A concept note for an international coffee coffee brand that is now foraying in Indian space. This concept note covers all the (possible) social media platforms where the brand can establish itself to gain visibility.
The document provides details of Eugenia Maria Canepone's design portfolio from 2018. It includes sections on product design, graphic design, and exhibit design. For each design project, it provides the year, designers involved, a description of the design concept and process, images of the final design, and other relevant details. The portfolio showcases Canepone's range of design work and experience in areas such as product design, graphic design, and exhibit design.
Group 6 concept note capacity building for energy efficiency in lahoreShahid Imran Khan
The document proposes a capacity building project for energy efficiency in Lahore, Pakistan. The project aims to educate households, shopkeepers, and government officials on effective energy use through training workshops in three sectors. A local NGO will partner to develop training modules and select master trainers from university volunteers to educate the community. The project will last 3 months, pilot in one area of Lahore, and cost an estimated PKR 100,000 funded by the local NGO. The goal is to optimize energy use, save costs, and contact international donors to replicate the project on a larger scale if successful.
Computer Society of India Mumbai chapter organised its Annual Technology Conference in association with Department of Physics, University of Mumbai, title “IT Challenges for Smart India” at Green Technology Auditorium, University of Mumbai, Kalina Campus on Jan 21, 22nd 2016. Lux Rao Country Leader Future Cities & CTO Technology Services Hewlett Packard Enterprise
Universal Learning Centre - Concept Notescratchpost
The document discusses plans for a Universal Learning Space that aims to provide informal, experiential education through a variety of methods. It will focus on highlighting interconnections between life, revisiting cultural sciences from a new perspective, and using innovative, experiential learning methods. Specific plans include morning sessions on topics like yoga and ayurveda, afternoon practical workshops and development of learning materials, and evening film screenings and discussions. The ultimate goals are to foster multi-perspective thinking and expand understanding of interconnectedness to help build more sustainable communities.
Concept note on Medical and Health Sciences UniversityDr. Rana Singh
This document proposes a new Medical and Health Sciences university with several colleges, hospitals, and centers. It would include colleges of Medicine, Dentistry, Pharmacy, Allied Health Sciences, Ayurveda, Alternative Medicine, and Graduate Studies. Teaching hospitals and specialized centers are also proposed. The university would offer a wide range of undergraduate and postgraduate medical and health-related degree programs across its colleges. Further planning would involve developing strategic plans for academics, research, facilities, operations, and other functions to establish and sustain the new university.
Guideline for the Preparation of a Concept NoteEEP Mekong
Presentation for the Concept Note Preparation Workshop by EEP Mekong Programme. The workshop was held on the following dates and cities:
19 August 2015 - Yangon
26 August 2015 - Vientiane
8 September 2015 - Hanoi
10 September 2015 - Bangkok
11 September 2015 - Phnom Penh
More information about EEP Mekong and Call for Proposals, please visit www.eepmekong.org
Molecular marker and its application to genome mapping and molecular breedingFOODCROPS
Molecular markers are genetic elements that can be used to follow chromosomes or chromosomal segments during genetic analysis. Molecular markers include molecular techniques like single nucleotide polymorphisms (SNPs) and simple sequence repeats (SSRs). SSRs, also known as microsatellites, are tandem repeats of short DNA motifs that are highly polymorphic due to replication slippage errors. SNPs are single base pair changes that are the most common type of genetic variation. Both SNPs and SSRs are useful molecular markers that can be detected through polymerase chain reaction (PCR) and are important tools for genome mapping and molecular breeding applications.
The document discusses the capabilities and features of the iPad, including its touch interface and ability to browse the web, use apps, listen to music, and play games. It also discusses the development of an app idea for a virtual tea making experience, including concepts for how users could select ingredients and simulate the process of making tea. Design concepts are presented for icons for tea types and integrating the app experience with a physical tea docking station controlled by the iPad.
The document provides details of Eugenia Maria Canepone's design portfolio from 2018. It includes sections on product design, graphic design, and exhibit design. For each design project, it provides the year, designers involved, a description of the design concept and process, images of the final design, and other relevant details. The portfolio showcases Canepone's range of design work and experience in areas such as product design, graphic design, and exhibit design.
