Examples of ten cognitive biases in the marketing world that you can apply to your own work. Presented at the AMA Houston conference in September 2016.
You're not so smart - Cognitive BiasesOdair Faléco
This document discusses cognitive biases, which are systematic ways that the framing of information influences judgment and decision-making in ways that deviate from rational objectivity. It notes that while cognitive biases sometimes make thinking faster, they can also lead to errors. It then explores four problems that contribute to cognitive biases: there is too much information to consider everything; not enough meaning is derived from limited information; quick decisions are needed; and memory is limited so not everything can be remembered. Finally, it provides examples of specific cognitive biases like the availability heuristic and the bias blind spot.
Customer Lifecycle Engagement for Insurance Companiesedynamic
This document discusses improving customer engagement and acquisition for insurance companies through digital channels. It begins with an agenda and introduction to eDynamic's expertise in digital solutions for insurers. It then covers key trends in customer acquisition, opportunities for improving engagement through the customer lifecycle. Specifically, it discusses how digital plays a role in each stage from research to claims. It provides eDynamic's perspective on how insurers can respond by understanding the changing customer and providing simplicity, visibility and control. Finally it outlines a approach to improving engagement and acquisition through assessing maturity, creating digital marketing tactics, selecting the right technology elements, and continuous improvement.
hinking, Fast and Slow is a best-selling[1] book published during 2011 by Nobel Memorial Prize in Economic Sciences laureate Daniel Kahneman. It was the 2012 winner of the National Academies Communication Award for best creative work that helps the public understanding of topics of behavioral science, engineering and medicine.[2]
The book summarizes research that Kahneman performed during decades, often in collaboration with Amos Tversky.[3][4] It covers all three phases of his career: his early work concerning cognitive biases, his work on prospect theory, and his later work on happiness.
The slide discusses about the different topics of the book.
In this deck I discuss why, and how data makes me tick. I've been doing work with data for decades but it's more exciting now than ever. Why do I get nerdy excitement from data? Because of my personal data, because data fuels change, because data is used for good. I'm immersed in data that has purpose on a daily basis.
Can you distinguish between data that has purpose and data that fuels vanity? Can you tell when data is for activation and when it's for reporting? Which data gets you promoted and which data gets you bogged down? A click bait teaser - you already know the answer...
This document summarizes key ideas from Daniel Kahneman's book "Thinking Fast and Slow" about two modes of thinking - System 1 thinking which is fast, automatic, and emotional and System 2 thinking which is slower, more deliberative, and logical. It describes various cognitive biases that result from System 1 thinking such as priming, familiarity, and the halo effect. It provides tips for avoiding cognitive biases in business contexts like hiring and planning. The overall message is that while intuitive thinking has its place, it's important to recognize cognitive biases and use deliberate, data-driven System 2 thinking when high stakes decisions are involved.
You're not so smart - Cognitive BiasesOdair Faléco
This document discusses cognitive biases, which are systematic ways that the framing of information influences judgment and decision-making in ways that deviate from rational objectivity. It notes that while cognitive biases sometimes make thinking faster, they can also lead to errors. It then explores four problems that contribute to cognitive biases: there is too much information to consider everything; not enough meaning is derived from limited information; quick decisions are needed; and memory is limited so not everything can be remembered. Finally, it provides examples of specific cognitive biases like the availability heuristic and the bias blind spot.
Customer Lifecycle Engagement for Insurance Companiesedynamic
This document discusses improving customer engagement and acquisition for insurance companies through digital channels. It begins with an agenda and introduction to eDynamic's expertise in digital solutions for insurers. It then covers key trends in customer acquisition, opportunities for improving engagement through the customer lifecycle. Specifically, it discusses how digital plays a role in each stage from research to claims. It provides eDynamic's perspective on how insurers can respond by understanding the changing customer and providing simplicity, visibility and control. Finally it outlines a approach to improving engagement and acquisition through assessing maturity, creating digital marketing tactics, selecting the right technology elements, and continuous improvement.
hinking, Fast and Slow is a best-selling[1] book published during 2011 by Nobel Memorial Prize in Economic Sciences laureate Daniel Kahneman. It was the 2012 winner of the National Academies Communication Award for best creative work that helps the public understanding of topics of behavioral science, engineering and medicine.[2]
The book summarizes research that Kahneman performed during decades, often in collaboration with Amos Tversky.[3][4] It covers all three phases of his career: his early work concerning cognitive biases, his work on prospect theory, and his later work on happiness.
The slide discusses about the different topics of the book.
