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we connect. we deliver.
West Corporation at a Glance
4BTexts, voice alerts,
emails and
notifications
64BVoice minutes
annually
159MConference calls
annually
290M911 calls per year
Market-leader	with	30	
years	of	experience,	
driving	cloud-based	
communication	solutions	
for	a	connected	customer	
experience
West Services and Solutions
Revenue Generation Health Advocate Cost Management
Conferencing Messaging & Presence Tools Voice & Networking Digital Media Services
IVR & Self-Service Proactive Notifications & Mobility Cloud Contact Center Professional
Services
Wireline Mobility Government Solutions
Toll-Free Services Direct Inward Dialing Termination Services
S A F E T Y S E R V I C E S
U N I F I E D C O M M U N I C A T I O N S S E R V I C E S
I N T E R A C T I V E S E R V I C E S
S P E C I A L I Z E D A G E N T S E R V I C E S
T E L E C O M S E R V I C E S
3
February 24, 2017
Cultural Transformation:
Lean and Agile
Dr. Gautham Pallapa
5
Client says: “I want a unicorn!”
Software Development Process
6
Sales says: “You want a unicorn,
you get a unicorn”
Example
7
(IEEE 830 approach)
• Unicorn shall have 4 legs
• Unicorn shall have a horn on its head
• Unicorn shall be ridden
• Unicorn shall have a mane and tail
Requirements
8
Designer says, “I believe this is what
you want”
Design
9
Developer says, “I believe I have
coded to specs”
Development
10
• Unicorn shall have 4 legs – Yes R
• Unicorn shall have a horn on its head – Yes R
• Unicorn shall be ridden – Yes R
• Unicorn shall have a mane and tail – Yes R
Tester says, “I certify that this is a unicorn”
Testing
11
After Waiting Several Months …
12
Client Reaction
13
What the client wanted
14
What the client got
15
Focus was solely on functionality
Client/Customer need was ignored
Goals were not communicated
No prototyping
Product arrogance?
Why did we fail to deliver
We	did	not	focus	on	value
16
17
Lean
18
Create value for customers by identifying, then eliminating or reducing waste
Lean approach
19
History of Lean
20
Lean Principles
Eliminate	waste
Amplify	learning
Decide	as	late	as	possible
Deliver	as	fast	as	possible
Empower	the	team
Build	integrity	in
See	the	whole
21
Value Stream Map
22
Tools used: SIPOC
23
Tools used: Ishikawa Diagrams
24
Tools used: 5 Whys
25
Lean Six Sigma
26
Difficult to sustain
Time factor
Value is still at the end of the value stream (waterfall)
Resource and Capacity limitations
Limitations of Lean
Software	Development	!=	Manufacturing
27
Agile
28
Agile Manifesto
29
• Understand Value– Understand why the client wants the solution
• Focus on Users – Who will be using the solution
• Define Done – Agree on Acceptance criteria before implementing
• Realize Value – What minimum functionality can be delivered to the client quickly
Focus on Delivering Value Early
30
31
Scrum
32
Kanban
33
Agile … is a mindset
34
Lean and Agile can work together!
Visioning
Project	
Approval
Project	Staffing
Project	
Requirements
Design,	
Develop,	Test
Project	
Deployment
Project	
Support
Lean
Agile
35
Agile	Practices
Limit	Work	
In	Progress
Frequent	
Iteration	on	
Solution
Fast
Feedback
Loops,
Learning	
Mindset
Eliminate
Waste
Map
Value	
Stream
Customer
Experiments
Self
Organizing
Teams
36
To Change the Mindset
Identify the Right Change Agents
37
Diffusion of Innovations
38
Diffusion of Innovations
Critical Mass
39
Cultural
Transformation
40
Building a Culture
Culture – Group of people with a common set of values or beliefs
(Society)
Success of the human race
- Not because we are strongest or even the smartest
- Ability to build cultures or communities
41
Success of the human race
- Not because we are strongest or even the smartest
- Ability to build cultures or communities
Building a Culture
Corporation – Group of people with a common set of values or beliefs
(Society)
42
Identify people who believe in what you believe (Change Agents)
When surrounded by people who believe in what you believe
Something wonderful happens!
Fundamental Need
Trust
43
Take Risks and Innovate
In the presence of trust
44
Continuous Improvement - Kaizen
Hypotheses and Experiments
Fail Fast, Fail Cheap, Fail Often
45
Build – Measure – Learn
Idea
Build
Product
Measure
Data
Learn
46
Complexity Leadership
47
Move from a Command and Control Structure…
48
… to a Complexity Leadership structure
Trust
49
… to a Complexity Leadership structure
Self-Organizing Team
50
… to a Complexity Leadership structure
Leaders
51
Progress occurs
in small increments
52
Director, Information Services
Thought Leader
Innovator, Product owner
Lean Six Sigma Black Belt
Agile Coach
• https://www.linkedin.com/in/gpallapa
• gpallapa AT west DOT com
• @gpallapa
About me
we connect. we deliver.
Thank You

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West Corporation at a Glance: Leader in Cloud Communication Solutions