Group 6 concept note capacity building for energy efficiency in lahoreShahid Imran Khan
The document proposes a capacity building project for energy efficiency in Lahore, Pakistan. The project aims to educate households, shopkeepers, and government officials on effective energy use through training workshops in three sectors. A local NGO will partner to develop training modules and select master trainers from university volunteers to educate the community. The project will last 3 months, pilot in one area of Lahore, and cost an estimated PKR 100,000 funded by the local NGO. The goal is to optimize energy use, save costs, and contact international donors to replicate the project on a larger scale if successful.
Computer Society of India Mumbai chapter organised its Annual Technology Conference in association with Department of Physics, University of Mumbai, title “IT Challenges for Smart India” at Green Technology Auditorium, University of Mumbai, Kalina Campus on Jan 21, 22nd 2016. Lux Rao Country Leader Future Cities & CTO Technology Services Hewlett Packard Enterprise
Universal Learning Centre - Concept Notescratchpost
The document discusses plans for a Universal Learning Space that aims to provide informal, experiential education through a variety of methods. It will focus on highlighting interconnections between life, revisiting cultural sciences from a new perspective, and using innovative, experiential learning methods. Specific plans include morning sessions on topics like yoga and ayurveda, afternoon practical workshops and development of learning materials, and evening film screenings and discussions. The ultimate goals are to foster multi-perspective thinking and expand understanding of interconnectedness to help build more sustainable communities.
Concept note on Medical and Health Sciences UniversityDr. Rana Singh
This document proposes a new Medical and Health Sciences university with several colleges, hospitals, and centers. It would include colleges of Medicine, Dentistry, Pharmacy, Allied Health Sciences, Ayurveda, Alternative Medicine, and Graduate Studies. Teaching hospitals and specialized centers are also proposed. The university would offer a wide range of undergraduate and postgraduate medical and health-related degree programs across its colleges. Further planning would involve developing strategic plans for academics, research, facilities, operations, and other functions to establish and sustain the new university.
Guideline for the Preparation of a Concept NoteEEP Mekong
Presentation for the Concept Note Preparation Workshop by EEP Mekong Programme. The workshop was held on the following dates and cities:
19 August 2015 - Yangon
26 August 2015 - Vientiane
8 September 2015 - Hanoi
10 September 2015 - Bangkok
11 September 2015 - Phnom Penh
More information about EEP Mekong and Call for Proposals, please visit www.eepmekong.org
Molecular marker and its application to genome mapping and molecular breedingFOODCROPS
Molecular markers are genetic elements that can be used to follow chromosomes or chromosomal segments during genetic analysis. Molecular markers include molecular techniques like single nucleotide polymorphisms (SNPs) and simple sequence repeats (SSRs). SSRs, also known as microsatellites, are tandem repeats of short DNA motifs that are highly polymorphic due to replication slippage errors. SNPs are single base pair changes that are the most common type of genetic variation. Both SNPs and SSRs are useful molecular markers that can be detected through polymerase chain reaction (PCR) and are important tools for genome mapping and molecular breeding applications.
The document discusses the capabilities and features of the iPad, including its touch interface and ability to browse the web, use apps, listen to music, and play games. It also discusses the development of an app idea for a virtual tea making experience, including concepts for how users could select ingredients and simulate the process of making tea. Design concepts are presented for icons for tea types and integrating the app experience with a physical tea docking station controlled by the iPad.
The document outlines a marketing plan to launch a new instant coffee brand in Vietnam by positioning it as a way to start the day with a good mood prompted by the coffee's strong aroma. It proposes using social experiments and mobile apps to raise awareness of the impact of morning mood on performance, then allowing consumers to experience the aroma through sampling booths and a "Have a Nice Day" microsite to drive trial. The goal is to spread the message that starting the day with a good mood prompted by the coffee's aroma is the best way to have a nice day.
