The document is Erica P. Brown's 2016 industrial design portfolio, which includes sections on her designs, skills, and projects. One project is a hydration backpack for children designed to encourage drinking water and make it fun. Research found that children often go long periods without water. The backpack aims to allow children to carry their own water bottle and store snacks and toys. Another project is a handbag system called Bijou that allows women to easily carry smartphones and tablets while changing bags for different occasions. A third project is a knee brace for snowmobiling designed for the Bulova brand to prevent knee injuries common in that sport.
The document discusses the lack of shoes for millions of children in developing countries and the health risks this poses. Key risks include podoconiosis, a debilitating and fatal disease caused by soil-borne fungi that enters through cuts and sores on the feet. TOMS Shoes aims to address this issue through their ONE for ONE program that provides a pair of shoes to a child in need for every pair purchased. The author participated in a week-long experiment going without shoes to better understand the challenges faced, but was only able to last 5 days before cuts and sores on their feet became too painful.
This document provides information on several outdoor product concepts including athletic duffel bags, daypacks, luggage, soft-sided coolers, and outdoor activity accessories. Features and details are described for collections that explore different materials, closures, colors, and functionality tailored for various outdoor activities and sports.
Baby wipes were invented in the mid-1940s by several companies as a convenient product for cleaning babies. They are made from spunlace nonwoven fabric sheets that are pre-moistened with ingredients like water, glycerin, and botanical extracts. Traditional formulas contained alcohol and fragrances but modern wipes are alcohol-free and fragrance-free to be gentler on baby skin. While effective for cleaning, baby wipes are not designed to be flushed and should be disposed of in the trash to avoid clogging drains.
Este documento describe un experimento para identificar iones en el suelo mediante reacciones químicas. El objetivo es determinar experimentalmente la presencia de cationes y aniones como cloruros, sulfatos e hierro en la disolución del suelo. El procedimiento involucra preparar una muestra de suelo en agua, agregar ácido para acidificarla, filtrarla y luego realizar pruebas con nitrato de plata, cloruro de bario y sulfocianuro de potasio para identificar los iones presentes observando cualquier cambio de color.
El autor describe su experiencia realizando prácticas de enseñanza en una escuela multigrado. Tuvo sentimientos encontrados al permanecer en la comunidad durante la semana, pero esto le permitió conocer mejor a los estudiantes y sus familias. Logró comunicarse bien con la mayoría de los estudiantes a pesar de problemas con la conducta de uno de ellos. La escuela contaba con buenas instalaciones y materiales educativos. El autor también estableció buenas relaciones con los maestros y madres de familia, creando un ambiente de respeto y aprendiz
This document profiles executives in treasury and cash management from various companies around the world. It provides brief biographies on each executive, including their current role and responsibilities, past experience, and notable achievements. A total of 50 executives from companies spanning several industries and regions are featured in the document.
CLIQ offers electronic lock systems that provide flexible and secure access control through battery-powered keys that can unlock doors, cabinets, elevators and more from anywhere. It minimizes risks of lost keys and allows both on-site and remote management. CLIQ is used by universities, industries, hospitals and utilities around the world due its high security and powerful microelectronics.
The document discusses the lack of shoes for millions of children in developing countries and the health risks this poses. Key risks include podoconiosis, a debilitating and fatal disease caused by soil-borne fungi that enters through cuts and sores on the feet. TOMS Shoes aims to address this issue through their ONE for ONE program that provides a pair of shoes to a child in need for every pair purchased. The author participated in a week-long experiment going without shoes to better understand the challenges faced, but was only able to last 5 days before cuts and sores on their feet became too painful.
This document provides information on several outdoor product concepts including athletic duffel bags, daypacks, luggage, soft-sided coolers, and outdoor activity accessories. Features and details are described for collections that explore different materials, closures, colors, and functionality tailored for various outdoor activities and sports.
Baby wipes were invented in the mid-1940s by several companies as a convenient product for cleaning babies. They are made from spunlace nonwoven fabric sheets that are pre-moistened with ingredients like water, glycerin, and botanical extracts. Traditional formulas contained alcohol and fragrances but modern wipes are alcohol-free and fragrance-free to be gentler on baby skin. While effective for cleaning, baby wipes are not designed to be flushed and should be disposed of in the trash to avoid clogging drains.
