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Social Networks
Overview
in
Emiliano Ventura - April, 2019
Starting...
Facebook: Ad Manager
LinkedIn: Campaign Manager
Google: Google Ads Editor
Levels
Objective
Creatives
Text ADS
Sponsored
Content
Sponsored InMail
Creatives
Audiences
*Use the search terms report to see how your ads performed when
triggered by actual searches within the Search Network. This article
describes the search terms report and how to use it.
Search Terms
Affinity and Custom Affinity
In-Market and Custom Intent
Placements
Google Topics
and Keywords
Topics
Keywords
KW Match Types
*Keyword match types help control which searches on Google can trigger your ad. So you could use broad match to show your ad to a wide audience or you could use exact match to
hone in on specific groups of customers.
Budget and Schedule
Thank you
Emiliano Ventura - April, 2019
gventuraemiliano@gmail.com
/in/emilianoventura/
Source
Facebook
LinkedIn
Google Ads

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Social Networks Ads (SEM) Quick Overview.