Comm 1307.002 chapter 11
•Download as PPTX, PDF•
0 likes•33 views
This document provides an overview of the field of public relations. It discusses the history of public relations from ancient times through modern developments. Key topics covered include defining public relations, the audiences and scope of public relations work, trends in the industry like globalization and new technologies, and challenges around trust and transparency. The document is organized into multiple chapters covering these various aspects of public relations as a profession.
Report
Share
Report
Share
Recommended
ACT SM Campaign - 2 Page Brief
The 2 page social media strategy brief for Assateague Coastal Trust. It is a basic version of the 4 page brief with necessary information, guidelines, and dates for current and new members of the NPO to refer to when posting to social networks on ACT's behalf.
Facebook Causes Presentation at BASES
Chris Chan and Susan Gordon presented an overview of Causes' mission and theory of change. Causes seeks to empower individuals to mobilize their personal networks to grow social and political movements through online tools. It allows users to create causes, raise awareness, fundraise, and donate to nonprofits, with over $22 million donated by its 100 million users. Causes takes a decentralized approach, allowing bottom-up organization and action through social networks.
MCAF Final Closing Presentation
This document outlines a 3-month public relations campaign for the Monroe County Autism Foundation to increase awareness and support in their local community. The campaign utilizes social media, an e-newsletter, brochure updates, and radio advertisements focused on upcoming events. Progress will be evaluated based on engagement metrics like social media followers and interactions, newsletter registrations, event attendance and ticket sales, and donations received. The goal is to boost online presence and communication to help more families access resources.
10th Annual Carol Dyer Memorial "Light the Way to a Cure" Luminaria Evening
The document discusses plans to promote the 10th Annual Carol Dyer Memorial "Light the Way to a Cure" Luminaria Evening organized by the Bar Harbor YB's in honor of their friend Carol Dyer who passed away from brain cancer in 2001. It outlines strategies like maintaining an active blog and social media presence on Facebook, Twitter and Flickr to share the personal stories of organizers, promote the event, and provide inspiration in the fight against cancer. The goal is to raise awareness and funds for cancer research like the American Cancer Society while honoring their friend's memory.
Social Media - A Facebook Case Study
The document discusses New Zealand Blood Service's (NZBS) use of Facebook to promote blood donation. It notes that only 4% of New Zealand's adult population currently donates blood, yet demand is high. NZBS created a Facebook page to better communicate with and recruit younger donors aged 18-30. The page allows NZBS to update donors, thank donors, and raise awareness of donation needs and events. It has proven effective, with the page averaging 700 visitors and 52 new fans per week.
The United Way of the Adirondack Region 2-1-1 Campaign
The document summarizes a student presentation about raising awareness for the United Way's 2-1-1 service in the Adirondack Region. The goal was to increase call volume to the service by 300 emails and 1,000 calls by implementing an awareness campaign using on-campus and community events, social media, and traditional media. The campaign targeted college students and county residents, utilizing tactics like distributing flyers, bookmarks and creating social media pages and screen savers which resulted in over 24,000 impressions.
Chapter 2 PUBLIC RELATION
The document provides a history of the development of public relations. It discusses how PR has evolved from early uses of persuasive communication by leaders to shape public opinion, to the modern practice of two-way communication, research, and strategic planning. Key developments included the professionalization of PR in the 1920s in the US, the growth of PR's role in politics and nation-building in the 20th century, and the rise of PR agencies and in-house corporate PR departments. The document also summarizes models of PR, such as press agentry, public information, two-way asymmetric, and two-way symmetric.
AMU 2814 LECTURE INPDF (2).pdf
The document provides an overview of the topics that will be covered in Week One of a course on transforming communities through project design and public relations for social campaigns. The week will include an introduction to the course requirements, an understanding of public relations, and discussions on PR campaigns and transforming communities. It defines public relations and discusses its role from both a managerial and communicative perspective. It also outlines some classic definitions of PR, explores PR in different contexts such as non-profit and government sectors, and discusses elements of successful PR campaigns including research, planning, execution and evaluation.
Recommended
ACT SM Campaign - 2 Page Brief
The 2 page social media strategy brief for Assateague Coastal Trust. It is a basic version of the 4 page brief with necessary information, guidelines, and dates for current and new members of the NPO to refer to when posting to social networks on ACT's behalf.
Facebook Causes Presentation at BASES
Chris Chan and Susan Gordon presented an overview of Causes' mission and theory of change. Causes seeks to empower individuals to mobilize their personal networks to grow social and political movements through online tools. It allows users to create causes, raise awareness, fundraise, and donate to nonprofits, with over $22 million donated by its 100 million users. Causes takes a decentralized approach, allowing bottom-up organization and action through social networks.
MCAF Final Closing Presentation
This document outlines a 3-month public relations campaign for the Monroe County Autism Foundation to increase awareness and support in their local community. The campaign utilizes social media, an e-newsletter, brochure updates, and radio advertisements focused on upcoming events. Progress will be evaluated based on engagement metrics like social media followers and interactions, newsletter registrations, event attendance and ticket sales, and donations received. The goal is to boost online presence and communication to help more families access resources.