In this deck I discuss why, and how data makes me tick. I've been doing work with data for decades but it's more exciting now than ever. Why do I get nerdy excitement from data? Because of my personal data, because data fuels change, because data is used for good. I'm immersed in data that has purpose on a daily basis.
Can you distinguish between data that has purpose and data that fuels vanity? Can you tell when data is for activation and when it's for reporting? Which data gets you promoted and which data gets you bogged down? A click bait teaser - you already know the answer...
This document summarizes key ideas from Daniel Kahneman's book "Thinking Fast and Slow" about two modes of thinking - System 1 thinking which is fast, automatic, and emotional and System 2 thinking which is slower, more deliberative, and logical. It describes various cognitive biases that result from System 1 thinking such as priming, familiarity, and the halo effect. It provides tips for avoiding cognitive biases in business contexts like hiring and planning. The overall message is that while intuitive thinking has its place, it's important to recognize cognitive biases and use deliberate, data-driven System 2 thinking when high stakes decisions are involved.
The document discusses prototyping and provides examples of different types of prototypes including paper prototypes, digital prototypes, storyboards, role plays, and space prototypes. It explains that prototyping is used to make ideas tangible and test reactions from users in order to gain insights. Prototypes should be iterated on and fail early to push ideas further and save time and money. Both low and high fidelity prototypes are mentioned as ways to test ideas at different stages of the design process.
Clay Christensen asks students to consider three questions about finding happiness in their career and personal lives. He emphasizes that money is not the most powerful motivator; rather, it is opportunities to learn, contribute to others, and be recognized for achievements. Management offers many ways to help others while taking responsibility and contributing to a team. Past students who focused solely on deals and financial success often became unhappy, divorced, and alienated from their families because they did not keep the purpose of their lives at the front. People must allocate their time and energy thoughtfully according to their priorities to find satisfaction in life.
10 Steps to Actionable Analytics for Digital MarketingSmart Insights
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
In my continued efforts to bring the most value to the entrepreneurs, operators, and marketers of the world, today on my 44th birthday, I’m releasing a deck that the team and I have worked on extensively over a couple of months.
We did it to inspire and, more importantly, to create the tactics and details around how you, your organization, your startup, or your Fortune 500 company can push the envelope to create more content than you ever thought possible. In a volume-centric creative world, it’s about creating more context for the audience you’re trying to reach and more context on the platforms that you’re distributing on.
I hope you find this new deck massively valuable, and I’m extremely proud that it’s free.
Please enjoy and share this with entrepreneurs, executives, and your friends – I genuinely believe this deck will help so many.
Robert Cialdini: The Science of Persuasion in Less Than 10 SlidesWilly Braun
A scientific paper summarized in less than 10 slides.
The 6 principles of winning friend and influencing people from Robert B. Cialdini's paper: Harnessing the Science of Persuasion (2011)
Bonus: full paper and recommended readings.
System 1 and System 2 thinking, biases, and decision-making processes are complex. While we like to think we make rational decisions based on all available information, in reality we are prone to numerous cognitive biases that can negatively impact decision quality. Some key biases discussed include overconfidence, excessive optimism, confirmation bias, anchoring bias, sunk cost fallacy, loss aversion, and groupthink. Proper decision-making requires understanding these biases and implementing quality controls such as considering alternative options, dissenting views, and worst case scenarios to overcome natural human tendencies towards oversimplification and inertia. Collecting the right data, collaborating across silos, and focusing on what is truly important rather than just measurable are also important for improving
Advances in the behavioral sciences can better enable the human-centric design of programs, technologies, and organizations. Explore six lessons from behavioral economics that you can apply to your workplace. To learn more, view our special section on behavioral economics and management from Deloitte Review, Issue 18: http://deloi.tt/1TrSA6y
The document provides an overview of the results from the 9th edition of the strategist survey. Some key findings include:
- Participation increased 45% to 2,556 strategists globally
- The US, UK, Brazil, Germany, and Canada had the most respondents
- 45% of respondents were female, up from the previous survey
- 21% of respondents were expats, up 4 points from the previous survey
- 76% of respondents worked in communications services firms, while 6% had their own consultancies and 5% worked in brand marketing
- Brand strategist was the most common type of strategist identified at 69%
Cognitive Biases and Effects You Should Know AboutKevlin Henney
Cognitive biases are statistical, social, and memory errors that affect all human beings. They skew the reliability of evidence and significantly impact decision making by prioritizing information that confirms preexisting beliefs over contradictory information. Studies show people are overly optimistic and tend to overestimate their knowledge while underestimating the likelihood of being wrong. Larger portion sizes can induce people to eat more due to "unit bias," the sense that one portion is the appropriate amount. Wise crowds are characterized by diversity of opinions, independence of members, decentralization, and aggregation of information.
