The heart of great brand marketing is passionate, creative, hard-working people. If you feel the same way, these perspectives about supporting, coaching and developing your teams will add immediate, practical value to your playbook.
Get Scrappy: A (Small) Business Owner's Guide to Marketing on LessMichelle Fitzgerald
Get Scrappy is a pared down, practical guide about how to incorporate marketing into the heart of any business plan.
Packed with expertise from Fortune 500 marketers and SMB consultants, Get Scrappy provides real-life examples on how organizations, even those on less time and money, can make seemingly tactical objectives become strategic initiatives that generate results.
Do more on less. GET SCRAPPY.
What SMBs are Neglecting: Experts Weigh In
The demands on small business owners and management can be overwhelming. There is so much to do and only so many hours in the day. From tracking sales, to marketing, to maintaining client relationships, managing staff, and about a million other tasks — something is almost always being neglected.
To help sort through it all, we’ve reached out to a panel of small business and sales experts and asked them all a single question: “What is one thing that many SMBs are neglecting and shouldn’t be? “
Get Scrappy A (Small) Business Owners Guide To Marketing On Lessmfitzgerald0705
Get Scrappy is a pared down, practical guide about how to incorporate marketing into the heart of a business plan. In a three-step process, Get Scrappy breaks down how to create meaningful, brief marketing plans, outlines the tools and resources available to getting it done and describes how to leverage Marketing to learn more about your business.
Packed with expertise from Fortune 500 marketers and SMB consultants, Get Scrappy provides real-life examples on how organizations, even those on less time and money, can make seemingly tactical objectives become strategic initiatives that generate results.
Do more on less. GET SCRAPPY.
*Contributing authors includes individuals from ExactTarget, Hubspot, iLoop Mobile, Swanberg Associates, Communicate Value and the David Marketing Group.
7 Strategies to Create Meaningful Opportunities for Your BusinessInfluence and Co.
Opportunities are all around you, but it's up to you to increase the likelihood that these opportunities actually manifest. Here are 7 strategies that will help you increase opportunities for your business.
Get Scrappy: A (Small) Business Owner's Guide to Marketing on LessMichelle Fitzgerald
Get Scrappy is a pared down, practical guide about how to incorporate marketing into the heart of any business plan.
Packed with expertise from Fortune 500 marketers and SMB consultants, Get Scrappy provides real-life examples on how organizations, even those on less time and money, can make seemingly tactical objectives become strategic initiatives that generate results.
Do more on less. GET SCRAPPY.
What SMBs are Neglecting: Experts Weigh In
The demands on small business owners and management can be overwhelming. There is so much to do and only so many hours in the day. From tracking sales, to marketing, to maintaining client relationships, managing staff, and about a million other tasks — something is almost always being neglected.
To help sort through it all, we’ve reached out to a panel of small business and sales experts and asked them all a single question: “What is one thing that many SMBs are neglecting and shouldn’t be? “
Get Scrappy A (Small) Business Owners Guide To Marketing On Lessmfitzgerald0705
Get Scrappy is a pared down, practical guide about how to incorporate marketing into the heart of a business plan. In a three-step process, Get Scrappy breaks down how to create meaningful, brief marketing plans, outlines the tools and resources available to getting it done and describes how to leverage Marketing to learn more about your business.
Packed with expertise from Fortune 500 marketers and SMB consultants, Get Scrappy provides real-life examples on how organizations, even those on less time and money, can make seemingly tactical objectives become strategic initiatives that generate results.
Do more on less. GET SCRAPPY.
*Contributing authors includes individuals from ExactTarget, Hubspot, iLoop Mobile, Swanberg Associates, Communicate Value and the David Marketing Group.
7 Strategies to Create Meaningful Opportunities for Your BusinessInfluence and Co.
Opportunities are all around you, but it's up to you to increase the likelihood that these opportunities actually manifest. Here are 7 strategies that will help you increase opportunities for your business.
Expect More From 2010
Co-ordinated by Gihan Perera, Gary Ryan is one of over 40 contributing authors to this ebook that helps YOU to get the most out of 2010!
Please visit http://garyryansblog.blogspot.com for more information.