The document discusses Facebook marketing strategies for Doncafe, a coffee brand. It aimed to make the Doncafe Facebook page a favorite ritual for coffee lovers and create an unforgettable experience. It did this by posting 3 times daily about topics related to coffee, food, memes, quotes, and promotions. These posts inspired fans and engaged them to like, share, and comment. The page also launched 6 interactive Facebook apps over the previous year to further engage users and increase the brand's awareness and reach on Facebook. As a result of these efforts, the page saw significant growth in fans, post engagement, and viral reach.
The most effective and impressive advertisement for India.KAPIL NIROLA
This document summarizes information about Nescafé Clasico instant coffee. It discusses that Nescafé Clasico is owned by Nestlé, was founded in Switzerland, and has the largest market share globally at 52%. It provides details on the product, including that it delivers a rich, bold flavor from 100% pure dark roast coffee. Nestlé is also summarized as being a Swiss food and beverage company established in 1905 that is best known for Nescafé instant coffee and has faced some controversies over its business practices.
Starbucks has highly successful social media campaigns across platforms like Instagram, Twitter, Facebook and YouTube. Some of their most popular campaigns include the Unicorn Frappuccino on Instagram that generated 155,000 posts, Tweet-a-Coffee on Twitter that brought in $180,000 in sales, and Meet Me at Starbucks on Facebook for their customer stories contest. Starbucks is also known for their behind the scenes posts on Instagram, seasonal promotions of drinks like the Pumpkin Spice Latte, and user generated content campaigns like #redcupart. Their consistent social media presence helps build deep relationships with consumers and drive engagement.
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
This document provides descriptions of various mobile app projects developed by Clever Twist, an interactive design studio. It summarizes 14 different app ideas, describing for each the problem it aimed to address, the proposed solution, and sometimes the technical specifications. The apps cover topics like databases for nanotechnology products, educational games for children, music sharing platforms, augmented reality apps, and more.
Visual Communications portfolio featuring advertising design, package design, branding, and wedding invitations. showing an innate adaptability to do whatever is asked of me.
This is a research paper i did for my English class on the agricultural, social and cultural aspects of coffee. Enjoy the paper and any constructive criticism is welcome.
This document provides information about the Korean coffee brand Caffe bene. It discusses Caffe bene's history starting in 2008 and its expansion both domestically and internationally. It details how Caffe bene brought ideas from European cafes and focuses on quality control from bean sourcing to roasting. The document then analyzes Caffe bene's Facebook page strategy, finding it relies heavily on promotional posts but lacks interactivity. It compares Caffe bene's approach to other brands like Starbucks and Tom N Toms. The summary concludes with recommendations for Caffe bene to improve by focusing on more informative, interactive and personal content.
This document provides details about opening a coffee shop business called JKV Bun Cafe. It includes sections on the business name and logo featuring bunnies, menu items and pricing for coffee and drinks, acknowledgements thanking suppliers, and strategies for branding and marketing the cafe to different types of coffee drinkers. The conclusion discusses how animal cafes are popular in some countries and the business will allow customers to spend time with bunnies while enjoying coffee, milkshakes and other drinks.
The document discusses the author's experiences with and perspectives on coffee over many years. It describes drinking coffee first with family as a child, then with friends in college. Coffee became an important part of social and work culture, often served to welcome guests or energize laborers. The author reflects on coffee fueling important conversations and life events, and how coffee houses historically aided the spread of new political ideas and even helped spark revolutions.
Nescafe is the leading instant coffee brand in Bangladesh, established in 1994 and located in Gazipur. It offers various products like Nescafe Classic and Nescafe Cappuccino. Nescafe has the largest market share in the global retail coffee market. It targets different age groups and regions through segmentation and positions itself as providing a feeling of friendship and shared moments. However, it faces challenges from new entrants, weak brand awareness among younger consumers, and inability to keep up with changing consumer trends in some areas.
The proposed campaign aims to position Nescafe Classic as a coffee that helps keep people awake during late nights of studying, working, or spending time with friends. It will target people staying up late through an initial teaser campaign on digital platforms. This will be followed by a "Coffee Mug" campaign with short ads on YouTube and Facebook between 12-3am. A Twitter campaign will also run. The campaign aims to tap into a new market segment and reinforce Nescafe as a midnight companion. It is intended to help Nestle expand its market share and strengthen Nescafe's market leader position against competitors like Bru.