10th Annual Carol Dyer Memorial "Light the Way to a Cure" Luminaria Evening
The document discusses plans to promote the 10th Annual Carol Dyer Memorial "Light the Way to a Cure" Luminaria Evening organized by the Bar Harbor YB's in honor of their friend Carol Dyer who passed away from brain cancer in 2001. It outlines strategies like maintaining an active blog and social media presence on Facebook, Twitter and Flickr to share the personal stories of organizers, promote the event, and provide inspiration in the fight against cancer. The goal is to raise awareness and funds for cancer research like the American Cancer Society while honoring their friend's memory.
Social Media - A Facebook Case Study
The document discusses New Zealand Blood Service's (NZBS) use of Facebook to promote blood donation. It notes that only 4% of New Zealand's adult population currently donates blood, yet demand is high. NZBS created a Facebook page to better communicate with and recruit younger donors aged 18-30. The page allows NZBS to update donors, thank donors, and raise awareness of donation needs and events. It has proven effective, with the page averaging 700 visitors and 52 new fans per week.
The United Way of the Adirondack Region 2-1-1 Campaign
The document summarizes a student presentation about raising awareness for the United Way's 2-1-1 service in the Adirondack Region. The goal was to increase call volume to the service by 300 emails and 1,000 calls by implementing an awareness campaign using on-campus and community events, social media, and traditional media. The campaign targeted college students and county residents, utilizing tactics like distributing flyers, bookmarks and creating social media pages and screen savers which resulted in over 24,000 impressions.
Chapter 2 PUBLIC RELATION
The document provides a history of the development of public relations. It discusses how PR has evolved from early uses of persuasive communication by leaders to shape public opinion, to the modern practice of two-way communication, research, and strategic planning. Key developments included the professionalization of PR in the 1920s in the US, the growth of PR's role in politics and nation-building in the 20th century, and the rise of PR agencies and in-house corporate PR departments. The document also summarizes models of PR, such as press agentry, public information, two-way asymmetric, and two-way symmetric.
AMU 2814 LECTURE INPDF (2).pdf
The document provides an overview of the topics that will be covered in Week One of a course on transforming communities through project design and public relations for social campaigns. The week will include an introduction to the course requirements, an understanding of public relations, and discussions on PR campaigns and transforming communities. It defines public relations and discusses its role from both a managerial and communicative perspective. It also outlines some classic definitions of PR, explores PR in different contexts such as non-profit and government sectors, and discusses elements of successful PR campaigns including research, planning, execution and evaluation.
MKT 578 Final Exam - MKT 578 Final Exam Questions and Answers By UOP E Assign...
This document provides information about preparing for the MKT 578 final exam at the University of Phoenix (UOP). It lists 30 multiple choice questions that could appear on the exam covering topics like the history and definitions of public relations, communicating with different publics, media relations, and the public relations process. It directs students to a website where they can find answers to the exam questions and get additional exam preparation help and resources.
A Media Relations Handbook For Non-Governmental Organizations
This document is an introduction to a media relations handbook for non-governmental organizations. It explains that an informed public is important for democratic decision making and that citizens rely on media for information. It states that NGOs have accurate information and viewpoints that media needs. The introduction outlines that strategic communications for non-profits involves media advocacy, networking, and creating their own media. It focuses on teaching media advocacy and production techniques to help NGOs communicate their messages and perspectives to the public through the media.
komunikasi politik
1. Spin doctors use political PR strategies to positively frame politicians and policies while negatively portraying opponents. This includes shifting perspectives, distracting from issues, and pressuring opponents.
2. The rise of mass media like television has empowered spin doctors to more easily influence and manipulate public opinion. They direct attention to certain issues and steer voters.
3. Relationships with media allow spin doctors, who understand how to use media's manipulative powers, to influence the political agenda through disruption, intimidation, and hyping or trivializing issues.
PUBLIC RELATIONS slide number one.pptx
The document outlines the course content for a public relations course. It discusses definitions of public relations, the origins and history of the field, research methods, planning, evaluation, international public relations, and fundamentals of public relations writing. Key topics covered include Grunig and Hunt's widely cited definition of public relations as the management of communication between an organization and its publics, the development of public relations in the early 20th century, and the historical background and development of public relations in Africa.
Shaila.understanding media advocacy
Media advocacy involves strategically using mass media to support community organizing and advance social issues. It can help frame issues to increase support for policies, shift public debates, and create awareness. The document outlines 5 steps to effective media advocacy: 1) understanding media composition, 2) getting media attention, 3) framing debates, 4) bridging gaps between media and people, and 5) advancing policies. It also discusses principles like credibility, collaboration, and clear messaging, and how media can be used to illustrate issues, focus attention, and generate support for causes.
Agenda setting theory ppt
The agenda-setting theory originated in 1972 when McCombs and Shaw studied the 1968 US presidential election. They found that the issues given prominent coverage in the media were also considered important by voters. This showed that the media has the ability to influence the salience or importance of issues on the public agenda by deciding what to cover prominently. Later research expanded this to the concept of framing, which is that media can influence not just what issues the public thinks about, but also how they think about those issues through selective presentation and emphasis of certain aspects of stories.
