SlideShare a Scribd company logo
Guiding people
home since 1906.
At Coldwell Banker Real Estate, our mission is to empower our people to leave their
mark on the world of real estate. For 114 years, the Coldwell Banker®
brand has left its
mark with a long list of industry firsts, including the first real estate company to introduce
a code of ethics, the first to guarantee our services in writing, the first to launch a
national website, and the first to use big data and artificial intelligence. Our core values –
Home, Awesomeness, Ingenuity and Excellence – are at the forefront of everything we
do. And our star-powered network of affiliated agents serve as the industry’s North Stars,
guiding their customers on the remarkable journey to home ownership.
“QUOTABLES”
A Summary of Coldwell Banker Facts and Figures for 2019
Number of U.S. Transaction Sides
Average U.S. Sales Price
Total U.S. Sales Volume
Number of U.S. $1 Million+ Transactions Sides
Independent Contractor
Sales Associates/Representatives Worldwide
684,981
$350,557 (13.7% higher than the NAR 2019 average
1
)
$240.1 Billion
27,595
2
94,332
United States
Andorra
Argentina
Aruba
Bahamas
Bermuda
Canada
Cayman Islands
China
Colombia
Costa Rica
Curaçao
Cyprus
Dominican Republic
Egypt
England
France
Grenada
India
Indonesia
Ireland
Italy
Jamaica
Malta
Mexico
Monaco
Netherlands
Panama
Portugal
Puerto Rico
Romania
Singapore
Spain
St. Kitts/Nevis
St. Maarten
St. Martin
Thailand
Turkey
Turks & Caicos
United Arab Emirates
Uruguay
Virgin Islands (British)
Virgin Islands (U.S.)
The power and reach of the Coldwell Banker
®
brand stretch across 43 countries
and territories including the United States and Canada. The Coldwell Banker
brand presence consists of approximately 3,000 offices worldwide in the
following countries and territories (as of Dec. 31, 2019).
1. National Association of REALTORS
®
2019 Average Sale Price: $308,400. 2. Average daily sales. Data based on closed and recorded transaction sides of homes sold for $1 million or more as gathered by various MLS, local real estate boards and
as reported by the U.S. Coldwell Banker franchise system for 2019.
The Power of a
Premium Global Brand
2019 Coldwell Banker Statistics
(as of Dec. 31, 2019)
January – For the third year in a row, Coldwell
Banker Real Estate was proud to be recognized
as a Women’s Choice Award
®
“9 out of 10
Customer Recommended Real Estate Agency”
winner. According to Women’s Choice Award, 91% of
homebuying decisions are made by women, and two-
thirds of all real estate agents are women. Women’s
Choice is the only award that recognizes and identifies
brands that women recommend.
February – A Coldwell Banker Real Estate survey,
conducted online by The Harris Poll, revealed that 34% of
Americans working in female-dominated industries agree
that women in their industry face a glass ceiling, making
it more difficult for them to reach executive or senior-
level positions
1
. The Coldwell Banker
®
Examining Women
and Leadership Survey compared the leadership and
professional ambitions of men and women who work in
female-dominated industries, as determined by data from
the U.S. Bureau of Labor Statistics.
Coldwell Banker Global Luxury
®
released “The Report,”
a guide to U.S. and international luxury buying and
selling provided by local market experts and leading
industry insiders along with big data to analyze the latest
trends. The edition includes a special feature on luxury
communities that have successfully rebounded from
natural disasters. The Report received over 4.5 million
media impressions.
2
March – Coldwell Banker Real Estate announced its
transparent rebrand initiative, Project North Star, and
revealed the new logo at the Generation Blue
®
Experience
in Las Vegas. The most striking addition to the new logo
was the five-point star, a sign of excellence and a nod
to the North Star, which symbolizes the brand’s position
in real estate as a consistent, reliable presence that has
guided people home for 114 years. Along with the logo,
the brand also announced a new mission statement,
“We empower our people to leave their mark on
the world of real estate,” and recommitted to its core
values – Home, Awesomeness, Ingenuity and Excellence.
The Coldwell Banker brand has had the #1 rated
real estate ad eight years running.
5
For the second consecutive year, the Coldwell Banker
brand advertised the “Hoops” campaign during the men’s
college basketball tournament, with a TV presence during
eight games as well as online streaming and social media
throughout the tournament. Combined, the campaign
generated over 14.3 million impressions on social media
3
and more than 104 million impressions on television and
online streaming
4
. “Hoops” is part of a Coldwell Banker
brand TV campaign that tells the story of the experiences
and memories that make a house a home.
In every facet of our industry, Coldwell Banker Real Estate
sets the standard for innovation, expertise and support.
In March 2019, the brand launched CBx Buyer Locator, a
proprietary tool that can predict where a home’s buyers
are most likely to come from. Big data and predictive
analytics help our affiliated agents create efficient and
effective marketing plans, because they know where the
likely buyers for each home are coming from and how to
reach them. This technology is exclusive to Coldwell
Banker Real Estate – no other brand provides this
data for its network.
1. 2019 Coldwell Banker Real Estate Examining Women in Leadership Survey. 2. Burrelles media reporting including web, print and broadcast. 3. Total impressions on Facebook and Instagram. 4. March Madness Live streaming and March Madness
NCAA TV. 5. Ace Metrix 2012-2019.
2019 Milestones
Leaving OUR
May – The Coldwell Banker brand launched Dynamic
Ads for Real Estate (DARE), a new advertising program
that retargets visitors to coldwellbanker.com with ads
dynamically generated on Facebook and Instagram
based on their real estate search. Coldwell Banker Real
Estate became the only national real estate brand
to run a program of this kind.
June – The Coldwell Banker brand began the in-market
test phase of the transparent rebrand by launching the
new branding and logo in four beta markets representing
different market types – suburban, urban and “main
street” downtown area. Each beta market tested the logo
on everything from yard signs to business cards and
stationery. The Coldwell Banker marketing team used the
findings to make modifications to the logo and prepare
rebrand launch materials for the network.
August – Liz Gehringer, Chief Operating Officer of
Coldwell Banker Real Estate, and Jamie Duran, President
of Coldwell Banker Realty in Southern California, were
both recognized as a part of HousingWire’s 2019 Women
of Influence. Only 50 women are chosen each year
for this prestigious honor, which recognizes the
outstanding efforts of women nationwide who are driving
the U.S. housing market forward.
September – Coldwell Banker Real Estate and
Adopt-a-Pet.com partnered for the five-year anniversary
of the Homes for Dogs Project. Since the project’s
launch, the two organizations have helped facilitate tens
of thousands of pet adoptions across the United States
under the campaign.
After an extensive six-month testing phase, the brand
revealed the final North Star logo and corresponding
