WIPRO- Strategic Management Report

1. 1
STRATEGIC MANAGEMENT ASSIGNMENT
SUBMITTED BY: SURAJIT DAS
TANYA MANSI
NISHA CHANDRA
AJJU PHILIP

2. 2
Contents Reference Page No
WIPRO BUSINESS STRATEGY
Introduction (Wipro Limited Mission, Vision and Goal)……………………………………………….3
Demographic Social Forces, PESTEL Analysis…………………………………………………………………4,5
Social Factors, SWOT Analysis……………………………………………………………………………………….6,7
Swot Diagram……………………………………………………………………………………………………………..7, 8
Business Strategy……………………………………………………………………………………………………….8
Business Segmentation…………………………………………………………………………………………….8,9
References…………………………………………………………………………………………………………………10

3. 3
Introduction: -
Wipro Technologies is a global services provider of comprehensive IT solutions and services,
including Systems Integration, Consulting, Information Systems Outsourcing, IT enabled services and
R&D Services and delivering Business solutions.
The Mission of WIPRO is to be a RF System Solution Provider, through its innovative research and
design works for a new world of broadband wireless communications.
And to offer services based on world-class infrastructure, industry expert skills, proven process-
oriented service operations that are backed by principals to ensure the world’s best way of
delivering IT infrastructure and management solutions.
The Vision Of Wipro includes being a leader in areas of business, customer and people.
The company aims to be among the best IT service provider company in India and the world.
It’s goals also include being the first choice among customers and employees.
Some of the core Values of Wipro are focused around. These values form the Bedrock of Wipro’s
Culture, They guide our behaviour & business practices, The Spirit is rooted in current reality. It is
also aspirational. It is the core that has driven and will continue to drive.
➢ Intensity to Win
• Make Customers successful
• Team, Innovate, Excel
I. It is the desire to stretch, to challenge limits.
II. It is working together to create synergy. I win when my team win; my teams wins when
Wipro wins; Wipro wins when its customer & stakeholders win
III. It is innovating all the time. It is the continuous endeavour to do better than last time
IV. It is the spirit of fortitude, of unrelenting excellence.
➢ Act with Sensitivity
• Respect for the individual
• Thoughtful and responsible
I. It is understanding that every human being, however different is equal.
II. It is trusting that every individual is driven by learning, would like to grow ability &
competence, and strives for a meaningful life.
III. It is living in harmony with our ecology
IV. It is being a responsible citizen; it is acting with thoughtfulness and empathy.
➢ Unyielding Integrity
• Delivering on commitments
• Honesty and fairness in action

4. 4
I. Integrity is the beacon that guides us. It is being ethical beyond doubt. It is living that law of
the land, spirit and action
II. It is the commitment to searching for and acting on the truth
III. It is the delivering on the commitments we make. Our word must become our deed
IV. It is establishing the foremost standards of honesty & fairness, without compromise…ever.
DEMOGRAPHIC SOCIAL FORCES
Demographic Forces are outcomes of Changes in the characteristics in population like age, gender,
ethic, origin and social classes. Wipro understood these changes and nicely adapt this change in their
professional journey and changed the pattern accordingly. The class distribution among the
population is of paramount importance for Wipro. The organization would be unable to promise a
premium product to the general public if the majority of the population was a lower class and they
would have to rely on a very niche marketing. Wipro limited is fully aware of what and importance of
environmental protection prevails in the industry as a whole and thus are expected from any
company as they are seen as the norms. To Some Extent the difference between the education
background between the marketers and the target market may make it difficult related to and draw
in the market. Wipro limited have been careful not to lose the connection to the target market’s
interests and priorities.
PESTEL ANALYSIS - WIPRO Limited
Pestel Analysis is an important factor to devising a strategy that can effectively manoeuvre the
competition to maximise the a firm’s towards Profitability stability and strategy. Pestel Analysis
helps to analyse all the valuable insights that company might face in near future. There is a political
insights that occurred all of sudden and how Wipro tackled those challenges in real time was
remarkable. There were also a major factor (Political) who was imposed on Wipro Limited.
POLITICAL FACTORS:
The level of political Stability that the country has in recent years. The laws that the country
enforces, especially with regards to business such as contract law as they dictate that Wipro Limited
is not allowed to do so. A high level of taxation would demotivate the companies like Wipro Limited
from Maximizing their Profits. The risk of military invasion by hostile country may cause divestment
from ventures. A company intellectual property (IP) is protected. E.g. A country that has no policies
on IP Protection would mean that entrepreneur may find it too risky to invest in Wipro Limited due
to these constraints
ECONOMIC FACTORS:
Economic factors are an important attributes in pertaining an overall growth for any organisation.
There are many factors who can decide the overall growth (Demand) that shall be Foreign Exchange
Rate, the interest rate, the gross domestic product. These factors help to retrieve the details and
helps to manage the aggregate demand and supply. The Economic System whether the market is
oligopoly, monopoly or something related to perfect competition system. Rate of GDP Growth in the
country and that’s how Wipro Limited is expected to grow in near future. The exchange rate of the

