The document promotes the Century 21 real estate brand. It states that Century 21 is built around extraordinary agents, who they support with marketing, tools and training. Century 21 was identified as the most recognized and respected real estate brand in a consumer survey for the 14th year in a row. The brand has more Facebook fans and Twitter followers than competitors and had the highest website traffic growth in 2012. It invites readers to join the elite team of Century 21 agents.

1. THE CENTURY 21®
SYSTEM IS BUILT OF A TEAM OF EXTRAORDINARY AGENTS.
THAT’S WHY WE SPEND MOST OF OUR TIME TOUTING THEM. YOU’VE SEEN
THE ADS. YOU KNOW WHAT WE MEAN. WE LET THEM SHINE. AND WE GIVE
THEM THE SYSTEMS, TOOLS AND TRAINING THEY NEED TO DO IT. EVERY SO
OFTEN, THOUGH, WE HEAR CLAIMS BY OTHER COMPANIES PUBLICIZING THEIR
ACHIEVEMENTS, AND WE FEEL THE NEED TO SET THE RECORD STRAIGHT.
CENTURY 21 AGENTS
SMARTER. BOLDER. FASTER.®
Source: 2012 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision
makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are
based on a sample of 1200 respondents at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted between September 12 – November
20,2011 by Millward Brown, a leading global market research organization.
Comscore 1/1/11 – 12/31/11 vs. 1/1/12 – 12/31/12
©2013 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21®
and SMARTER. BOLDER. FASTER.®
are Registered Trademarks Owned By Century 21 Real Estate
LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.
CENTURY21.COM/CAREERFRANCHISE/REAL-ESTATE-CAREER
• We have more Facebook fans and Twitter followers than any
other real estate brand
• Among consumers presented with a list of other real estate
organizations, we were identified as the real estate brand with
the highest level of brand awareness in the 2012 Millward
Brown consumer survey, for the 14th year in a row, and the
most respected brand in the industry.
• Comscore announced that the century21.com site traffic
experienced twice as much year over year growth as other real
estate brokerage websites.
• For the second year straight we aired commercials during the
biggest event in professional football.
To the exceptional team of agents who made all
that possible, thank you; you’ve done it yet again.
And to those of you reading this, are you ready to
step out of the shadows and join the elite force of
CENTURY 21®
Agents?
“Which of these agencies, if any, is the most recognized name in
real estate?” (Multiple-choice question) (Base: Consumers Aware
of Brand. Results significant at a 90% Confidence level)
“Which of these agencies, if any, is the most respected in the
industry?” (Multiple-choice question) (Base - Consumers
Aware of Brand. Results significant at a 90% Confidence level)
Prudential:
Weichert Realtors:
ERA:
RE/MAX:
Coldwell Banker:
Realty Executives:
KellerWilliams:
CENTURY 21: 35%
29%
19%
13%
13%
11%
10%
Real Living:
7%
9%
Prudential:
Weichert Realtors:
ERA:
RE/MAX:
Coldwell Banker:
Keller Williams:
Realty Executives:
CENTURY 21: 22%
17%
16%
12%
11%
8%
8%
Real Living:
5%
7%
• The CENTURY 21®
System is the world’s largest residential
real estate sales organization.
• We have about 7,100 offices and over 100,000 agents in
73 countries.

2. THE CENTURY 21®
SYSTEM IS BUILT OF A TEAM OF EXTRAORDINARY AGENTS.
THAT’S WHY WE SPEND MOST OF OUR TIME TOUTING THEM. YOU’VE SEEN
THE ADS. YOU KNOW WHAT WE MEAN. WE LET THEM SHINE. AND WE GIVE
THEM THE SYSTEMS, TOOLS AND TRAINING THEY NEED TO DO IT. EVERY SO
OFTEN, THOUGH, WE HEAR CLAIMS BY OTHER COMPANIES PUBLICIZING THEIR
ACHIEVEMENTS, AND WE FEEL THE NEED TO SET THE RECORD STRAIGHT.
CENTURY 21 AGENTS
SMARTER. BOLDER. FASTER.®
Source: 2012 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision
makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are
based on a sample of 1200 respondents at a 90% confidence level, with a margin of error of +/-2.4%. The study was conducted between September 12 – November
20,2011 by Millward Brown, a leading global market research organization.
Comscore 1/1/11 – 12/31/11 vs. 1/1/12 – 12/31/12
©2013 Century 21 Real Estate LLC, A Realogy Company. CENTURY 21®
and SMARTER. BOLDER. FASTER.®
are Registered Trademarks Owned By Century 21 Real Estate
LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each CENTURY 21 Office is Independently Owned and Operated.
CENTURY21.COM/CAREERFRANCHISE/REAL-ESTATE-CAREER
• The CENTURY 21®
System is the world’s largest residential
real estate sales organization.
• We have about 7,100 offices and over 100,000 agents in
73 countries.
• Among consumers presented with a list of other real estate
organizations, we were identified as the real estate brand with
the highest level of brand awareness in the 2012 Millward
Brown consumer survey, for the 14th year in a row, and the
most respected brand in the industry.
• Comscore announced that the century21.com site traffic
experienced twice as much year over year growth as other real
estate brokerage websites.
• We have more Facebook fans and Twitter followers than any
other real estate brand
• For the second year straight we aired commercials during the
biggest event in professional football.
To the exceptional team of agents who made all
that possible, thank you; you’ve done it yet again.
And to those of you reading this, are you ready to
step out of the shadows and join the elite force of
CENTURY 21®
Agents?