identity standards, yard signs, marketing materials, office
concepts and a full suite of branded merchandise.
October – The Coldwell Banker Global Luxury
®
program,
in partnership with WealthEngine, released A Look at
Wealth: Millennial Millionaires, one of the real estate
industry’s most comprehensive looks at the youngest
generation of millionaires to date. The report detailed
everything from how millennial millionaires are building
wealth to where they live and what they are interested
in. A Look at Wealth 2019: Millennial Millionaires report
was the single-largest driver of news coverage for the
Coldwell Banker brand in 2019, garnering more than
245 million media impressions across 100+
news outlets*.
*Burrelles media reporting including web, print and broadcast.
Leaving OUR
2019 Milestones
From our CB Women initiative to our repeat performance as a winner of the Women’s Choice Award
®
, the Coldwell Banker
®
brand is dedicated to making sure that women have opportunities for career growth, and that there is a path to ownership
and leadership for the women who want it.
Our CB Women initiative seeks to encourage open conversations, create opportunities and develop a plan of action
to narrow the female leadership gap. The Coldwell Banker Examining Women in Leadership Survey found that in
female-dominated industries like real estate, men are 75% more likely than women to hold an executive-level position. The
Coldwell Banker brand aims to use these survey results to probe the causes of this gender leadership gap and will work to
demolish the glass ceiling.
As part of this initiative, the Coldwell Banker brand launched the #CBWomen series on Leave Your Mark: The Coldwell
Banker Podcast. The series shines a spotlight on women who are leading in their company, business and community with
the goal of inspiring other women to find their path to leadership.
The 2019 Coldwell Banker Real Estate Examining Women in Leadership Survey was conducted online within the United States by Harris Poll on behalf of Coldwell Banker Real Estate from December 4-7, 2018 among 2,252 employed U.S. adults ages
18 and older, among whom 861 work in female-dominated industries as defined by Coldwell Banker. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.
Proudly
Supporting
Women
Our platforms received more than 56 million visitors and drove more than 400,000 leads to affiliated companies, offices and
agents – with more than half of all traffic coming from a mobile or tablet device
1
. The platforms’ diverse international audience
also grew, with 2.5 million visitors coming from 231 countries and territories outside of the United States
2
.
1. Reflects total website visits for 2019. Source: comScore 2019 Media Trends. 2. Google Analytics. 3. Lifetime video views is the total number of times the video was viewed for more than 30 seconds. Source: YouTube. 4. Lifetime video views is
the total number of times the video was viewed for more than 3 seconds. Source: Facebook. 5. Instagram.
Social
Engagement
Coldwell Banker YouTube
3
21K
hours viewed of Coldwell Banker videos
1:28average video view duration
(up 214% over 2018)
30K+
subscribers
95M+
lifetime video views
Facebook
4
202%
Increase in complete
video views over 2018
237K+
followers
17M+
lifetime video views
Instagram
5
106K+
followers
(up 33% over 2018)
1. Reflects total website visits for 2019. Source: comScore 2019 Media Trends.
on the web
2019 Online Visits
Coldwell Banker
180.7M
RE/MAX
101.2M
Century 21
52.3M
Keller Williams
50.8M
Weichert
14.8M
Berkshire Hathaway
13.0M
In 2019, the Coldwell Banker
®
brand remained the
#1 most-visited real estate brand online
1
.
The Coldwell Banker
®
brand has a legacy of selling some of the world’s most recognizable and prestigious homes. A
dominant force in the luxury real estate segment, the Coldwell Banker Global Luxury
®
program has offices in the world’s
most affluent locations.
The Coldwell Banker Global Luxury program expanded its footprint with the debut of new office locations across the world in
Greenwich, Chicago, San Antonio, Seattle, Hinsdale, Barcelona, Paris, Biarritz, Rome, Ibiza and Thailand.
In 2019, Coldwell Banker-affiliated agents handled 27,595 transaction sides of $1 million-plus homes, more than
any other national real estate brand. This equates to $144.4 million in sales daily with an average sales price of
$1.9 million* in this category.
*Average daily sales. Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2019. USD$. Total
volume calculated by multiplying the number of buyer and/or seller sides by sales price.
Coldwell Banker
Global Luxury
2019 Significant Sales
• Listing Price: $195 Million
Chartwell Mansion | Los Angeles, CA
• Listing Price: $160 Million
The Manor | Los Angeles, CA
• Listing Price: $45 Million
281 Bentley Circle | Los Angeles, CA
• Listing Price: $35 Million
8845 Overlake Drive W | Medina, WA
• Listing Price: $35 Million
1813 E Bay Avenue | Newport Beach, CA
• Listing Price: $35 Million
1006 Laurel Way | Beverly Hills, CA
• Listing Price: $22 Million
The J.M. Dixon House | Aspen, CO
• Listing Price: $18 Million
2000 Grandview Drive | Napa, CA
• Listing Price: $11 Million
Villa Montmartre | Montmartre, France
As a global leader in real estate, Realogy owns and franchises some of the biggest and most well-known brands in the
industry, including Coldwell Banker
®
.
In 2019, the Coldwell Banker brand leveraged Realogy’s scale, wealth of data and technology, to launch the
following programs.
Agent X – This real estate voice assistant resides on the Amazon Alexa platform and gives Coldwell Banker-affiliated agents
easy access to productivity tools and market intelligence.
Social Ad Engine – This program enables agents to run Facebook and Instagram ad campaigns with just a few clicks.
Campaigns can be created to maximize exposure for listings, drive traffic to listings on websites or generate
quality leads. 
CBU Learning Center – Affiliated agents can access instructor-led and self-study courses that are digitally enabled,
offering a responsive experience on all types of devices. In 2019 alone, the Coldwell Banker brand had over 100,000 learning
engagements, including our Gen Blue
®
learning sessions, management and leadership courses and agent productivity
training. These courses are instrumental in delivering exceptional customer experiences and assisting our sales associates to
maintain a high level of productivity.
RealSure – Through a partnership with Home Partners of America, the Coldwell Banker brand and Realogy launched
RealSure Sell and RealSure Mortgage. The RealSure Sell program brings sellers peace of mind through a cash offer, while
allowing the home to continue being marketed to beat that offer. RealSure Mortgage allows homebuyers to make an offer on
a new home without the worry of having to sell their current home first.
TurnKey – This new home buying program simplifies the process of finding and settling into a new home through Realogy’s
collaboration with Amazon, a first-of-its-kind partnership in the real estate industry.
The Power of Realogy
©2020 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a
subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 20U90T_NAT_3/20
#LeaveYourMark
THE REAL ESTATE COMPANY
THAT SHINES LIKE NO OTHER.