Este documento describe un experimento para identificar iones en el suelo mediante reacciones químicas. El objetivo es determinar experimentalmente la presencia de cationes y aniones como cloruros, sulfatos e hierro en la disolución del suelo. El procedimiento involucra preparar una muestra de suelo en agua, agregar ácido para acidificarla, filtrarla y luego realizar pruebas con nitrato de plata, cloruro de bario y sulfocianuro de potasio para identificar los iones presentes observando cualquier cambio de color.
El autor describe su experiencia realizando prácticas de enseñanza en una escuela multigrado. Tuvo sentimientos encontrados al permanecer en la comunidad durante la semana, pero esto le permitió conocer mejor a los estudiantes y sus familias. Logró comunicarse bien con la mayoría de los estudiantes a pesar de problemas con la conducta de uno de ellos. La escuela contaba con buenas instalaciones y materiales educativos. El autor también estableció buenas relaciones con los maestros y madres de familia, creando un ambiente de respeto y aprendiz
This document profiles executives in treasury and cash management from various companies around the world. It provides brief biographies on each executive, including their current role and responsibilities, past experience, and notable achievements. A total of 50 executives from companies spanning several industries and regions are featured in the document.
CLIQ offers electronic lock systems that provide flexible and secure access control through battery-powered keys that can unlock doors, cabinets, elevators and more from anywhere. It minimizes risks of lost keys and allows both on-site and remote management. CLIQ is used by universities, industries, hospitals and utilities around the world due its high security and powerful microelectronics.
This document describes Lumos StepUp for MAP - Mississippi, which provides test preparation resources for the Mississippi Assessment Program (MAP) test. It includes 2 practice tests, workbooks, videos, mobile apps, and teacher portal access. Practice questions cover English language arts strands like reading literature, nonfiction, writing genres and conventions. Teachers can assign homework, view diagnostic reports, analyze student performance, and monitor progress. The program aims to boost student achievement on the MAP test through realistic practice and advanced technology-enhanced resources.
This document is a senior thesis submitted to Covenant College examining factors that influence voter information in US presidential elections from 1992 to 2008. The author acknowledges those who supported his research. The abstract indicates he will analyze how election duration, partisanship, and media presence impact voter knowledge over time. Results from statistical analyses found education to be the primary predictor of political knowledge. Longer election periods, increased partisanship, and access to print media were also linked to higher levels of voter information. The thesis provides context on the importance of an informed electorate to democratic governance.
The document lists the cubes of the integers from 1 to 10. It shows that these numbers can be written as the integer cubed, such as 1^3 = 1, 2^3 = 8, and so on up to 10^3 = 1000. It then provides examples of the cubic numbers from 1 to 10 as a mathematical pattern involving exponents.
Lauren Kearsley has over 10 years of experience in recruitment and project coordination. She currently works as a Reward and Data Project Coordinator at Reed Business Information, where she manages projects, trains customers, and ensures customer satisfaction. Previously she held roles in recruitment consulting, lettings, and sales. She has a strong track record of exceeding targets and building client relationships.
Las Tecnologías de la Información y la Comunicación (TIC) se refieren al conjunto de tecnologías desarrolladas para gestionar y transmitir información. Las TIC incluyen soluciones amplias como las nuevas tecnologías de la información y la comunicación (NTIC) que permiten el acceso libre e instantáneo a la información para toda la población a un bajo costo y de forma portátil. Las TIC tienen tanto ventajas como desventajas para los estudiantes, siendo una ventaja el enriquecimiento del aprendizaje pero
This document appears to be an assignment submission for a basic computer systems course. It was submitted by a student to their instructor, Ms. Gina M. Vibar, for Assignment #1 on the topic of "Data Processing" at the Philippine State College of Aeronautics in Pasay City.
The Impact of the Fukushima Daiichi Nuclear Power Plant Accident on the Envir...Melissa Miller
The Fukushima Daiichi Nuclear Power Plant accident in 2011 released significant amounts of radionuclides into the environment after the plant's cooling systems failed due to damage from an earthquake and tsunami. Radionuclides such as iodine-131, cesium-134 and cesium-137 spread through atmospheric and water deposition and contaminated surrounding areas and the ocean. Cesium-137 is a particular concern due to its long half-life and ability to accumulate in sediments and the food chain over time. The environmental impacts raised questions about Japan's future energy policy following such a severe nuclear incident.