5. 5
country Wipro limited operates in would impact the profitability of Wipro Limited. The High Level of
unemployment in the country would mean there is a greater supply of Jobs than demand, meaning
people will work for a lower wage as well, which would lower the cost of people who will be working
in Wipro Limited.
SOCIAL FACTORS:
Society’s culture and work impact the overall pattern of things in an environment. Shared beliefs and
attitude of the population can help Wipro limited to work in an effective manner and also provide a
good productivity. Wipro Should analyse should focus on few parameters to be a leader in the
market.
Demographics and skill level of population. Should be focused on Social hierarchy and culture at
every single stage, Even focus on the education level and the benefits an individual is getting.
Entrepreneurial Skills and broader classification can give a measurable factor towards a betterment
on which Wipro technology does focus.
TECHNOLOGICAL FACTORS:
Technology can dismantle the price structure and competitive landscape in a very short amount of
time. It is thus become extremely important to constantly and consistently innovate the ongoing
technology updates. Wipro Limited have been monitoring the level of popularity in the industry in
question to give the urgency solution in an adequate time either by matching the technology in
finding an innovative alternative. How much an improvement of technology has to
improvise/transform and how the initial product was offered. The impact of the technology of the
costs that most companies in the industry are subjected to have and what is the potential parameter
to increase or reduce the resulting profits growth.
ENVIRONMENTAL FACTORS:
Different industries hold different standards of environment protection in their head as the norm.
The new consumer armed with an interest and the knowledge it carries prefers it to gives to their
ongoing business which shall be more ethical in company’s point of view. The current weather
conditions may significantly impact the ability of Wipro limited to manage the transportation of both
the resources and the finished product. Thus in then, would affect the delivery dates of the final
product in the case of say, an unexpected monsoon. Those Companies that product extremely large
amount of waste may be required by law to manage their environmental habits. This may include
pollution fines and quota which may place a financial strain on Wipro Limited.
LEGAL FACTORS:
In number of countries there are not such legal factors which are robust and can provide an effective
solutions. A firm should effectively analyse the things with close observation for intellectual rights of
properties according to governance law. There shall be some legal factors which Wipro limited has
to look into before entering to a full-fledged market.
Anti-trust law in information technology services industry and overall in the country
Discrimination Law
Copyright Label, Patent/intellectual law. They should also have to work on employment law,
corporate law in an effective way.

6. 6
CUSTOMERS AND SUPPLIERS
Next to your employees, your customers and suppliers may be the most important people you deal
with. Suppliers have a huge impact on your costs. The clout of any given supplier depends on
scarcity: If you can't buy anywhere else, your negotiating room is limited. The power of your
customers depends on how fierce the competition for their dollars is, how good your products are,
and whether your advertising makes customers want to buy from you, among other things.
SWOT ANALYSIS
A Swot Analysis is a framework that is used to analyse a company’s competitive positioning in
business environment. Wipro Limited has worked on this part very carefully and strategically which
played a vital role in all the main working department whether its finance, marketing, IT,HR ,
Strategic Planning, Logistics and other. SWOT Analysis is a 2*2 Matrix which deals with company
Strength, Weakness, Opportunities and Threats.
STRENGTH
➢ Distribution and Reach: Wipro has a large number of Outlets in every state supported by the
strong networking that helps to deliver the material and services in timely manner.
➢ Cost Structure: The main strength that WIPRO wanted to capture large segment of market
by selling their products at very lesser price and can easily be bought by Niche Market.
➢ Automation: Automation not only helps to stimulate the work more effectively but helps
the work to Scale up and down as per the market demand.
Wipro always have an effective and qualified team members in each department. The Geographic
data of Wipro also helps to grow at every pace.
WEAKNESS
➢ High Day Sales Inventory: Wipro always build up an inventory and add unnecessary costs to
its business. The Company has low level of current assets than current liabilities, which can
leads to a problem in operations department.
➢ Cash Flow Problems: Due to lack of improper financial planning there were certain
circumstances where they faced different scenarios
➢ Integration: Wipro Limited’s current structure and culture have resulted in the failure of
various mergers aimed at vertical integration.
➢ Control Quality: Wipro Limited has a lower budget for its quality control department than
competitors. This lead towards lack of consistency and possibility of damage of quality
across its various outlets.
Lack of legal experience and legal department employees are not highly qualified. The Performance
appraisal is not in systematic manner. People are often not appraised for their Performance. This
Leads to lower work morale and lack of promotion opportunities for employees.
OPPORTUNITY
➢ Internet: There has been an increase in the number of internet users all over the world. This
means a lot of people are now making purchases online. Wipro can also focus on through
online selling for betterment in Sales and Revenue.

