The document provides an agenda for the Spring 2012 Southeast Region Inter-CHNA Leadership Conference. The agenda includes morning and afternoon workshop sessions on marketing and branding, policy and advocacy, and social media. Breakout sessions during the workshops will provide more details on these topics. Biographies of the presenters are also included, describing their relevant experience in marketing, advocacy, and social media.
Planning for stronger local democracy wv workshop - charlestonMatt Leighninger
This document summarizes a planning meeting for stronger local democracy held in Charleston, West Virginia. It includes an agenda for the meeting covering introductions, best practices in public engagement, building blocks for local democracy, and next steps. Participants shared what they hoped to learn, including how engagement fits in the democratic system and how to get more people involved and overcome apathy. Examples of successful public engagement tactics and case studies from other communities were presented and discussed. Key building blocks for long-term community engagement identified included having a diverse group of participants, a structured process, deliberation, an orientation toward action, using both online and in-person tools, and having a dedicated community space. Next steps discussed for West Virginia included participatory budget
This document provides an integrated marketing communications plan to strengthen relationships with individual donors and increase donations for Bright Beginnings Inc. (BBI). The plan segments donors into categories based on past donation history to focus outreach. A 5-stage strategy is outlined to: 1) learn about donors, 2) cultivate deeper relationships, 3) sharpen solicitation practices, 4) provide appreciation, and 5) access referral networks. The plan proposes a "Donor Jumpstart Campaign" around BBI's 20th anniversary to recognize past contributions and ask for higher donations going forward.
This document contains ideas and suggestions from a meeting discussing ways to strengthen collaboration between Community Health Network Areas (CHNAs). Key ideas discussed include:
- Developing a unified regional voice and brand for CHNAs to increase understanding of their role in communities.
- Increasing communication, data and resource sharing between CHNAs through an inter-CHNA email list and other virtual meeting options.
- Advocating and educating communities on preventative healthcare approaches and social determinants of health to empower residents and enact policy changes.
The document outlines BYO consulting's process for developing a constituent engagement strategy for the American Architectural Foundation (AAF). BYO used a human-centered design process including discovery tools like interviews and surveys to understand AAF's audiences. They developed a range of engagement strategy options and tested them with stakeholders. The final strategy was presented to AAF and BYO will support implementation, with the goal of strengthening community and raising AAF's profile.
BDPA New York chapter newsletter focused on the 2012 accomplishments of the chapter. BDPA New York has won back-to-back 'Chapter of the Year' awards ... and it appears that they plan to compete for a third straight award!
This document provides guidance on church communications and evangelism. It discusses communicating the church's mission both internally to members and externally to the community. Key topics covered include developing the church's identity and message, using various communication channels like newsletters, websites and social media, addressing challenges like competing for attention, and ensuring communications are concise, creative and reach the intended audiences. The goal is to effectively share the church's story and call people to faith through strategic and well-executed communications efforts.
This document discusses public engagement strategies and tactics. It begins with a poll about experience with engagement. It then outlines two impacts of the internet - empowering individuals and citizen groups. Successful engagement tactics discussed include proactive recruitment, bringing diverse perspectives together, and using online tools to provide information and generate ideas. The document also covers challenges like digital divides and ensuring engagement leads to implementation. Examples of public engagement projects in Northwestern Ontario and Decatur, Georgia are provided.
Planning for stronger local democracy wv workshop - charlestonMatt Leighninger
This document summarizes a planning meeting for stronger local democracy held in Charleston, West Virginia. It includes an agenda for the meeting covering introductions, best practices in public engagement, building blocks for local democracy, and next steps. Participants shared what they hoped to learn, including how engagement fits in the democratic system and how to get more people involved and overcome apathy. Examples of successful public engagement tactics and case studies from other communities were presented and discussed. Key building blocks for long-term community engagement identified included having a diverse group of participants, a structured process, deliberation, an orientation toward action, using both online and in-person tools, and having a dedicated community space. Next steps discussed for West Virginia included participatory budget
This document provides an integrated marketing communications plan to strengthen relationships with individual donors and increase donations for Bright Beginnings Inc. (BBI). The plan segments donors into categories based on past donation history to focus outreach. A 5-stage strategy is outlined to: 1) learn about donors, 2) cultivate deeper relationships, 3) sharpen solicitation practices, 4) provide appreciation, and 5) access referral networks. The plan proposes a "Donor Jumpstart Campaign" around BBI's 20th anniversary to recognize past contributions and ask for higher donations going forward.
This document contains ideas and suggestions from a meeting discussing ways to strengthen collaboration between Community Health Network Areas (CHNAs). Key ideas discussed include:
- Developing a unified regional voice and brand for CHNAs to increase understanding of their role in communities.
- Increasing communication, data and resource sharing between CHNAs through an inter-CHNA email list and other virtual meeting options.
- Advocating and educating communities on preventative healthcare approaches and social determinants of health to empower residents and enact policy changes.
The document outlines BYO consulting's process for developing a constituent engagement strategy for the American Architectural Foundation (AAF). BYO used a human-centered design process including discovery tools like interviews and surveys to understand AAF's audiences. They developed a range of engagement strategy options and tested them with stakeholders. The final strategy was presented to AAF and BYO will support implementation, with the goal of strengthening community and raising AAF's profile.
BDPA New York chapter newsletter focused on the 2012 accomplishments of the chapter. BDPA New York has won back-to-back 'Chapter of the Year' awards ... and it appears that they plan to compete for a third straight award!
This document provides guidance on church communications and evangelism. It discusses communicating the church's mission both internally to members and externally to the community. Key topics covered include developing the church's identity and message, using various communication channels like newsletters, websites and social media, addressing challenges like competing for attention, and ensuring communications are concise, creative and reach the intended audiences. The goal is to effectively share the church's story and call people to faith through strategic and well-executed communications efforts.
This document discusses public engagement strategies and tactics. It begins with a poll about experience with engagement. It then outlines two impacts of the internet - empowering individuals and citizen groups. Successful engagement tactics discussed include proactive recruitment, bringing diverse perspectives together, and using online tools to provide information and generate ideas. The document also covers challenges like digital divides and ensuring engagement leads to implementation. Examples of public engagement projects in Northwestern Ontario and Decatur, Georgia are provided.