More Related Content

What's hot

Real Living Lifestyles Listing Presentation
Real Living Lifestyles Listing Presentation Real Living Lifestyles Listing Presentation
Real Living Lifestyles Listing Presentation
rllifestyles
 
Neighborhood Profiles: 2014 Edition
Neighborhood Profiles: 2014 EditionNeighborhood Profiles: 2014 Edition
Neighborhood Profiles: 2014 Edition
Washington, DC Economic Partnership
 
Berkshire Hathaway HomeServices Georgia Properties 2018 Mid-Year Report
Berkshire Hathaway HomeServices Georgia Properties 2018 Mid-Year ReportBerkshire Hathaway HomeServices Georgia Properties 2018 Mid-Year Report
Berkshire Hathaway HomeServices Georgia Properties 2018 Mid-Year Report
Arthur Prescott
 
Energizer - pitch brief
Energizer - pitch briefEnergizer - pitch brief
Energizer - pitch brief
Cubeyou Inc
 
Wall Street Journal
Wall Street JournalWall Street Journal
Wall Street Journal
thewoffordgroup
 
What did online ads look like in 2002
What did online ads look like in 2002What did online ads look like in 2002
What did online ads look like in 2002
Joyce Schwarz
 
The pr report top 20 trends for 2012 high res
The pr report top 20 trends for 2012 high resThe pr report top 20 trends for 2012 high res
The pr report top 20 trends for 2012 high res
Frocomm Australia
 
The Good, The Bad, and The Dead
The Good, The Bad, and The DeadThe Good, The Bad, and The Dead
The Good, The Bad, and The Dead
Young & Rubicam
 
Cuneo - Baby Boomer Article New
Cuneo - Baby Boomer Article NewCuneo - Baby Boomer Article New
Cuneo - Baby Boomer Article NewMark VanGerpen
 
Coldwell Banker Global Luxury Report 2020
Coldwell Banker Global Luxury Report 2020Coldwell Banker Global Luxury Report 2020
Coldwell Banker Global Luxury Report 2020
FRANKLIN KNOTTS
 
Kansas City Advertising
Kansas City AdvertisingKansas City Advertising
Kansas City Advertising
somethingtochewon
 
U.S. Housing Market Overview, September 2021
U.S. Housing Market Overview, September 2021U.S. Housing Market Overview, September 2021
U.S. Housing Market Overview, September 2021
Nima Wedlake
 
2013 Neighborhood Profiles
2013 Neighborhood Profiles2013 Neighborhood Profiles
2013 Neighborhood Profiles
Washington, DC Economic Partnership
 
Listing Presentation anywhere in CT
Listing Presentation anywhere in CTListing Presentation anywhere in CT
Listing Presentation anywhere in CT
John Perriello
 

What's hot (15)

Real Living Lifestyles Listing Presentation
Real Living Lifestyles Listing Presentation Real Living Lifestyles Listing Presentation
Real Living Lifestyles Listing Presentation
 
Neighborhood Profiles: 2014 Edition
Neighborhood Profiles: 2014 EditionNeighborhood Profiles: 2014 Edition
Neighborhood Profiles: 2014 Edition
 
Berkshire Hathaway HomeServices Georgia Properties 2018 Mid-Year Report
Berkshire Hathaway HomeServices Georgia Properties 2018 Mid-Year ReportBerkshire Hathaway HomeServices Georgia Properties 2018 Mid-Year Report
Berkshire Hathaway HomeServices Georgia Properties 2018 Mid-Year Report
 
Energizer - pitch brief
Energizer - pitch briefEnergizer - pitch brief
Energizer - pitch brief
 
Wall Street Journal
Wall Street JournalWall Street Journal
Wall Street Journal
 
What did online ads look like in 2002
What did online ads look like in 2002What did online ads look like in 2002
What did online ads look like in 2002
 
The pr report top 20 trends for 2012 high res
The pr report top 20 trends for 2012 high resThe pr report top 20 trends for 2012 high res
The pr report top 20 trends for 2012 high res
 
LodgingMagazineDecNassetta
LodgingMagazineDecNassettaLodgingMagazineDecNassetta
LodgingMagazineDecNassetta
 
The Good, The Bad, and The Dead
The Good, The Bad, and The DeadThe Good, The Bad, and The Dead
The Good, The Bad, and The Dead
 
Cuneo - Baby Boomer Article New
Cuneo - Baby Boomer Article NewCuneo - Baby Boomer Article New
Cuneo - Baby Boomer Article New
 
Coldwell Banker Global Luxury Report 2020
Coldwell Banker Global Luxury Report 2020Coldwell Banker Global Luxury Report 2020
Coldwell Banker Global Luxury Report 2020
 
Kansas City Advertising
Kansas City AdvertisingKansas City Advertising
Kansas City Advertising
 
U.S. Housing Market Overview, September 2021
U.S. Housing Market Overview, September 2021U.S. Housing Market Overview, September 2021
U.S. Housing Market Overview, September 2021
 
2013 Neighborhood Profiles
2013 Neighborhood Profiles2013 Neighborhood Profiles
2013 Neighborhood Profiles
 
Listing Presentation anywhere in CT
Listing Presentation anywhere in CTListing Presentation anywhere in CT
Listing Presentation anywhere in CT
 

Similar to Coldwell Banker Real Estate

lincoln national ar10k04
lincoln national ar10k04lincoln national ar10k04
lincoln national ar10k04finance25
 
5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT
5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT
5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT
Rick Tankersley - 210.788.9690
 
5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT TO SELL YOUR HOME
5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT TO SELL YOUR HOME5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT TO SELL YOUR HOME
5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT TO SELL YOUR HOME
Rick Tankersley - 210.788.9690
 
CENTURY 21 Sustained Excellence 2014
CENTURY 21 Sustained Excellence 2014CENTURY 21 Sustained Excellence 2014
CENTURY 21 Sustained Excellence 2014
CENTURY 21
 
Adulting Since 1852 Advertising Campaign
Adulting Since 1852 Advertising CampaignAdulting Since 1852 Advertising Campaign
Adulting Since 1852 Advertising Campaign
Lauren A Nash
 
Listing Presentation ILM 1st Half
Listing Presentation ILM 1st HalfListing Presentation ILM 1st Half
Listing Presentation ILM 1st HalfTerri Parrish
 
Young & Rubicam Article - Brand Energized Differentiation
Young & Rubicam Article - Brand Energized DifferentiationYoung & Rubicam Article - Brand Energized Differentiation
Young & Rubicam Article - Brand Energized DifferentiationJeremy Kravetz
 
