This document discusses the use of different colors in website design and what meanings they commonly convey. It describes red as representing power, passion, and energy and suggests using it for call-to-action buttons. Blue is said to represent seriousness, knowledge, and power and is often used by businesses and corporations. Green indicates money, growth, hope, and health and is used by financial and medical organizations. Purple combines the stability of blue and energy of red, conveying wealth, wisdom, and creativity. Colors should be chosen and arranged to effectively convey the desired message.

1. Through your website, you are introducing the
visitors to your business and encourage them to get
involved, to contact your company, and even to buy
your products.“The aim of art [design] is to represent
not the outward appearance of things, but their
inward significance,” said Aristotle.
Colors arrangement and positioning in the web page
really count in designing the website. Therefore, this
article is dedicated to give some ideas about the
most used colors in designing and what they stand
for.
The Color of Power
First, the red is associated with
contradicted feelings and meanings,
such as anger, passion, war, blood,
love, courage and energy. In ancient
Egypt, red was associated with life,
health, and victory.

2. You can use it as a main color as in one of the well
known social media; Pinterest. On the other hand, It
can be used in call-to-action button to encourage
your clients to buy your products or to subscribe in
your services.
The Color of Infinity
Blue is the color that suits
everyone. A survey taken in
Germany found that blue was
the favorite color of 46 percent
of male respondents and 44 percent of women.
You will find many business and corporate websites
use blue tones, as it represents seriousness, power,
knowledge and power. Do not worry about using
blue, you can easily splash it all over your web
design.
The Color of Growth
Green is powerful color, just if
you know how to use it,
because it gives your visitors
a great deal of positive energy.
It indicates money, growth, hope, youth and health.
Accordingly, you will find that most of the financial
institution and medical entities use it commonly.

3. The Color of Royalty
In the ancient world, purple was
the color worn by Roman
Emperors and magistrates, and
later by Roman Catholic bishops.
Since that time, purple has been commonly
represents royalty and piety.
Purple combines the stability of blue and the energy
of red. It conveys wealth, wisdom, dignity, creativity,
mystery, and magic. It is considered more feminine
color, so it is used in fashion and sometimes used in
promoting children products.
We cannot go without mentioning Google colors.
Ruth Kedar, the graphic designer who developed.
"We ended up with the primary colors, but instead of
having the pattern go in order, we put a secondary
color on the L, which brought back the idea that
Google doesn't follow the rules." Hence, it is not
about color matching, It is about conveying the right
message through them.

4. For More Related Articles,
Please Visit
http://www.softexsw.com/en/articles.php