7. 7
➢ Technological Development: Technology comes with numerous benefits but too depends on
automated system with the flexi cost options. Wipro keenly worked towards this parameter
and had a wide range of platform to showcase this
➢ Green Government Drive: This Drive Provides an opportunity for Wipro Limited to undergo
for further sales under federal and also towards state government contractors.
➢ Tourism: Growth in Tourism is beneficial for Wipro Limited as it will provide a new market
opportunities for both potential customers and sellers.
THREATS
➢ Technological developments by competitors New technological developments by a few
competitors within the industry pose a threat to Wipro Limited as customer attracted to this
new technology can be lost to competitors, decreasing Wipro Limited’s overall market share.
➢ Customer Requirements and demands are also changing in a speedy way and this is a
constant pressure on an organisation to work in an more innovative way. The exchange rate
has been devalued.
➢ Political Uncertainties in the country also prove a barrier in business, hindering performance
and much more.
➢ Substitute products available are also increasing, which is threat collectively for the whole
industry as consumption of current products decrease.

8. 8
STRATEGIC PLAN:
Wipro's strategy is to capitalize on its current momentum of rapid growth with an entrepreneurial
approach, as it seeks to be the pioneer in many new areas. For example, Wipro was one of the first
large Indian external service providers (ESPs) to foray into business process outsourcing (BPO) as it
acquired Spectra mind. Recently Wipro added to its industry depth by closing a deal with American
Management Systems followed by one with Nerve Wire. The business strategy that Wipro uses is
differentiation on a global level. Wipro differentiates their services and products by being the
number one provider for integrated business, technology and process solutions. Wipro delivers
these services on a global platform. Wipro has IT Services, Product Engineering Solutions,
Technology infrastructure Services, Business Process Outsourcing, and Consulting Services. Wipro is
now competing not only on how well they do something, but how innovative they are and how well
they can quantify those benefits for customers. That’s why innovation makes sense, and they are
working on building brand awareness in the U.S. Wipro seeks to "Break away from the pack" of
other Indian IT service providers by focusing on the following areas:
Industry depth: Wipro seeks to build a level of industry depth that will differentiate it in market.
Portfolio of services: Wipro is seeking to expand its application outsourcing offerings by
Providing BPO services. In addition, it is making significant investments in its Enterprise
Application Services, as well as specific technology alliances (for example, Microsoft).
Global workforce: Wipro is focused on expanding its domestic workforce in target markets (the
United States and Europe).
Wipro offers different products and services therefore it uses different types of e-Commerce. The
company operates in three segments: Global IT Services and Products, India and Asia Pac IT Services
and Products, and Consumer Care and Lighting. In the Consumer Care and Lighting it has different
brands such as Sidha, Smart Lite, Active Tale, Santoor, etc. These products are sold throughout
India, but thanks to e-commerce Wipro also sells its products worldwide through suppliers such as
“Emporium On Net, ” “Small Flower,” etc. This would be a B2B model, because Wipro is selling its
product through another company and not directly to the consumers.
Wipro should be able to sell directly to customers online and not through other suppliers, this way
the company can also be recognized world-wide for its consumer care and lighting products and not
only for its global IT services and products. There are different products other than consumer care
products that are sold online through other companies, these products are printers, cartridges, and
can be bought by customers in websites such as TonsOfToner.Com, PrinterTonerWarehouse.com,
and they use Electronic Check as their method of payment. Like I mentioned before Wipro also
provides IT services and products, but we are not able to buy these services online, therefore in this
segment e-commerce it’s not used. However Wipro does uses its website to advertise and describe
these IT services which can be bought by directly contacting the company. Wipro uses these
websites mentioned before to advertise their products, this type of advertisement can be called
“affiliate program”. Wipro also uses online ads, with search engines such as Yahoo!, and Google. In
conclusion, Wipro does not use e-commerce for all of its products and services but it does use the
internet to advertise and give a very good description of what they offer. Like we mentioned before
we think that they can use the internet to sell its products directly to customers and not only
through other suppliers. If Wipro was to follow advisement they could use different types of
marketing mix such as affiliate programs, click-through, pop-up ad, etc . It also could use different
forms of payments such as Electronics Checks. In our opinion they should follow its suppliers and sell
online and be known world-wide for all of its products.

