The document outlines Colt's journey and plans for integrating Software-Defined Networking (SDN) and Network Function Virtualization (NFV) into their service offerings, targeting an enhanced customer experience through faster, more agile network services. It discusses the challenges customers face with increasing bandwidth demands, slow service delivery, and the need for cost-efficient scaling, prompting Colt's investment in a high-capacity network infrastructure and on-demand solutions. The Novitas initiative aims to transform network service ordering and consumption, providing real-time capabilities and a cloud-like experience.