AT&T is a major American telecommunications company that provides wireless service, internet access, phone services, and advertising across the US. Formed through mergers and acquisitions of former "Baby Bell" and "Ma Bell" companies, AT&T aims to connect people everywhere through innovative communication solutions. It has a large network and customer base, and seeks to expand into new technologies like U-verse and mobility services to stay ahead of customer demands.

1. AT&T AMERICAN TELEPHONE AND TELEGRAPH

2. MISSION Our mission is to connect people with their world, everywhere they live and work, and do it better than anyone else.

3. VISION By creating new solutions for consumers and businesses and by driving innovation in the communications and entertainment industry.

4. OVERVIEW

5. HISTORY AT&T, Inc. was formed in 2005, when "Baby Bell" SBC Communications Inc. purchased former "Ma Bell" AT&T Corporation for $16b. On Friday December 29,2006 AT&T's acquired BellSouth at $ 86b - The deal consolidated ownership of both Cingular Wireless and Yellowpages.com

6. OVERVIEW The largest communications company in the United States. We are the industry leaders in providing Wireless service, High speed internet access, Local and long distance voice, Advertising services across the US. We are also developing our business to include next-generation television services

7. Core Competency AT&T CUSTOMER SATISFACTION – The first national wide carrier to be awarded ROLLOVER MINUTES HUGE NETWORK AND LARGE NUMBER OF OUTLETS WIRELESS SERVICE

9. NTT

10. SERVICES BY NTT

12. AT&T WIRELESS Hot 3G Apple iPhone only costs $199, less than half the price of the original The largest digital wireless network in North America with 81.6 wireless customer AT&T added more wireless subscribers in 2008 than any other U.S. carrier.

13. CONTD… To stay ahead of customer demand for mobility and speed, we expanded our fastest in the U.S. 3G wireless network to nearly 350 major metropolitan We acquire No. 1 position in mobile data. Also extended our industry-leading Wi-Fi hotspot footprint to nearly 20,000

14. MERGER WITH TCI(Tele-Communications Inc. ) TCI one of the leading cable television companies in the country, has nearly 11 million customers The merger gives AT&T - for the first time - a direct "broadband" connection to millions of customers' homes on lines that the company now owns and operates. TCI, which has 32,000 employees, becomes AT&T's newest business unit, AT&T Broadband & Internet Services.

15. CONTD… U-verse’s features- - High Definition (HD) channels - Total Home DVR : which allows recordings to be accessed on multiple TVs in a single home.

16. REVENUE Vs EXPENSES

17. REVENUE GENERATION

19. Strengthening Communities We strengthen our communities by providing good jobs, donating our time and talents, supporting underserved populations and promoting education programs that create economic opportunity.

20. Minimizing Our Environmental Impact We strive to minimize our environmental impact in ways that are relevant to our business and important to the communities we serve.

21. Connecting People and Business We efficiently connect people and businesses everywhere with innovative and sustainable products and services.

22. Leading Innovation and Technology We lead the way in innovation and technology and apply developments to make a sustainable difference in society.

23. RECOMMENDED STRATEGIES As declining sales of traditional home phone lines in US AT&T should look forward for Market Development Strategy (entering new market) AT&T should opt for MarketPenetrationStrategy (adv. and promotion)and ProductDevelopment by launching new Schemes for customers.

24. OPPORTUNITIES

25. CONTD… As India and China are hot spot and merely half the population is using telecommunication services. AT&T strength’s is wireless services which will help the company acquiring large part of share in developing countries. By providing Transitiontonewmedia - Video Share, U-verse

26. Important facts Serving more than 150 million customer Annual revenue $ 124 billion The company was honored at the 2008 Technology & Engineering Emmy Awards for development of “Coaxial Cable” technology AT&T Telepresence Solution with Cisco. Talking sales with the London office on a video conference

27. CONTD… In 2008, AT&T was recognized as having the “Best Mobile Phone Coverage in the World” by Business Traveler magazine New logo and orange highlight from the former Cingular

28. Thank you