China’s Media Diplomacy in The Senkaku/Diaoyu Islands Issue
China’s Media Diplomacy in The Senkaku/Diaoyu Islands IssueInternational Center for Research & Development
China has used media diplomacy in the Senkaku/Diaoyu Islands issue to shape public opinion and support its claims. The document examines China's media diplomacy between 2012-2013, when coverage of the issue intensified. It finds that China used state-run media like CCTV and Xinhua to promote its position domestically and abroad, strengthen historical narratives of its claims, and mobilize Chinese public support during anti-Japanese protests while maintaining hopes for negotiations. The study aims to analyze how media diplomacy affected public opinion and potentially political decisions regarding the disputed islands.Spring 2012 conference inter chna packet materials
The document provides an agenda for the Spring 2012 Southeast Region Inter-CHNA Leadership Conference. The agenda includes morning and afternoon workshop sessions on marketing and branding, policy and advocacy, and social media. Breakout sessions during the workshops will provide more details on these topics. Biographies of the presenters are also included, describing their relevant experience in marketing, advocacy, and social media.
Civic Engagement Presentation
The document discusses the decline of social capital and civic engagement in America and potential solutions for renewal. It outlines how social capital benefits communities through social networks, trust, and civic participation. However, factors like increased mobility, technology, and generational changes have led to disengagement. This has repercussions for education, neighborhoods, democracy and more. Solutions proposed include reforming education, workplaces, communities and politics to revive civic values and participation. Examples of innovative civic engagement in environmental and other groups are provided.
MKT 578 Final Exam Guide (New)
1. Public relations has its roots in 18th century England, where bulletins hailed the coming of the British Industrial Revolution.
2. The word "propaganda" originated with Pope Gregory XV establishing a College in Rome in the 17th century to spread Catholicism.
3. The growth of public relations as an accepted business practice in the United States stems from the American Industrial Revolution.
Bjmc i-i, met, unit-iii, public relations and media
Public relations aims to create a favorable atmosphere and influence public opinion for organizations. It differs from advertising which directly sells products and services. Some early examples of public relations included Julius Caesar promoting his achievements and Genghis Khan intimidating enemies. In the modern era, public relations grew as a profession during World War I and influential practitioners included Ivy Lee and Edward Bernays. Bernays viewed public relations as a way to scientifically manage public opinion using psychology. Today, public relations uses various techniques like focus groups and the internet to represent clients and evaluate public opinion. However, criticisms of the field include the use of deceptive tactics like front groups.
The art of listening social media toolkit for nonprofits
This document provides a social media strategy guide for nonprofits. It emphasizes the importance of listening on social media to understand audiences and identify influencers. The guide recommends having a clear vision and goals for social media use, focusing initially on Facebook and Twitter to build an online presence and engagement. It also stresses creating SMART objectives to track progress and evaluate the strategy over time. The overall message is that social media requires intentionality, resources, and an understanding of its potential to further an organization's mission.
The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...
The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...Center for Public Health Practice & Leadership at UC Berkeley
This document provides a social media strategy guide for nonprofits. It emphasizes the importance of listening on social media to understand audiences and identify influencers. The guide recommends having a clear vision and goals for social media use, focusing initially on Facebook and Twitter to build an online presence and engagement. It also stresses creating SMART objectives to track progress and evaluate the strategy over time. The overall message is that social media requires intentionality, resources, and an understanding of its potential to further an organization's mission.Patterson mediaeffects
The document discusses several theories of media effects, including the hypodermic needle model which assumes people passively absorb media content, the minimal effects model which argues media has little direct impact, and cultivation theory which posits media have gradual, subtle effects over time by socializing viewers. It also covers agenda-setting theory and how media influence what issues the public considers important through selection and emphasis of topics. Framing theory is introduced as how media shape how people think about issues through presentation techniques. Examples are given of different frames used in news coverage of a rat biting incident.
Mm ch 12 pr
This document provides an overview of public relations as a profession and industry. It discusses the history of public relations, from ancient Greece to modern times. It outlines some of the major events and figures that shaped the development of public relations, such as Ivy Ledbetter Lee being considered the father of modern public relations. The document also describes the current public relations industry, including the top agencies, common PR activities like research and communication, and tools used like press releases. It concludes by discussing some controversies around the ethics of PR tactics such as spinning information and using gifts or junkets with reporters.
Mac201 2016 7 week 1 lecture1 introtomodule sem1
This document provides an overview of a media studies module. It outlines the module leader's contact details and office hours. It also describes the weekly schedule and content, which covers topics like news values, regulation, online news, documentaries, and reality television. Assessments include an online time-constrained test worth 40% and an assignment analyzing factual media texts. Recommended readings and resources are also listed.
Perspectives on Social media
This document discusses the impact of social media on business and professional relationships. It examines how social media has changed marketing strategies for companies and how they use platforms like Facebook and Twitter to connect with customers. The document also explores some of the legal issues that can arise from employees' social media use and how it affects their freedom of speech. Two case studies on the Flint water crisis and Detroit public schools crisis illustrate how social media helped spread awareness of these issues.
