The Mysale Plc Business to Business Presentation

2. The MYSALE Group PLC is a leading online retailer with established flash and
eRetail sites in Australia, New Zealand and South-East Asia and an expanding
international presence in the United Kingdom.
The MYSALE Group PLC has more than 23 million* registered members with
approximately 250,000 new members joining every month.
With buying offices and or warehouses in Sydney, London, Los Angeles, Milan and
South East Asia, the MYSALE Group PLC work with brands throughout the world
offering a complete B2B solution in disposing of excess inventory in the quickest
and most efficient way possible.
The MYSALE Group PLC currently operates under ten differentiated brands in 9
different countries.
Our current group of retail sites include:
WHAT WE DO
AUSTRALIA – 15 MILLION MEMBERS
OZSALE.COM.AU
BUYINVITE.COM.AU
COCOSA.COM.AU
DEALSDIRECT.COM.AU
OO.COM.AU
TOPBUY.COM.AU
NEW ZEALAND – 1.8 MILLION MEMBERS
NZSALE.CO.NZ
BUYINVITE.CO.NZ
COCOSA.CO.NZ
UNITED KINGDOM – 1.7 MILLION MEMBERS
MYSALE.CO.UK
COCOSA.CO.UK
SINGAPORE – 1.2 MILLION MEMBERS
SINGSALE.COM.SG
MALAYSIA – 1.9 MILLION MEMBERS
MYSALE.MY
THE PHILIPPINES – 500,000 MEMBERS
MYSALE.PH
HONG KONG – 235,000 MEMBERS
MYSALE.HK
THAILAND – 700,000 MEMBERS
MYSALE.TH

3. A MYSALE HISTORY
SHORT BUT DYNAMIC
KEY MILESTONES
2007 - OZSALE founded by Jamie Jackson.
2009 - Carl Jackson joined OZSALE as CEO.
- Investment from Insight Venture Partners, a leading United
States venture capital fund.
- NZSALE launched.
2010 - SINGSALE launched.
- New multi-million dollar ERP system introduced.
- Buying offices opened in the United States and the
United Kingdom.
- 1 million member milestone reached.
2011 - THAISALE and MYSALE Malaysia launched.
- New 20,000 sqm warehouse opened in Sydney as well as
warehouses in the United States and the United Kingdom.
2012 - buyinvite acquired consolidating the groups position as
the largest shopping club in Australasia.
2013 - MYSALE Philippines launched.
- 9 million member milestone reached.
2014 - MYSALE, United Kingdom and Hong Kong launched.
- 14 million member milestone reached.
- Investment from Shelton Capital Limited, ultimately owned
by Lady Cristina Green (owner of the Arcardia Group).
- Entered the Alternative Investment Market (AIM) in the UK,
and secured investment from Mike Ashley - Sports Direct.
- Cocosa acquired from Mohammed Al Fayed and
relaunched in the United Kingdom, and launched in
Australia & New Zealand.
- Invitetobuy.dk purchased in Denmark.
2015 - 17 million member milestone reached.
- Acquisition of the e-Retail business (Deals Direct, Top Buy
and OO.com.au) from ASX listed Grays eCommerce Group.
2016 - 23 million member milestone reached
From humble beginnings in a small warehouse on Sydney’s Northern Beaches
ozsale.com.au was the first online members-only shopping club in Australia,
pioneering a new channel of distribution.
Originally focused on sourcing European fashion brands, the business
quickly expanded to include all fashion, footwear & accessories, homewares,
beauty, toys and more.
Early success in Australia paved the way for expansion into New Zealand and
South East Asia before opportunities further afield in the United Kingdom
were realised.
The strategic acquisitions of the flash brands buyinvite in May 2012 and
Cocosa in 2014 and the eRetail brands Deals Direct, OO.com.au and Top
Buy in 2015 further diversified the business and consolidated our position as
the leading online retailer in Australasia.

4. THE FLASH BUSINESS
Our flash sites are driven by value for money and amazing quality and choice.
We will always be best price in market and we showcase a huge range of product internationally -
with more than 8000 new products listed daily, bringing the total of products on sale at any one time to more than 120,000.