The document proposes a mobile application called Re-Caffeine that encourages coffee drinkers to recycle disposable cups by earning points for their team, with the top recycling teams receiving sponsorships from coffee chains. Users would scan their cups into recycling bins linked to the app, and compete on teams divided by coffee preferences like hot, iced, or whipped. A cultural probe and context mapping study are also outlined to understand user behaviors and inform the app's design.
Content Sells Coffee is showcasing coffee brands’ content marketing best practices.
Did you know coffee drinkers make better lovers? Swipe in and discover how content is converting coffee brands' audiences into more loyal and more profitable customers.
Get content: http://www.sqills.be, info@sqills.be
The document provides 7 content marketing strategies or "Can Do's" for coffee brands. It summarizes each strategy with examples:
1) Inspiration - Enlightening content like infographics about coffee drinks and branded coffee table books.
2) Conversation - Engaging in social media conversations to generate shares like Douwe Egberts did on Twitter.
3) Education - Providing useful how-to content and apps to educate customers.
4) Aspiration - Telling stories and sharing entertaining content to inspire customers.
5) Activation - Creating campaignable content for promotions.
6) Congratulation - Developing rewarding content to appreciate loyal customers.
7) Collaboration - Engaging customers through
Starbucks and Caribou Coffee are two leading coffee chains that are analyzed in terms of their store locations, mobile apps, blogs, and social media presence. Starbucks has more locations worldwide and a stronger social media presence with higher engagement across most platforms like Instagram and Twitter. However, Caribou Coffee shows a more positive sentiment but needs to improve its reach, content strategy, and drive more passion and interactions on social media to better engage customers. Overall, Starbucks utilizes its social channels more effectively to market its brand and drive customer loyalty.
Using illustrations to increase engagement, attract followers and increase interest in your company, product or service. We have a few formulas that will make YOUR business engage through positive creativity. #engage with #illustrations in Social Media!
#iRemember Social Media Case Study by ComFu - ArabNet Beirut 2014ArabNet ME
#iRemember… not only an amazing experience, but also an experiment joining Com Fu, Barista Espresso and the Online Community!
With Social Media falling gradually into the trap of Traditional Media, a disruption of the routine was needed.
For this purpose, a Social Experiment was devised by moving content creation from the Brand to the People and creating the first CSR campaign for Barista Espresso.
This gave birth to a 360 degree activation on Alzheimer’s Awareness Month, where people contributed through the different Social Media Platforms in support of the Alzheimer’s Association of Lebanon.
The document outlines a marketing plan to launch a new instant coffee brand in Vietnam by positioning it as a way to start the day with a good mood prompted by the coffee's strong aroma. It proposes using social experiments and mobile apps to raise awareness of the impact of morning mood on performance, then allowing consumers to experience the aroma through sampling booths and a "Have a Nice Day" microsite to drive trial. The goal is to spread the message that starting the day with a good mood prompted by the coffee's aroma is the best way to have a nice day.
The document discusses Facebook marketing strategies for Doncafe, a coffee brand. It aimed to make the Doncafe Facebook page a favorite ritual for coffee lovers and create an unforgettable experience. It did this by posting 3 times daily about topics related to coffee, food, memes, quotes, and promotions. These posts inspired fans and engaged them to like, share, and comment. The page also launched 6 interactive Facebook apps over the previous year to further engage users and increase the brand's awareness and reach on Facebook. As a result of these efforts, the page saw significant growth in fans, post engagement, and viral reach.
The most effective and impressive advertisement for India.KAPIL NIROLA
This document summarizes information about Nescafé Clasico instant coffee. It discusses that Nescafé Clasico is owned by Nestlé, was founded in Switzerland, and has the largest market share globally at 52%. It provides details on the product, including that it delivers a rich, bold flavor from 100% pure dark roast coffee. Nestlé is also summarized as being a Swiss food and beverage company established in 1905 that is best known for Nescafé instant coffee and has faced some controversies over its business practices.