Pr And The Media Establishing Experts
The document discusses how experts fit into public relations and news reporting. It defines an expert as someone with specialized knowledge or skills in a particular subject. Experts can help generate news stories and provide authoritative information to journalists. Some key factors in establishing someone as an expert include their academic degrees, years of experience in their field, previous media exposure, and recommendations from other experts. The document also provides tips for preparing experts to interact with the media and examples of typical expert outreach from journalists.
Mkt 578 final exam guide (new)
For more classes visit
www.snaptutorial.com
1) Archaeologists inform us that public relations has roots in
A.
Iraq, where bulletins informed farmers how to grow more food
B.
England, where 18th century bulletins hailed the coming of the British Industrial Revolution
C.
Rome, where tablets paid tribute to new rulers
Development Journalism Talk At Uplb
The document discusses mapping, measuring, and modeling development journalism. It proposes key areas to examine, including location, media, content, and approach. It then outlines developing indicators to measure differences between normative and empirical development journalism, including conducting surveys and content analysis. The goal is to better understand how development journalism is practiced in different contexts and model differences in its principles and operations.
Comm 2339.001 chapter 8 (music, variety, and comedy)
This document discusses different types of music formats for radio, including top 40, adult contemporary, rock, country, and easy listening. It also covers music videos and music on the internet. Additionally, it examines variety and comedy programming, including variety shows, comic-dominated shows, and techniques for successful comedy programs like understanding your audience, using visual or aural humor, managing your budget, and staying current on events.
Comm 1336.001 chapter 8 (graphics and sets)
This document discusses graphics and sets used in television production. It covers the functions and equipment used for graphics, including character generators, digital video effects, text overlays, and video servers. Design principles for graphics like structure, contrasting colors, and readability are outlined. Aspect ratios and using out-of-aspect graphics are also covered. The document also discusses set design types like replicated, realistic and atmospheric sets. Physical sets can be permanent or removable, including floor plans, flats and cycloramas. Furniture, set dressings and props are also addressed. The summary concludes with production considerations for sets like camera movement, microphone placement and lighting.
More Related Content
Similar to Comm 1307.002 chapter 11
MKT 578 Final Exam - MKT 578 Final Exam Questions and Answers By UOP E Assign...
This document provides information about preparing for the MKT 578 final exam at the University of Phoenix (UOP). It lists 30 multiple choice questions that could appear on the exam covering topics like the history and definitions of public relations, communicating with different publics, media relations, and the public relations process. It directs students to a website where they can find answers to the exam questions and get additional exam preparation help and resources.
A Media Relations Handbook For Non-Governmental Organizations
This document is an introduction to a media relations handbook for non-governmental organizations. It explains that an informed public is important for democratic decision making and that citizens rely on media for information. It states that NGOs have accurate information and viewpoints that media needs. The introduction outlines that strategic communications for non-profits involves media advocacy, networking, and creating their own media. It focuses on teaching media advocacy and production techniques to help NGOs communicate their messages and perspectives to the public through the media.
komunikasi politik
1. Spin doctors use political PR strategies to positively frame politicians and policies while negatively portraying opponents. This includes shifting perspectives, distracting from issues, and pressuring opponents.
2. The rise of mass media like television has empowered spin doctors to more easily influence and manipulate public opinion. They direct attention to certain issues and steer voters.
3. Relationships with media allow spin doctors, who understand how to use media's manipulative powers, to influence the political agenda through disruption, intimidation, and hyping or trivializing issues.
PUBLIC RELATIONS slide number one.pptx
The document outlines the course content for a public relations course. It discusses definitions of public relations, the origins and history of the field, research methods, planning, evaluation, international public relations, and fundamentals of public relations writing. Key topics covered include Grunig and Hunt's widely cited definition of public relations as the management of communication between an organization and its publics, the development of public relations in the early 20th century, and the historical background and development of public relations in Africa.
Shaila.understanding media advocacy
Media advocacy involves strategically using mass media to support community organizing and advance social issues. It can help frame issues to increase support for policies, shift public debates, and create awareness. The document outlines 5 steps to effective media advocacy: 1) understanding media composition, 2) getting media attention, 3) framing debates, 4) bridging gaps between media and people, and 5) advancing policies. It also discusses principles like credibility, collaboration, and clear messaging, and how media can be used to illustrate issues, focus attention, and generate support for causes.
Agenda setting theory ppt
The agenda-setting theory originated in 1972 when McCombs and Shaw studied the 1968 US presidential election. They found that the issues given prominent coverage in the media were also considered important by voters. This showed that the media has the ability to influence the salience or importance of issues on the public agenda by deciding what to cover prominently. Later research expanded this to the concept of framing, which is that media can influence not just what issues the public thinks about, but also how they think about those issues through selective presentation and emphasis of certain aspects of stories.