5. Positioning - Up to 80% off big brands every day.
Strengths - More than 8000 new products daily
- #1 & #2 off price online retailer
- Hard discount
- Up to 80% off everyday
- International & domestic designer brands
- Every day low price
- Limited time only
- Element of surprise for members
- Market leader in off-price fashion
- Incredible value and quality
Key - Designer Fashion, Homewares, Footwear &
Categories Accessories, Health & Beauty and Toys.
Target - OZSALE, NZSALE, SINGSALE, MYSALE
Women 24-39 (with strong family skew)
buyinvite
Women 18-30

6. Positioning - The destination for hand picked luxury.
Strengths - Market leader in online luxury
- Premium beauty brands and high-end fashion
- Up to 80% off everyday
- Quality
- Niche audience
Key - Men & Women’s Fashion, Beauty, Perfume,
Categories Handbags, Watches, Accessories, Linen,
Homewares and more.
Target - Women 24-39

7. THE E-RETAIL BUSINESS
In late 2015 the MYSALE Group PLC acquired eRetail sites, Deals Direct, OO.com.au and Top Buy from
The Grays eCommerce Group.
All established sites with clear branding, these websites are a great platform for smaller and boutique brands.
Importantly, there is very little cross over between the databases of our flash and eRetail businesses.
Positioning - Amazing Deals every day
Strengths - #1 eRetailer
- Best price in market
- Exceptional value for money
- 10,000 bargains online
- Reliable, every day product
and discounts
- Up to 70% off RRP
Key - Fashion, Kids, Health, Sports
Categories
Target - Women and Men 24-39

8. Positioning - Top Brands – small prices
Strengths - Fun, timely, unbranded but relevant
product from China
- 30,000 products online
- Element of surprise – with a
technology skew
- Cheap price points
- Surprising and innovative
Key - Novelty / Technology
Categories
Target - Men 18 +
Positioning - Shamelessly Good Value
Strengths - Market leader in online homewares
- Best price in market
- 30,000 products online
- Reliable, every day product & discounts
- Up to 70% off RRP
- Great value, great quality
Key - Homewares, Furniture, Electronics,
Categories Beauty products, Fashion
Target - Women 25+

9. Australia
Indonesia
Singapore
Malaysia
Thailand
Philippines
Hong Kong
UK
Denmark
Current online sites
Other planned online sites (Asia)
Further opportunities being
explored
New
Zealand
Population: 4.4m
Launch Date: 2009
Population: 111m
Launch Date: 2013
Population: 7m
Launch Date: 2014
Population: 23m
Launch Date: 2007
Population: 68m
Launch Date: 2011
Population: 30.9m
Launch Date: 2011
Population: 249m
Launch Date:
Coming Soon
Population: 5.7m
Launch Date: 2010
Population: 9m
Launch Date:
Coming Soon
Population: 5.6m
Aquired : 2014
Population: 64m
Launch Date: 2014
MYSALE has proven
capability to expand into
new markets and integrate
systems and processes

10. BENEFITS
ON A GLOBAL SCALE
Our Buying offices are located in Sydney, London, Los Angeles and Florence and our teams are continually travelling
all over the world to find new and exciting products and brands for our members.
Our flexible Business model enables us to work with brands, suppliers, distributors, retailers and resellers in
a variety of different ways.
Suppliers
1. Source direct from Brands
2. Source directly from Distributors
3. Work direct with Retailers
4. Work directly with Resellers
METHODS OF PURCHASING
1. Purchases online by
our members
2. Outlet Stores
(11 stores in New Zealand)
3. Wholesale Distribution
OPERATING MODELS
1. 3rd party supplier model
(Drop Ship)
2. Consignment model
3. Own-buy
4. Work directly with Resellers
5. Stock Reservation
6. Buy-Out (SS and OB)

11. DROP SHIP MODEL
MANAGE YOUR BRAND EXPERIENCE
BENEFITS
The MYSALE drop ship model will vary
depending on your needs.
We will work with you to find a drop ship
solution that works best for you, but in essence:
• A sale is run online.
• For flash sales, a drop ship file is sent at sale
end containing the PO and customer details
in excel format.
• For e-Retail sales, a drop ship file is sent daily
containing customer details in excel format,
and the PO is sent weekly.
• Dispatched to customers directly by supplier.
• Title of the goods remain with the supplier.
• Supplier maintains 100% control over stock.
• Supplier utilises own DC, staffing and processes etc.
• Supplier maintains full control over the dispatch
process and the speed of route to customer.
• The opportunity for quick dispatch helps improve
brand experience.
• The opportunity for smaller margin in-take from The
MYSALE Group as supplier shoulders the cost of pick,
pack and dispatch.
• Ability for suppliers to utilise the MYSALE Group
dispatch system as required.