El documento describe la taxonomía, características y importancia agronómica de la vainilla. La vainilla pertenece a la familia Orchidaceae y su especie más conocida es Vanilla planifolia. Produce un fruto carnoso y alargado que contiene miles de semillas negras y pequeñas. El fruto maduro desprende un fuerte aroma que se usa como saborizante. El cultivo de la vainilla genera altos ingresos económicos sin requerir grandes extensiones de tierra.
Aqua-Not Socks is introducing a new line of waterproof and breathable socks designed for all occasions. The socks come in men's, women's, and children's sizes and offer a wide variety of designs. They are made with a unique three-layer design that allows them to be waterproof while still breathable. Aqua-Not Socks aims to combine durable, weatherproof materials with a large selection of fun designs not found in competitors' more limited offerings. The marketing plan details target markets, competitors, pricing, and promotion strategies including social media, TV, and mail advertisements.
Woodland is a well-known outdoor shoe brand that has been operating since the 1950s. It now has production facilities around the world and offers a wide range of footwear, accessories, and apparel. When researching customer perceptions of Woodland shoes, the company found that durability and comfort were the most important attributes to customers. Customers recalled Woodland advertisements featuring woodpeckers that emphasized the toughness of the shoes. The research helped Woodland understand how to best motivate customers and how customers perceive the brand.
The design brief requires Annalise to design a prototype for a flat-packed shoe that can be easily transported. The shoe must be inspired by Alexander McQueen's designs and be made from plywood, MDF, acrylic, or polypropylene.
Annalise's specification for the shoe outlines key details such as sizes 4-8 to accommodate different foot sizes, a price range of £40-50 given the handmade nature, and use of plywood to achieve a natural and premium aesthetic. Environmental considerations include using locally sourced materials to reduce transportation emissions.
The target market is identified as young adults aged 14-20, requiring a stylish yet practical shoe. Safety aspects and a padded
Springwise weekly | building block bottle caps, and the rest of this week’s m...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
This document summarizes a student project for a UX design course to redesign the website for TrueSpirit, an online retailer of school uniforms and accessories. The project involved creating wireframes, a clickable prototype, and a design specification document. Research included personas, customer interviews, and an analysis of competitors. The design process involved two iterations, with the second iteration creating a higher-fidelity prototype to get better feedback. The prototype mapped out the key experiences of awareness, setup, shopping, purchasing, and checkout.
This document summarizes key takeaways from the 2015 Cannes Lions International Festival of Creativity. It discusses how cognitive neuroscience can be applied in advertising to make messages memorable by turning them into distinct memories encoded in the appropriate part of the brain. Brands must have a distinctive identity wrapped in an emotional story that creates meaningful connections. Data should be used creatively to target ads effectively. Brands need to focus on experiences rather than being rational and listen to audiences have conversations.
Trendbüro constantly monitors changes in culture, technology and economy that drive consumer expectations and choices. This is its annual „Trends to Watch“ report that helps to better understand changes in consumer expectations and behavior. The selection of ten trends is described in a from-to perspective that pairs a trend with its counter-trend or the further evolution of a hyper-relevant phenomena. As such it reflects Trendbüro's belief that consumer trends are an evolving system of those mindsets that drive expectations and choices, and should play a key role in creating brand experiences.
Biti's wants to introduce FLEAKERS, a new product that combines the airy comfort of flip flops with the secured feeling of sneakers. The brand concept positions FLEAKERS as a perfect combination of comfort and care from Biti's, a 30-year companion for young people's life exploration. The campaign objectives are to trigger curiosity about the unmet need for this category, introduce FLEAKERS as the solution, and boost sales. The creative deliverables include visual content on social media like photos on Facebook and Zalo, online purchases on the website and Lazada, and self-delivery partnerships. The budget is 4 billion VND to double flip flop sales over 12 months.