C21 setting the record straight
C21 setting the record straightC21 setting the record straight
C21 setting the record straightDoug Garner
 
Emerging trends-in-real-estate-us-2013
Emerging trends-in-real-estate-us-2013Emerging trends-in-real-estate-us-2013
Emerging trends-in-real-estate-us-2013Chris Fyvie
 
Keller Williams Outfront Magazine - Online Edition
Keller Williams Outfront Magazine - Online Edition Keller Williams Outfront Magazine - Online Edition
Keller Williams Outfront Magazine - Online Edition
Keller Williams Careers
 
2021 Emerging Models in Real Estate Report
2021 Emerging Models in Real Estate Report2021 Emerging Models in Real Estate Report
2021 Emerging Models in Real Estate Report
Mike DelPrete
 
lincoln national ar10k05
lincoln national ar10k05lincoln national ar10k05
lincoln national ar10k05finance25
 
ACE PR.2015.01.07BOTY-final
ACE PR.2015.01.07BOTY-finalACE PR.2015.01.07BOTY-final
ACE PR.2015.01.07BOTY-finalSeth Greenberg
 
Century 21 SGR Listing Presentation
Century 21 SGR Listing PresentationCentury 21 SGR Listing Presentation
Century 21 SGR Listing Presentation
c21sgr
 
2014 business briefing_humancapital_final
2014 business briefing_humancapital_final2014 business briefing_humancapital_final
2014 business briefing_humancapital_final
Guy Masse
 
2019 Year End Multi-Family Market Report
2019 Year End Multi-Family Market Report2019 Year End Multi-Family Market Report
2019 Year End Multi-Family Market Report
Lance Coulson
 
Accelerating Your Agency: How to Do More with Less and Scale at Speed
Accelerating Your Agency: How to Do More with Less and Scale at SpeedAccelerating Your Agency: How to Do More with Less and Scale at Speed
Accelerating Your Agency: How to Do More with Less and Scale at Speed
Internet Marketing Software - WordStream
 
Marketing Plan By Balvin Wright
Marketing Plan By Balvin WrightMarketing Plan By Balvin Wright
Marketing Plan By Balvin Wright
Balvin Wright
 

Similar to Coldwell Banker Real Estate (20)

lincoln national ar10k04
lincoln national ar10k04lincoln national ar10k04
lincoln national ar10k04
 
5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT
5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT
5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT
 
5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT TO SELL YOUR HOME
5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT TO SELL YOUR HOME5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT TO SELL YOUR HOME
5 REASONS TO USE A CENTURY 21 NORTHSIDE AGENT TO SELL YOUR HOME
 
CENTURY 21 Sustained Excellence 2014
CENTURY 21 Sustained Excellence 2014CENTURY 21 Sustained Excellence 2014
CENTURY 21 Sustained Excellence 2014
 
REPC 1.01 eMag
REPC 1.01 eMagREPC 1.01 eMag
REPC 1.01 eMag
 
Adulting Since 1852 Advertising Campaign
Adulting Since 1852 Advertising CampaignAdulting Since 1852 Advertising Campaign
Adulting Since 1852 Advertising Campaign
 
Listing Presentation ILM 1st Half
Listing Presentation ILM 1st HalfListing Presentation ILM 1st Half
Listing Presentation ILM 1st Half
 
Young & Rubicam Article - Brand Energized Differentiation
Young & Rubicam Article - Brand Energized DifferentiationYoung & Rubicam Article - Brand Energized Differentiation
Young & Rubicam Article - Brand Energized Differentiation
 
C21 setting the record straight
C21 setting the record straightC21 setting the record straight
C21 setting the record straight
 
Emerging trends-in-real-estate-us-2013
Emerging trends-in-real-estate-us-2013Emerging trends-in-real-estate-us-2013
Emerging trends-in-real-estate-us-2013
 
Keller Williams Outfront Magazine - Online Edition
Keller Williams Outfront Magazine - Online Edition Keller Williams Outfront Magazine - Online Edition
Keller Williams Outfront Magazine - Online Edition
 
Good Brands White Paper
Good Brands White PaperGood Brands White Paper
Good Brands White Paper
 
2021 Emerging Models in Real Estate Report
2021 Emerging Models in Real Estate Report2021 Emerging Models in Real Estate Report
2021 Emerging Models in Real Estate Report
 
lincoln national ar10k05
lincoln national ar10k05lincoln national ar10k05
lincoln national ar10k05
 
ACE PR.2015.01.07BOTY-final
ACE PR.2015.01.07BOTY-finalACE PR.2015.01.07BOTY-final
ACE PR.2015.01.07BOTY-final
 
Century 21 SGR Listing Presentation
Century 21 SGR Listing PresentationCentury 21 SGR Listing Presentation
Century 21 SGR Listing Presentation
 
2014 business briefing_humancapital_final
2014 business briefing_humancapital_final2014 business briefing_humancapital_final
2014 business briefing_humancapital_final
 
2019 Year End Multi-Family Market Report
2019 Year End Multi-Family Market Report2019 Year End Multi-Family Market Report
2019 Year End Multi-Family Market Report
 
Accelerating Your Agency: How to Do More with Less and Scale at Speed
Accelerating Your Agency: How to Do More with Less and Scale at SpeedAccelerating Your Agency: How to Do More with Less and Scale at Speed
Accelerating Your Agency: How to Do More with Less and Scale at Speed
 
Marketing Plan By Balvin Wright
Marketing Plan By Balvin WrightMarketing Plan By Balvin Wright
Marketing Plan By Balvin Wright
 

More from FRANKLIN KNOTTS

Fall Market Housing Supply & Demand 2022.pptx
Fall Market Housing Supply & Demand 2022.pptxFall Market Housing Supply & Demand 2022.pptx
Fall Market Housing Supply & Demand 2022.pptx
FRANKLIN KNOTTS
 
2021 Boston Annual Sales Summary
2021 Boston Annual Sales Summary2021 Boston Annual Sales Summary
2021 Boston Annual Sales Summary
FRANKLIN KNOTTS
 
All Boston Neighborhood Sales Market Charts
All Boston Neighborhood Sales Market ChartsAll Boston Neighborhood Sales Market Charts
All Boston Neighborhood Sales Market Charts
FRANKLIN KNOTTS
 
Final Reopening Of Massachusetts
Final Reopening Of MassachusettsFinal Reopening Of Massachusetts
Final Reopening Of Massachusetts
FRANKLIN KNOTTS
 
Boston Condo Sales & Rental Market Report Year End 2019
Boston Condo Sales & Rental Market Report Year End 2019Boston Condo Sales & Rental Market Report Year End 2019
Boston Condo Sales & Rental Market Report Year End 2019
FRANKLIN KNOTTS
 