12. CURRENT DROP SHIP SUPPLIERS
Pumpkin Patch, Charlie & Me, Melissa & Doug, Ravensburg, Schleich
and Sylvanian Families.

13. CONSIGNMENT MODEL
SALES WITHOUT OVERHEADS
The MYSALE consignment model will vary depending on your needs.
We will work with you to find a consignment solution that works best for you, but in essence:
• A sale is run on line.
• At the end of the sale we will send you the purchase order.
• Title of goods remains with supplier.
• Brands generally send in new inventory every 4-6 weeks.
• Combine product from multiple shipments form individual stores to run one big sale.
• Buyers work closely with you to an annual budget ensuring each party is the delivering the expected numbers
each year.
• Get maximum exposure on up to 17 websites in 9 countries.
• Geographic footprint of MYSALE Group allows you to get twice the seasons out of our ranges, taking advantage of
both the Northern and Southern hemispheres.
• Remove slow moving lines (including high volume SKU’s) from full price retail, outlet stores or warehouses and
focus entirely on your new lines.
• No cost or inconvenience of holding your own warehouse sales.

14. CONSIGNMENT BENEFITS
• Eliminate overheads on rental, staffing and warehouse resources as
we manage storage and pick and pack at the MYSALE Group DC’s.
• Use the MYSALE Group DC’s as an extension of your brand to
compliment your bricks and mortar DC – we offer he same
convenient services with no additional charge.
• Free storage and pick and pack at the MYSALE Group warehouse.
• Enable a great customer experience
– we pick and pack the product while
the sale is live, delivering to customers quickly.
• Get maximum exposure on up to 17 websites in 9 countries.
• Geographic footprint of MYSALE Group allows you to get twice the
seasons out of our ranges, taking advantage of both the Northern
and Southern hemispheres.
• Remove slow moving lines (including high volume SKU’s) from full
price retail, outlet stores or warehouses and focus entirely on your
new lines.

15. CURRENT CONSIGNMENT SUPPLIERS
Alex Perry, Autograph, Bell & Barnett, DC Shoes, Esprit,
Glue, Henley’s, Jeanswest, Le Coq Sportif, Quiksilver,
Roxy, Topshop, Topman, Von Zipper and Witchery.

16. CONSIGNMENT RECEIVING
AND INVENTORY PROCESS
We adhere to a very comprehensive, secure receiving and inventory management process at our DC
which involves:
• Pre-sorting stock to separate similar SKU’s
• Extracting samples for photo-shoot
• Identifying any defective/faulty products
• Repacking stock into our standard packing boxes with inserts to separate different SKU’s
• Individually barcoding every product (if products arrives without barcode or incompatible barcodes)
• Labelling every box with unique box barcodes and box numbers
• Receiving each product onto our WMS and ERP system
• Generating detailed receiving report after completion of stock receipt listing any quantity variances, faulty
and singles/doubles
• Conducting periodic stock takes to maintain stock accuracy and integrity.

17. • The MYSALE Group PLC has more than 30,000 sqm in its 3 principal Warehouse and DC’s located in Australia, the United Kingdom
and the United States as well as satellite company owned operations in Singapore, New Zealand and Malaysia.
• Operating a direct-to-member delivery solution from every warehouse to each market, this is an impressive operation that has
the capacity to deliver 50,000 parcels every day.
• We have made substantial investments in the DC’s to enable the consignment model and ensure that our stock control process is
world class.
• Since the consignment arm of the business began we have receipted, held and sold through more than 2 million units.
• We have additional insurance to cover goods on consignment in the DC and have round-the-clock security and CCTV cameras
throughout the warehouse to ensure safety of all stock.
LOGISTICS & DISTRIBUTION

18. BRAND COMPELLING VALUE PROPOSITION
FOR VENDORS
Thousands of well known and emerging brands, as well as smaller
boutique vendors work with us to:
• Build brand awareness
• Reach more than 20 million potential shoppers through our
unrivalled marketing machine
• Generate sales
• Leverage scaled distribution
• Maximise Dual seasons
• Dispose of excess inventory
• Utilise design, styling and photographic studio free of charge
Since our launch in 2007 we have conducted
over 500,000 flash sales over 3000 brand
partners. We partner with brands throughout
the world in the following categories:
• Men’s, Women’s and Children’s Fashion
• Footwear & Accessories
• Health, Beauty and Wellbeing
• Homeware and Living
• Toys