This document provides an overview of a case study and creative campaign for Ekkos, a nonprofit clothing company. It introduces the Ekkos brand and the challenges of low brand awareness and lack of a physical store. The strategy involved creating a unified brand identity through a style guide, social media presence, and partnerships. Tactics included redesigned branding materials, social media promotions, and guerrilla marketing. Metrics showed increases in social media followers. Future recommendations included website updates and local photoshoot promotions.
This document provides an overview of a case study for Ekkos, a nonprofit clothing company. It introduces the team members and outlines the brand introduction, SWOT analysis, creative brief, strategy and approach, creative executions, results and metrics, and future recommendations. The strategy aimed to increase brand awareness through improved branding, social media presence, and partnerships. Metrics showed a 15.3% increase in Instagram followers, 11.3% increase in Facebook followers, and 21.4% increase in Twitter followers. Future recommendations included website updates and a photoshoot in Athens to showcase the clothing.
This document describes Lumos StepUp for MAP - Mississippi, which provides test preparation resources for the Mississippi Assessment Program (MAP) test. It includes 2 practice tests, workbooks, videos, mobile apps, and teacher portal access. Practice questions cover English language arts strands like reading literature, nonfiction, writing genres and conventions. Teachers can assign homework, view diagnostic reports, analyze student performance, and monitor progress. The program aims to boost student achievement on the MAP test through realistic practice and advanced technology-enhanced resources.
This document is a senior thesis submitted to Covenant College examining factors that influence voter information in US presidential elections from 1992 to 2008. The author acknowledges those who supported his research. The abstract indicates he will analyze how election duration, partisanship, and media presence impact voter knowledge over time. Results from statistical analyses found education to be the primary predictor of political knowledge. Longer election periods, increased partisanship, and access to print media were also linked to higher levels of voter information. The thesis provides context on the importance of an informed electorate to democratic governance.
The document lists the cubes of the integers from 1 to 10. It shows that these numbers can be written as the integer cubed, such as 1^3 = 1, 2^3 = 8, and so on up to 10^3 = 1000. It then provides examples of the cubic numbers from 1 to 10 as a mathematical pattern involving exponents.
Lauren Kearsley has over 10 years of experience in recruitment and project coordination. She currently works as a Reward and Data Project Coordinator at Reed Business Information, where she manages projects, trains customers, and ensures customer satisfaction. Previously she held roles in recruitment consulting, lettings, and sales. She has a strong track record of exceeding targets and building client relationships.
Las Tecnologías de la Información y la Comunicación (TIC) se refieren al conjunto de tecnologías desarrolladas para gestionar y transmitir información. Las TIC incluyen soluciones amplias como las nuevas tecnologías de la información y la comunicación (NTIC) que permiten el acceso libre e instantáneo a la información para toda la población a un bajo costo y de forma portátil. Las TIC tienen tanto ventajas como desventajas para los estudiantes, siendo una ventaja el enriquecimiento del aprendizaje pero
This document appears to be an assignment submission for a basic computer systems course. It was submitted by a student to their instructor, Ms. Gina M. Vibar, for Assignment #1 on the topic of "Data Processing" at the Philippine State College of Aeronautics in Pasay City.
The Impact of the Fukushima Daiichi Nuclear Power Plant Accident on the Envir...Melissa Miller
The Fukushima Daiichi Nuclear Power Plant accident in 2011 released significant amounts of radionuclides into the environment after the plant's cooling systems failed due to damage from an earthquake and tsunami. Radionuclides such as iodine-131, cesium-134 and cesium-137 spread through atmospheric and water deposition and contaminated surrounding areas and the ocean. Cesium-137 is a particular concern due to its long half-life and ability to accumulate in sediments and the food chain over time. The environmental impacts raised questions about Japan's future energy policy following such a severe nuclear incident.
El documento describe la taxonomía, características y importancia agronómica de la vainilla. La vainilla pertenece a la familia Orchidaceae y su especie más conocida es Vanilla planifolia. Produce un fruto carnoso y alargado que contiene miles de semillas negras y pequeñas. El fruto maduro desprende un fuerte aroma que se usa como saborizante. El cultivo de la vainilla genera altos ingresos económicos sin requerir grandes extensiones de tierra.
