-%0.08
%0.08-%0.07
%0.07-%0.06
%0.06-%0.05
Pioneer
%0.05-%0.04
%0.04-%0.03
%0.03-%0.02
%0.02-%0.01
%0.01-%0.0
Actual action
Cause NGO
Prospects for
Now People
action NATURE â They strongly believe that people should care for nature.
Looking after the environment is important to them.
43. Examples of narrative requirements
âyou should leadâ
safety
discipline less risk
power over others order morality
familiarity rules
success
getting things Settler â 31% âusâ not
security driven âthemâ
visible ability Prospector â
Driving needs:
safety, security, tradition
âthe right answerâ outer directed identity
Driving needs: belonging.
better + best
success, esteem
good time of others, self Pioneer â inner loyalty
esteem directed
fashion Driving needs: acting on benevolence
28% ethics, making
fun connections, exploration,
ethics
excitement 41%
innovation, being all you caring
can be
novelty nature
self-choice universalism
âthe right questionâ
creativity justice
beauty
open-ness
46. Willingness to act on ethical grounds
Agreement with: âI would buy a different
brand of petrol to avoid using oil from
environmentally damaging sources such
as tar sandsâ
Very True Fairly True Not Very True Not At All True
Yes Possibly No
Most Pioneers Most Prospectors Most Settlers
47. Values-driven responses â not knowledge-driven
Global poverty â Climate change â
it doesnât bother me donât believe in it
Pattern of rejection is
almost identical
48. Comparison of Red (Prospector +
Pioneer positioning) and tcktcktck
(Pioneer - accidentally)
49. http://www.joinred.com/red/ - Pioneer-Prospector overlap positioning
Action mechanism: shop to stop HIV
âRed is not a charity, Red is not a cause, Red is not a theory. Red is an
ingenious idea that unites our incredible collective power as consumers with
our innate urge to help others. Red is where virtue meets desire ⌠The most
sought after brands in the world have become Red partners ⌠American
Express, Apple, Converse, Dell, Emporio Armani, Gap, Hallmark, Microsoft
âŚâ. Authentic personal stories
Display stuff
Celebs +
shopping
Fun night out
Brand
support
50. 2009 tcktcktck - Pioneer-only positioning with strong Concerned Ethical
tone
Action mechanism: protest, argument
Political
Serious not fun
Nature cause framing (globe image)
Global scale â
about issue not
me
Controversial
51. Global Cool â an NGO deliberately
designed to reach Now People
(uber Prospectors)
52. Turn up the Style: Turn down the Heat
Home energy use, Winter 09
Promoting wrapping up â and going easy on the
heating
Making it cool:
⢠Set of films with celebrity models / stylists
creating fabulous warm Winter âlooksâ
⢠Focus on how to burn calories â not money â
by turning down the heating
⢠Promoting with ASOS, on-line fashion retailer,
and syndicated across internet, eg, to Hello!, Campaign artwork featuring (clockwise from top left):
Jo Wood, Stella Tennant, Leah Wood and VV Brown.
OK! FabSugar,
⢠On-line âhot or notâ voting for best user-
generated looks: voting via heating controls!
Making it easy:
⢠Advice on finding and using heating controls:
many people donât know what theirs look like
or how to use them
Videos viewed 20,000 times in the first week!
53. Our approach is to âsellâ the action
The problem
Start Action
⢠Promote the action â make it attractive in
terms that are attractive to the audience: eg,
visible symbols of success
⢠All commercial marketing works this way
55. Same action different propositions and messengers
UK example â domestic solar power
Energy independence Sign of success = Ethically right thing to
= safety power /right stuff to own do
Will Anderson
www.treehouseclapham.org.uk
56. Example of climate engagement
mechanism for Prospectors (brief:
use shopping as channel) (for CSE
and Local Authorities)
57.
58. Example of researching a common
denominator across values groups:
engaging on the undersea (for
Natural England)
62. COMPLEXITY ?
Prospectors â Settlers -
Cut through it Avoid it
Beat it Stick to the facts
Overcome it Keep to the basics
Master it
Keep things small,
local, avoid risk
Pioneers â
Connect actions with values
Explore it (ideas)
Make new connections
Check for authenticity
Increase it
campaignstrategy.org
63. SCIENCE and TECHNOLOGY ?
Prospectors â Settlers -
Will solve our Wary
problems
Stick to the old
Get the best new ways, the proven
stuff
Pioneers â
Maybe, maybe not â have you asked the
right questions ?
campaignstrategy.org
69. Outline Planner
Settler
Prospector
A few generic
examples. Tailor
messages/ asks/ Social events to be seen at,
offers to each
audience
with celebrity
separately.
Do not try to
âsellâ opposing
values !
Pioneer
70. Value Groups â Engagement, rule of thumb
Engage
GROUPS through/ as/
in groups
Belong to
SETTLER things
ACTIVITIES PROSPECTOR
PIONEER
Engage IDEAS
through Engage
activities around
Do things, issues
get things Think about, debate,
change things
74. More information
Cultural Dynamics â 3 Maslow Groups and 12 Values Modes
www.cultdyn.co.uk â take the questionnaire
do an âimmersion âseminar
www.campaignstrategy.org â many âvaluesâ
Reports and
the book > (Kindle @ Amazon)
Heuristics â see chapter in
How To Win Campaigns (edn 2) and
Robert Cialdiniâs Influence: the Psychology of Persuasion
76. Inglehartâs democratization models â
supported by measurements of many
societies over decades, show (outside
Africa) general shift towards secular-
rational and then self expression values
(my diagram)
82. Why Inglehartâs surveys are not very useful for campaigns â they do
not measure all three main motivational values groups
Despite the (much misunderstood) name, Ingleghartâs âpost materialistâ and
âmaterialistâ measurements fail to capture/define the Outer Directed Prospectors â
the most materialistic group. Inglehartâs system is very good for looking at long
term social change in relation to democratization but not as a way to plan
campaign communications. [Above comparisons made using Inglehartâs survey
questions].
83. Democratization Secular
drivers after Inglehart Experience of Traditional
authoritarian
safety, security, Society
Experience of belonging
material
satisfaction
Emerging
materialistic
Experience of
status
Experience of
autonomy
Developed
Self expression
values emerge
Self expression values are
institutionalised as rights Open Society
CULTURAL DYNAMICS
condition
STRATEGY & MARKETING Š Cultural Dynamics Strategy & Marketing Ltd., 2003-2009. All right reserved.