19. All of our Digital Factories feature:
• Experienced creative, styling and photographic teams.
• Dedicated modular photographic booths and fixed room sets.
• Brand sign-off on creative images prior to sales going live.
• Deliver more than 50,000 edited images every month.
Our fully serviced Digital Factories in Australia, the United States,
the United Kingdom and Malaysia deliver a world-class curated
digitial experience.
A BRAND EXPERIENCE
DESIGN

20. We are always open and always up to 80% off RRP off the 120,000 products
on sale at anyone time. And with more than 8000 new products every day a
multi layered approach was required with our sales strategy.
The ability for a member to be able to shop where and when it suited them
was paramount.
WEBSITE
SOCIAL
APPS
We have developed websites for both desktop and
mobile devices.
Our social media footprint is in excess of 2.7 million.
We now have 38 variations of our Apps
(including Android) across 6 countries with a
combined total of more than 4.5 million downloads.
MOBILE MARKETPLACE

21. LEGEND
WEBSITE
BUYINGOFFICES
DISTRIBUTIONCENTRE
AUSTRALIA
SINGAPORE
PHILIPPINESTHAILAND
HONG KONG
SHANGHAI
CHINA
UK/EUROPE
LOSANGELES
NEW ZEALAND
DENMARK
MALAYSIA
GLOBAL INFRASTRUCTURE SCALABLE SOLUTIONS
Our Business Model and Supply Chain infrastructure allows us to deliver sale items on a global scale as well as expand
into new markets cost effectively.

22. HOUSEHOLD INCOME
$100,000+ 60%
10%
90%
16%
12%
7%
4%
1%
$75,000-$99,999
$50,000-$74,999
$35,000-$49,999
$20,000-$34,999
$0-$19,000
• Highly engaged,active,loyal and big spenders
• Average cart size is $65 consisting of 2.5 items
• 90% of members are 25+*
• 51% have one or more kids*
• 98% shop online at least once a month with 87% spending over $100*
70%OFPURCHASESARE
REPEAT BUYERS*OZSALEMEMBERSURVEYSAMPLESIZE6407,FEBRUARY2016
MEMBER DEMOGRAPHIC

23. PEOPLE
MYSALE Group PLC employs more than 400 dedicated people focused on delivering excellence
on an international scale.
• Buying and Merchandising in 4 countries
• Customer Service Support Centre in Kuala Lumpur
• Over 45 IT Development Teams in Russia, Singapore, Sydney and The Philippines
• Data Marketing, Customer Acquisition and Social Marketing Teams
• Logistics, Warehouse and Distribution Teams

24. BRANDS
We work with thousands of brands internationally to dispose of excess inventory including:
WITCHERY - BENDON LINGERIE - ROXY - CALVIN KLEIN - PLEASURE STATE - EVENTS - COTTON ON - MAURIE & EVE - ONE TEASPOON
TIGERLILY - QUEENSPARK - QUIKSILVER - ESPRIT - OXFORD - BELL & BARNETT - CHAMPION - HENLEY’S - LE COQ SPORTIF - VON ZIPPER
CHEAP MONDAY - BONDS - CHARLIE & ME - TOMMEE TIPPEE - HASBRO - LAMAZE - CRAYOLA - MATTEL - TRESPASS - REGATTA
JUICY COUTURE - DESIGUAL - DIESEL - AMERICAN APPAREL - LSPACE - BEN SHERMAN - RAY-BAN - GROWN - MOR - NATIO - ULTRACEUTICALS
ELIZABETH ARDEN - BLACKMORES - THALGO - INNOXA - FREEZEFRAME - BIRKENSTOCK - BROOKS - CLARKS - DC SHOES
DIANA FERRARI - FITFLOP - GUESS - HUSH PUPPIES - IPANEMA - THOMAS SABO - GEORGINI - GELICIOUS - WILTSHIRE - BLACK & DECKER
MARTHA STEWART CRAFTS - STANLEY ROGERS - DOLCE + GABBANA - COACH - TODS - TIMBERLAND - ELLE - CHLOE - JEANSWEST
STEVE MADDEN - BETSEY JOHNSON - STÜHRLING - AUGUST STEINER - AKRIBOS XXIV - MOSCHINO - MICHAEL KORS - TOMMY HILFIGER
PRADA - SEAFOLLY VERSACE - REDKEN - GINO ROSSI - STELLA MCCARTNEY - CLARINS - DIESEL - ST TROPEZ - FENDI - HAVAIANAS
AND MORE