Aqua-Not Socks is introducing a new line of waterproof and breathable socks designed for all occasions. The socks come in men's, women's, and children's sizes and offer a wide variety of designs. They are made with a unique three-layer design that allows them to be waterproof while still breathable. Aqua-Not Socks aims to combine durable, weatherproof materials with a large selection of fun designs not found in competitors' more limited offerings. The marketing plan details target markets, competitors, pricing, and promotion strategies including social media, TV, and mail advertisements.
Woodland is a well-known outdoor shoe brand that has been operating since the 1950s. It now has production facilities around the world and offers a wide range of footwear, accessories, and apparel. When researching customer perceptions of Woodland shoes, the company found that durability and comfort were the most important attributes to customers. Customers recalled Woodland advertisements featuring woodpeckers that emphasized the toughness of the shoes. The research helped Woodland understand how to best motivate customers and how customers perceive the brand.
The design brief requires Annalise to design a prototype for a flat-packed shoe that can be easily transported. The shoe must be inspired by Alexander McQueen's designs and be made from plywood, MDF, acrylic, or polypropylene.
Annalise's specification for the shoe outlines key details such as sizes 4-8 to accommodate different foot sizes, a price range of £40-50 given the handmade nature, and use of plywood to achieve a natural and premium aesthetic. Environmental considerations include using locally sourced materials to reduce transportation emissions.
The target market is identified as young adults aged 14-20, requiring a stylish yet practical shoe. Safety aspects and a padded
Springwise weekly | building block bottle caps, and the rest of this week’s m...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
This document summarizes a student project for a UX design course to redesign the website for TrueSpirit, an online retailer of school uniforms and accessories. The project involved creating wireframes, a clickable prototype, and a design specification document. Research included personas, customer interviews, and an analysis of competitors. The design process involved two iterations, with the second iteration creating a higher-fidelity prototype to get better feedback. The prototype mapped out the key experiences of awareness, setup, shopping, purchasing, and checkout.
This document summarizes key takeaways from the 2015 Cannes Lions International Festival of Creativity. It discusses how cognitive neuroscience can be applied in advertising to make messages memorable by turning them into distinct memories encoded in the appropriate part of the brain. Brands must have a distinctive identity wrapped in an emotional story that creates meaningful connections. Data should be used creatively to target ads effectively. Brands need to focus on experiences rather than being rational and listen to audiences have conversations.
Trendbüro constantly monitors changes in culture, technology and economy that drive consumer expectations and choices. This is its annual „Trends to Watch“ report that helps to better understand changes in consumer expectations and behavior. The selection of ten trends is described in a from-to perspective that pairs a trend with its counter-trend or the further evolution of a hyper-relevant phenomena. As such it reflects Trendbüro's belief that consumer trends are an evolving system of those mindsets that drive expectations and choices, and should play a key role in creating brand experiences.
Biti's wants to introduce FLEAKERS, a new product that combines the airy comfort of flip flops with the secured feeling of sneakers. The brand concept positions FLEAKERS as a perfect combination of comfort and care from Biti's, a 30-year companion for young people's life exploration. The campaign objectives are to trigger curiosity about the unmet need for this category, introduce FLEAKERS as the solution, and boost sales. The creative deliverables include visual content on social media like photos on Facebook and Zalo, online purchases on the website and Lazada, and self-delivery partnerships. The budget is 4 billion VND to double flip flop sales over 12 months.
This document provides an overview of a case study and creative campaign for Ekkos, a nonprofit clothing company. It introduces the Ekkos brand and the challenges of low brand awareness and lack of a physical store. The strategy involved creating a unified brand identity through a style guide, social media presence, and partnerships. Tactics included redesigned branding materials, social media promotions, and guerrilla marketing. Metrics showed increases in social media followers. Future recommendations included website updates and local photoshoot promotions.
This document provides an overview of a case study for Ekkos, a nonprofit clothing company. It introduces the team members and outlines the brand introduction, SWOT analysis, creative brief, strategy and approach, creative executions, results and metrics, and future recommendations. The strategy aimed to increase brand awareness through improved branding, social media presence, and partnerships. Metrics showed a 15.3% increase in Instagram followers, 11.3% increase in Facebook followers, and 21.4% increase in Twitter followers. Future recommendations included website updates and a photoshoot in Athens to showcase the clothing.