This document discusses how organizations can effectively implement social media. It notes that social media impacts internal communications, employer branding, recruitment, teamwork, training and learning. It also summarizes surveys that found most organizations do not have dedicated social media employees or strategies. The document advocates for organizations to view social media as an evolution and to focus on changing employee behaviors through effective communication and governance policies. It provides tips for starting a social media program, including sharing vision, engaging stakeholders, experimenting, and measuring return on investment. Overall, the document promotes a blended social media solution that focuses on human relationships and changing behaviors over time.
The document discusses how organizations like Environmental Defense Fund are using social media and networking strategies, which they call "working wikily", to fundamentally change the way they operate and increase their social impact. It describes how EDF is engaging stakeholders online, sharing internal documents publicly, and empowering employees to connect with others. The approach of "working wikily" involves greater transparency, decentralized decision making, and collective action enabled by new technologies and networked mindsets.
Globalization has significantly influenced the public relations industry by increasing connectivity between organizations and publics worldwide. As the world has become more interconnected through technology, the need for strategic communication to build relationships across borders has grown. Public relations must now consider both global and local perspectives to be effective. While formal education is important, practitioners also require experience through informal learning and professional networks to address the complex issues brought by global communication. Unless public relations education adapts to technological changes, the field risks becoming irrelevant.
The document discusses using social media, social marketing, and brain research to improve financial education. It provides an overview of key concepts from a symposium co-sponsored by Tuck School of Business at Dartmouth and the FINRA Investor Education Foundation. The document covers using social media to engage different audiences, applying principles of social marketing, and utilizing findings from brain research to improve learning outcomes for financial education. Practical tips and examples are presented in areas like content strategy, audience analysis, and message design for social media platforms.
North Dakota Social Media Survey Report - 2012Dakota Partners
North Dakota hunters and shooters are representative of our society as a whole. To engage new hunters and shooters, state fish and wildlife agencies need to focus resources and efforts on creating engaging content and platforms for this next generation of Conservationists.
Social work and social media presentationcomcareandy
Victoria Hart and Helen Roberts, social workers with nearly two decades of combined experience, presented on using social media in social work. They defined social media as online platforms for sharing personal and professional content, like photos, opinions, and resources. They discussed challenges around privacy, anonymity, and separating personal and professional accounts online. They emphasized the need for social workers to adhere to ethical codes regarding confidentiality even on social media and to represent the profession positively. Social media was framed as a way for social workers to learn from others, find resources, and network while also being mindful of risks to privacy and professionalism.
This document discusses the development and evolution of social networks over time. It analyzes a case study of a network established to support new entrepreneurs. Data was collected through interviews, surveys, and participant observation over several years to map the network's structure and examine how relationships and dynamics changed. Findings showed the network's structure shifted from transactional to more personal ties and demonstrated the importance of social connections for network operations and how patterns of interaction changed. It concluded qualitative, longitudinal research is needed to better understand network transformation processes.
Our society is more connected today than ever before. This connectivity can be attributed to the
rise and prevalence of social media. With the increase in popularity of social media, and Facebook in
particular, this raises the question of whether social media can alter our impression of others and whether we
are really showing our true selves.
The document provides information on conducting a town hall meeting (THM) including:
1) Sharing ways to integrate a THM to meet GASPS related tasks and highlighting useful tools to plan an effective meeting.
2) Suggesting engaging the Community Prevention Alliance Workgroup and coalition throughout the THM planning process.
3) Discussing the nuts and bolts of planning a THM including determining the goal, format, preparations, and follow-up activities.
The advent of COVID-19 pandemic and its resultant lockdown of many public places including churches have made people to seek alternative ways of doing things without violating the laid down guidelines of concerned authorities in order to curtail the spread of the pandemic. Many church pastors and other church leaders in Nigeria adapted to the use of the Internet and other technological tools in ministering to their church members and other people, that is, Internet ministry. However, there are some limitations to this in pastoral ministry. A research was carried out in which a semistructured questionnaire was served to some randomly selected pastors through WhatsApp Messenger. The respondents
answered through WhatsApp Messenger, email and phone calls. It was discovered through the research that Internet ministry to some great extent has become an alternative ministry opportunity during the COVID-19 pandemic period. Nevertheless, some other limitations to effective use of Internet ministry are also discovered. This paper (a follow up to other papers based on the research) attempts to identify the limitations of Internet ministry as an alternative means of performing pastoral ministry in churches in Nigeria during and after the COVID-19 pandemic, and proffers possible solutions to the limitations. It also presents some themes for further studies.
This strategic communications plan aims to strengthen DC Greens' messaging and increase its brand awareness as a leader in the food justice movement in Washington D.C. DC Greens provides diverse services focused on growing healthy schools through school garden programs and teacher training, nourishing communities through farmers market programs and job training, and empowering local nonprofits. However, due to its wide range of services, key audiences can misunderstand its core mission. The plan outlines strategies like updating DC Greens' website and social media, growing its volunteer base, cultivating brand ambassadors, and fostering media relationships to more clearly and consistently communicate its mission to key stakeholders by September 2015 with a $1,500 budget.
The International Association of Chiefs of Police and Bureau of Justice Assistance provide guidance on increasing social media presence for law enforcement agencies. They recommend having a strategy and goals before launching accounts, promoting accounts on websites and printed materials, and regularly engaging with communities by answering questions, sharing content, and asking for feedback and investigative help. Building partnerships with other organizations can also help maximize outreach. The IACP has additional resources available online or by request to help agencies enhance their social media strategies.
The document discusses Rotary International's public relations resources that are available to help clubs and districts improve Rotary's public image. It notes that a lack of understanding about Rotary's work has hindered membership growth and fundraising efforts. The presentation outlines various PR tools and resources provided by RI, including promotional materials, media campaigns, grants, and newsletters. It emphasizes that improving Rotary's image is a shared responsibility and that tapping into clubs' local connections is key to achieving impact.
Here are the key steps to conducting voter education and get out the vote (GOTV) efforts at health centers in a non-partisan manner:
1. Provide ongoing voter education to registrants and patients via email, text, posters and flyers about upcoming elections, how to vote, early voting options, voter ID requirements, etc.
2. Conduct periodic non-partisan "how to vote" sessions explaining voting procedures and requirements.
3. Remind registrants and patients about upcoming elections and encourage them to vote through phone banks, text banks and social media in the days and weeks leading up to the election.