Luxury Market Report 2020
Luxury Market Report 2020Luxury Market Report 2020
Luxury Market Report 2020
FRANKLIN KNOTTS
 
Outside Boston Proper Condo Sales and Price Square Foot Stats
Outside Boston Proper Condo Sales and Price Square Foot StatsOutside Boston Proper Condo Sales and Price Square Foot Stats
Outside Boston Proper Condo Sales and Price Square Foot Stats
FRANKLIN KNOTTS
 
Boston 3rdQ 2019 Real Estate Sales Summary: Boston Proper neighborhoods
Boston 3rdQ 2019 Real Estate Sales Summary: Boston Proper neighborhoodsBoston 3rdQ 2019 Real Estate Sales Summary: Boston Proper neighborhoods
Boston 3rdQ 2019 Real Estate Sales Summary: Boston Proper neighborhoods
FRANKLIN KNOTTS
 
Millennial Report: A Look at Wealth - Millennial Millionaires
Millennial Report: A Look at Wealth - Millennial Millionaires Millennial Report: A Look at Wealth - Millennial Millionaires
Millennial Report: A Look at Wealth - Millennial Millionaires
FRANKLIN KNOTTS
 
Boston Real Estate Sales 1stQ 2019 Stats Report
Boston Real Estate Sales 1stQ 2019 Stats ReportBoston Real Estate Sales 1stQ 2019 Stats Report
Boston Real Estate Sales 1stQ 2019 Stats Report
FRANKLIN KNOTTS
 
Boston Proper Real Estate Year End Stats for 2018
Boston Proper Real Estate Year End Stats for 2018Boston Proper Real Estate Year End Stats for 2018
Boston Proper Real Estate Year End Stats for 2018
FRANKLIN KNOTTS
 
Boston Real Estate Market Report 2nd Quarter 2018
Boston Real Estate Market Report 2nd Quarter 2018Boston Real Estate Market Report 2nd Quarter 2018
Boston Real Estate Market Report 2nd Quarter 2018
FRANKLIN KNOTTS
 

More from FRANKLIN KNOTTS (12)

Fall Market Housing Supply & Demand 2022.pptx
Fall Market Housing Supply & Demand 2022.pptxFall Market Housing Supply & Demand 2022.pptx
Fall Market Housing Supply & Demand 2022.pptx
 
2021 Boston Annual Sales Summary
2021 Boston Annual Sales Summary2021 Boston Annual Sales Summary
2021 Boston Annual Sales Summary
 
All Boston Neighborhood Sales Market Charts
All Boston Neighborhood Sales Market ChartsAll Boston Neighborhood Sales Market Charts
All Boston Neighborhood Sales Market Charts
 
Final Reopening Of Massachusetts
Final Reopening Of MassachusettsFinal Reopening Of Massachusetts
Final Reopening Of Massachusetts
 
Boston Condo Sales & Rental Market Report Year End 2019
Boston Condo Sales & Rental Market Report Year End 2019Boston Condo Sales & Rental Market Report Year End 2019
Boston Condo Sales & Rental Market Report Year End 2019
 
Luxury Market Report 2020
Luxury Market Report 2020Luxury Market Report 2020
Luxury Market Report 2020
 
Outside Boston Proper Condo Sales and Price Square Foot Stats
Outside Boston Proper Condo Sales and Price Square Foot StatsOutside Boston Proper Condo Sales and Price Square Foot Stats
Outside Boston Proper Condo Sales and Price Square Foot Stats
 
Boston 3rdQ 2019 Real Estate Sales Summary: Boston Proper neighborhoods
Boston 3rdQ 2019 Real Estate Sales Summary: Boston Proper neighborhoodsBoston 3rdQ 2019 Real Estate Sales Summary: Boston Proper neighborhoods
Boston 3rdQ 2019 Real Estate Sales Summary: Boston Proper neighborhoods
 
Millennial Report: A Look at Wealth - Millennial Millionaires
Millennial Report: A Look at Wealth - Millennial Millionaires Millennial Report: A Look at Wealth - Millennial Millionaires
Millennial Report: A Look at Wealth - Millennial Millionaires
 
Boston Real Estate Sales 1stQ 2019 Stats Report
Boston Real Estate Sales 1stQ 2019 Stats ReportBoston Real Estate Sales 1stQ 2019 Stats Report
Boston Real Estate Sales 1stQ 2019 Stats Report
 
Boston Proper Real Estate Year End Stats for 2018
Boston Proper Real Estate Year End Stats for 2018Boston Proper Real Estate Year End Stats for 2018
Boston Proper Real Estate Year End Stats for 2018
 
Boston Real Estate Market Report 2nd Quarter 2018
Boston Real Estate Market Report 2nd Quarter 2018Boston Real Estate Market Report 2nd Quarter 2018
Boston Real Estate Market Report 2nd Quarter 2018
 

Recently uploaded

Optimizing Your MCA Lead Capture Process for Better Results
Optimizing Your MCA Lead Capture Process for Better ResultsOptimizing Your MCA Lead Capture Process for Better Results
Optimizing Your MCA Lead Capture Process for Better Results
Lead Generation Media
 
The KA Housing - Catalogue - Listing Turkey
The KA Housing - Catalogue - Listing TurkeyThe KA Housing - Catalogue - Listing Turkey
The KA Housing - Catalogue - Listing Turkey
Listing Turkey
 
One20 North Vancouver Floor Plans by Three Shores Development.
One20 North Vancouver Floor Plans by Three Shores Development.One20 North Vancouver Floor Plans by Three Shores Development.
One20 North Vancouver Floor Plans by Three Shores Development.
VickyAulakh1
 
Omaxe Sports City Dwarka A Comprehensive Guide
Omaxe Sports City Dwarka A Comprehensive GuideOmaxe Sports City Dwarka A Comprehensive Guide
Omaxe Sports City Dwarka A Comprehensive Guide
omaxesportscitydwark
 
Torun Center Residences Istanbul - Listing Turkey
Torun Center Residences Istanbul - Listing TurkeyTorun Center Residences Istanbul - Listing Turkey
Torun Center Residences Istanbul - Listing Turkey
Listing Turkey
 
How to Scan Tenants in NYC - You Should Know!
How to Scan Tenants in NYC - You Should Know!How to Scan Tenants in NYC - You Should Know!
How to Scan Tenants in NYC - You Should Know!
BelgiumManagement
 
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdf
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfRixos Tersane Istanbul Residences Brochure_May2024_ENG.pdf
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdf
Listing Turkey
 