Google is developing new technologies like Project Soli and Project Jacquard to advance interactions with small screen devices using hand gestures and smart fabrics. Citizen science projects are using crowdsourced data from devices like surfboards and beehives to study hard to access environments. Marketers are trying novel approaches like bringing whisky magazines to Instagram and using artificial intelligence in digital experiences to engage consumers.
Millennials are the target of many myths and statistics, but when it comes to their choices in beauty and sustainable products, it's important to contextualize their lifestyle, needs, aspirations and overall frame of marketing before developing strategies to market to them distinctly from boomers and Gen X. Shared at the Sustainable Cosmetics Summit New York in May 2017. #SCSNA17
This document summarizes the key challenges facing the cloth diaper business in India and potential solutions:
1) Convenience of disposable diapers and environmental impact of cloth diapers in terms of water usage are major challenges.
2) Sourcing organic fabrics and creating awareness about cloth diapers' benefits are also problems.
3) Potential solutions proposed include increasing demand for eco-friendly products, influencer marketing, improved cloth diaper design/comfort, laundry techniques to reduce water/electricity, targeting multiple e-commerce platforms, and providing post-purchase support. Addressing these issues could help the cloth diaper business grow.
Springwise Weekly | Fitness beer, and the rest of this week’s most exciting n...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
Comparative study of shopping behavior (attitude) towards local versus foreig...Sheryl Mehra
This study aims to compare consumer attitudes and shopping behaviors toward local versus foreign brands in India. A questionnaire will be used to survey 70 consumers belonging to mixed age groups and incomes. The objectives are to identify factors influencing brand preferences and determine if these factors differ for local and foreign brands. Key factors examined will include price, quality, status, and brand image. The results will provide insights into consumer brand perceptions in India's emerging retail market.
Hello Cool people and welcome to our Youtube channel “ So Cool ” here we bring awesome fun new content around the coolest Exciting Technology and most Amazin...
Hello Cool people and welcome to our Youtube channel “ So Cool ” here we bring awesome fun new content around the coolest Exciting Technology and most Amazin...
This document provides an overview of NANO, a company that offers customization of various products like jeans, jackets, sneakers, and accessories. Some key points:
- By 2020, 15% of clothing Americans buy is projected to be customized. Customization is becoming the new mass production.
- Millennials, referred to as "Generation Y", value uniqueness and customization. 21% are drawn to customizable offers.
- NANO's experience allows customers to try, select, design, and buy customized products. They can add photos, text, and designs on items.
- The technology is portable and easy to use. Products are customized using laser marking. Various fabrics can be used
Springwise weekly | skyping the dead, and the rest of this week’s most exciti...Springwise
YOUR WEEKLY FIX OF ENTREPRENEURIAL IDEAS
We’ve selected 15 new business ideas this week that will
provide entrepreneurs with plenty of inspiration. Spotted from
countries all around the world, these ideas offer a taste of
what’s to come.
4. Objective
Understand the need to keep active children hydrated during activities.
(Children ages 5-9)
Did you know by the time a child asks for water
they are already dehydrated?
Symptoms of Dehydration
Early Signs
• Fatigue
• Flushed skin
• Faster breathing and pulse
rate
Later Signs
• Weakness
• Dizziness
• Labored breathing
When a child has not been properly hydrated they may become fatigue, cranky, get headaches and can have
poor concentration. Staying properly hydrated can help promote a healthy active life.
5. Research
How to stay hydrated
• 20% of a person’s daily hydration can come from food and snacks
• It takes 30 minutes to get dehydrated, especially in hot weather
• Children need more fluids because they produce more urine
• People lose 10 or more cups of water everyday
• Hydrating before and during activities is important
Observation
Observations of children on the playgrounds and parks
• Parents have to carry so many bags full of toys and other needs for
children
• Parents also carry separate water bottles for themselves and their
children
• On average children stop to drink water
after 40-50 minutes of playing
This parent along with others said
that he was tired of always trying
to keep up with his child’s water
bottle and spending lots of money
to replace lost water bottles.