China’s Media Diplomacy in The Senkaku/Diaoyu Islands Issue
China’s Media Diplomacy in The Senkaku/Diaoyu Islands IssueInternational Center for Research & Development
China has used media diplomacy in the Senkaku/Diaoyu Islands issue to shape public opinion and support its claims. The document examines China's media diplomacy between 2012-2013, when coverage of the issue intensified. It finds that China used state-run media like CCTV and Xinhua to promote its position domestically and abroad, strengthen historical narratives of its claims, and mobilize Chinese public support during anti-Japanese protests while maintaining hopes for negotiations. The study aims to analyze how media diplomacy affected public opinion and potentially political decisions regarding the disputed islands.Spring 2012 conference inter chna packet materials
The document provides an agenda for the Spring 2012 Southeast Region Inter-CHNA Leadership Conference. The agenda includes morning and afternoon workshop sessions on marketing and branding, policy and advocacy, and social media. Breakout sessions during the workshops will provide more details on these topics. Biographies of the presenters are also included, describing their relevant experience in marketing, advocacy, and social media.
Civic Engagement Presentation
The document discusses the decline of social capital and civic engagement in America and potential solutions for renewal. It outlines how social capital benefits communities through social networks, trust, and civic participation. However, factors like increased mobility, technology, and generational changes have led to disengagement. This has repercussions for education, neighborhoods, democracy and more. Solutions proposed include reforming education, workplaces, communities and politics to revive civic values and participation. Examples of innovative civic engagement in environmental and other groups are provided.
MKT 578 Final Exam Guide (New)
1. Public relations has its roots in 18th century England, where bulletins hailed the coming of the British Industrial Revolution.
2. The word "propaganda" originated with Pope Gregory XV establishing a College in Rome in the 17th century to spread Catholicism.
3. The growth of public relations as an accepted business practice in the United States stems from the American Industrial Revolution.
Bjmc i-i, met, unit-iii, public relations and media
Public relations aims to create a favorable atmosphere and influence public opinion for organizations. It differs from advertising which directly sells products and services. Some early examples of public relations included Julius Caesar promoting his achievements and Genghis Khan intimidating enemies. In the modern era, public relations grew as a profession during World War I and influential practitioners included Ivy Lee and Edward Bernays. Bernays viewed public relations as a way to scientifically manage public opinion using psychology. Today, public relations uses various techniques like focus groups and the internet to represent clients and evaluate public opinion. However, criticisms of the field include the use of deceptive tactics like front groups.
The art of listening social media toolkit for nonprofits
This document provides a social media strategy guide for nonprofits. It emphasizes the importance of listening on social media to understand audiences and identify influencers. The guide recommends having a clear vision and goals for social media use, focusing initially on Facebook and Twitter to build an online presence and engagement. It also stresses creating SMART objectives to track progress and evaluate the strategy over time. The overall message is that social media requires intentionality, resources, and an understanding of its potential to further an organization's mission.
The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...
The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...Center for Public Health Practice & Leadership at UC Berkeley
This document provides a social media strategy guide for nonprofits. It emphasizes the importance of listening on social media to understand audiences and identify influencers. The guide recommends having a clear vision and goals for social media use, focusing initially on Facebook and Twitter to build an online presence and engagement. It also stresses creating SMART objectives to track progress and evaluate the strategy over time. The overall message is that social media requires intentionality, resources, and an understanding of its potential to further an organization's mission.Patterson mediaeffects
The document discusses several theories of media effects, including the hypodermic needle model which assumes people passively absorb media content, the minimal effects model which argues media has little direct impact, and cultivation theory which posits media have gradual, subtle effects over time by socializing viewers. It also covers agenda-setting theory and how media influence what issues the public considers important through selection and emphasis of topics. Framing theory is introduced as how media shape how people think about issues through presentation techniques. Examples are given of different frames used in news coverage of a rat biting incident.
Mm ch 12 pr
This document provides an overview of public relations as a profession and industry. It discusses the history of public relations, from ancient Greece to modern times. It outlines some of the major events and figures that shaped the development of public relations, such as Ivy Ledbetter Lee being considered the father of modern public relations. The document also describes the current public relations industry, including the top agencies, common PR activities like research and communication, and tools used like press releases. It concludes by discussing some controversies around the ethics of PR tactics such as spinning information and using gifts or junkets with reporters.
Mac201 2016 7 week 1 lecture1 introtomodule sem1
This document provides an overview of a media studies module. It outlines the module leader's contact details and office hours. It also describes the weekly schedule and content, which covers topics like news values, regulation, online news, documentaries, and reality television. Assessments include an online time-constrained test worth 40% and an assignment analyzing factual media texts. Recommended readings and resources are also listed.
Perspectives on Social media
This document discusses the impact of social media on business and professional relationships. It examines how social media has changed marketing strategies for companies and how they use platforms like Facebook and Twitter to connect with customers. The document also explores some of the legal issues that can arise from employees' social media use and how it affects their freedom of speech. Two case studies on the Flint water crisis and Detroit public schools crisis illustrate how social media helped spread awareness of these issues.
Pr And The Media Establishing Experts
The document discusses how experts fit into public relations and news reporting. It defines an expert as someone with specialized knowledge or skills in a particular subject. Experts can help generate news stories and provide authoritative information to journalists. Some key factors in establishing someone as an expert include their academic degrees, years of experience in their field, previous media exposure, and recommendations from other experts. The document also provides tips for preparing experts to interact with the media and examples of typical expert outreach from journalists.