Brigade Insignia at Yelahanka Brochure.pdf
Brigade Insignia at Yelahanka Brochure.pdfBrigade Insignia at Yelahanka Brochure.pdf
Brigade Insignia at Yelahanka Brochure.pdf
SachinChauhan191
 
Simpolo Company Profile & Corporate Logo
Simpolo Company Profile & Corporate LogoSimpolo Company Profile & Corporate Logo
Simpolo Company Profile & Corporate Logo
simpolosparkteam
 
Green Homes, Islamabad Presentation .pdf
Green Homes, Islamabad Presentation .pdfGreen Homes, Islamabad Presentation .pdf
Green Homes, Islamabad Presentation .pdf
ticktoktips
 
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...
JagadishKR1
 
Architectural & Interior design portfolio.pdf
Architectural & Interior design portfolio.pdfArchitectural & Interior design portfolio.pdf
Architectural & Interior design portfolio.pdf
susantebinum
 
Killer Referans Bahcesehir Catalog Listing Turkey
Killer Referans Bahcesehir Catalog Listing TurkeyKiller Referans Bahcesehir Catalog Listing Turkey
Killer Referans Bahcesehir Catalog Listing Turkey
Listing Turkey
 
Riverview City Loni Kalbhor Pune Brochure
Riverview City Loni Kalbhor Pune BrochureRiverview City Loni Kalbhor Pune Brochure
Riverview City Loni Kalbhor Pune Brochure
kishor21012022
 
Urbanrise Paradise on Earth - Unveiling Unprecedented Luxury in Exquisite Vil...
Urbanrise Paradise on Earth - Unveiling Unprecedented Luxury in Exquisite Vil...Urbanrise Paradise on Earth - Unveiling Unprecedented Luxury in Exquisite Vil...
Urbanrise Paradise on Earth - Unveiling Unprecedented Luxury in Exquisite Vil...
JagadishKR1
 
SVN Live 6.3.24 Weekly Property Broadcast
SVN Live 6.3.24 Weekly Property BroadcastSVN Live 6.3.24 Weekly Property Broadcast
SVN Live 6.3.24 Weekly Property Broadcast
SVN International Corp.
 
One FNG by Group 108 Sector 142 Noida Construction Update
One FNG by Group 108 Sector 142 Noida Construction UpdateOne FNG by Group 108 Sector 142 Noida Construction Update
One FNG by Group 108 Sector 142 Noida Construction Update
One FNG
 
Biography and career about Lixin Azarmehr
Biography and career about Lixin AzarmehrBiography and career about Lixin Azarmehr
Biography and career about Lixin Azarmehr
Lixin Azarmehr
 
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...
BrickAndBolt
 
Sense Levent Kagithane Catalog - Listing Turkey
Sense Levent Kagithane Catalog - Listing TurkeySense Levent Kagithane Catalog - Listing Turkey
Sense Levent Kagithane Catalog - Listing Turkey
Listing Turkey
 

Recently uploaded (20)

Optimizing Your MCA Lead Capture Process for Better Results
Optimizing Your MCA Lead Capture Process for Better ResultsOptimizing Your MCA Lead Capture Process for Better Results
Optimizing Your MCA Lead Capture Process for Better Results
 
The KA Housing - Catalogue - Listing Turkey
The KA Housing - Catalogue - Listing TurkeyThe KA Housing - Catalogue - Listing Turkey
The KA Housing - Catalogue - Listing Turkey
 
One20 North Vancouver Floor Plans by Three Shores Development.
One20 North Vancouver Floor Plans by Three Shores Development.One20 North Vancouver Floor Plans by Three Shores Development.
One20 North Vancouver Floor Plans by Three Shores Development.
 
Omaxe Sports City Dwarka A Comprehensive Guide
Omaxe Sports City Dwarka A Comprehensive GuideOmaxe Sports City Dwarka A Comprehensive Guide
Omaxe Sports City Dwarka A Comprehensive Guide
 
Torun Center Residences Istanbul - Listing Turkey
Torun Center Residences Istanbul - Listing TurkeyTorun Center Residences Istanbul - Listing Turkey
Torun Center Residences Istanbul - Listing Turkey
 
How to Scan Tenants in NYC - You Should Know!
How to Scan Tenants in NYC - You Should Know!How to Scan Tenants in NYC - You Should Know!
How to Scan Tenants in NYC - You Should Know!
 
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdf
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfRixos Tersane Istanbul Residences Brochure_May2024_ENG.pdf
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdf
 
Brigade Insignia at Yelahanka Brochure.pdf
Brigade Insignia at Yelahanka Brochure.pdfBrigade Insignia at Yelahanka Brochure.pdf
Brigade Insignia at Yelahanka Brochure.pdf
 
Simpolo Company Profile & Corporate Logo
Simpolo Company Profile & Corporate LogoSimpolo Company Profile & Corporate Logo
Simpolo Company Profile & Corporate Logo
 
Green Homes, Islamabad Presentation .pdf
Green Homes, Islamabad Presentation .pdfGreen Homes, Islamabad Presentation .pdf
Green Homes, Islamabad Presentation .pdf
 
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...
Elegant Evergreen Homes - Luxury Apartments Redefining Comfort in Yelahanka, ...
 
Architectural & Interior design portfolio.pdf
Architectural & Interior design portfolio.pdfArchitectural & Interior design portfolio.pdf
Architectural & Interior design portfolio.pdf
 
Killer Referans Bahcesehir Catalog Listing Turkey
Killer Referans Bahcesehir Catalog Listing TurkeyKiller Referans Bahcesehir Catalog Listing Turkey
Killer Referans Bahcesehir Catalog Listing Turkey
 
Riverview City Loni Kalbhor Pune Brochure
Riverview City Loni Kalbhor Pune BrochureRiverview City Loni Kalbhor Pune Brochure
Riverview City Loni Kalbhor Pune Brochure
 
Urbanrise Paradise on Earth - Unveiling Unprecedented Luxury in Exquisite Vil...
Urbanrise Paradise on Earth - Unveiling Unprecedented Luxury in Exquisite Vil...Urbanrise Paradise on Earth - Unveiling Unprecedented Luxury in Exquisite Vil...
Urbanrise Paradise on Earth - Unveiling Unprecedented Luxury in Exquisite Vil...
 
SVN Live 6.3.24 Weekly Property Broadcast
SVN Live 6.3.24 Weekly Property BroadcastSVN Live 6.3.24 Weekly Property Broadcast
SVN Live 6.3.24 Weekly Property Broadcast
 
One FNG by Group 108 Sector 142 Noida Construction Update
One FNG by Group 108 Sector 142 Noida Construction UpdateOne FNG by Group 108 Sector 142 Noida Construction Update
One FNG by Group 108 Sector 142 Noida Construction Update
 
Biography and career about Lixin Azarmehr
Biography and career about Lixin AzarmehrBiography and career about Lixin Azarmehr
Biography and career about Lixin Azarmehr
 
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...
BricknBolt Understanding Load-Bearing Walls and Their Structural Support in H...
 