4. Recruit health center volunteers to help staff phone banks and conduct in-person
navigating the new social: Gov 2.0 and community engagementPatrick McCormick
This document summarizes a presentation about navigating government 2.0 and community engagement. It discusses how governments are evolving to become more open, collaborative and co-productive by utilizing new technologies and tools. It explores how citizen expectations have changed with the rise of the internet and how governments need to adapt to better meet public needs and build trust through open engagement and sharing information and data. The presentation provides examples of how governments can foster collaboration internally and with citizens by encouraging content creation, gathering ideas and feedback openly, and working across boundaries to solve problems.
Dr. Tiffiany M. Aholou and Ms. Deanne Bergen hosted a webinar on conducting effective town hall meetings. The webinar provided an overview of town halls, including their purpose, formats, planning steps, and engagement of community partners. It discussed using town halls to introduce alcohol prevention initiatives, raise awareness of campaigns, gather community perceptions, and encourage involvement. The presentation offered tools and best practices for planning, such as determining goals, engaging stakeholders, and following up on meetings. It also highlighted potential pitfalls to avoid, such as relying only on scripts or PowerPoint.
The document provides an overview of the work and impact of Minnesota Campus Compact over the past year. It highlights several programs, events, and partnerships that engaged students in community service and civic leadership development while addressing issues like health, education, and community development. Testimonials from students, faculty, and community members demonstrate the value and benefits of campus-community collaboration, including improved academic and career outcomes for students.
Mapping Information Ecosystems to Serve Local News NeedsMichelle Ferrier
Workshop at People-Powered Publishing Conference in Chicago, November 15, 2018 with Fiona Morgan, Branchhead Consulting. Toolkit of asset mapping and digital ethnography for community invention.
Council on-foundations 2014-media-deserts_10182014. v2Michelle Ferrier
The role of community foundations in fueling localized, media innovations that serve residents of their communities using The Media Deserts Project to visualize and engage communities in creating strategies for fresh, local news and information.
This document discusses the use of new media and social media in public relations. It defines public relations and outlines its traditional tasks and phases. It then explains how PR has adapted to utilize new media tools like social networking sites, blogs, and videos. Social media provides opportunities for two-way communication, feedback, and engagement but also poses problems like lack of control and potential for misunderstandings. The document provides examples of social media related PR disasters and advises monitoring online reputation and having guidelines to avoid such issues.
This document discusses how organizations can effectively implement social media. It notes that social media impacts internal communications, employer branding, recruitment, teamwork, training and learning. It also summarizes surveys that found most organizations do not have dedicated social media employees or strategies. The document advocates for organizations to view social media as an evolution and to focus on changing employee behaviors through effective communication and governance policies. It provides tips for starting a social media program, including sharing vision, engaging stakeholders, experimenting, and measuring return on investment. Overall, the document promotes a blended social media solution that focuses on human relationships and changing behaviors over time.
The document discusses how organizations like Environmental Defense Fund are using social media and networking strategies, which they call "working wikily", to fundamentally change the way they operate and increase their social impact. It describes how EDF is engaging stakeholders online, sharing internal documents publicly, and empowering employees to connect with others. The approach of "working wikily" involves greater transparency, decentralized decision making, and collective action enabled by new technologies and networked mindsets.
Globalization has significantly influenced the public relations industry by increasing connectivity between organizations and publics worldwide. As the world has become more interconnected through technology, the need for strategic communication to build relationships across borders has grown. Public relations must now consider both global and local perspectives to be effective. While formal education is important, practitioners also require experience through informal learning and professional networks to address the complex issues brought by global communication. Unless public relations education adapts to technological changes, the field risks becoming irrelevant.
The document discusses using social media, social marketing, and brain research to improve financial education. It provides an overview of key concepts from a symposium co-sponsored by Tuck School of Business at Dartmouth and the FINRA Investor Education Foundation. The document covers using social media to engage different audiences, applying principles of social marketing, and utilizing findings from brain research to improve learning outcomes for financial education. Practical tips and examples are presented in areas like content strategy, audience analysis, and message design for social media platforms.
North Dakota Social Media Survey Report - 2012Dakota Partners
North Dakota hunters and shooters are representative of our society as a whole. To engage new hunters and shooters, state fish and wildlife agencies need to focus resources and efforts on creating engaging content and platforms for this next generation of Conservationists.
Social work and social media presentationcomcareandy
Victoria Hart and Helen Roberts, social workers with nearly two decades of combined experience, presented on using social media in social work. They defined social media as online platforms for sharing personal and professional content, like photos, opinions, and resources. They discussed challenges around privacy, anonymity, and separating personal and professional accounts online. They emphasized the need for social workers to adhere to ethical codes regarding confidentiality even on social media and to represent the profession positively. Social media was framed as a way for social workers to learn from others, find resources, and network while also being mindful of risks to privacy and professionalism.
This document discusses the development and evolution of social networks over time. It analyzes a case study of a network established to support new entrepreneurs. Data was collected through interviews, surveys, and participant observation over several years to map the network's structure and examine how relationships and dynamics changed. Findings showed the network's structure shifted from transactional to more personal ties and demonstrated the importance of social connections for network operations and how patterns of interaction changed. It concluded qualitative, longitudinal research is needed to better understand network transformation processes.
Our society is more connected today than ever before. This connectivity can be attributed to the
rise and prevalence of social media. With the increase in popularity of social media, and Facebook in
particular, this raises the question of whether social media can alter our impression of others and whether we
are really showing our true selves.
The document provides information on conducting a town hall meeting (THM) including:
1) Sharing ways to integrate a THM to meet GASPS related tasks and highlighting useful tools to plan an effective meeting.
2) Suggesting engaging the Community Prevention Alliance Workgroup and coalition throughout the THM planning process.
3) Discussing the nuts and bolts of planning a THM including determining the goal, format, preparations, and follow-up activities.
The advent of COVID-19 pandemic and its resultant lockdown of many public places including churches have made people to seek alternative ways of doing things without violating the laid down guidelines of concerned authorities in order to curtail the spread of the pandemic. Many church pastors and other church leaders in Nigeria adapted to the use of the Internet and other technological tools in ministering to their church members and other people, that is, Internet ministry. However, there are some limitations to this in pastoral ministry. A research was carried out in which a semistructured questionnaire was served to some randomly selected pastors through WhatsApp Messenger. The respondents
answered through WhatsApp Messenger, email and phone calls. It was discovered through the research that Internet ministry to some great extent has become an alternative ministry opportunity during the COVID-19 pandemic period. Nevertheless, some other limitations to effective use of Internet ministry are also discovered. This paper (a follow up to other papers based on the research) attempts to identify the limitations of Internet ministry as an alternative means of performing pastoral ministry in churches in Nigeria during and after the COVID-19 pandemic, and proffers possible solutions to the limitations. It also presents some themes for further studies.