Mkt 578 final exam guide (new)
For more classes visit
www.snaptutorial.com
1) Archaeologists inform us that public relations has roots in
A.
Iraq, where bulletins informed farmers how to grow more food
B.
England, where 18th century bulletins hailed the coming of the British Industrial Revolution
C.
Rome, where tablets paid tribute to new rulers
Development Journalism Talk At Uplb
The document discusses mapping, measuring, and modeling development journalism. It proposes key areas to examine, including location, media, content, and approach. It then outlines developing indicators to measure differences between normative and empirical development journalism, including conducting surveys and content analysis. The goal is to better understand how development journalism is practiced in different contexts and model differences in its principles and operations.
Similar to Comm 1307.002 chapter 11 (20)
MKT 578 Final Exam - MKT 578 Final Exam Questions and Answers By UOP E Assign...
MKT 578 Final Exam - MKT 578 Final Exam Questions and Answers By UOP E Assign...
A Media Relations Handbook For Non-Governmental Organizations
A Media Relations Handbook For Non-Governmental Organizations
China’s Media Diplomacy in The Senkaku/Diaoyu Islands Issue
China’s Media Diplomacy in The Senkaku/Diaoyu Islands Issue
Spring 2012 conference inter chna packet materials
Spring 2012 conference inter chna packet materials
Bjmc i-i, met, unit-iii, public relations and media
Bjmc i-i, met, unit-iii, public relations and media
The art of listening social media toolkit for nonprofits
The art of listening social media toolkit for nonprofits
The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...
The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...
More from Mac Aipperspach
Comm 2339.001 chapter 8 (music, variety, and comedy)
This document discusses different types of music formats for radio, including top 40, adult contemporary, rock, country, and easy listening. It also covers music videos and music on the internet. Additionally, it examines variety and comedy programming, including variety shows, comic-dominated shows, and techniques for successful comedy programs like understanding your audience, using visual or aural humor, managing your budget, and staying current on events.
Comm 1336.001 chapter 8 (graphics and sets)
This document discusses graphics and sets used in television production. It covers the functions and equipment used for graphics, including character generators, digital video effects, text overlays, and video servers. Design principles for graphics like structure, contrasting colors, and readability are outlined. Aspect ratios and using out-of-aspect graphics are also covered. The document also discusses set design types like replicated, realistic and atmospheric sets. Physical sets can be permanent or removable, including floor plans, flats and cycloramas. Furniture, set dressings and props are also addressed. The summary concludes with production considerations for sets like camera movement, microphone placement and lighting.
Comm 2339.001 chapter 7 (interview and talk programs)
This document outlines guidelines for conducting effective interviews and talk programs. It discusses preparing for different types of interviews through thorough research, outlining questions, and understanding the audience. The structure of an interview is also covered, including establishing purpose, background, and setting. Effective interview techniques include being well researched, knowing probable answers, fact checking, and having follow up questions. Guidelines are also provided for news interviews, entertainment interviews, and discussion programs.
Comm 1337.001 chapter 18 (postproduction editing)
This document provides an overview of the postproduction editing process. It discusses the key stages including pre-edit planning, capturing and organizing source media, logging footage, performing the initial edit, linking audio and video, and exporting the final cut. The nonlinear editing process allows editors to efficiently capture, organize, and edit source material from various media sources on a computer system. Planning and logging steps are important to help editors navigate footage and make informed editing decisions.
Comm 2339.001 station continuity
Legal station IDs must be given at the top of each hour and when signing on or off air to avoid false impressions about location or transmission method. Promotional material should promote the station's image and brand through the use of active voice, evocative phonetics, and memorable fulcrum phrases to advertise particular programs and network content.
Comm 1307.002 chapter 10
This document provides an overview of the history and development of the internet and social media. It discusses how the internet has evolved from its origins as a military network to today's worldwide network connecting billions of users. Key developments include the creation of the ARPANET, the development of personal computers and operating systems, the invention of the World Wide Web, and the rise of social media. The document also examines important topics around internet freedom, privacy, intellectual property, and the impact of new technologies on society.
Comm 1337.001 chapter 12 (video recording)
This document discusses video recording procedures and systems. It covers preparing for recordings, including equipment checks and ensuring enough recording media. When recording, leaders, slates, test recordings and overlapping scenes are recommended. Timecode and recordkeeping are also addressed. Common recording media include memory cards, optical discs and hard drives. Features like compression, codecs, signal types and sampling are examined. Finally, the functioning and demise of videotape is reviewed.
Comm 2339.001 chapter 4 (commercials)
This document discusses guidelines for commercials and announcements in broadcasting. It covers codes and regulations for commercial content, the commercial development process, types of radio and television commercials, ways to appeal to audiences, validating commercials, and creating public service announcements. The key points are that commercials must be truthful, follow network guidelines, consider different types of appeals, undergo review, and PSAs require creativity within station guidelines to promote important causes.
Comm 2339.001 chapter 4 (commercials)
This document discusses guidelines for commercials and announcements in broadcasting. It covers codes and regulations for commercial content, the commercial development process, types of radio and television commercials, ways to appeal to audiences, validating commercials, and creating public service announcements. The key points are that commercials must be truthful, follow network guidelines, consider different types of appeals, undergo review, and PSAs require creativity within station guidelines to promote important causes.