Sense Levent Kagithane Catalog - Listing Turkey
Sense Levent Kagithane Catalog - Listing TurkeySense Levent Kagithane Catalog - Listing Turkey
Sense Levent Kagithane Catalog - Listing Turkey
 

Coldwell Banker Real Estate

  • 1. Guiding people home since 1906. At Coldwell Banker Real Estate, our mission is to empower our people to leave their mark on the world of real estate. For 114 years, the Coldwell Banker® brand has left its mark with a long list of industry firsts, including the first real estate company to introduce a code of ethics, the first to guarantee our services in writing, the first to launch a national website, and the first to use big data and artificial intelligence. Our core values – Home, Awesomeness, Ingenuity and Excellence – are at the forefront of everything we do. And our star-powered network of affiliated agents serve as the industry’s North Stars, guiding their customers on the remarkable journey to home ownership. “QUOTABLES” A Summary of Coldwell Banker Facts and Figures for 2019
  • 2. Number of U.S. Transaction Sides Average U.S. Sales Price Total U.S. Sales Volume Number of U.S. $1 Million+ Transactions Sides Independent Contractor Sales Associates/Representatives Worldwide 684,981 $350,557 (13.7% higher than the NAR 2019 average 1 ) $240.1 Billion 27,595 2 94,332 United States Andorra Argentina Aruba Bahamas Bermuda Canada Cayman Islands China Colombia Costa Rica Curaçao Cyprus Dominican Republic Egypt England France Grenada India Indonesia Ireland Italy Jamaica Malta Mexico Monaco Netherlands Panama Portugal Puerto Rico Romania Singapore Spain St. Kitts/Nevis St. Maarten St. Martin Thailand Turkey Turks & Caicos United Arab Emirates Uruguay Virgin Islands (British) Virgin Islands (U.S.) The power and reach of the Coldwell Banker ® brand stretch across 43 countries and territories including the United States and Canada. The Coldwell Banker brand presence consists of approximately 3,000 offices worldwide in the following countries and territories (as of Dec. 31, 2019). 1. National Association of REALTORS ® 2019 Average Sale Price: $308,400. 2. Average daily sales. Data based on closed and recorded transaction sides of homes sold for $1 million or more as gathered by various MLS, local real estate boards and as reported by the U.S. Coldwell Banker franchise system for 2019. The Power of a Premium Global Brand 2019 Coldwell Banker Statistics (as of Dec. 31, 2019)
  • 3. January – For the third year in a row, Coldwell Banker Real Estate was proud to be recognized as a Women’s Choice Award ® “9 out of 10 Customer Recommended Real Estate Agency” winner. According to Women’s Choice Award, 91% of homebuying decisions are made by women, and two- thirds of all real estate agents are women. Women’s Choice is the only award that recognizes and identifies brands that women recommend. February – A Coldwell Banker Real Estate survey, conducted online by The Harris Poll, revealed that 34% of Americans working in female-dominated industries agree that women in their industry face a glass ceiling, making it more difficult for them to reach executive or senior- level positions 1 . The Coldwell Banker ® Examining Women and Leadership Survey compared the leadership and professional ambitions of men and women who work in female-dominated industries, as determined by data from the U.S. Bureau of Labor Statistics. Coldwell Banker Global Luxury ® released “The Report,” a guide to U.S. and international luxury buying and selling provided by local market experts and leading industry insiders along with big data to analyze the latest trends. The edition includes a special feature on luxury communities that have successfully rebounded from natural disasters. The Report received over 4.5 million media impressions. 2 March – Coldwell Banker Real Estate announced its transparent rebrand initiative, Project North Star, and revealed the new logo at the Generation Blue ® Experience in Las Vegas. The most striking addition to the new logo was the five-point star, a sign of excellence and a nod to the North Star, which symbolizes the brand’s position in real estate as a consistent, reliable presence that has guided people home for 114 years. Along with the logo, the brand also announced a new mission statement, “We empower our people to leave their mark on the world of real estate,” and recommitted to its core values – Home, Awesomeness, Ingenuity and Excellence. The Coldwell Banker brand has had the #1 rated real estate ad eight years running. 5 For the second consecutive year, the Coldwell Banker brand advertised the “Hoops” campaign during the men’s college basketball tournament, with a TV presence during eight games as well as online streaming and social media throughout the tournament. Combined, the campaign generated over 14.3 million impressions on social media 3 and more than 104 million impressions on television and online streaming 4 . “Hoops” is part of a Coldwell Banker brand TV campaign that tells the story of the experiences and memories that make a house a home. In every facet of our industry, Coldwell Banker Real Estate sets the standard for innovation, expertise and support. In March 2019, the brand launched CBx Buyer Locator, a proprietary tool that can predict where a home’s buyers are most likely to come from. Big data and predictive analytics help our affiliated agents create efficient and effective marketing plans, because they know where the likely buyers for each home are coming from and how to reach them. This technology is exclusive to Coldwell Banker Real Estate – no other brand provides this data for its network. 1. 2019 Coldwell Banker Real Estate Examining Women in Leadership Survey. 2. Burrelles media reporting including web, print and broadcast. 3. Total impressions on Facebook and Instagram. 4. March Madness Live streaming and March Madness NCAA TV. 5. Ace Metrix 2012-2019. 2019 Milestones Leaving OUR
  • 4. May – The Coldwell Banker brand launched Dynamic Ads for Real Estate (DARE), a new advertising program that retargets visitors to coldwellbanker.com with ads dynamically generated on Facebook and Instagram based on their real estate search. Coldwell Banker Real Estate became the only national real estate brand to run a program of this kind. June – The Coldwell Banker brand began the in-market test phase of the transparent rebrand by launching the new branding and logo in four beta markets representing different market types – suburban, urban and “main street” downtown area. Each beta market tested the logo on everything from yard signs to business cards and stationery. The Coldwell Banker marketing team used the findings to make modifications to the logo and prepare rebrand launch materials for the network. August – Liz Gehringer, Chief Operating Officer of Coldwell Banker Real Estate, and Jamie Duran, President of Coldwell Banker Realty in Southern California, were both recognized as a part of HousingWire’s 2019 Women of Influence. Only 50 women are chosen each year for this prestigious honor, which recognizes the outstanding efforts of women nationwide who are driving the U.S. housing market forward. September – Coldwell Banker Real Estate and Adopt-a-Pet.com partnered for the five-year anniversary of the Homes for Dogs Project. Since the project’s launch, the two organizations have helped facilitate tens of thousands of pet adoptions across the United States under the campaign. After an extensive six-month testing phase, the brand revealed the final North Star logo and corresponding identity standards, yard signs, marketing materials, office concepts and a full suite of branded merchandise. October – The Coldwell Banker Global Luxury ® program, in partnership with WealthEngine, released A Look at Wealth: Millennial Millionaires, one of the real estate industry’s most comprehensive looks at the youngest generation of millionaires to date. The report detailed everything from how millennial millionaires are building wealth to where they live and what they are interested in. A Look at Wealth 2019: Millennial Millionaires report was the single-largest driver of news coverage for the Coldwell Banker brand in 2019, garnering more than 245 million media impressions across 100+ news outlets*. *Burrelles media reporting including web, print and broadcast. Leaving OUR 2019 Milestones