The No-Nonsense Guide To Social Media - Foreword Written by Jay AbrahamSocialmatica
In this tome, Joshua discusses exactly how regular people can make real impact using social; included are step by step tutorials and common sense advice that is hard hitting and practical. You won't want to put this down.
Презентация о том, как правильно писать креативный бриф и зачем это нужно.
Написана специально для выступления перед бренд менеджерами компании Unilever.
Создана на основе аналогичной презентации Мити Воскресенского http://duckofdoom.ru/
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
Networking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales SuccessThe Chief Storyteller
Generally, a networking event is one big blind date. You never know who you will meet next. Networking is all about the deliberate development of professional relationships. Just as with personal dating, business dating takes time. You wouldn’t expect to get married on the first date. The same holds true with networking. Here are five sure-fire steps to make your networking more focused and effective to capitalize on opportunities, eliminate distractions, and increase your sales and development success.
Better Blogging for Better Results - 8 Tips to Generate Opportunities from Bl...The Chief Storyteller
On September 3, 2005, the screaming and shouting stopped. I finally gave in to writing my first blog. Back then, I did not have the appreciation for the power of blogging that I have today. Well-written, organized, and timely blogs offer tremendous benefits. If you look at social media today, blogging is rarely mentioned as a top application. And the irony is that, more likely than not, sites like LinkedIn, Facebook, and Twitter refer back to a blog entry as the source of the information. Here are 8 tips to generate more opportunities to connect quickly to your target audiences.
An extract from our book "Your Genius Ideas Book: A dose of commercial creativity for busy L&D professionals" to help you contribute more, drive change and ensure your organisation thrives.
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
Flexible Workforce has seen a widespread popularity today. Technology and education have made people and company realize its importance and valuable benefits in achieving productivity. This presentation gives you insights about its need, benefits and tips to make it to your advantage.
Aquent/AMA Webcast: Flexible Workforce Strategies to Improve Your Marketing T...Aquent
Two-thirds of marketers working 51 or more hours a week rate their work life as "extremely
stressful"—more than double the rate of those working 40 hours or less. Job dissatisfaction and turnover
significantly hurts the output and effectiveness of marketing teams. Leveraging a flexible workforce can
help alleviate these pains. In this webcast session presented by Eric Waldinger, SVP, Group Managing
Director of Aquent, you'll learn about findings from a new survey of global marketing teams and their use
of freelance talent and ad agencies.
Expect More From 2010
Co-ordinated by Gihan Perera, Gary Ryan is one of over 40 contributing authors to this ebook that helps YOU to get the most out of 2010!
Please visit http://garyryansblog.blogspot.com for more information.
The No-Nonsense Guide To Social Media - Foreword Written by Jay AbrahamSocialmatica
In this tome, Joshua discusses exactly how regular people can make real impact using social; included are step by step tutorials and common sense advice that is hard hitting and practical. You won't want to put this down.
Презентация о том, как правильно писать креативный бриф и зачем это нужно.
Написана специально для выступления перед бренд менеджерами компании Unilever.
Создана на основе аналогичной презентации Мити Воскресенского http://duckofdoom.ru/
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
Networking as a Sales Tool - 5 Sure-Fire Steps to Increase Sales SuccessThe Chief Storyteller
Generally, a networking event is one big blind date. You never know who you will meet next. Networking is all about the deliberate development of professional relationships. Just as with personal dating, business dating takes time. You wouldn’t expect to get married on the first date. The same holds true with networking. Here are five sure-fire steps to make your networking more focused and effective to capitalize on opportunities, eliminate distractions, and increase your sales and development success.
Better Blogging for Better Results - 8 Tips to Generate Opportunities from Bl...The Chief Storyteller
On September 3, 2005, the screaming and shouting stopped. I finally gave in to writing my first blog. Back then, I did not have the appreciation for the power of blogging that I have today. Well-written, organized, and timely blogs offer tremendous benefits. If you look at social media today, blogging is rarely mentioned as a top application. And the irony is that, more likely than not, sites like LinkedIn, Facebook, and Twitter refer back to a blog entry as the source of the information. Here are 8 tips to generate more opportunities to connect quickly to your target audiences.
An extract from our book "Your Genius Ideas Book: A dose of commercial creativity for busy L&D professionals" to help you contribute more, drive change and ensure your organisation thrives.