Comm 1336.001 chapter 7 (audio)
This document provides an overview of audio equipment and techniques for recording quality sound. It discusses microphones, including frequency, amplitude, pickup patterns and construction. It also covers outboard equipment, cables and connectors, audio consoles, speakers, and techniques for positioning microphones properly and achieving the right balance when recording. The goal is to choose the right equipment and apply proper techniques to produce high quality audio recordings.
Comm 1337.001 chapter 6 (lenses)
This document discusses different types of lenses used in video production, including their optical characteristics and operational controls. It covers zoom lenses, prime lenses, focal length, aperture, depth of field, image stabilization, and different camera angles. It also discusses how lenses see the world in terms of field of view, distortion, and depth of field for wide-angle, normal, and telephoto lenses. Finally, it covers composing shots through organizing videospace, balanced and unbalanced groupings, and compositions to avoid.
Comm 1307.002 chapter 9 (video games)
This chapter discusses the history and current state of the video game industry. It covers the evolution of games from early arcade machines to modern console and mobile games. Some key points discussed include:
- The first arcade games like Baffle Ball emerged in the 1930s-1940s and laid the foundations for the industry. Popular franchises also emerged in the 1970s like Atari, Pac-Man, and Donkey Kong.
- Today's $15 billion industry is dominated by Microsoft, Sony, and Nintendo. Games are also increasingly converging across platforms on smartphones, tablets, and social networks.
- The use of product placement, freemium games, advergaming, and advocacy gaming have led
Comm 2339.001 chapter 10 (teleplay scripting)
This document provides guidelines for writing teleplay scripts for television. It discusses initial guidelines for teleplays, including using closeups to develop characters quickly and visual elements being more dominant than verbal ones due to time and space limitations. It also discusses the "slice-of-life" format developed in the Golden Age of television focusing on character analysis. The document then outlines the typical structure of teleplays and sitcoms, including introducing characters and developing the plot and conflict. It concludes with additional tips for developing scripts, such as using conflict as the driving force and providing a provocative opening or cliffhanger ending.
Comm 1336.001 chapter 6 (lighting)
This document provides an overview of lighting techniques for film and television production. It discusses types of lights, lighting objectives for technical and creative purposes, common lamp types, lighting housings, styles like three-point lighting, mounting lights, controlling light intensity, diffusion and color, setting up lights safely with a light plot, and more. The document covers the key aspects of lighting design and implementation for visual media productions.
Comm 1337.001 chapter 5 (cameras)
This document discusses the key components and functions of television cameras. It covers the imaging device, camera chain, types of cameras including studio, EFP, and camcorders. Electronic features like gain, electronic shutter, and white balance are examined. Operational features such as power supply, cables, connectors, viewfinders and monitors are also reviewed. The document concludes with discussions on analog vs. digital signals, digital broadcasting standards, basic image creation elements, and color basics.
Comm 1307.002 chapter 8 (television, cable, and mobile video)
This document provides an overview of the television, cable, and mobile video industry from its origins to modern trends. It begins with a brief history of television from the early pioneers in the 1900s to key developments in the 1950s like nationwide coaxial cable. It then discusses the rise of cable television and how viewers consume media today across broadcast, cable, streaming and mobile platforms. New trends are converging these industries as viewers expect content to be available on any device.
Comm 2339.001 chapter 10 (writing plays)
This document discusses the key elements and rules for writing plays. It covers major structural elements like plot, character, and dialogue. It also discusses seven concepts for writing a play like unity, plot, character, exposition, preparation, dialogue, and setting. The document also covers writing for radio plays, which require a narrator since settings are imagined, and writing scripts for theatrical films, which can be original works or adaptations from other sources like books.
Comm 1336.001 chapter 1 (introduction)
This document provides an overview of video production, including different types of productions, the production process, the history of video technology, and aspects of employment in the video industry. It discusses studio and field productions, the stages of production including transduction, channeling, selecting/altering, monitoring, and recording/playback. It also covers the transition to digital technologies, formats such as high-definition TV, and portable video equipment. Finally, it discusses work patterns in broadcast and non-broadcast video fields and the importance of developing professional attitudes and teamwork skills for employment in the industry.
Comm 1337.001 chapter 10 (lighting instruments)
This document discusses lighting techniques and equipment used for television production. It covers the objectives of television lighting such as fulfilling technical requirements, providing depth, directing attention, and establishing mood. Various lighting instruments are described for both studio and field use, including spotlights, floodlights, and portable options. Controls for lighting like mounting devices, flags, and dimmers are also outlined. The document concludes with sections on measuring light intensity, calculating levels, setting baseline light, using color gels, and types of lamps.
Comm 1337.001 chapter 11 (lighting)
This document outlines various techniques for television lighting, including key concepts like the three-point lighting system using a key light, back light, and fill light. It discusses lighting functions, specific techniques like high-key and low-key lighting, and considerations for lighting in different environments like studios and on location. Safety is emphasized, and guidelines are provided for lighting indoor and outdoor scenes during both day and night.