This strategic communications plan aims to strengthen DC Greens' messaging and increase its brand awareness as a leader in the food justice movement in Washington D.C. DC Greens provides diverse services focused on growing healthy schools through school garden programs and teacher training, nourishing communities through farmers market programs and job training, and empowering local nonprofits. However, due to its wide range of services, key audiences can misunderstand its core mission. The plan outlines strategies like updating DC Greens' website and social media, growing its volunteer base, cultivating brand ambassadors, and fostering media relationships to more clearly and consistently communicate its mission to key stakeholders by September 2015 with a $1,500 budget.
The International Association of Chiefs of Police and Bureau of Justice Assistance provide guidance on increasing social media presence for law enforcement agencies. They recommend having a strategy and goals before launching accounts, promoting accounts on websites and printed materials, and regularly engaging with communities by answering questions, sharing content, and asking for feedback and investigative help. Building partnerships with other organizations can also help maximize outreach. The IACP has additional resources available online or by request to help agencies enhance their social media strategies.
The document discusses Rotary International's public relations resources that are available to help clubs and districts improve Rotary's public image. It notes that a lack of understanding about Rotary's work has hindered membership growth and fundraising efforts. The presentation outlines various PR tools and resources provided by RI, including promotional materials, media campaigns, grants, and newsletters. It emphasizes that improving Rotary's image is a shared responsibility and that tapping into clubs' local connections is key to achieving impact.
Here are the key steps to conducting voter education and get out the vote (GOTV) efforts at health centers in a non-partisan manner:
1. Provide ongoing voter education to registrants and patients via email, text, posters and flyers about upcoming elections, how to vote, early voting options, voter ID requirements, etc.
2. Conduct periodic non-partisan "how to vote" sessions explaining voting procedures and requirements.
3. Remind registrants and patients about upcoming elections and encourage them to vote through phone banks, text banks and social media in the days and weeks leading up to the election.
4. Recruit health center volunteers to help staff phone banks and conduct in-person
navigating the new social: Gov 2.0 and community engagementPatrick McCormick
This document summarizes a presentation about navigating government 2.0 and community engagement. It discusses how governments are evolving to become more open, collaborative and co-productive by utilizing new technologies and tools. It explores how citizen expectations have changed with the rise of the internet and how governments need to adapt to better meet public needs and build trust through open engagement and sharing information and data. The presentation provides examples of how governments can foster collaboration internally and with citizens by encouraging content creation, gathering ideas and feedback openly, and working across boundaries to solve problems.
Dr. Tiffiany M. Aholou and Ms. Deanne Bergen hosted a webinar on conducting effective town hall meetings. The webinar provided an overview of town halls, including their purpose, formats, planning steps, and engagement of community partners. It discussed using town halls to introduce alcohol prevention initiatives, raise awareness of campaigns, gather community perceptions, and encourage involvement. The presentation offered tools and best practices for planning, such as determining goals, engaging stakeholders, and following up on meetings. It also highlighted potential pitfalls to avoid, such as relying only on scripts or PowerPoint.
The document provides an overview of the work and impact of Minnesota Campus Compact over the past year. It highlights several programs, events, and partnerships that engaged students in community service and civic leadership development while addressing issues like health, education, and community development. Testimonials from students, faculty, and community members demonstrate the value and benefits of campus-community collaboration, including improved academic and career outcomes for students.
Mapping Information Ecosystems to Serve Local News NeedsMichelle Ferrier
Workshop at People-Powered Publishing Conference in Chicago, November 15, 2018 with Fiona Morgan, Branchhead Consulting. Toolkit of asset mapping and digital ethnography for community invention.
Council on-foundations 2014-media-deserts_10182014. v2Michelle Ferrier
The role of community foundations in fueling localized, media innovations that serve residents of their communities using The Media Deserts Project to visualize and engage communities in creating strategies for fresh, local news and information.
This document discusses the use of new media and social media in public relations. It defines public relations and outlines its traditional tasks and phases. It then explains how PR has adapted to utilize new media tools like social networking sites, blogs, and videos. Social media provides opportunities for two-way communication, feedback, and engagement but also poses problems like lack of control and potential for misunderstandings. The document provides examples of social media related PR disasters and advises monitoring online reputation and having guidelines to avoid such issues.
The use of social media to consult and engage with the public about developme...David Girling
This brief presentation explores ways in which policymakers can use social media to engage and consult various publics about their programmes and research outcomes.
As government and elected officials join social media, they come face to face with citizens who are already there waiting for them. More than ever, social media is proving to be a useful platform for helping politicians connect to constituents, as well as citizens with their elected officials and government agencies. However, sometimes there is a disconnect between the two. Government officials have their agenda, but it isn’t always what people want to hear. On the other hand, constituents have expectations that politicians don’t know.
The government and politicians need to share their personality and promise with citizens, whether they’re constituents or not. The more they use social media to engage and open up authentically, the more trust will be built.
This webinar is an opportunity to explore with our expert panelists:
-How government can change to better relate to digital citizens?
-How government agencies can use social media to provide complementary communication and participation channels for citizens.
-What are the right channels to use to provide public service solutions and services, and interact with and conduct business with citizens.
-How people can use social media to improve how government works for politicians and citizens.
International PR & Information Technology Jamal Nassar 2013Jamal Nassar
This document provides information about an upcoming training on International PR & Information Technology to be held in Kuala Lumpur, Malaysia from August 24-28, 2013. It is led by trainer Jamal Nassar and will cover topics such as the history and definitions of PR, current issues in the industry, functions and components of PR, and global PR practices. The document also shares definitions of PR, the roles of internal and external PR, a brief history of the field, and trends in the PR industry in 2012.
Social media and digital communication strategies for canada's public sectorRobert Cairns
This document provides an agenda for a two-day conference on social media and digital communication strategies for Canada's public sector. The conference will take place February 25-26, 2014 in Ottawa, Ontario and will feature presentations from experts in social media, digital communications, and public engagement. Speakers will discuss topics such as using social media for greater public outreach and engagement, leveraging web 2.0 technologies, preventing fraud on social media, developing social media governance policies, and crisis communications planning. Attendees will learn strategies for integrating social media into overall communications, engaging audiences, and measuring the results of their social media efforts.
