The document summarizes a market study on Coca-Cola's 300ml SKU beverage in India. It provides background on Coca-Cola and market share details. The objectives are to understand consumer and retailer perceptions of the 300ml product and analyze competition. Research methodology included surveys. Findings show PEPSI is an aggressive competitor through better services and margins. Some retailers reported not receiving full schemes. Younger consumers prefer pet bottles over returnable glass bottles. Recommendations include switching to pet bottles, selling multipacks, improving scheme communication, and resolving issues with distributors.