It’s time for some tough love: If your content marketing isn’t performing as well as you expected it to, it’s probably not the discipline’s fault — it’s yours. Content marketing works — we’ve seen the success stories from dozens of businesses, large and small. But it’s not a “set-it-and-forget-it” kind of
technique. It takes time, dedication, and a solid plan right from the start. It also takes flexibility and the willingness to continually tweak your formula so that you’re always getting peak performance. If your content marketing program is bringing in leads, engaging prospects and customers, and achieving strong ROI, then this e-book isn’t for you. But if you are running into problems that are keeping you from reaching the success you deserve, it might be time to take out your chemistry kit and make some adjustments to your formula.
Because every troubleshooting expedition can use a map, we’ve gathered some helpful guidance from Neil Patel — founder of KISSmetrics, and one of CMI’s most prolific and experienced contributors. Neil’s words of wisdom can help you overcome the barriers to success and get back on the right path.
Flexible Workforce has seen a widespread popularity today. Technology and education have made people and company realize its importance and valuable benefits in achieving productivity. This presentation gives you insights about its need, benefits and tips to make it to your advantage.
Aquent/AMA Webcast: Flexible Workforce Strategies to Improve Your Marketing T...Aquent
Two-thirds of marketers working 51 or more hours a week rate their work life as "extremely
stressful"—more than double the rate of those working 40 hours or less. Job dissatisfaction and turnover
significantly hurts the output and effectiveness of marketing teams. Leveraging a flexible workforce can
help alleviate these pains. In this webcast session presented by Eric Waldinger, SVP, Group Managing
Director of Aquent, you'll learn about findings from a new survey of global marketing teams and their use
of freelance talent and ad agencies.
DevOps: A Culture Transformation, More than TechnologyCA Technologies
DevOps is not a new technology or a product. It's an approach or culture of SW development that seeks stability and performance at the same time that it speeds software deliveries to the business. We will discuss this cultural shift where development teams have to accept the feedback of operations teams and the operations team should be ready to accept frequent updates to the SW that it's running.
To learn more about DevOps solutions from CA Technologies, please visit: http://bit.ly/1wbjjqX
Modern marketing organizational structure @kaykas - jascha kaykas-wolffJascha Kaykas-Wolff
Organizational design and restructuring is not new. But, with the requirement to create data-driven marketing organizations and support marketers who show bottom line results more emphasis is being placed on marketing leaders to structure their teams and business in a way that is agile and impactful.
Reflecting on this, and doing some additional research of my own, I was struck by the lack of published material describing how one might go about building a marketing organization that addresses business challenges happening right now and most importantly that can drive results right now.
Over the past several years as I’ve been fortunate to lead marketing organizations for enterprise and mid-market businesses. During this time I’ve developed an organizational playbook that can scale to virtually any size of business, is highly adaptable, and has a proven track record for success.
Enclosed is the core framework for what I believe is an ideal composition for the modern marketing organization. I’m looking forward to your feedback. - Jascha
HubSpot partnered with innovative executives from Forrester Research, Mindjet, Rue La La, Zendesk, Atlassian, and GitHub to bring you this look into modern-day marketing org structure. As inbound and digital change the way we market, we need to stay ahead in the way we organize our teams. In this report, each executive details their org chart and looks ahead to the future. You can also download each job description found in the report for your company to use!
The Disruptive Reader: Three Urgent Questions for B2B Marketing InnovatorsShelly Lucas
This reader is dedicated to the marketing misfits. The interrogators. Because marketers who are courageous enough to ask probing questions are the ones who transform their businesses and ignite their careers.
As CEO, you and only you can lead culture change in your business. Get it right and you’ll reap the rewards–for your company’s growth, for the bottom line, and for employee engagement. Get it wrong and it’s your reputation on the line.
The Insiders Guide to Employer Branding - 27 Best Practice InsightsKelly Services
Many of the old tools and strategies for building an authentic, globally relevant employer brand have been discarded, and new ones are taking over. Both the challenges and opportunities have grown almost in tandem, and it’s all happening at break-neck speed.
One thing is clear: employer branding has changed, dramatically.
