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Commercial Awareness Guide

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Commercial Awareness – What is it?
Commercial Awareness – What is it? Commercial Awareness is showing an INTEREST in business and an UNDERSTANDING of the wider environment in which an organisation operates in relation to it’s; CUSTOMERS, COMPETITORS and SUPPLIERS © Logica <YEAR>. All rights reserved Footer appears here
Commercial Awareness Government Economy Trade Exchange Partners rates Consumer Confidence © Logica <YEAR>. All rights reserved Footer appears here No. 3
Consider a company … POLITICAL INFLUENCES TECHNO- ECONOMIC LOGICAL INFLUENCES INFLUENCES SOCIAL INFLUENCES © Logica <YEAR>. All rights reserved No. 4
PEST Analysis © Logica <YEAR>. All rights reserved Footer appears here No. 5
How aware are you already? To conclude think about your own awareness. Think of a company – who are their competitors, their customers, their suppliers? What internal and external influences act upon their business? What impact do economic and political influences have on this business? To start think small! Think about a club or society you’ve been involved with; What is the culture of the club/society? What internal and external influences act up on the club/society? What opportunities for growth are there within the club/society? See you’re already on your way! © Logica <YEAR>. All rights reserved Footer appears here
Thank you for watching! Engage with us! @LogicaGradJobs www.logica-graduates.co.uk Logica Graduates www.workatlogica.co.uk Logica is a business and technology service company, employing 41,000 people. It provides business consulting, systems integration and outsourcing to clients around the world, including many of Europe's largest businesses. Logica creates value for clients by successfully integrating people, business and technology. It is committed to long term collaboration, applying insight to create innovative answers to clients’ business needs. Logica is listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE: LOG; Euronext: LOG). More information is available at www.logica.com. The company is a public company incorporated and domiciled in the UK. The address of its registered office is 250 Brook Drive, Green Park, Reading RG2 6UA, United Kingdom.

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Commercial Awareness Guide

  • 2. Commercial Awareness – What is it? Commercial Awareness is showing an INTEREST in business and an UNDERSTANDING of the wider environment in which an organisation operates in relation to it’s; CUSTOMERS, COMPETITORS and SUPPLIERS © Logica <YEAR>. All rights reserved Footer appears here
  • 3. Commercial Awareness Government Economy Trade Exchange Partners rates Consumer Confidence © Logica <YEAR>. All rights reserved Footer appears here No. 3
  • 4. Consider a company … POLITICAL INFLUENCES TECHNO- ECONOMIC LOGICAL INFLUENCES INFLUENCES SOCIAL INFLUENCES © Logica <YEAR>. All rights reserved No. 4
  • 5. PEST Analysis © Logica <YEAR>. All rights reserved Footer appears here No. 5
  • 6. How aware are you already? To conclude think about your own awareness. Think of a company – who are their competitors, their customers, their suppliers? What internal and external influences act upon their business? What impact do economic and political influences have on this business? To start think small! Think about a club or society you’ve been involved with; What is the culture of the club/society? What internal and external influences act up on the club/society? What opportunities for growth are there within the club/society? See you’re already on your way! © Logica <YEAR>. All rights reserved Footer appears here
  • 7. Thank you for watching! Engage with us! @LogicaGradJobs www.logica-graduates.co.uk Logica Graduates www.workatlogica.co.uk Logica is a business and technology service company, employing 41,000 people. It provides business consulting, systems integration and outsourcing to clients around the world, including many of Europe's largest businesses. Logica creates value for clients by successfully integrating people, business and technology. It is committed to long term collaboration, applying insight to create innovative answers to clients’ business needs. Logica is listed on both the London Stock Exchange and Euronext (Amsterdam) (LSE: LOG; Euronext: LOG). More information is available at www.logica.com. The company is a public company incorporated and domiciled in the UK. The address of its registered office is 250 Brook Drive, Green Park, Reading RG2 6UA, United Kingdom.