The social media marketing work strategy involves setting up Facebook and Twitter accounts. On Facebook, the page will provide company information and follow competitors to engage with similar audiences. Posts will be made daily using images to drive engagement and hashtags to increase reach. Questions will be asked and videos/photos embedded to encourage interaction. On Twitter, short-term objectives are to promote content, identify influencers, utilize promoted tweets, listen to conversations, and build reputation. Key metrics include followers, retweets, reach, posts, and potential sales prospects identified.

1. SMM Work Strategy – Facebook | Twitter
Here are the work strategy and task we will performed in SMM:
FACEBOOK
 SMM Page will be setup with complete information about the
services.
 We will follow the competitors audience to get engaged with them.
Our competitors will be same field business sites on social media.
 We will take participate on same catregory groups, pages and try
to communicate with their audience by replying and commenting to
thier questions and doubt. We will try to make them intrested in our
SMM pages.
 Our post on SMM pages will be on daily basis and consists Image
Posts Drive Engagement .
 Images that are meaningful without having to read any text
 Analysis others SMM channels and steal their ideas startegy to get
audience engagement
 Proper use of hashtags as they act as a search tool helping users
discovered content and shared interest which is aimed to increase
the posts’ viral reach.
 Use of emoticons with in post. Posts with emoticons receive 52%
higher interaction rates and have a higher like rate, higher
comment rate and higher share rate. It can be a great way to
express your tone and humanize your brand.
 Asking questions in a post. Questions receive 100% more
comments than standard text posts.
 Try to be Interactive, fun and helpful. People get on our SMM page
they are looking for some kind of interaction.
 Embed videos on your SMM page.
 Create a connection between SMM pages and the outside world by
promoting services, updates and events through SMM updates and
photos.
 Encourage fan-to-fan conversations by creating a Fan of the
Week post to recognize top contributors to the community, group
and pages.
 Brand focus by using the same colors, style, and even images
from their website to their SMM page.
Except from all this we will also act as customer executive by replying to the

2. SMM Work Strategy – Facebook | Twitter
audience messages and telling them about our services.
TWITTER – Real-Time Information Network
Point out most social topics and interests. Problems, suggestions and
issues our website trying to solve. On behalf of that Daily Twitter should
be written on various channel.
Short term objectives:
• Promote content through Twitter
• Segment influencers and create lists
• Utilize promoted Tweets
• Communicate support issues from Social
Media to support team, ensure follow-up
• Listen to relevant conversations
• Build reputation
Key Metrics:
• Followers
• Mentions
• Retweets
• Retweet Reach
• Replies Reach
• Number of lists
• Social Capital--influence of Twitter followers
• Number of potential prospects sent to sales
• Posts