Our Global Best Practice Xchange (BPX) Roundtable on the subject confirmed it. It was 90 minutes of rigorous discussion with eight seasoned professionals leading the way in employer branding innovation for their organizations. They shared their successes, mistakes and thoughts on their plans for the future.
So, if you are wondering if there’s a better, clearer way to lead your organization and practice through this change, this guide is for you.
The Great eBook of Employee Questions Part 2: Return of the Question MasterShane Metcalf
The original Great eBook of Employee Questions was so popular that we created this outstanding sequel. In The Return of the Question Master, you’ll find over 60 new questions along with detailed information about why they are valuable and when they should be asked. Topics include: culture building, employee development, productivity, and collaboration.
The seed of question mastery is within us all, but it must be nurtured like any other skill. We hope that by asking these powerful questions you will receive insightful answers to help you and your team gain a better understanding of yourselves, your workplace culture, and the product or service you are bringing into the world.
21 Quotes That Will Change the Way You Think About MarketingJay Baer
From the new marketing book from Jay Baer, it's 21 Quotes That Will Change the Way You Think About Marketing, featuring some of the smartest minds in content marketing today.
Stories are remembered up to 22x more than facts alone. Buyers don’t remember statistics, features, or evidence. They remember stories. We help you tell the most impactful - and memorable - ones from your business. Visit our website today!
https://www.abetterjones.com/content-marketing
IN THIS SUMMARY
In Brains on Fire, Robbin Phillips, Greg Cordell, Geno Church, and Spike Jones relate how their marketing agency has de-emphasized the use of campaigns and instead fosters the growth of word-of-mouth movements to build customer loyalty for a brand. They recommend that brand managers should focus on creating movements that tap into the passions of customers and inspire them. Researchers have shown a strong correlation between a company’s success and the degree to which the company is engaged with its customers. The authors believe “closeness” to customers is a signal of corporate health and profitability.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/brains-fire
Free eBook on the importance of creating social capital as part of your personal or business brand-building strategy. Learn what it is, why it is important, and how to create more of it. Based on years as an award-winning technology evangelist and chief marketing officer.
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
9 things you need to do to build your dream teamNaomi Simson
Whether it is on a sporting field, in your office or at a pub trivia
night, we all know a dream team when we see one. They share
certain unmistakable qualities that have the power to make
magic happen and success seem so attainable.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. The heart of great brand marketing is passionate,
creative, hard-working people. If you feel the
same way, these perspectives about supporting,
coaching and developing your team will add
immediate, practical value to your playbook.
4. I recently participated in a conference facilitated by Peter Block, a
highly regarded Organizational Development visionary and expert
on community-building and civic engagement. He let us know that
he is working on the same deficiencies today that he did 60 years
ago, observing that our society is too focused on shortcomings
and blind to our gifts. He cited an example of that blindness as
the Vatican’s attempt to take over the organization that oversees
the majority of America’s 56,000 nuns. Your company’s marketing
activities are an outcome of the unique gifts of your people.
Acknowledging their gifts will mean a lot. Leverage their gifts, and
it will mean even more.
6. Think about permission marketing, but with an internal orientation
versus the original idea of two-way dialogue with consumers that
was coined and popularized by Seth Godin. Marketing people have
a fire burning in their belly. To truly unleash that potential and the
value your team can create, they need to know that you have their
back. Beyond promising empowerment, they need to know that
you are overtly and actively giving them permission to be passionate
zealots, conceive crazy new ideas, contest the status quo, and
connect dots in totally new ways. Watch what happens when you
communicate that. You can count on it being better than the best
motivational speaker.
8. The special stuff which powers every one of our people is what
yields the best ideas. Some time ago Mike Buchner, now CEO
of Fallon, introduced me to Situational Leadership to harness
both the uniqueness of the individuals and the collective power
of my group. (Formal credit belongs to Dr. Paul Hersey at The
Center for Leadership Studies.) The core premise is simple:
adjust your approach to an individual’s willingness and skill
based on different degrees of influencing or directing his or her
behavior. I bet you’ll see the quality of your team’s work increase
dramatically when you adjust your leadership to their need.
