4. • <meta> tag provides information about HTML
document: page description, keywords, author
of document, last modified, among other data.
• Always goes inside <head> element
Upload blank
Enter URL of
Verification HTML doc or
sites
Paste Meta tag
Google needs to verify access to domains
6. The secret life of verification…
Alteration
Manage
Protection
Verification
7. Once site is verified….
Access website
profile in WBMT www.yourdomain.com
Overview
Information Information Information
Different webmaster tools
8. Tools: Where the “meat” is
HTTP URLS not linked
Errors
Restricted
Diagnostics URL Issues by robots.txt
PAGE NOT Time out
FOUND Or
Unreachable
9. More “meat”
Top search How users get to site from a Google search
queries
Crawl stats PageRank Values
Stats Index stats Advance Google queries: Site, Link, Cache,
Info, Related
Subscriber
Syndication and feeds stats, providing one uses
stats Google management systems
Googlebot How others ink to one’s page and how those
links are considered on page content
10. Tools
Internal
links
L
I
N Popularity
K
S
External
links
11. Tools
SITEMAPS: This is what initially Google Webmaster Tools was built around
• Inform search engines of
URLs available for
crawling.
• Include information on
SITEMAP
SITEMAPS each URL.
• Assist search engines to
crawl the site more
intelligently.
12. TOOLS
ANALYZE
Protocol Googlebot
Web Spiders / Crawlers
Robots.txt
Program that browses
internet in an orderly,
methodical or automated
manner.
13. TOOLS
Preferred
Crawl Rate
Domain
Overview on Display URLs
Googlebot’s based on
activity preferences
Request
more pages
Interact
more
14. TOOLS
Enhance Image Search
Control labeling of images
Compatible with Google Image Labeler
Not much can be done yet with points earned
15. TOOLS
Resolve issues with no
R longer existent pages that
create problems on index
e U
m R
o L
v s Remove URLs from index so
won’t interfere with stats
e tools such as Google
Analytics
16. ANALYTICS AND WEBMASTER TOOLS
Analytics
• Tracks traffic only from Webmaster
users that enabled • Master Tools process
Javascript in browsers. additional data, such as
• Track visits to pages duplicate content, and visits
which have the correct from robots.
• Tracks visits via search
Analytics Javascript
results or web crawlers.
code. • Keywords show most
• Keywords display total significant words Google
number of queries and finds on your site.
Adwords keywords. • Its Search Queries page
shows total number of
keyword search queries
related to search results.
• Rounds data one or two
significant digits.
17.
18. REFERENCES
Google Webmastertools a Comprehensive Guide
http://www.searchenginejournal.com/google-webmaster-tools-a-comprehensive-guide/5712/
Google Webmaster Central Blog
http://googlewebmastercentral.blogspot.com/
Google Webmaster tools Wikipedia
http://en.wikipedia.org/wiki/Google_Webmaster_Tools
Google Webmaster Guidelines
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769&ctx=cb&src=cb&cbid=-78azm1n0cg5c&cbrank=1
Google Webmaster Tools
http://www.youtube.com/watch?v=COcl6ax38IY
Google Webmaster Tools review
http://www.toprankblog.com/2007/10/google-webmaster-tools-review/
Google Webmaster Tools A review
http://wannashare.in/2011/03/16/google-webmaster-tools-review/
The Technical SEO
http://searchnewscentral.com/20110726177/Tool-Reviews/technical-seo-the-frog-that-tromped-google-webmaster-tools.html