The 1973-87 GM full-size light truck fuel tank controversy involved allegations that the design and placement of fuel tanks in these trucks made them susceptible to fires and explosions in rear-end collisions. While GM argued the tanks met all safety standards, consumer advocates and plaintiffs' attorneys claimed GM was negligent. The issue became a major crisis for GM in 1992 and continued to damage its image and result in legal costs for years. A key part of the controversy involved debates around the role of government regulation of vehicle safety, the technical merits of GM's tank design, and the influence of media coverage and personal injury lawsuits.
Social Media: Fueling Modern Movements in the Digital AgeSam Stern
This presentation given at the the Grade Level Reading (http://www.gradelevelreading.net) conference in Denver Colorado, July 1st 2012.
Session description:
When it comes to championing and gaining support for modern causes and movements, integrating strategic social media is no longer an option. Integrating digital strategies effectively into an overall communications plan can amplify support and empower advocates. This session provides tools and techniques drawn from successful, real life movements.
#BikePed15 partnering with communities of colorCraig Sandler
This document provides information on partnering with diverse communities. It discusses recognizing one's own values and perceptions regarding diversity, identifying benefits and barriers to partnerships, and gaining skills for community partnerships. The learning objectives are presented, followed by an overview of key topics like the community partnership framework, spectrum of attitudes, definitions, benefits and barriers. Case studies are used to demonstrate potential barriers and strategies. The goal is to help participants effectively integrate community partnerships.
This document discusses problems with gun and race violence, polarization, and loss of hope in communities. It then introduces two companies - a big data start-up and a non-profit - that aim to use community health data and consulting services to promote balance in physical, mental, social, spiritual and environmental health. Their goal is to make better business and policy decisions, and provide programs and workshops to mediate groups and focus on issues like teens and women's health. They will partner with universities and organizations to create a national community health index.
This document discusses gun and race violence as problems and proposes two companies - CHIERS and a non-profit - to address community health issues using big data solutions. CHIERS would offer commercial big data solutions leveraging community health data to help businesses, governments, and non-profits. The non-profit would provide consulting services to help communities achieve "dynamic balance" across physical, mental, spiritual, social and environmental health through programs like mediation, workshops, and "contracts" between residents. Both companies launched in 2014-2015 and partner with universities and health organizations to create a National Index of Community Health.
This document discusses the future of social media and literacy. It covers how George Takei transformed himself into a social media star and uses his platform to promote education and fight stereotypes. While social media allows for positive socialization and information sharing, it can also be used negatively if users are not media literate. The document advocates for greater media literacy education in schools to help people critically examine complex media messages. It highlights how literacy skills are important for both interpreting social media content and being an effective participant in the emerging online environment.
This document discusses the future of social media and literacy. It covers how George Takei transformed himself into a social media star and uses his platform to promote education and fight stereotypes. While social media allows for positive socialization and information sharing, it can also be used negatively if users are not media literate. The document advocates for greater media literacy education in schools to help people critically examine complex media messages. It highlights how literacy skills are important for both interpreting social media content and being an effective participant in the emerging online environment.
This document discusses the future of social media and literacy. It covers how George Takei transformed himself into a social media star and uses his platform to promote education and fight stereotypes. While social media allows for positive socialization and information sharing, it can also be used negatively if users are not media literate. The document advocates for greater media literacy education in schools to help people critically examine complex media messages. It highlights how literacy skills are important for both interpreting social media content and being an effective participant in the emerging online environment.
This document discusses the future of social media and literacy. It covers how George Takei transformed himself into a social media star and uses his platform to promote education and fight stereotypes. While social media allows for positive socialization and information sharing, it can also be used negatively if users are not media literate. The document advocates for greater media literacy education in schools to help people critically examine complex media messages. It highlights how literacy skills are important for both interpreting social media content and being an effective participant in the emerging online environment.
This document provides an overview of a session on social media. It discusses awareness of social media and why it should be cared about, with definitions and its differences from traditional media. It then discusses approaches to social media, including assessing the current state, defining a communication strategy, identifying channels, and establishing purposes and voices. It also discusses measuring outcomes and analyzing results. Finally, it discusses tools and tips for social media, including automation, relevant and engaging content, and dos and don'ts.
A paper, written for the States of Jersey, describing the impact of Social Media on politics: ranging from the Obama case, filtering to the UK "social" election and on to local governments.
I am a development professional specializing in nonprofit board management and governance; and organizational development. My strengths include strategic planning, board management, fundraising oversight, constituent relations, campaign planning and marketing/communications. I have achieved recognition from board members and community leaders for foundation management, and have helped transform nonprofit programs into energized, active and productive foundations. I am excited to join a thriving organization in my next role.
The document discusses leveraging digital and social media to amplify the voices of the KII GA DO WAAK NOOKIMISUK Grandmothers. It proposes creating educational content through interviews with the Grandmothers and promoting it on social media. This would allow the Grandmothers' teachings to reach more people during the pandemic and beyond. The content would address issues in Indigenous communities like addiction, mental health, violence, and human trafficking. Developing a social media strategy is key, including planning posts, building the brand, and measuring effectiveness at building community capacity.
Similar to Spring 2012 conference inter chna packet materials (20)
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
1. The document discusses a meeting between various Community Health Needs Assessment groups (CHNAs) where they shared challenges, ideas, and strategies.
2. Key topics included the need for improved collaboration and communication between CHNAs through a shared website or portal.
3. Attendees expressed surprise at differences between CHNAs and a desire to work on common issues together to create larger impact. The diversity of ideas generated was seen as both a strength and challenge.
This document summarizes a workshop on using social media for public health professionals. It discusses the benefits of platforms like Facebook and Twitter, and provides tips on planning and engagement. Key advice includes posting photos and videos on Facebook, using hashtags on Twitter, engaging others through retweets and mentions, and scheduling posts throughout the day. The workshop also provides resources on using social media for public health campaigns and general social media articles and links.