More from Mac Aipperspach (20)
Comm 2339.001 chapter 8 (music, variety, and comedy)
Comm 2339.001 chapter 8 (music, variety, and comedy)
Comm 2339.001 chapter 7 (interview and talk programs)
Comm 2339.001 chapter 7 (interview and talk programs)
Comm 1307.002 chapter 8 (television, cable, and mobile video)
Comm 1307.002 chapter 8 (television, cable, and mobile video)
Recently uploaded
Wound healing PPT
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Gender and Mental Health - Counselling and Family Therapy Applications and In...
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-mule-event-processing-models/
Agenda
● What is event processing in MuleSoft?
● Types of event processing models in Mule 4
● Distinction between the reactive, parallel, blocking & non-blocking processing
For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
Speaker:-
Shivani Yasaswi - https://www.linkedin.com/in/shivaniyasaswi/
Organizers:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
Priya Shaw - https://www.linkedin.com/in/priya-shaw
Solutons Maths Escape Room Spatial .pptx
Solutions of Puzzles of Mathematics Escape Room Game in Spatial.io
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Topic : Bed making
Subject : Nursing Foundation
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.clinical examination of hip joint (1).pdf
described clinical examination all orthopeadic conditions .
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Recently uploaded (20)
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Gender and Mental Health - Counselling and Family Therapy Applications and In...
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
Bed Making ( Introduction, Purpose, Types, Articles, Scientific principles, N...
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
Comm 1307.002 chapter 11
- 2. The art of life lies in a constant readjustment to our surroundings. Kakuzo Okahiwa
- 3. II. Introduction A. Public Relations are Necessary for Maintaining Good Relationships B. Timeline C. Public Relations May Have Major Influences
- 4. II. Defining Public Relations A. Nonprofits and Public Relations B. Public Relations' Reputation 1. Public affairs, corporate affairs 2. Flacks and astroturf 3. PR and public opinion (MADD)
- 5. III. A Short History Of Public Relations A. Early Public Relations 1. 1800 B.C. Babylon 2. Julius Caesar 3. Boston Tea Party 4. The Federalist Papers
- 6. B. The Propaganda - Publicity Stage 1. First press secretary in 1833 2. 1896 presidential campaign 3. Westinghouse creates a corporate department 4. Ivy Lee's influence
- 7. C. Early Two-Way Communication 1. World War I 2. Edward Bernays' impact 3. Franklin Roosevelt's media use 4. Gallup and Roper polling 5. Public Relations Society of America
- 8. D. Advanced Two-Way Communication 1. Greater scrutiny by media 2. Federal Regulation of Lobbying Act in 1946 3. PRSA’s Code of Ethics in 1954
- 9. 4. Accreditation Program in 1962 5. Ad agencies add public relations departments
- 10. E. Shaping the Character of Public Relations 1. Advances in technology 2. Growth of the middle class 3. Growth of organizations 4. Better research tools 5. Professionalism
- 11. IV. Public Relations And Its Audiences A. Employees B. Stockholders C. Communities D. Media
- 12. E. Government F. Investment Community G. Customers
- 13. V. Scope And Structure Of The Public Relations Industry A. Introduction 1. Employment 2. Billing a. hourly rate or monthly b. fixed-fee arrangements
- 14. B. Public Relations Activities 1. Community relations 2. Counseling 3. Development/fund-raising 4. Employee/member relations 5. Financial relations
- 15. 6. Government affairs (lobbying) 7. Industry relations 8. Issues management 9. Media relations
- 16. 10. Marketing communication a. advertising creation b. packaging c. trade show presentations d. special events
- 17. 11. Minority relations/ multicultural affairs 12. Public affairs 13. Special events and public participation 14. Research
- 18. C. Public Relations’ Management Function 1. Anticipate, analyze, and interpret 2. Counsel organizations 3. Research and evaluate
- 19. 4. Plan and implement 5. Manage resources D. Protecting a Company’s Name 1. Internet capabilities 2. Are we seeing an end to ‘spin’?
- 20. E. Organization of a Public Relations Operation 1. Executive 2. Account executives 3. Creative specialists 4. Media specialists
- 21. 5. Research (focus groups) 6. Government relations 7. Financial services
- 22. VI. Trends And Convergence In Public Relations A. Globalization, Concentration, and Specialization 1. Globalization
- 23. 2. Specialization a. issues orientation b. health care and pharmaceuticals
- 24. B. Convergence 1. Video news releases (VNR) 2. Integrated marketing communications (IMC) 3. Internet monitoring
- 25. C. Smartphones, Tablets, and Social Networking Sites 1. Press releases’ demise 2. Mobile technology and social networking
- 26. D. Trust in Public Relations 1. Research shows mistrust 2. PR professionals outnumber journalists 3. PR professionals earnings 4. “transparentists”
- 27. VII. Recognizing Video News Releases 1. Look Like News Reports 2. News Reporter Voice Style 3. Voice-Over May be Deleted
- 28. 4. Accompanied by a Script 5. Includes Titles and Graphics
- 30. Character – the willingness to accept responsibility for one’s own life – is the source from which self-respect springs. Joan Didion, writer