9. 9
Business Segmentation
Wipro Limited (Wipro), incorporated on December 29, 1945, is a global information technology (IT),
consulting and business process service provider. It operates through two segments: IT Services and
IT Products. The Company's IT Services business provides a range of IT and IT-enabled services. IT
Products segment provides a range of third-party IT products, which allows it to offer IT system
integration services.
➢ IT Services
The Company is a provider of IT services to enterprises across the globe. The IT Services
segment primarily consists of IT Service offerings to its customers organized by industry verticals,
which include Banking, Financial Services and Insurance (BFSI), Healthcare and Life Sciences (HLS),
Retail, Consumer Goods, Transport and Government (RCTG), Energy, Natural Resources and Utilities
(ENU), Manufacturing and High-Tech (MFG), and Global Media and Telecom (GMT). The Company
provides a range of services, which include digital strategy advisory, customer centric design,
technology consulting, IT consulting, custom application design, development, re-engineering and
maintenance, systems integration, package implementation, global infrastructure services, business
process services, cloud, mobility and analytics services, research and development and hardware and
software design. It delivers end-to-end services across the Oracle product spectrum, including E-
Business suite, Oracle Cloud Applications and Engineered Systems. Its Connected Enterprise Services
include Digital Customer Experience Management (DCxM) and Encore (Next Gen Commerce Solution).
The Company offers integrated business solutions that span across enterprise applications
and digital transformation to security and testing. Its application services offerings include Oracle
Application Services, SAP Application Services, Connected Enterprise Services, Cloud Application
Services, Enterprise Architecture, Enterprise Security Solutions and Testing Services. The Service
Transformation Group is instrumental in evaluating the market trends and identifying and incubating
various technologies. Its Global Infrastructure Services (GIS) is an end-to-end IT infrastructure and
management service provider, which include Business Advisory, Cloud Migration, Data Centre
Transformation, Workplace Transformation, Networks, Managed Services to System Integration. Its
Analytics includes the spectrum of offerings, which cover the Data-Information-Insight Supply Chain,
including artificial intelligence, machine learning, advanced analytics, data and information
management, and big data platforms. The Company's Business Process Services (BPS) include
Enterprise Transformation, Base))), Next Gen Customer Experience (NGCE), Robotics Process
Automation (RPA) and Business-Process-as-a-Service (BPaaS).
➢ IT Products
In order to offer IT system integration solutions, the Company uses a combination of hardware
products (including servers, computing, storage, networking, security), related software products
(including databases and operating systems) and integration services. The Company's range of third-
party IT Products is comprised of Enterprise Platforms, Networking Solutions, Software Products, Data
Storage, Contact Centre Infrastructure, Enterprise Security, IT Optimization Technologies, Video
Solutions and End-User Computing solutions. It provides its offerings to enterprises in various
industries, primarily in the India and Middle East markets, including government, defence, IT and IT-
enabled services, telecommunications, manufacturing, utilities, education and financial services
sectors. The Company is a reseller of third-party enterprise products through its direct sales force.

10. 10
References:-
1. Brand Story (WIPRO Limited): https://www.wipro.com/brand/
2. Wipro Limited Company Pestel Analysis: https://www.case48.com/pestel-
analysis/6260-Wipro-Limited
3. Strategic Success(WIPRO Limited):
https://www.researchgate.net/publication/300442810_Creating_a_KM_Platform_fo
r_Strategic_Success_A_Case_Study_of_Wipro_Technologies_India
4. Wipro Marketing Solutions:
https://business.linkedin.com/content/dam/me/business/en-us/marketing-
solutions/case-studies/pdfs/apac/Wipro-Case-Study.pdf
5. Business Segment:
https://www.equitymaster.com/detail.asp?date=9/3/2012&story=1&title=Wipro-
Ltd-Segment-Analysis
6. Wipro Business Strategy
https://www.kmworld.com/Articles/Editorial/Features/Behind-the-scenes-at-Wipro-
How-a-KM-vision-became-reality-9485.aspx