This document provides an overview of a social media workshop presented by David Crowley. The workshop aimed to reinforce why social media can benefit public health professionals, provide relevant examples of social media use, and give practical guidance on using Facebook pages and Twitter. The document discusses Crowley's experience using social media with Social Capital Inc., outlines reasons why social media is useful for professional work, and provides tips and best practices for using Facebook and Twitter, including engaging audiences, posting consistently, and using hashtags.
This document provides a template for crafting an advocacy message with sections for identifying the audience, timing, partners, need or problem using data, who is impacted told through a personal story, what solutions have worked according to data, and a specific request or "ask" of the audience.
The document provides guidance on effective policy advocacy for children and families. It reviews establishing clear policy goals, targeting advocacy efforts, using data and personal stories to make a case, and tips for communication, relationship building, and strategy. Data is presented on the demographics of low-income children, programs serving young children, and websites to find additional state-specific data for advocacy efforts.
The document discusses branding and effective messaging. It defines a brand as what people think of when they hear a name and as the sum of a product's attributes that exists in people's minds. To create an effective brand, an organization needs to understand their audience, purpose, and how communication evolves. Messaging should be consistent, clear, and targeted to build relationships and drive change. Every interaction helps shape a brand so consistency is important.
Spring inter chna conference contact listAndy Robinson
This document contains a list of names, agencies, phone numbers, and emails. There are over 100 people listed from various health, social service, and community organizations in Southeastern Massachusetts. The list includes representatives from hospitals, health centers, government agencies, non-profits, and businesses.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
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This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
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Spring 2012 conference inter chna packet materials
1. Inter-
Southeast Region Inter-CHNA
Greater Brockton • Greater New Bedford • Greater Taunton
Greater Fall River • Greater Plymouth • Cape & Islands
Agenda: Spring 2012 Southeast Region
Inter-CHNA Leadership Conference
Inter-CHNA Statement of Purpose:
The mission of the Inter-CHNA is to bring forward the voice of public health in our communities and to broaden the scope
and definition of public health by providing support, education and opportunities for networking, as well as building
collaboration, problem-solving, influencing policy, finding and developing resources and sharing best practices that aid in
promoting CHNA work around health disparities, health equity and social determinants of health.
9:00am-9:30am – Registration and Refreshments (Coffee, Juice, Tea)
9:30am-10:00am – Welcome and Overview for the Day
10:00am-12:00pm – Morning Workshop Sessions
-Session 1: Marketing and Branding
-Session 2: Policy and Advocacy
-Session 3A: Social Media 101
12:00pm-1:00pm – Networking and Lunch
1:00pm-3:00pm – Afternoon Workshop Sessions
-Session 1: Marketing and Branding
-Session 2: Policy and Advocacy
-Session 3B: Social Media 201
3:00pm-3:30pm – Networking
2. Inter-
Southeast Region Inter-CHNA
Greater Brockton • Greater New Bedford • Greater Taunton
Greater Fall River • Greater Plymouth • Cape & Islands
Breakout Sessions
1. Marketing and Branding - Conor Yunits-Liberty Square Group
The keys to a strong marketing and branding campaign are understanding your audience and knowing
your purpose. Who are you trying to reach? What do you want them to know? How do they receive
information? Why should they care? In this session, participants will discuss different audience types,
the evolution of communications, and tools for effective messaging. Participants will break into groups
to consider different communication challenges and methods for resolving them. Finally, we’ll discuss
ways CHNA members can implement these tools in order to more effectively market their efforts in the
community.
2. Policy and Advocacy - Christine Johnson-Staub-CLASP
Drawing on her advocacy and public policy experience in Washington, at the State House, and on Cape
Cod, Christine will engage workshop participants in a discussion about the keys to effective public
advocacy for low-income and at-risk families: identifying clear policy goals, targeting and timing
advocacy efforts, and using data and personal stories to make your case. Participants will explore their
advocacy priorities, and how to use available data and stories to craft an effective message that will
move their policy priorities to the top of their legislator’s list! Christine will also provide “advocacy
101” tips about communication, relationship building, and strategy to help participants’ advocacy goals
succeed!
3. Social Media - David Crowley-Social Capital Inc. (Laptop, Tablet or Mobile Internet Device
Required for participation in these workshops)
Social Media 101 (A): This session is designed for those who are new to social media, and are in the
early stages of using it for their work. We will discuss why social media can be an important tool and
review the benefits and relevance of major social media platforms. The hands-on portion of the session
will focus on the basics of setting up and using a Facebook page. We will do a short hands-on
introduction to Twitter. Prerequisite: None required, but it would be helpful to at least have a personal
Facebook profile account established prior to the session. However, if you need help with this, that can
be provided during the working time. Also, having access to a few digital photos from your organization
would be helpful.
Social Media 201 (B): This session is designed for those who have some experience using social media
in a professional context, who seek to increase their skill-base and understanding of how to leverage the
tools to achieve their goals. The session will start by briefly reviewing the benefits of major social media
platforms for community work. David will discuss how to develop a social media plan, including how to
generate a consistent schedule of engaging content. We will discuss strategies for fostering engagement
on Facebook, review and utilize features of the new Facebook timeline for pages format, and discuss
how to use Facebook Insights to determine what is working and how to increase interaction. The session
will also cover basics of how to use Twitter effectively, including using Hootsuite as a management tool.
David can also briefly touch upon other platforms that may be of interest to participants.
3. Inter-
Southeast Region Inter-CHNA
Greater Brockton • Greater New Bedford • Greater Taunton
Greater Fall River • Greater Plymouth • Cape & Islands
Presenter Biographies
Conor Yunits, Senior Vice President, Liberty Square Group
Conor Yunits is senior vice president for New Media & Public Affairs at the Liberty Square Group. At LSG,
Yunits leads the firm’s communications and social media efforts for clients in various fields, including elected
officials, political candidates, financial service firms, biotech companies, labor unions, and industry associations.
Yunits is also a noted political blogger. In 2009, Yunits created and authored Kennedyseat.com, a blog that
focused entirely on the special election to replace Senator Edward M. Kennedy. Kennedyseat.com earned
recognition across the region and in Washington, DC. His other political blogs and twitter presence have made
Yunits a respected and well-read political pundit in Massachusetts. He previously served as director of
communications for the Greater Boston Chamber of Commerce, establishing a brand presence across radio,
television, and social media platforms. Prior to joining the Chamber, Yunits was a legislative aide on Beacon
Hill, worked on a number of state and local political campaigns, and was a junior staffer at a Capitol Hill boutique
consulting firm. He is a graduate of The George Washington University and earned a Master of Science in Public
Affairs from the McCormack School of Policy Studies at the University of Massachusetts Boston. More on
Liberty Square http://libertysquaregroup.com/. Follow Conor on Twitter @conoryunits.