  • 5. From our CB Women initiative to our repeat performance as a winner of the Women’s Choice Award ® , the Coldwell Banker ® brand is dedicated to making sure that women have opportunities for career growth, and that there is a path to ownership and leadership for the women who want it. Our CB Women initiative seeks to encourage open conversations, create opportunities and develop a plan of action to narrow the female leadership gap. The Coldwell Banker Examining Women in Leadership Survey found that in female-dominated industries like real estate, men are 75% more likely than women to hold an executive-level position. The Coldwell Banker brand aims to use these survey results to probe the causes of this gender leadership gap and will work to demolish the glass ceiling. As part of this initiative, the Coldwell Banker brand launched the #CBWomen series on Leave Your Mark: The Coldwell Banker Podcast. The series shines a spotlight on women who are leading in their company, business and community with the goal of inspiring other women to find their path to leadership. The 2019 Coldwell Banker Real Estate Examining Women in Leadership Survey was conducted online within the United States by Harris Poll on behalf of Coldwell Banker Real Estate from December 4-7, 2018 among 2,252 employed U.S. adults ages 18 and older, among whom 861 work in female-dominated industries as defined by Coldwell Banker. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. Proudly Supporting Women
  • 6. Our platforms received more than 56 million visitors and drove more than 400,000 leads to affiliated companies, offices and agents – with more than half of all traffic coming from a mobile or tablet device 1 . The platforms’ diverse international audience also grew, with 2.5 million visitors coming from 231 countries and territories outside of the United States 2 . 1. Reflects total website visits for 2019. Source: comScore 2019 Media Trends. 2. Google Analytics. 3. Lifetime video views is the total number of times the video was viewed for more than 30 seconds. Source: YouTube. 4. Lifetime video views is the total number of times the video was viewed for more than 3 seconds. Source: Facebook. 5. Instagram. Social Engagement Coldwell Banker YouTube 3 21K hours viewed of Coldwell Banker videos 1:28average video view duration (up 214% over 2018) 30K+ subscribers 95M+ lifetime video views Facebook 4 202% Increase in complete video views over 2018 237K+ followers 17M+ lifetime video views Instagram 5 106K+ followers (up 33% over 2018)
  • 7. 1. Reflects total website visits for 2019. Source: comScore 2019 Media Trends. on the web 2019 Online Visits Coldwell Banker 180.7M RE/MAX 101.2M Century 21 52.3M Keller Williams 50.8M Weichert 14.8M Berkshire Hathaway 13.0M In 2019, the Coldwell Banker ® brand remained the #1 most-visited real estate brand online 1 .
  • 8. The Coldwell Banker ® brand has a legacy of selling some of the world’s most recognizable and prestigious homes. A dominant force in the luxury real estate segment, the Coldwell Banker Global Luxury ® program has offices in the world’s most affluent locations. The Coldwell Banker Global Luxury program expanded its footprint with the debut of new office locations across the world in Greenwich, Chicago, San Antonio, Seattle, Hinsdale, Barcelona, Paris, Biarritz, Rome, Ibiza and Thailand. In 2019, Coldwell Banker-affiliated agents handled 27,595 transaction sides of $1 million-plus homes, more than any other national real estate brand. This equates to $144.4 million in sales daily with an average sales price of $1.9 million* in this category. *Average daily sales. Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2019. USD$. Total volume calculated by multiplying the number of buyer and/or seller sides by sales price. Coldwell Banker Global Luxury 2019 Significant Sales • Listing Price: $195 Million Chartwell Mansion | Los Angeles, CA • Listing Price: $160 Million The Manor | Los Angeles, CA • Listing Price: $45 Million 281 Bentley Circle | Los Angeles, CA • Listing Price: $35 Million 8845 Overlake Drive W | Medina, WA • Listing Price: $35 Million 1813 E Bay Avenue | Newport Beach, CA • Listing Price: $35 Million 1006 Laurel Way | Beverly Hills, CA • Listing Price: $22 Million The J.M. Dixon House | Aspen, CO • Listing Price: $18 Million 2000 Grandview Drive | Napa, CA • Listing Price: $11 Million Villa Montmartre | Montmartre, France
  • 9. As a global leader in real estate, Realogy owns and franchises some of the biggest and most well-known brands in the industry, including Coldwell Banker ® . In 2019, the Coldwell Banker brand leveraged Realogy’s scale, wealth of data and technology, to launch the following programs. Agent X – This real estate voice assistant resides on the Amazon Alexa platform and gives Coldwell Banker-affiliated agents easy access to productivity tools and market intelligence. Social Ad Engine – This program enables agents to run Facebook and Instagram ad campaigns with just a few clicks. Campaigns can be created to maximize exposure for listings, drive traffic to listings on websites or generate quality leads.  CBU Learning Center – Affiliated agents can access instructor-led and self-study courses that are digitally enabled, offering a responsive experience on all types of devices. In 2019 alone, the Coldwell Banker brand had over 100,000 learning engagements, including our Gen Blue ® learning sessions, management and leadership courses and agent productivity training. These courses are instrumental in delivering exceptional customer experiences and assisting our sales associates to maintain a high level of productivity. RealSure – Through a partnership with Home Partners of America, the Coldwell Banker brand and Realogy launched RealSure Sell and RealSure Mortgage. The RealSure Sell program brings sellers peace of mind through a cash offer, while allowing the home to continue being marketed to beat that offer. RealSure Mortgage allows homebuyers to make an offer on a new home without the worry of having to sell their current home first. TurnKey – This new home buying program simplifies the process of finding and settling into a new home through Realogy’s collaboration with Amazon, a first-of-its-kind partnership in the real estate industry. The Power of Realogy
  • 10. ©2020 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 20U90T_NAT_3/20 #LeaveYourMark THE REAL ESTATE COMPANY THAT SHINES LIKE NO OTHER.