7 cognitive biases and how to spot themIrene Alegre
This document provides an overview of 7 common cognitive biases:
- Anchoring bias is when people rely too heavily on the first piece of information when making decisions.
- Availability heuristic is when people judge things as more likely or important if they can recall examples more easily.
- Confirmation bias is favoring information that confirms preexisting beliefs over information that contradicts them.
- Empathy gap is underestimating how influences like emotions impact one's own attitudes and behaviors.
- IKEA effect is when people place disproportionately high value on things they partially created themselves.
- Sunk cost fallacy is continuing an endeavor due to previous investments despite it no longer being beneficial.
- B
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
The document discusses the importance of consumer insights in developing effective creative briefs and advertising strategies. It provides tips for writing good briefs such as focusing on consumers rather than products and making discoveries about how consumers think and feel. An effective creative brief should answer eight questions in one page, including who the target audience is and what the advertising wants them to think or do. Consumer insights are described as deeply felt human truths that create bonds between brands and consumers. Several examples of insights that different brands have used are also provided.
Cognitive Biases and the User ExperienceAndrew Malek
According to Wikipedia, cognitive biases cause individuals to 'create their own "subjective social reality" from their perception of the input.' Some of these allow us to take shortcuts when processing information... with mixed results.
Though not all confirmation biases can be neatly labeled "good" or "bad", as we increase our recognition of when these occur, the more we can determine how they affect our decision-making. Learn more about biases such as confirmation bias, false consensus effect, framing bias, halo effect, and Parkinson's Law of triviality (the bicycle shed effect). These can affect usability testing, user research, presenting research findings, and UX design.
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...SlideTeam
You can download this product from -
https://www.slideteam.net/communication-channels-and-strategies-for-shareholder-engagement-powerpoint-presentation-slides.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
A shareholder engagement strategy can help an organization develop and strengthen its relationship with investors. Grab our Communication Channels and Strategies for Shareholder Engagement template that helps to communicate about the latest updates and strategies implemented by the company to shareholders for building trust. It starts by highlighting benefits, concerns, and topics for shareholder engagement. Our Investor relations deck also shows the different types of companies for investor engagement through various communication techniques. Additionally, it highlights planning techniques like formulating a governance committee and communication calendar. Further, our Investor engagement PPT communication channels like website, email, and social media for shareholder engagement. It also showcases various shareholder strategies for websites like sharing annual reports, posting SEC filings, proxy statements, governance roadshows, and podcasts. Our Corporate strategy module exhibits an email channel to communicate critical updates and techniques to shareholders. Lastly, it shows various social media channels, like Facebook, YouTube, etc., for communicating with shareholders and covers other strategies like meetings, sharing ESG practices, and conducting investors survey for shareholder engagement. Get instant access.
This document discusses forensic auditing of digital media using FouAnalytics. It describes analyzing discrepancies between bids won, ads served, and ads displayed. Drop-offs between these metrics indicate issues. The document also discusses evaluating accuracy of ad delivery in terms of location targeting, ad sizes, and frequency caps. Additionally, it covers analyzing when and where ads are served, including dayparting and reach across sites. Finally, the document examines ad quality factors like context, exposure to humans vs bots, and viewability.
This document discusses how to effectively change human behavior. It explains that behavior is influenced by two systems: the rational "Rider" and the emotional "Elephant". The Rider thinks logically about the future, while the Elephant focuses on immediate rewards and feelings. To motivate behavior change, one must appeal to the Elephant by making rewards more visible, tangible, and immediate. The document provides examples of how to do this for behaviors like exercise, dieting, and work projects. It also discusses using social influences, implementation plans, and success stories to guide the Elephant toward better long-term decisions.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Bots Don’t Buy: How to Create Facebook Ads for Humans, Not BotsAshley Segura
Stop writing ads for robots, they're not the ones making purchase or engaging with your ads. Learn how to craft your Facebook Ads to attract your human demographic.
The document discusses prototyping and provides examples of different types of prototypes including paper prototypes, digital prototypes, storyboards, role plays, and space prototypes. It explains that prototyping is used to make ideas tangible and test reactions from users in order to gain insights. Prototypes should be iterated on and fail early to push ideas further and save time and money. Both low and high fidelity prototypes are mentioned as ways to test ideas at different stages of the design process.