Christine Johnson-Staub, Senior Policy Analyst-Child Care and Early Education, CLASP
Ms. Johnson-Staub is a senior policy analyst on the Child Care and Early Education team at CLASP.
Ms. Johnson-Staub's expertise is in the areas of systems building, design and implementation of quality
rating systems, child care subsidy programs and policy and technical assistance. She helps guide
CLASP's state technical assistance as well as its work on financing and linking systems. Prior to joining
CLASP, Ms. Johnson-Staub consulted with public and private agencies across the country on policy and
system development related to child care and early education. Ms. Johnson-Staub also spent time
providing management and policy support to a large child care agency, and directing a Cape Cod
regional family support coalition. She has worked with state and federal legislative offices as well as a
variety of public, private, and non-profit agencies. Ms. Johnson-Staub earned a master's degree in public
policy from The George Washington University, and a bachelor's degree from the University of
California, Santa Cruz.
4. Inter-
Southeast Region Inter-CHNA
Greater Brockton • Greater New Bedford • Greater Taunton
Greater Fall River • Greater Plymouth • Cape & Islands
David Crowley, President & Founder, Social Capital Inc.
David Crowley is the President of Social Capital Inc. (SCI), which he founded upon returning to his native
Woburn, Massachusetts. Since 2002, SCI has been a national leader in exploring how communities can
systematically, intentionally, weave stronger social fabrics connecting its members. SCI currently operates in 10
Massachusetts communities, and is working on a new national Civic Communication Corps based on its work.
David was selected as a Social Innovator featured in the first Social Innovation Forum held in 2003 and featured
in Commonwealth Magazine in 2004.
David has a long track record of leadership activities in the field of civic engagement and social capital. He
chaired the program committee for the successful Mass. Civic Engagement Summit held in 2007. Prior to starting
SCI in 2002, David served as Executive Director of Generations Incorporated for six years, expanding the
organization to become a national leader in intergenerational programming. He also started and directed
Kentucky Community Service Commission.
David graduated from Harvard University in 1991, with a concentration in Government. He was a member of the
LeadBoston class of 2000.
Learn more about SCI’s work at http://socialcapitalinc.org and follow on Twitter @socialcap.
5. Inter-
Southeast Region Inter-CHNA
Greater Brockton • Greater New Bedford • Greater Taunton
Greater Fall River • Greater Plymouth • Cape & Islands
A Community Health Network is a local coalition of public, non-profit, and private sectors working together to build
healthier communities in Massachusetts through community-based prevention planning and health promotion.
The Massachusetts Department of Public Health established the Community Health Network Area (CHNA) effort in 1992.
Today this initiative involves all 351 towns and cities through 27 Community Health Networks.
Community Health Networks are committed to continuous improvement of health.
Each of the 27 Community Health Networks collaboratively identifies local and regional health priorities, designs
community-based prevention plans, and track success in achieving healthier communities. CHNA’s develop new health
improvement projects as initial projects are completed.
Community Health Networks may be guided in selecting health improvement projects by using the following approach:
• Review the CHNA vision: healthier people in healthier communities in Massachusetts through community-based
prevention planning and health promotion
• Review the CHNA health status indicators and other health and community data
• Identify, analyze and collectively prioritize health problems in the community. Examples of tools to assist this
process include APEX-PH (Assessment Protocol for Excellence in Public Health), PATCH (Planned Approach to
Community Health), Together We Can, and Healthy Communities
• Identify current resources
• Design strategies and develop an action plan to reduce leading health disparities
• Establish a set of measurable outcomes to evaluate progress towards improved health
• Work together to implement the action
• Evaluate outcomes
• Go on to the next health issue
While each Community Health Network may have a different design and composition, all Networks function as frameworks
for the development of partnerships that enhance cooperation in developing a preventive, primary care health model in each
community
Community Health Networks are guided by the following principles:
• Community Health Networks are committed to continuous improvement of health.
• Community Health Networks are focused on tracking area health indicators and eliminating identified disparities.
• Community Health Networks are community and resident based.
• Community Health Networks are inclusive of key stakeholders in health improvement: residents, consumers,
coalitions, communities of faith, local and state governments, businesses, and providers of community-based health,
education, and human services.
• Community Health Networks are reflective of the age, racial, ethnic, gender, sexual orientation, and linguistic
diversity of the area.
• Community Health Networks are working partnerships among the Department of Public Health, residents,
consumers, coalitions, local service providers, local and state governments
6. Inter-
Southeast Region Inter-CHNA
Greater Brockton • Greater New Bedford • Greater Taunton
Greater Fall River • Greater Plymouth • Cape & Islands
CHNA 22: Greater Brockton Community Health Network
Serving the communities of Abington, Avon, Bridgewater, Brockton, East Bridgewater, Easton, Holbrook, Stoughton, West
Bridgewater and Whitman.
Meeting Schedule: First Friday of every month from 8:45am-10am
Stonehill College (Roche Dinning Hall –Cleary Commons) – 320 Washington St. Easton
Contact Info: Caitlyn Slowe (Coordinator) – cslowe@healthimperatives.org, 508-385-2350 x269
Website: www.chna22.org
CHNA 23: South Shore Community Partners in Prevention
Serving the communities of Carver, Duxbury, Halifax, Hanover, Hanson, Kingston, Marshfield, Pembroke, Plymouth,
Plympton and Rockland.
Meeting Schedule: Second Wednesday of each month from 8:30am-10am
Jordan Hospital (Funkhouser Conference Room) – 275 Sandwich St. Plymouth
Contact Info: Caitlyn Slowe (Coordinator) - cslowe@healthimperatives.org, 508-385-2350 x269
CHNA 24: Greater Taunton Health and Human Services Coalition
Serving the communities of Attleboro, Berkley, Dighton, Lakeville, Mansfield, Middleborough, North Attleboro, Norton,
Raynham, Rehoboth, Seekonk and Taunton.
Meeting Schedule: Third Tuesday of each month from 9am-10:30am.
