The document discusses the significance of color in design, focusing on various color models (RGB, CMYK) and their psychological impacts according to cultural contexts. It emphasizes understanding the target audience's color perceptions and accessibility considerations, while providing practical tips for choosing color palettes and utilizing resources. Case studies illustrate the application of color in real-world scenarios.

3. Color Angels
Episode 1:
It’s Not Black and White

4. It’s About Color

5. RGB CMYK
Additive Subtractive
base colors base colors
Color Spaces

6. YELLOW
OR EN
AN E
G GR
E
BLU
R ED E
VIOLET

7. Assessing
Your Target
Determine your target audience
and define your goals

8. Assessing
Your Target
Who is your audience?

9. Assessing
Your Target
What colors are they use to seeing?

10. Assessing
Your Target
Do you design to meet
or challenge expectations?

11. Agent: Recon
Ask questions & listen to answers

12. International
Encounters

13. Color China Japan Egypt France U.S.A.
Happiness, Anger,
Death Aristocracy Danger, Stop
Luck Danger
Heavens, Virtue,Faith, Freedom, Masculine,
Villainy
clouds Truth Peace Corporate
Future, Youth, Fertility,
Heavens Criminality Safety,Go
Energy Strength
Birth, Wealth, Grace, Happiness, Cowardice,
Temporary
Power Nobility Prosperity Temporary
Death, Purity Death Joy Neutrality Purity

14. theknot.com

19. Accessibility
Expanding your range

20. Color Accessibility
Does color really
make a difference?

21. Deuteranopia

22. Protanopia

23. Tritanopia
• Body Level One
• Body Level Two
• Body Level Three
• Body Level Four
• Body Level Five

24. Color Accessibility
Is it a priority?

25. Contrast

26. Shades of Grey

27. Lethal Color
Combinations

28. This text can be
difficult to read.

29. This text can be
difficult to read.

30. This text can be
difficult to read.

31. This text can be
easier to read.

32. This text can be
difficult to read.

33. This text can be
difficult to read.

34. Agent Arsenal
Every good agent has gadgets

35. Calibrate your monitor
using ColorMunki

36. Choose your display type

37. Preparing the device - step 1

38. Preparing the device - step 2

39. Preparing the device - step 3

40. Place the ColorMunki Calibrator Device

41. Agent: Assignment
Print or screen?

42. Agent: Assignment
PMS / CMYK / HEX / RGB

43. Agent: Research
Getting your color on

44. Assignment: Research
• photographs
• nature
• magazines
• the Internet

45. Agent: Outfitting
Choosing Your Color Palettes

46. Guidelines:
• set the right mood
• create enough contrast
• create color harmony
• create enough rest points
• keep it simple

47. Case study:
SocialSignal

49. Alexandr
ael, PhD | CEO
u Samuel, PhD |
Alex andra Sam CEO
www m
314-510 W .socialsignal.comx@socialsignal.co
est Hal.cinm ale alex awsam uel
lsign ast o gs St et /AIM:@socials
www.socia gVanreetv reSkype S-6ype/AIM ignal.com
s S t co u k 37-6377
est Hastin anad BC er, BtC l: 604el: 604 445awsamuel
e :
314-510 W Van
C t
couver, V6B 1L8ell: 604-726-5 37-6377
a -6
c cell: 604-7
B 1L8
Ca n a d a V 6 26-5445
Online com
Real-world munity.
impact.
Online co mmunity.
Real-world impact.

50. color palette

51. color usage

52. 1 4
4
3
2
3
4
4

53. 1 4
4
3
2
3
4
4

54. 1 4
4
3
2
3
4
4

55. 1 4
4
3
2
3
4
4

62. Case Study:
The Whuffie Factor

63. The Whuffie Factor
color pallete

66. Case Study:
WaSP InterAct

69. color palette

70. color palette

71. color palette

74. Photo by: Glenda Sims

75. Photo by: Aarron Walter

76. Agent: Debriefing
Practical tips

77. Save Swatches
Per Project

78. Resources

79. • Adobe Kuler
kuler.adobe.com
• ColorLovers
www.colorlovers.com
• ColorMatch
www.colormatch.dk/
• Colorsheme
www.pixy.cz/apps/barvy/index-en.html
• Painter's Picker
www.oldjewelsoftware.com/ppicker
• Color Consultant Pro
www.code-line.com/software/colorconsultantpro.html
• Colorschemer
www.colorschemer.com/online.html
• ColorMatch Remix
color.twysted.net/
• ColorMunki Design
www.colormunki.com/welcome/design
• ColorMunki Design review
veerle.duoh.com/blog/comments/colormunki_design_review/

80. • GrayBit
www.graybit.com
• Color Oracle
www.colororacle.cartography.ch
• ColorSelector
http://www.fujitsu.com/global/accessibility/assistance/cs/

81. Special Thanks to:
Video Intro: Jeremy Swanger
Credits:
James Archer Richard Rutter
Matt Harris Glenda Sims
Geert Leyseele Jessi Taylor
Chris Moeller Aarron Walter

82. Thank You