Clay Christensen asks students to consider three questions about finding happiness in their career and personal lives. He emphasizes that money is not the most powerful motivator; rather, it is opportunities to learn, contribute to others, and be recognized for achievements. Management offers many ways to help others while taking responsibility and contributing to a team. Past students who focused solely on deals and financial success often became unhappy, divorced, and alienated from their families because they did not keep the purpose of their lives at the front. People must allocate their time and energy thoughtfully according to their priorities to find satisfaction in life.
10 Steps to Actionable Analytics for Digital MarketingSmart Insights
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
The key to attracting your ideal clients more easily is to be known for a BIG idea. An idea your clients use to produce results in their lives/business.
In this webinar you'll learn:
• Which of the Four Big Ideas is best suited to you
• Create a context that takes your performance to new levels
• Invent the rules that make you an expert in your field.
In my continued efforts to bring the most value to the entrepreneurs, operators, and marketers of the world, today on my 44th birthday, I’m releasing a deck that the team and I have worked on extensively over a couple of months.
We did it to inspire and, more importantly, to create the tactics and details around how you, your organization, your startup, or your Fortune 500 company can push the envelope to create more content than you ever thought possible. In a volume-centric creative world, it’s about creating more context for the audience you’re trying to reach and more context on the platforms that you’re distributing on.
I hope you find this new deck massively valuable, and I’m extremely proud that it’s free.
Please enjoy and share this with entrepreneurs, executives, and your friends – I genuinely believe this deck will help so many.
Robert Cialdini: The Science of Persuasion in Less Than 10 SlidesWilly Braun
A scientific paper summarized in less than 10 slides.
The 6 principles of winning friend and influencing people from Robert B. Cialdini's paper: Harnessing the Science of Persuasion (2011)
Bonus: full paper and recommended readings.
System 1 and System 2 thinking, biases, and decision-making processes are complex. While we like to think we make rational decisions based on all available information, in reality we are prone to numerous cognitive biases that can negatively impact decision quality. Some key biases discussed include overconfidence, excessive optimism, confirmation bias, anchoring bias, sunk cost fallacy, loss aversion, and groupthink. Proper decision-making requires understanding these biases and implementing quality controls such as considering alternative options, dissenting views, and worst case scenarios to overcome natural human tendencies towards oversimplification and inertia. Collecting the right data, collaborating across silos, and focusing on what is truly important rather than just measurable are also important for improving
Advances in the behavioral sciences can better enable the human-centric design of programs, technologies, and organizations. Explore six lessons from behavioral economics that you can apply to your workplace. To learn more, view our special section on behavioral economics and management from Deloitte Review, Issue 18: http://deloi.tt/1TrSA6y
The document provides an overview of the results from the 9th edition of the strategist survey. Some key findings include:
- Participation increased 45% to 2,556 strategists globally
- The US, UK, Brazil, Germany, and Canada had the most respondents
- 45% of respondents were female, up from the previous survey
- 21% of respondents were expats, up 4 points from the previous survey
- 76% of respondents worked in communications services firms, while 6% had their own consultancies and 5% worked in brand marketing
- Brand strategist was the most common type of strategist identified at 69%
Cognitive Biases and Effects You Should Know AboutKevlin Henney
Cognitive biases are statistical, social, and memory errors that affect all human beings. They skew the reliability of evidence and significantly impact decision making by prioritizing information that confirms preexisting beliefs over contradictory information. Studies show people are overly optimistic and tend to overestimate their knowledge while underestimating the likelihood of being wrong. Larger portion sizes can induce people to eat more due to "unit bias," the sense that one portion is the appropriate amount. Wise crowds are characterized by diversity of opinions, independence of members, decentralization, and aggregation of information.
7 cognitive biases and how to spot themIrene Alegre
This document provides an overview of 7 common cognitive biases:
- Anchoring bias is when people rely too heavily on the first piece of information when making decisions.
- Availability heuristic is when people judge things as more likely or important if they can recall examples more easily.
- Confirmation bias is favoring information that confirms preexisting beliefs over information that contradicts them.
- Empathy gap is underestimating how influences like emotions impact one's own attitudes and behaviors.
- IKEA effect is when people place disproportionately high value on things they partially created themselves.
- Sunk cost fallacy is continuing an endeavor due to previous investments despite it no longer being beneficial.
- B
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.
The document discusses the importance of consumer insights in developing effective creative briefs and advertising strategies. It provides tips for writing good briefs such as focusing on consumers rather than products and making discoveries about how consumers think and feel. An effective creative brief should answer eight questions in one page, including who the target audience is and what the advertising wants them to think or do. Consumer insights are described as deeply felt human truths that create bonds between brands and consumers. Several examples of insights that different brands have used are also provided.