Starbucks has highly successful social media campaigns across platforms like Instagram, Twitter, Facebook and YouTube. Some of their most popular campaigns include the Unicorn Frappuccino on Instagram that generated 155,000 posts, Tweet-a-Coffee on Twitter that brought in $180,000 in sales, and Meet Me at Starbucks on Facebook for their customer stories contest. Starbucks is also known for their behind the scenes posts on Instagram, seasonal promotions of drinks like the Pumpkin Spice Latte, and user generated content campaigns like #redcupart. Their consistent social media presence helps build deep relationships with consumers and drive engagement.
This is a strategic provocation from wolfzhowl around the deployment & usage of Facebook's newly launched "Share Photo Album" feature.
This attempts to understand the mechanics of the feature, how human beings will use it for which possible emotional - social needs and how brand hence can leverage it.
This provocation again clearly demonstrates as to why Digital/Social are driven by people, their emotional personal & social needs and hence how it is important to understand their behaviour and then map the channel insights of that particular medium's facilitates & satisfies those emotional human needs (which is where channel mechanic kick-in).
This is the reason why DIgital media brands like Linkedin, Facebook, Twitter etc; actually need behaviour strategy experts in-house to help design features as well as to explaining to brands & agencies on how to employ them!
This document provides descriptions of various mobile app projects developed by Clever Twist, an interactive design studio. It summarizes 14 different app ideas, describing for each the problem it aimed to address, the proposed solution, and sometimes the technical specifications. The apps cover topics like databases for nanotechnology products, educational games for children, music sharing platforms, augmented reality apps, and more.
Visual Communications portfolio featuring advertising design, package design, branding, and wedding invitations. showing an innate adaptability to do whatever is asked of me.
This is a research paper i did for my English class on the agricultural, social and cultural aspects of coffee. Enjoy the paper and any constructive criticism is welcome.
This document provides information about the Korean coffee brand Caffe bene. It discusses Caffe bene's history starting in 2008 and its expansion both domestically and internationally. It details how Caffe bene brought ideas from European cafes and focuses on quality control from bean sourcing to roasting. The document then analyzes Caffe bene's Facebook page strategy, finding it relies heavily on promotional posts but lacks interactivity. It compares Caffe bene's approach to other brands like Starbucks and Tom N Toms. The summary concludes with recommendations for Caffe bene to improve by focusing on more informative, interactive and personal content.
This document provides details about opening a coffee shop business called JKV Bun Cafe. It includes sections on the business name and logo featuring bunnies, menu items and pricing for coffee and drinks, acknowledgements thanking suppliers, and strategies for branding and marketing the cafe to different types of coffee drinkers. The conclusion discusses how animal cafes are popular in some countries and the business will allow customers to spend time with bunnies while enjoying coffee, milkshakes and other drinks.
The document discusses the author's experiences with and perspectives on coffee over many years. It describes drinking coffee first with family as a child, then with friends in college. Coffee became an important part of social and work culture, often served to welcome guests or energize laborers. The author reflects on coffee fueling important conversations and life events, and how coffee houses historically aided the spread of new political ideas and even helped spark revolutions.
Nescafe is the leading instant coffee brand in Bangladesh, established in 1994 and located in Gazipur. It offers various products like Nescafe Classic and Nescafe Cappuccino. Nescafe has the largest market share in the global retail coffee market. It targets different age groups and regions through segmentation and positions itself as providing a feeling of friendship and shared moments. However, it faces challenges from new entrants, weak brand awareness among younger consumers, and inability to keep up with changing consumer trends in some areas.
The proposed campaign aims to position Nescafe Classic as a coffee that helps keep people awake during late nights of studying, working, or spending time with friends. It will target people staying up late through an initial teaser campaign on digital platforms. This will be followed by a "Coffee Mug" campaign with short ads on YouTube and Facebook between 12-3am. A Twitter campaign will also run. The campaign aims to tap into a new market segment and reinforce Nescafe as a midnight companion. It is intended to help Nestle expand its market share and strengthen Nescafe's market leader position against competitors like Bru.
The document proposes a mobile application called Re-Caffeine that encourages coffee drinkers to recycle disposable cups by earning points for their team, with the top recycling teams receiving sponsorships from coffee chains. Users would scan their cups into recycling bins linked to the app, and compete on teams divided by coffee preferences like hot, iced, or whipped. A cultural probe and context mapping study are also outlined to understand user behaviors and inform the app's design.
