This document provides advice for cold sales to IT companies in Europe based on lessons from local startups. It discusses using a candidate-driven tech jobs marketplace to find qualified talent, targeting emails to UK and German companies, and negotiating flexible payment options like fixed fees with additional volume incentives. The document also recommends additional outreach actions like industry events and trade shows, and providing small pilot products or services to potential clients along with case studies from past clients in their industry.

1. Холодные продажи IT компаниям в
Европе: 5 уроков от местных стартапов
Анастасия Новикова

3. What is the startup about?
Candidate-driven tech jobs marketplace. We’re dedicated to
matchmaking great talent with great opportunities.

4. Clear trigger
● Openings at the website
● Posts at various job boards
● Stackoverflow vacancies
*What about using the same for outsourcing?

6. Offer
● 2 sub-projects introduction
● Let’s have a call - help in choosing
● Sending presentation after the call
● Next step - register and choose sub-project

7. Targeted emails
● UK vs Germany
● Do you need to make different emails?
● When do you need to change your email?

8. Письма примеры
Targeted emails

9. Hi,
I checked your careers page & you've got an opening for a Frontend Developer @ POSpulse, did you think of an extra help
sourcing, assessing and engaging tech candidates?
We at _______ help companies recruit professionals for technical positions all over Europe, having a growing tech
professionals community that trusts our work.
What if we jump into a quick 10-min call to understand how can we help you building your tech team next Tuesday
morning?
Please let me know your thoughts,
Let's do this,
Targeted emails

10. Risk-free (%)
Fixed fee + lower %
Fixed fee with specified volume + fee for additional volume
Options

11. ● “We work only this way”
● Conditions are negotiable
● “I don’t think we can change this, but I can ask”
Strict conditions

12. Additional actions
● Trips to target countries
● Festivals to get developer’s attention
● Trade Shows and startup competitions

13. Пример
● Предлагаем небольшой продукт или пакет услуг
○ Прототип (что входит?)
○ Лендинг
○ …?
● Что может дать компании наше предложение?
○ Статистика прошлых клиентов
○ Примеры индустрии

14. Спасибо! Вопросы?
anastacia@conformato.com