Cognitive Biases and the User ExperienceAndrew Malek
According to Wikipedia, cognitive biases cause individuals to 'create their own "subjective social reality" from their perception of the input.' Some of these allow us to take shortcuts when processing information... with mixed results.
Though not all confirmation biases can be neatly labeled "good" or "bad", as we increase our recognition of when these occur, the more we can determine how they affect our decision-making. Learn more about biases such as confirmation bias, false consensus effect, framing bias, halo effect, and Parkinson's Law of triviality (the bicycle shed effect). These can affect usability testing, user research, presenting research findings, and UX design.
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...SlideTeam
You can download this product from -
https://www.slideteam.net/communication-channels-and-strategies-for-shareholder-engagement-powerpoint-presentation-slides.html
slideteam.net has the world's largest collection of Powerpoint Templates. Browse and Download now!
Description of this above product -
A shareholder engagement strategy can help an organization develop and strengthen its relationship with investors. Grab our Communication Channels and Strategies for Shareholder Engagement template that helps to communicate about the latest updates and strategies implemented by the company to shareholders for building trust. It starts by highlighting benefits, concerns, and topics for shareholder engagement. Our Investor relations deck also shows the different types of companies for investor engagement through various communication techniques. Additionally, it highlights planning techniques like formulating a governance committee and communication calendar. Further, our Investor engagement PPT communication channels like website, email, and social media for shareholder engagement. It also showcases various shareholder strategies for websites like sharing annual reports, posting SEC filings, proxy statements, governance roadshows, and podcasts. Our Corporate strategy module exhibits an email channel to communicate critical updates and techniques to shareholders. Lastly, it shows various social media channels, like Facebook, YouTube, etc., for communicating with shareholders and covers other strategies like meetings, sharing ESG practices, and conducting investors survey for shareholder engagement. Get instant access.
This document discusses forensic auditing of digital media using FouAnalytics. It describes analyzing discrepancies between bids won, ads served, and ads displayed. Drop-offs between these metrics indicate issues. The document also discusses evaluating accuracy of ad delivery in terms of location targeting, ad sizes, and frequency caps. Additionally, it covers analyzing when and where ads are served, including dayparting and reach across sites. Finally, the document examines ad quality factors like context, exposure to humans vs bots, and viewability.
This document discusses how to effectively change human behavior. It explains that behavior is influenced by two systems: the rational "Rider" and the emotional "Elephant". The Rider thinks logically about the future, while the Elephant focuses on immediate rewards and feelings. To motivate behavior change, one must appeal to the Elephant by making rewards more visible, tangible, and immediate. The document provides examples of how to do this for behaviors like exercise, dieting, and work projects. It also discusses using social influences, implementation plans, and success stories to guide the Elephant toward better long-term decisions.
What does the future look like? Is it a dark space where we’re suffering from varying degrees of techamphetamine or are we heading towards a Utopian fantasy of abundance and harmony?
Understanding that our basic human needs and wants barely change, we explore the future state of a range of topics; from our need for physical sustenance through to our age-long fascination of transcending the limitations of our biology.
Looking at the future from a human perspective, our potential for greatness is teetering on a fine line between darkness and hope. We’re banking on the latter.
Bots Don’t Buy: How to Create Facebook Ads for Humans, Not BotsAshley Segura
Stop writing ads for robots, they're not the ones making purchase or engaging with your ads. Learn how to craft your Facebook Ads to attract your human demographic.
Are You Really Doing Effective Prevention - from IADDA Conference 2014LEAD
This document appears to be a presentation on using social media effectively for drug prevention. It discusses defining goals before tactics, using accurate and relevant information, asking questions to engage audiences, and focusing on solutions rather than just problems. It also provides tips on using different social media platforms effectively, such as keeping Facebook posts brief, being active on Twitter but careful about following rules, and starting conversations to change them. The overall message is that social media needs to be used strategically to really impact audiences, especially young people, around issues like drug prevention.
Always a car enthusiast, Patrick Seaser detoured into the medical field for a while and tried it out. Eventually, he discovered it wasn’t for him and returned to his passion – cars. #blogging #contentcuration #ProfitsfromPassion
Behaviour change is the measurable outcome of good UX design. Here's a review of a few design techniques and processes to help UX designers to create sustainable behaviour change.