Problems
1. Children go long durations without water
2. Parents have to remind them to drink water
3. Parents have to carry multiple water bottles
4. Water bottles easily gets lost
5. Parents get stuck holding everything
Goals
1. Encourage children to drink water more often while playing
2. Make it fun to drink water
3. Allow them to carry their own water bottle
4. Storage for snacks and toys
5. Easy to use
8. Observation
Cellphones are getting bigger and women pockets haven’t
Why don’t women like to carry phones in purses?
Women carry many things in their purses and they tend to lose cellphones in all the clutter
Access to Smart Devices
“Ideally I need it in my hand or at least out for easy use.”
9. Women sometimes carry multiple purses at once or a “bag in a bag” to adapt to
many activities.
Hypothesis:
If women purses allowed them to carry smart devices in a fashionable way that also accommodates the need to ex-
change purses for different occasions, then women will be able to carry smart devices more confidently in their purs-
es.
10. Bijou makes smart devices handy
to carry in handbags and yet easily
accessible. The three bags effortlessly
snap together and unsnap with
magnets to allow users the ability to
carry what they need and when they
need it.
Tote
Satchel
Clutch • Mix and match bags with styles and colors
• Easy assemble with secured magnet attachments
• Reversible satchel
• Retractable window allows access to tablet without having to take out from
purse
• Securely carry jacket in-between satchel
• Dot screen technology allows user to interact with phone through clutch
surface
12. Objective:
Combine a brand that is unrelated to any sport and create a brand
language that can be applied to a preventive injury knee-brace that
is associated with sno-cross sports.
Sno-cross can be a dangerous sport with high jumps on snowmobiles with steep and sharp turns. Most sno-
cross injuries are ACL injuries most of the time. A knee-brace for this sport will have to keep the legs bones
straight to prevent twisting and avoid serious injury.
Sno-cross Injuries
17. What kind of gloves do cannabis farmers use or need?
What is important to the farmer?
• Comfort
• Cost
• Effective
Research
My research concluded that cannabis farmers do not use gloves.
Observation of their task show that there could be innovation in the process of:
• Germination
• Cutting or trimming cannabis
• Spraying pesticide
Interviews from expert Horticulturist David Abernathy at Oaksterdam University, explained that the biggest
problems related to growing cannabis are trimming buds and spraying plants with pesticides.
Spraying pest under the leaves are hard to get toScissors getting gummy while trimming cannabis
18. Ideations and Concepts Farmers tend to spray plants with pesticides
then rub their hands underneath the plants
to spread pesticides under leaves.
Spray Gloves cuts down the touch time and
speeds up the process by spraying plants as
they rub underneath the leaves.
Spider mites which lay eggs and live under
plant leaves eat several types of plants. Spray
Glove will be useful for any gardener in-
cluding rose bushes which are affect by pest
that grow under the leaves.
19. Manufacturing
In order to have the glove made properly I assembled a techpack , which is a technical package with drawings of flats and
dimensions for cutting and direction of assembling glove features.
This techpack was sent to China for assembly so the instructions had to be very clear which this techpack contained 40
pages of information concerning the gloves’ construction.
23. BRANDING
Advertising Ads
Client: Inkkas
Inkkas has recently announced it’s going to expand from online to retail. In order to drive traffic to
retailers, Inkkas will need to advertise to a new audience and broaden it’s target market.
What is the advertising going to accomplish?
Advertising will increase awareness of the new line of Inkkas merchandise in local stores. It will
also help to increase the branding not only online but in retail as well. Advertising for Inkkas will
not only be associated with their product but also their commitment to fundraising with Amazon
Watch. Advertising the shoe brand and fundraising should go hand in hand to promote its line.
With the purchase of each pair of shoes, Inkkas donates to Amazon Watch to help save the Amazon
rainforest.
Who are we going to connect with?
The target market will be 16-35 year olds in areas where the shoes will be sold. This group is very
technology savvy and gets most of their information from social media but pay close attention to
billboards and advertisement in shopping areas. They want to express themselves with their
personal items such as clothing and shoes. With this group also comes the awareness to save the
environment and being more eco-friendly.
What are the most insightful things we know about them?
This age group can be proud of purchasing a shoe that also donates money to a good cause.
Anything that can make them feel good and be stylish will make them want to spread the word
about the shoe that spread the word about the cause. They are trendy and want to help save the
environment and be an eco-friendly buyer.