10. The more you get your team fired up about data possibilities, create
curiosity and foster exploration, the better. But, be sure to balance
the “what” with the “why”. This HBR blog post is a good reminder
of why it is important to know and relate both hard and soft data
about customers and prospects. What especially resonated is the
perspective that “companies feel they ‘know’ their consumers, but
that knowing about someone is not the same as knowing them.”
Ask your team to think about what the data is telling them and
what it is NOT telling them. More than likely, completing the story
will be an interesting adventure for them. And, it could yield new
and powerful insights to fuel growth.
12. Some time ago Alex Bogusky commented that creativity happens
when you put two things together that don’t belong together.
It may seem like a tangible, easy recipe for inspiring your team to
do great work, until you consider all that might be attached to
the things that are being mashed together. It says to me that
conflict and tension may be living in the shadows of creativity,
which is opposite the perception that creativity comes from laid
back, wacky, artistic types. You most likely have the best vantage
point from which to spot that dynamic and provide unwavering
support as your team continues to mash things together.
14. The Brand Gap, by Marty Neumeier, is refreshingly honest
about how we work as individuals, teams and companies.
It touches on some fundamental truths in an engaging way,
making for a tangible, timeless and fast-moving narrative
about marketing. I especially agree with Marty about the
dynamics between the left brains and the right brains you
likely have on your team. That tension is both critical and
healthy, but it also has to lead to positive results. Sharing
The Brand Gap with your team and talking with them about
this important dynamic offers nothing but upside.
17. As we run fast and furiously to chase the latest technologies,
are we still thinking enough about our customers?
In a keynote speech at a 2012 Google event, Tom Fishburne, a
talented marketing cartoonist, suggested that we need to “create
marketing that doesn’t feel like marketing and stories that are
inherently worth sharing.” While today’s marketing landscape
demands speed and agility to succeed, I enjoyed his speech
as a wonderful and fresh reminder of the importance – and
the power – of creative thought.
19. As leader of your team, consider the two traits that St. Augustine
believes make a good teacher. The importance of knowing your
subject matter thoroughly, and being passionate about it, is one
trait. Loving your students is the other. And, if you have to prioritize,
focus on the latter. More than likely, you are the passionate subject
matter expert in spades. But, when was the last time you met with
your team and didn’t work? Perhaps this small example offers some
inspiration. A few years ago, I gave a group of junior account people
Dr. Seuss’ Oh, The Places You’ll Go! as a holiday gift. A very kind and
thoughtful creative director at the agency, Steve Mietelski, read it to
them. He may not be John Lithgow, but Steve came very close.
21. Great teams leverage creativity to solve problems and conquer new
opportunities. Increasing scrutiny of marketing, a crazy long list of
possibilities thanks to social technology and media trends, and the
customer experience contributing more to brand differentiation
than ever before, tells me that complementing your team’s creative
experience with a better understanding of organizations could
yield significant returns. Take a listen to this podcast interview as
one example about better seeing and understanding conflict.
With additional knowledge like that, your team will be much better
equipped to bring people together around ideas that fuel success.
23. Fallon McElligott’s “on-the-level” feedback philosophy left a
lasting impression with me. Better than traditional performance
reviews, OTL is about learning and growing in the moment.
This white paper on mentoring frames OTL as an inclusive,
reciprocal and upfront approach that can improve the growth
and development of your team. Since it is not a stretch to say
that the downturn has gained some permanence, OTL may be
a worthwhile approach to explore with your marketing team
especially right now. It could help them rise to the occasion.
25. We have all participated in charitable activities through work. Some
great, some falling short perhaps because they didn’t feel all that
relevant. When that happens, you are missing an upside — teams
better getting to know each other, pulling together around a shared
goal, and returning with a high level of energy and motivation. You
could change that and instead nurture your team’s values by gaining
them permission to explore charities separate from the company
agenda. Here is one potential approach and how it lives and breathes
on Facebook. Notice the 9 million “likes”. Aside from the inherent
team-building benefit, just imagine the incremental positive brand
awareness that could travel across the social net.
26. We are definitely in an exciting time for marketing. Through our work
we contribute to business and organizational activities in ways we
never have before. You can click on this paragraph to explore a dozen
or so viewpoints by a diverse group of leaders about the future of
marketing that tell a very similar story.
Tilly Pick
tpick@tillypick.com
www.tillypick.com