John Haydon- Valley GivesTelling better stories with facebook and instagrammdechiara
I) The document discusses strategies for using Instagram and Facebook to engage different audiences for nonprofits. The community are those directly connected, the network can be reached through the community, and the crowd is everyone interested that lives outside the network and community. Reach the crowd through ads and seek to understand the community and give them reasons to share.
II) The document advises that bragging about your nonprofit does not work and instead focuses on making supporters feel fulfilled, inspired, and valued through the nonprofit's messaging.
III) It recommends stopping posting content and starting to tell stories by including relatable problems and payoffs that invite participation and include calls to action. Stories should be told deliberately over time across all
Success is a result as well as poverty is a result. The formula for success is this: A few simple discipline practiced every day, while failure is the opposite: A few errors in judgement repeated every day.
By knowing this, accepting it as the truth and then learning success principles, you will make your life the best life you can ever live.
The document discusses the marketing potential of mom bloggers, noting that over half of women participate in social media regularly and influence most family purchasing decisions. It provides tips for pitching mom bloggers, such as personalizing the pitch, offering incentives like samples or giveaways, and avoiding inappropriate pitches. Examples are given of both effective and ineffective pitch emails to mom bloggers from various companies.
This document discusses Hans Rosling's work identifying common cognitive biases or "dramatic instincts" that distort people's perceptions of global trends. It identifies 10 common dramatic instincts - the destiny instinct, single perspective instinct, fear instinct, etc. - and provides rules of thumb for controlling each instinct, such as locating the majority perspective, calculating actual risks rather than perceived threats, considering alternative solutions, and questioning overgeneralizations. The overall message is that people commonly misperceive facts and trends as more extreme or dramatic than reality due to inherent cognitive biases, and that recognizing these biases helps achieve a more fact-based worldview.
Mad for Makeup #Live Madly Campaign ProposalJessica Celia
Mad for Makeup is proposing an initiative campaign to increase sales of their 3-in-1 Effortless Velvet Multi Lipblush product, which has underperformed against competitors in the oversaturated lip products market. The proposal involves owning the 3-in-1 lip crayon category and positioning the product as the most pigmented and easiest to blend lip crayon. Research shows consumers prefer matte lip products and are unfamiliar with lip crayons. The campaign will deliver the product's message of inspiring self-expression through a "Live Madly" manifesto video on Instagram in three phases: make consumers aware, engage them, and get in touch.
Social Media & Community MGMT (for Startups)Amazee Labs
A little presentation Mathias held at Switzerland's StartupCamp on Feb., 19, 2011 in Basel. Mathias is Amazee Labs' Community and Social Media Manager.
The document provides guidance on developing critical thinking skills when reading texts. It advises readers to consider who, what, when, where, why and how questions about the text. It also recommends examining the type of text, its purpose, date, author's perspective and worldview, tone, presentation of facts, sources and potential biases. The document emphasizes identifying biases by assessing the tone, language used and whether multiple perspectives are presented in a balanced way. It provides examples of analyzing texts for biases related to chain stores, credit cards and outsourcing.
This document discusses strategies for controlling common cognitive biases known as "dramatic instincts" that can distort perceptions of facts. It provides tips for countering 10 specific biases: the negativity instinct, fear instinct, size instinct, destiny instinct, single perspective instinct, blame instinct, urgency instinct, straight line instinct, generalization instinct, and gap instinct. The strategies emphasize questioning dramatic stories, distinguishing levels from trends of change, considering multiple perspectives, and resisting overgeneralization.
GuideStar Webinar (04/30/13) – Major Gifts for Small ShopsGuideStar
Learn how to do major gift fundraising for the first time and how to integrate individual donations into your annual fund. We will explore the who, what, when, where, and why of fundraising from individuals as well as discuss how to get a first meeting, cultivate and solicit gifts from individuals, and deal with "no's."
Presenters: Amy Eisenstein, CFRE, Tri Point Fundraising, and Diana Hand, Senior Marketing Manager, GuideStar
This document provides information about an introduction to economic development lecture. It includes the lecturer's contact information, as well as brief introductions to topics that will be covered such as why some countries are rich while others are poor, historical changes in global population, life expectancy, income, and the concept of globalization. Charts and figures are referenced to illustrate these concepts.
The document provides instructions for creating an account and submitting a request on the website HelpWriting.net in order to have an assignment written. It involves a 5-step process: 1) Create an account with an email and password; 2) Complete a form with assignment details and deadline; 3) Review bids from writers and choose one; 4) Receive the paper and authorize payment if satisfied; 5) Request revisions if needed, and the website guarantees original, high-quality work or a refund.
