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JOB DESCRIPTION




Position Title:           Territory Sales                   Department &             Latin America
                         Manager - Andean                   Cost Center:
FLSA Status:                       Exempt                   Supervisor:              Regional Sales Manager
Grade Level:                                                Date Approved
(HR Use Only)                                               by HR:

Position Overview:
This person will be responsible to achieve annual sales and/or profit goals through efficient management and
satisfaction of customer needs within assigned.
Those in this level 2 role have successfully completed a minimum of 18 months in the level 1 role. They exhibit
leadership qualities and are utilized for training responsibilities as well as other special projects.
The territory objective of this position is Colombia, Ecuador, Venezuela, Central America and Caribbean. The
candidate must live or be available to move to Colombia.

Essential Duties and Responsibilities:
1)   Provide quality service to Laerdal’s internal and external customers in all assigned tasks, while upholding
     Laerdal Values at all times

2)   Achievement of assigned sales quotas by maximizing promotion and sales activity on Laerdal products
3)   Efficient management of EMS, professional education, health care and distribution relationships.
4)   Responsible for consultative sales and promotion of Training & Therapy products within customer segments in
     assigned territory Andean
     •     Develop and maintain territory coverage plan with designated territory team
     •     Routine coverage of key assigned accounts
     •     Proper presentation of key products as directed
     •     Communicate regularly with all members of assigned territory team
     •     Full product line presentation using the ‘Create-a-Lab’ concept.
     •     Efficient use of and knowledge of the Circle of Learning methodology
5)   Responsible for market development activities:
     •   Focus on development and maintenance of key accounts, regional reference sites & Centers of
         Excellence
     •   Perform product in-service training to ensure customer satisfaction, as needed
     •   Frequent market feedback on products, competition and market conditions to Product Marketing
     •   Develop and maintain territory specific information relative to competitors and distributors in the market
         mix.
     •   Develop, maintain and deliver accurate information on lost business
     •   Assist in the planning and implementation of Simulation User Group meetings or other customer forums
         held in assigned territory

6)   Actively probe for all Laerdal products and refer leads to the appropriate sales representative via CRM system.
7)   Generate ideas that contribute to territory, business unit, company mission and profitability.
8)   Timely and accurate fulfillment of Sales Administration duties:
     •   Expense Reporting within guidelines outlined in Laerdal Travel & Entertainment Policy
     •   Sales Call Reporting
     •   Reporting on conferences, trade shows and/or workshops

NOTE: This document is an outline of the primary tasks assigned and may be changed at the discretion of management,
formally or informally, either verbally or in writing. All team members are expected to assist Laerdal in achieving its goals
even if such tasks are beyond the scope of this outline. The job description does not constitute an employment contract,
implied or otherwise, other than an “at will” relationship and is subject to change by the employer as the needs of the
employer and requirements of the job change.                                                       Page 1 of 3
JOB DESCRIPTION

     •    Telephone contact with Region Team Manager
     •    Orderly management of Company assets
     •    Update customer data base via Latin America Management Process
     •    Special team assignments as required

9) Develop and establish a consistent group of dealers aligned with Laerdal Mission, Vision and objectives.
10) Develop and implement the business plan in Andean region.


Responsibility and Decision Making Authority:
   • Act independently; Decision making within Company policy

Management/Supervisory Responsibilities:
  • Andean Dealers

Qualifications/Competencies/Position Requirements:
Knowledge, Skills, and Abilities:
   • Strong closing skills. Prior attendance at formal sales training courses a plus.
   • Organizational skills for proper territory planning/management.
   • Working knowledge of healthcare, EMS and medical education market segments within assigned territory.
   • Demonstrated record of achievement in prior sales position.
   • Excellent oral, written and telephone skills. Strong interpersonal skills.
   • Ability to learn and retain product specific information as it pertains to the position.
   • Knowledge of anatomy and physiology of cardiovascular system a plus.
   • Computer literate with knowledge of word processing applications and Excel spreadsheets.
   • Valid Drivers License required
   • Fluency in English and Spanish

Education and Experience:
    •    Bachelor's degree in life sciences or business (preferred) and three years sales experience with medical
         disposable or capital equipment; OR, Associates Degree in above mention fields of study, supported by 5
         years of sales experience.

Licensing and Certification:
    • Not Applicable

Working Hours:
  • Hours may vary and will require evening and weekend work depending on business needs and will require
     working overtime

Working Environment:
  • Work usually performed in a home office setting or customer setting

Tools and Equipment Used:
   • Personal computer, copier, fax, phone, and other standard office equipment

Travel:
   • Ability to travel as required by role.


NOTE: This document is an outline of the primary tasks assigned and may be changed at the discretion of management,
formally or informally, either verbally or in writing. All team members are expected to assist Laerdal in achieving its goals
even if such tasks are beyond the scope of this outline. The job description does not constitute an employment contract,
implied or otherwise, other than an “at will” relationship and is subject to change by the employer as the needs of the
employer and requirements of the job change.                                                       Page 2 of 3
JOB DESCRIPTION

Physical Demands:
   • Ability to lift and carry 50 Kg on a regular basis
   • Digital dexterity and hand/eye coordination in operation of office equipment
   • Ability to speak to and hear customers and/or employees via phone and in person
   • Body motor skills sufficient to enable incumbent to move from one office location to another