Bristol Plymouth Regional Technical School (Silver Platter Café) – 940 County St, Taunton
Contact Info: Amanda Decker (Vice-Chair) - amanda@middleboroyouthadvocates.com
Website: www.chan24.net
CHNA 25: Greater Fall River Partners for a Healthier Community
Serving the communities of Fall River, Somerset, Swansea and Westport.
Meeting Schedule: Second Friday of each month from 8:30am-10am
SSTAR Training Room - 400 Stanley Street, Fall River
Contact Info: Wendy Garf-Lipp (Chair) - wgarf-lipp@unitedneighborsoffallriver.org,
Website: www.gfrpartners.com
CHNA 26: Greater New Bedford Allies for Health and Wellness
Serving the communities of Acushnet, Dartmouth, Fairhaven, Freetown, Marion, Mattapoisett, New Bedford, Rochester and
Wareham.
Meeting Schedule: First Thursday of each month from 9am-10:30am
DPH Southeast Regional Health Office – 1736 Purchase St. New Bedford
Contact Info: Elizabeth Leatham (Coordinator) – gnballies@gmail.com,
Website: www.gnballies.org
CHNA 27: Cape and Islands Community Health Network Alliance
Serving the communities of Aquinnah, Barnstable, Bourne, Brewster, Chatham, Chilmark, Dennis, Eastham, Edgartown,
Falmouth, Gay Head, Gosnold, Harwich, Mashpee, Nantucket, Oak Bluffs, Orleans, Provincetown, Sandwich, Tisbury,
Truro, Wellfleet, West Tisbury and Yarmouth.
Meeting Schedule: Second Thursday of each month from 9am-11am
Barnstable Superior Court House (Rm 11/12) – 3195 Main St. Barnstable
Contact Info: Beverly Costa-Ciavola (Chair) - beverly@capecoalition.com
Website: www.bchumanservices.net/community-partners/chna/
7. Inter-
Southeast Region Inter-CHNA
Greater Brockton • Greater New Bedford • Greater Taunton
Greater Fall River • Greater Plymouth • Cape & Islands
Massachusetts Department of Public Health
Determination of Need Factor 9 | Community Health Initiatives
Introduction
The Determination of Need (DoN) Program promotes the availability and accessibility of cost effective
quality health care services to the citizens of Massachusetts and assists in controlling health care costs.
DoN was established by the Legislature in 1971 to encourage equitable geographic and socioeconomic
access to health care services, help maintain standards of quality, and constrain overall health care costs
by eliminating duplication of expensive technologies, facilities and services. The DoN program receives
applications from health care facilities planning substantial capital expenditures or substantial change in
services. It is the responsibility of DoN to evaluate proposals and make recommendations to the Public
Health Council members who then approve or disapprove the expenditures and/or new services. The
DoN program reviews applications using specific standards and guidelines.
The DoN regulation (105 CMR 100.000) requires that applicants include plans for the provision of
primary care and preventive services, known as Community Health Initiatives (CHIs). Applicants
develop CHIs in cooperation with the MDPH Office of Healthy Communities. The Public Health
Council must approve CHIs as part of the DoN process. MDPH provides policies, procedures, and
guidance for the development of CHIs in a document from which this summary is extracted
(“Determination of Need Factor 9, Community Health Initiatives, Polices and Procedures, 2009”.
Massachusetts Department of Public Health, Office of Healthy Communities)
Applicable Regulation
The Determination of Need primary and preventive health care services and community contributions
review factor is required under 105 CMR 100.533(B)(9) and described under 105 CMR 100.551(J) as
follows:
(1) the holder [of an approved DoN] shall expend, over a five-year period (or other period approved
by the Department) an amount reasonably related to the cost of the project, for the provision of
primary and preventive health care services necessary for underserved populations in the
project’s service area (or other area approved by the Department) and reasonably related to the
project, in accordance with a plan submitted as part of the application process (see 105 CMR
100.533(B)(9)) and approved by the Department; and
(2) the holder shall file reports with the Department detailing compliance with its approved plan, and
to the extent practicable, an evaluation of the health effects thereof. The frequency, content and
format of such reports shall be established by the Department.
Note: the Community Health Initiatives (CHI) program is commonly referred to as “Factor 9,” since it is
required under section 9 of subsection 100.533(B) of the Determination of Need regulation.
8. Inter-
Southeast Region Inter-CHNA
Greater Brockton • Greater New Bedford • Greater Taunton
Greater Fall River • Greater Plymouth • Cape & Islands
Customary Contribution and Expenditure Period
The customary contribution for Community Health Initiatives is five percent of the approved Maximum
Capital Expenditure for a DoN project. The total approved CHI expenditure is normally divided for
allocation in even amounts over a five-year period from date of commencement of the approved project.
Longer or shorter periods and uneven annual allocations may be negotiated. CHI expenditures may
commence concurrent with start-up operations of completed DoN projects or upon Public Health
Council approval of DoN applications. The Department may occasionally negotiate discounts for large
projects that begin CHI payments upon approval of DoN applications. Although the regulation permits
waiver of the requirement, the Department has never waived the CHI for applicable projects.
Program Purpose & Principles
The Community Health Initiative (CHI) program is intended to foster collaborations between applicant
institutions and community-based partners to improve the health status of vulnerable populations and to
build community capacity to promote social determinants of good health.
The CHI program supports Healthy Communities principles expressed in documents such as the Ottawa
Charter for Health Promotion,1 the U.S. Department of Health and Human Services guide to “Healthy
People in Healthy Communities,”2 and the World Health Organization report, Primary Health Care:
Now More than Ever.3 In brief, these authorities agree that population health requires social justice and
attention to the full range of issues upon which good physical health is based, including personal safety,
a healthy environment, employment and income security, and affordable access to high quality food,
housing, education, transportation, and health care services that focus on the prevention of injury and
disease.
The CHI program embraces a broad definition of health, including physical, mental, and social well-
being. Since health is influenced by the inter-relationships of social, environmental, and economic
factors, good health requires that people are able to exercise personal and collective power over the
conditions that influence their well being. CHI expenditures are therefore directed not only to support
effective health services, but also to build sustainable capacity for community health promotion
involving broad-based cooperation among public and private sector institutions, organizations, leaders,
and residents.
1
Available at www.who.int/hpr/NPH/docs/ottawa_charter_hp.pdf.
2
Available at http://odphp.osophs.dhhs.gov/pubs/healthycommunities/hcomm2.html
3
Available at http://www.who.int/whr/2008/en/index.html.