A presentation delivered at the Common Ground conference in Istanbul 26 February 2015 organised by Myra and a range of Turkish NGOs, and featuring the agencies in http://www.donotsmile.com
Annie Pettit's AI presentation at the 2018 annual Travel and Tourism Research Association (TTRA) conference in Miami. Sharing results from a Sklar Wilton white paper on Canadian perceptions of AI, plus applications of AI in marketing research.
Links to videos I showed:
@SklarWilton #AI white paper on what Canadians think about #AI, #VoiceAssistants, and #Chatbots.
https://www.sklarwilton.com/wp-content/uploads/2017/12/Sklar-Wilton-Canadian-Artificial-Intelligence-Paper-2017.pdf
Joy Buolamwini of M.I.T.’s Media Lab shows how facial recognition technology has trouble recognizing dark faces.
https://www.youtube.com/watch?v=TWWsW1w-BVo
Google can now make #AI phone calls that are virtually indistinguishable from human beings.
https://ai.googleblog.com/2018/05/duplex-ai-system-for-natural-conversation.html
#AI can write newspaper articles about anything.
http://articlecreator.fullcontentrss.com/index.php
#AI can create humour that people actually laugh at.
https://www.youtube.com/watch?v=Vhe-JOP7PCs
#AI can read your mind.
https://www.youtube.com/watch?v=RuUSc53Xpeg
mindread
#AI, #Chatbots, and #VoiceAssistants are already running #questionnaires.
https://www.messenger.com/t/202671200242510/?messaging_source=source%3Apages%3Amessage_shortlink
In the first of a two-part session, four research professionals throw caution to the wind and fight for their passionately held beliefs about the way the insight world works. This is the session for those who want to hear the uncensored, unshackled and revolutionary voice of research.
I wish I had kept track of every time a conference speaker said they didn't understand the statistics they were referring to but if anyone had a question, they could find someone to answer it.
I wish I had kept track of every presenter whose 20 slides consisted of 20 pictures.
I wish it was even possible to count the number of infographics floating around the interweebs spewing countless unsubstantiated and out-of-context percentages with multiple decimal places.
In this presentation, I will plead with the audience to reconsider how they communicate to their clients about research, and how they present that research to various audiences.
Of all the datasets that could be delivered to your desk, the most difficult one to work with might be that big dataset. Besides its massive size, it’s exponential growth even as you work on it, and the variety of data types present, big data presents many issues that make it difficult to turn data into action. In this presentation, you will learn how to take thousands of variables and billions of records and turn them into useable and actionable results, just as you would with any traditional research dataset.
People are sometimes intimidated by big data because it seems overwhelming and they’re much more familiar with using statistics on survey data or analyzing opinions from focus group data. But here are nine examples from companies like Netflix, Ceasars Entertainment, Walmart, eBay, and UPS, that could have conducted survey or focus group research have instead used big data to accomplish big things.
Previous research has suggested that people who are willing to provide their telephone numbers may be more likely to provide good quality data. This study examined whether asking people for their phone number 1) at the beginning of a survey or or 2) at the end of a survey affects the results. And yes, it matters.
Theory is nice but data is heaven. Most market researchers have heard a lot of theory about big data, but few have seen the data and worked with it themselves. And we all know that the best way to truly understand and internalise something is to see the raw data for yourself. In this presentation, we'll blast ten big data myths using stories that many researchers can actually relate to - survey panel data. With millions of panellists, millions of profiles, millions of survey clicks, and millions of incentives, market researchers have been sitting on pretty big data for nearly 20 years. See how easy it is for trained scientists like yourselves to learn some SAS, R, or SQL, and dig into that big data on your own.
We like to think that everyone answering our surveys is perfectly fluent in English but let's be realistic. About 10% of Americans have difficulty reading/writing in English because it is not their native language. And when we apply standard techniques to identify which survey takers provide good data and which are simply giving random answers, we are often making the mistake of applying measurements that all require high level language skills.
Jeffrey Henning of Researchscape International presented on survey analysis and best practices for analyzing survey data. He discussed the importance of considering analysis before designing and administering a survey to ensure the right questions are asked to answer the main research question. He also emphasized reviewing each question individually and looking at relationships between questions before analyzing responses. Finally, Henning stressed telling stories with the data rather than just presenting analysis, and leaving the data behind to focus on the insights and meaning.
The document is the June 2015 issue of Vue Magazine, which is published by the Marketing Research and Intelligence Association. It includes articles on topics like big data, data mining, competitive intelligence, and social media. It also provides information on the MRIA 2015 conference, new CMRPs, and chapters.
