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Common Anti-Patterns That Impede
A Successful Digital Transformation
Gautham Pallapa
West Corporation
https://www.linkedin.com/in/gpallapa
gpallapa at west dot com
@gpallapa
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We connect. We deliver.
Source: https://tinyurl.com/ya6db7so
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We connect. We deliver.
West Corporation at a Glance
Market-leader with 30 years
of experience,
driving cloud-based
communication solutions for
a connected customer
experience
5BTexts, voice alerts,
emails and
notifications
65BVoice minutes
annually
162MConference calls
annually
305M911 calls per year
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Problem
Legacy Systems
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Sprawl, Balk, Run!
TM
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Transformation
Transform
Legacy Systems Encapsulated Systems
(Abstracted complexity)
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From a Monolithic Architecture
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To a Cloud Native Architecture
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Transforming brownfield tech is tough!
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Common Anti-Patterns
That impede a successful digital transformation
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Not Knowing Why
Anti-Pattern # 1
Why are we embarking on a Digital Transformation
Journey?
Simon Sinek – Start with Why
What
How
Why
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Hazy or Unclear Vision
Anti-Pattern # 2
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Lean Value Tree
Strategy in a Lean Enterprise – ThoughtWorks
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No Clear Definition of Done
Anti-Pattern # 3
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Using Definition of Done – https://tinyurl.com/yak3ph7p
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No Sense of Urgency
Anti-Pattern # 4
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Not Enough Communication
Anti-Pattern # 5
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Little to No Empowerment
Anti-Pattern # 6
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Traditional Command and Control Structure
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Complexity Leadership
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Complexity Leadership structure
Trust
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Complexity Leadership structure
Leaders
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Not Enough Change Agents
Anti-Pattern # 7
Identify the Right Change Agents to Drive a Cultural Transformation – http://bit.ly/2cNuhg2
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Diffusion of Innovations
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Diffusion of Innovations
Critical Mass
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Intrapreneurs
Agile Principles
– Satisfy the customer
– Maintain simplicity
Lean Principles
– Eliminate Waste
– Maintain simplicity
Approach:
Progressive Elaboration (Agile) and Continuous Improvement (Kaizen – Lean)
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App Transformation
Anti-Pattern # 8
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Opinionated App Evaluation
Selected
App
App
App
Strategic Approaches for a Successful Digital Transformation – http://bit.ly/apptransform
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12 Factor Apps
One code base
Explicit
Dependencies
Config in
Environment
Backing
service
Build, Release,
Run
Execute app as
stateless
processes
Services via
port binding
Concurrency Disposability
Dev/Prod
Parity
Logs as Event
Streams
Admin tasks as
one-off
processes
Beyond the 12 factor app - Pivotal
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Mise en place – Everything in its place
Culinary Institute Of America - Learn To Cook – http://bit.ly/2wQ80Zx
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Lack of Prioritization
Anti-Pattern # 9
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No Incentive to Persevere
Anti-Pattern # 10
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Discomfort == growth()
Panic Zone
Discomfort Zone
Comfort Zone
Where Maximum Learning Happens
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Our Digital Transformation
The Journey So Far
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Some typical problems
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15 Months and Counting
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Agile Engineering
A successful digital transformation requires harmony among Lean, Agile, and DevOps practices
- http://bit.ly/2pqy4JQ
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Strategy Vision Planning Communication Demo Marketing Sales
Requirements Planning
Design, Dev,
Test Demo Deployment Maintenance
Business Track
Technical Track
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Agile Engineering
Culture Automation
Metrics Sharing
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First Annual Pi Day Hackathon
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First Annual Pi Day Hackathon
• March 12 – 14
• 48 hours of intense coding
• 26 teams
• Open to anyone at West
• Show off skills, bold ideas
• Demonstrate
o Collaboration, Execution, Innovation
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My Belief: Strategic Disruption Leads to Progress
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We connect. We deliver.
Thank you!

Common Anti-patterns that Impede a Successful Digital Transformation