25. BACKGROUND
The Witchery Group wanted to exit selected DFO retail outlets and maintain control
over any new distribution channel.
SOLUTION
MYSALE Group PLC offered the Witchery Group a fully outsourced business solution for excess inventory.
Every 6 – 8 weeks product is shipped directly to MYSALE Group PLC’s distribution from stores or from their warehouse.
Sale campaigns are jointly planned ensuring there is minimum disruption to the existing store base (effectively we follow the
mark down schedule they would use for their existing DFO stores). Witchery retain title of product and audit our process.
MYSALE Group PLC is responsible for the pick, pack, dispatch and all returns. Payment made immediately campaign is finished.
Currently planning cross-marketing promotions with MYSALE Group PLC’s Witchery customer base.
CASE STUDY

26. CASE STUDY
SOLUTION
MYSALE Group PLC offered Skins Compression Wear a solution to sell through this excess inventory by offering online via ozsale.com.au to our
Australian customer base.
Skins retain title of product until they deliver all sold stock in bulk to the OZSALE warehouse in Smithfield. From there OZSALE dispatch directly
to our customers.
Sales campaigns are jointly planned with the Skins Compression Wear team to ensure minimum disruption to their traditional retail base.
The monthly results speak for themselves with OZSALE selling through in excess of 6000 units in a 3 day sale period.
The campaigns are so successful that we have now successfully cleared through the entire Skins Compression Wear excess stock and are
examining future options with Skins which could potentially include producing product specifically for us to help feed the demand that our
hungry database has for Skins.
BACKGROUND
Skins Compression Wear were looking to clear the excess inventory generated by
cancelled and over orders from their traditional retailers.

27. BACKGROUND
Bell & Barnett wanted to find a new online channel to clear excess inventory.
SOLUTION
• MYSALE Group PLC offered Bell & Barnett, including
their subsidiary brands, a fully outsourced business
solution for excess inventory.
• Every 12 weeks product is shipped directly to the
MYSALE Group DC from both their individual stores or
from their own warehouse.
• Sales campaigns are jointly planned ensuring there
is minimum disruption to the existing store base
(effectively we follow the mark down schedule they
would use for their existing stores).
• Bell & Barnett retain title of product and audit
our process.
• MYSALE Group PLC is responsible for the pick, pack,
dispatch and manage any returned stock.
• Payment is made immediately after a campaign
is finished.
CASE STUDYCONSIGNMENT

28. BACKGROUND
The Quiksilver Group wanted to find a new online channel to clear excess inventory.
SOLUTION
• MYSALE Group PLC offered The Quiksilver Group,
including the Quiksilver, Roxy and DC brands, a fully
outsourced business solution for excess inventory.
• Every 12 weeks product is shipped directly to MYSALE
Group PLC’s distribution from both their individual
stores or from their warehouse.
• Sales campaigns are jointly planned ensuring there
is minimum disruption to the existing store base
(effectively we follow the mark down schedule they
would use for their existing stores).
• Quiksilver retain title of product and audit our process.
• MYSALE Group PLC is responsible for the pick, pack,
dispatch and all returns.
• Payment is made immediately after a campaign
is finished.
CASE STUDYCONSIGNMENT

29. BACKGROUND
Pumpkin Patch wanted to find a new online channel to clear excess inventory, while
maximising profit and maintaining complete control of their brand experience.
SOLUTION
MYSALE Group Plc offered Pumpkin Patch, including
their subsidiary brands a drop ship solution for excess
inventory.
• Key for Pumpkin Patch was being able to control
the branding from the packaging through to the
collateral to customers.
• This enabled increased delivery speed to customer as
stock could be dispatched daily throughout
sale campaign.
• Dispatching on average 18,000 units in each
5 day campaign.
• Although Pumpkin Patch managed the dispatch
process they enjoyed being able to leverage OZSALE’s
strong postage rates.
• Shared FTP data feeds create easy admin allowing for
fast turn around and ability to run regular sales.
• Pumpkin Patch enjoyed payment is made
immediately after a tcampaign is finished.
CASE STUDY
DROPSHIP

30. CONTACTMATT BENNISON
BUYING DIRECTOR
M 0450 086 113
E MATT@MYSALE.COM
W MYSALEGROUP.COM
ME
MYSALE GROUP | OZSALE
UNIT 5
111 OLD PITTWATER RD, BROOKVALE NSW 2011
P 02 8999 0407
F 02 9939 7877