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COFFEE MITTEN

   PRODUCT INNOVATION

     MICHELLE ARRAZCAETA
PROBLEM



When I first moved to New York I thought coffee shops would
slow down during winter. They do not. People face the snow,
rain and wind to get a coffee.

The walk to the coffee shop is tough, but never as bad as the
walk back. Not only do people face mother nature, but they hold
their coffee while wearing and adjusting winter attire. Beyond
that, mittens keep fingers warm but do not provide any grip when
holding coffee.

The main problem: it is a nuisance to carry coffee in the winter
with all this crap!
CHALLENGES




How can the most uncoordinated
person easily carry coffee without
dropping it?

Is there another way to keep fingers
warm while holding coffee?

How can people have a better grip on
coffee cups?
IDEA



Introducing the COFFEE MITTEN

A mitten + coffee sleeve product that shelters
fingers from the cold and makes holding coffee
effortless (no grip necessary). A reusable coffee
sleeve with a horizontal pocket. It has the potential
to be personalized, consist of recycled materials,
have brand extensions and be sold at retail stores in
addition to coffee shops. It promotes sustainability
and can be attached to a key ring for accessibility.
PROTOTYPE




pocket




         pocket
MARKET LANDSCAPE

                                 COFFEE SLEEVE MARKET

                                                              Coffee Mitten!
Ability to Multi-Function




                              Potential for Personalization
RESULT


After identifying this opportunity, I searched the patent
database and did not find anything similar to my idea.

I spoke to a patent lawyer who classified my idea as a
design patent. He explained how an idea cannot be patented
if it is comprised of two already patented ideas. At this point
a patent seemed unlikely. Then a few weeks later a friend
found a similar product in a coffee shop.

It was an unfortunate end to a fun project, but a learning
experience nonetheless. And who says my friends can’t have
personal coffee mittens for football season?
THANK YOU


  MICHELLE ARRAZCAETA

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Coffee Mitten

  • 1. COFFEE MITTEN PRODUCT INNOVATION MICHELLE ARRAZCAETA
  • 2. PROBLEM When I first moved to New York I thought coffee shops would slow down during winter. They do not. People face the snow, rain and wind to get a coffee. The walk to the coffee shop is tough, but never as bad as the walk back. Not only do people face mother nature, but they hold their coffee while wearing and adjusting winter attire. Beyond that, mittens keep fingers warm but do not provide any grip when holding coffee. The main problem: it is a nuisance to carry coffee in the winter with all this crap!
  • 3. CHALLENGES How can the most uncoordinated person easily carry coffee without dropping it? Is there another way to keep fingers warm while holding coffee? How can people have a better grip on coffee cups?
  • 4. IDEA Introducing the COFFEE MITTEN A mitten + coffee sleeve product that shelters fingers from the cold and makes holding coffee effortless (no grip necessary). A reusable coffee sleeve with a horizontal pocket. It has the potential to be personalized, consist of recycled materials, have brand extensions and be sold at retail stores in addition to coffee shops. It promotes sustainability and can be attached to a key ring for accessibility.
  • 6. MARKET LANDSCAPE COFFEE SLEEVE MARKET Coffee Mitten! Ability to Multi-Function Potential for Personalization
  • 7. RESULT After identifying this opportunity, I searched the patent database and did not find anything similar to my idea. I spoke to a patent lawyer who classified my idea as a design patent. He explained how an idea cannot be patented if it is comprised of two already patented ideas. At this point a patent seemed unlikely. Then a few weeks later a friend found a similar product in a coffee shop. It was an unfortunate end to a fun project, but a learning experience nonetheless. And who says my friends can’t have personal coffee mittens for football season?
  • 8. THANK YOU MICHELLE ARRAZCAETA