This document is the January/February 2015 issue of Vue Magazine, which is published by the Marketing Research and Intelligence Association (MRIA) 10 times per year. It contains articles, columns, and other content related to marketing research. The issue includes a special feature on staying ahead of industry trends, articles on qualitative research experiences in France and the relationship between lobotomies and surveys, as well as industry news, book reviews, columns, and information on upcoming MRIA events and courses.
This document is the May 2013 issue of Vue Magazine, which is published by the Marketing Research and Intelligence Association (MRIA) 10 times per year. The issue features articles on ethics in research, structural collaboration with consumers, and a summary of the 2013 MRIA national conference from the perspective of client-side researchers. It also includes industry news, columns, and information about upcoming MRIA events. The conference issue serves to inform MRIA members about current topics and issues in marketing research.
For the most part, people who answer marketing research surveys want and try to do a good job. However, sometimes respondents want to get through a survey as quick as possible in order to earn the incentive and move to the next task.
- Learn the various types of data quality questions you can use, beyond speeding and straightlining.
- How to fit them into your questionnaire with minimal impact on responders.
- And most importantly, how to use the data quality questions effectively so that you don't accidentally exclude data from honest respondents.
Just a few years ago, social media research was hailed as the panacea of all marketing research. The ridiculous quantities of brand opinions and opinionators available in social media would mean that focus groups would die, surveys would die, and all research questions would have instant answers. Fast forward to today and surveys continue to thrive. Learn why social media research didn’t hold up to expectations and why it’s finally breaking through. Presented at #IIEXap14 #IIEX
Researchers know we're supposed to sample people in the proper proportions but how do we know what those proportions are? In this webinar, I will demonstrate how to use census data to determine what your sample should really look like in terms of variables like age, gender, region and .education
Surveys have a lot of tradition and norms behind them. And a lot of templates. Many of these templates were written many years ago when formal language made a lot more sense. Today, people expect casual and friendly language everywhere including from brands and companies. This presentation shows what happens to data quality and survey results when real language, not Charles Dickens language, is used.
The document discusses how people perceive surveys and provides suggestions for improving surveys. It finds that respondents feel surveys are too long, distrust incentives and data collection, and feel screened out too late. It recommends being transparent about data use, explaining screening reasons, using casual language to avoid boredom, and addressing respondents' concerns to improve perceptions of surveys.
The document summarizes research into the effects of splitting long surveys into two shorter surveys. It finds that data quality is maintained or improved with shorter surveys, as respondents make fewer errors and provide more detailed open-ended responses. Results from different question sets are largely equivalent between survey lengths. Respondent satisfaction may also be higher for shorter surveys, as indicated by more positive survey comments. While not a definitive solution, splitting long surveys appears to address issues like respondent fatigue without harming data quality or equivalence.
1) The document discusses using social media for new product development by collecting ideas and suggestions from online posts.
2) It outlines a process of iteratively searching social media to find posts about new product ideas, wishes, and things people want made or improved.
3) The sources of data have become more diverse over time but may still underrepresent certain groups, and the suggestions tend to focus on generic consumer needs, electronics, and popular brands.
Perhaps we are all speaking English but men and women do it just a little bit differently. Find out what words are used more often by men or women and see how you fit the stereotype.
More from Annie Pettit, Research Methodologist (20)
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Cognitive Biases for Marketers
1. @LoveStats
Ads Have No Effect On Me:
How marketers can leverage cognitive biases
Presented by Annie Pettit, PhD FMRIA
Buy for Annie
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5. @LoveStats
When you are aware of them, you can
use them
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6. @LoveStats
Social Biases
Memory Biases
Constituency bias
Hyperbolic discounting
Hindsight bia
Egocentric bias
Hawthorne effect
Reminiscence bump
Outcome bias
Decision making Biases
Interloper e
Interloper effect
Omission bias
lusory correlation
Probability Biases
miniscence bump
Constituency bias
Irrational escalation
Halo effect
Irrational escalation
False memory
Suggestibility
Herd instinct
Gamblers fallacy
Barnum effect
Hindsight bias
Interloper effect
Self serving bias
Normalcy bias
Neglect of probability
Hyperbolic discounting
Observer expectancy effect
False memory
Hawthorne effect
Memory Biases
Telescoping effect
Omission bias False consensus effect
Neglect of probability
Neglect of probab
Self serving bias
Irrational escalation Hindsight
Selection bias
Social Bias effect
Mere exposure effect
Self serving bias