NOTE: This document is an outline of the primary tasks assigned and may be changed at the discretion of management,
formally or informally, either verbally or in writing. All team members are expected to assist Laerdal in achieving its goals
even if such tasks are beyond the scope of this outline. The job description does not constitute an employment contract,
implied or otherwise, other than an “at will” relationship and is subject to change by the employer as the needs of the
employer and requirements of the job change.                                                       Page 3 of 3

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Columbia salesmgrjobdescr2010

  • 1. JOB DESCRIPTION Position Title: Territory Sales Department & Latin America Manager - Andean Cost Center: FLSA Status: Exempt Supervisor: Regional Sales Manager Grade Level: Date Approved (HR Use Only) by HR: Position Overview: This person will be responsible to achieve annual sales and/or profit goals through efficient management and satisfaction of customer needs within assigned. Those in this level 2 role have successfully completed a minimum of 18 months in the level 1 role. They exhibit leadership qualities and are utilized for training responsibilities as well as other special projects. The territory objective of this position is Colombia, Ecuador, Venezuela, Central America and Caribbean. The candidate must live or be available to move to Colombia. Essential Duties and Responsibilities: 1) Provide quality service to Laerdal’s internal and external customers in all assigned tasks, while upholding Laerdal Values at all times 2) Achievement of assigned sales quotas by maximizing promotion and sales activity on Laerdal products 3) Efficient management of EMS, professional education, health care and distribution relationships. 4) Responsible for consultative sales and promotion of Training & Therapy products within customer segments in assigned territory Andean • Develop and maintain territory coverage plan with designated territory team • Routine coverage of key assigned accounts • Proper presentation of key products as directed • Communicate regularly with all members of assigned territory team • Full product line presentation using the ‘Create-a-Lab’ concept. • Efficient use of and knowledge of the Circle of Learning methodology 5) Responsible for market development activities: • Focus on development and maintenance of key accounts, regional reference sites & Centers of Excellence • Perform product in-service training to ensure customer satisfaction, as needed • Frequent market feedback on products, competition and market conditions to Product Marketing • Develop and maintain territory specific information relative to competitors and distributors in the market mix. • Develop, maintain and deliver accurate information on lost business • Assist in the planning and implementation of Simulation User Group meetings or other customer forums held in assigned territory 6) Actively probe for all Laerdal products and refer leads to the appropriate sales representative via CRM system. 7) Generate ideas that contribute to territory, business unit, company mission and profitability. 8) Timely and accurate fulfillment of Sales Administration duties: • Expense Reporting within guidelines outlined in Laerdal Travel & Entertainment Policy • Sales Call Reporting • Reporting on conferences, trade shows and/or workshops NOTE: This document is an outline of the primary tasks assigned and may be changed at the discretion of management, formally or informally, either verbally or in writing. All team members are expected to assist Laerdal in achieving its goals even if such tasks are beyond the scope of this outline. The job description does not constitute an employment contract, implied or otherwise, other than an “at will” relationship and is subject to change by the employer as the needs of the employer and requirements of the job change. Page 1 of 3
  • 2. JOB DESCRIPTION • Telephone contact with Region Team Manager • Orderly management of Company assets • Update customer data base via Latin America Management Process • Special team assignments as required 9) Develop and establish a consistent group of dealers aligned with Laerdal Mission, Vision and objectives. 10) Develop and implement the business plan in Andean region. Responsibility and Decision Making Authority: • Act independently; Decision making within Company policy Management/Supervisory Responsibilities: • Andean Dealers Qualifications/Competencies/Position Requirements: Knowledge, Skills, and Abilities: • Strong closing skills. Prior attendance at formal sales training courses a plus. • Organizational skills for proper territory planning/management. • Working knowledge of healthcare, EMS and medical education market segments within assigned territory. • Demonstrated record of achievement in prior sales position. • Excellent oral, written and telephone skills. Strong interpersonal skills. • Ability to learn and retain product specific information as it pertains to the position. • Knowledge of anatomy and physiology of cardiovascular system a plus. • Computer literate with knowledge of word processing applications and Excel spreadsheets. • Valid Drivers License required • Fluency in English and Spanish Education and Experience: • Bachelor's degree in life sciences or business (preferred) and three years sales experience with medical disposable or capital equipment; OR, Associates Degree in above mention fields of study, supported by 5 years of sales experience. Licensing and Certification: • Not Applicable Working Hours: • Hours may vary and will require evening and weekend work depending on business needs and will require working overtime Working Environment: • Work usually performed in a home office setting or customer setting Tools and Equipment Used: • Personal computer, copier, fax, phone, and other standard office equipment Travel: • Ability to travel as required by role. NOTE: This document is an outline of the primary tasks assigned and may be changed at the discretion of management, formally or informally, either verbally or in writing. All team members are expected to assist Laerdal in achieving its goals even if such tasks are beyond the scope of this outline. The job description does not constitute an employment contract, implied or otherwise, other than an “at will” relationship and is subject to change by the employer as the needs of the employer and requirements of the job change. Page 2 of 3
  • 3. JOB DESCRIPTION Physical Demands: • Ability to lift and carry 50 Kg on a regular basis • Digital dexterity and hand/eye coordination in operation of office equipment • Ability to speak to and hear customers and/or employees via phone and in person • Body motor skills sufficient to enable incumbent to move from one office location to another NOTE: This document is an outline of the primary tasks assigned and may be changed at the discretion of management, formally or informally, either verbally or in writing. All team members are expected to assist Laerdal in achieving its goals even if such tasks are beyond the scope of this outline. The job description does not constitute an employment contract, implied or otherwise, other than an “at will” relationship and is subject to change by the employer as the needs of the employer and requirements of the job change. Page 3 of 3