Content Sells Coffee is showcasing coffee brands’ content marketing best practices.
Did you know coffee drinkers make better lovers? Swipe in and discover how content is converting coffee brands' audiences into more loyal and more profitable customers.
Get content: http://www.sqills.be, info@sqills.be
The document provides 7 content marketing strategies or "Can Do's" for coffee brands. It summarizes each strategy with examples:
1) Inspiration - Enlightening content like infographics about coffee drinks and branded coffee table books.
2) Conversation - Engaging in social media conversations to generate shares like Douwe Egberts did on Twitter.
3) Education - Providing useful how-to content and apps to educate customers.
4) Aspiration - Telling stories and sharing entertaining content to inspire customers.
5) Activation - Creating campaignable content for promotions.
6) Congratulation - Developing rewarding content to appreciate loyal customers.
7) Collaboration - Engaging customers through
Starbucks and Caribou Coffee are two leading coffee chains that are analyzed in terms of their store locations, mobile apps, blogs, and social media presence. Starbucks has more locations worldwide and a stronger social media presence with higher engagement across most platforms like Instagram and Twitter. However, Caribou Coffee shows a more positive sentiment but needs to improve its reach, content strategy, and drive more passion and interactions on social media to better engage customers. Overall, Starbucks utilizes its social channels more effectively to market its brand and drive customer loyalty.
Using illustrations to increase engagement, attract followers and increase interest in your company, product or service. We have a few formulas that will make YOUR business engage through positive creativity. #engage with #illustrations in Social Media!
#iRemember Social Media Case Study by ComFu - ArabNet Beirut 2014ArabNet ME
#iRemember… not only an amazing experience, but also an experiment joining Com Fu, Barista Espresso and the Online Community!
With Social Media falling gradually into the trap of Traditional Media, a disruption of the routine was needed.
For this purpose, a Social Experiment was devised by moving content creation from the Brand to the People and creating the first CSR campaign for Barista Espresso.
This gave birth to a 360 degree activation on Alzheimer’s Awareness Month, where people contributed through the different Social Media Platforms in support of the Alzheimer’s Association of Lebanon.
4. Coffee is strongly linked to Mood is strongly linked to Weather
5. TIMING MATTERS…
A right tip at the right time can do the trick.
Doesn‟t it happen that when we see an ice-cream commercial
on a scorching summer noon, we develop a temptation of the
flavor and sometimes even go ahead and grab one? The idea
behind this concept is to evoke a temptation for coffee
through an irresistible description, visual and a direct
connection with the weather.
The Climate Connection App does just that.
7. HOW THIS APP WORKS…
The App analyzes
the weather or the …… there‟s another
….and suggests the If during the day
temperature by prompt that puts it
coffee type that there‟s a drastic
asking the user to the user that he
suits the current change in the
enter the place and should try another
weather the most weather
time as soon as he flavor.
downloads it
8. Some more examples…for better understanding
•On a winter morning, when the temperature is around 12 degrees, the App
buzzes the user to try a steaming cup of Mocha with chocolate glaze. This would
tempt even non-coffee drinkers to take a sip.
•Or during monsoon, when it suddenly rains, the App senses the sudden
change in the weather and suggests a Gingerbread Latte to compliment the
weather.
We can also add a little, tempting description of the coffee suggested. Like
Gingerbread Latte- a tantalizing blend of steamed milk, espresso, gingerbread
syrup, topped with a pinch of nutmeg, cinnamon, and vanilla powder.
9. The Next Step…
After the coffee suggestions of the day, the person is asked his views about the
blend suggested…
We just suggested „Gingerbread Latte‟ to you. Let us know
your thoughts about it.
LIKE Share
Type Your Comment Here….
10. TWITTER TRENDING
Taking the social connect idea further, the mobile app will give coffee lovers a chance to
initiate twitter trending with their favorite flavor. For e.g.:- if they like
Iced Coffee Deluxe, they can start trending under name:
#mydibellaflavouroftheday Iced Coffee Deluxe wid my favorite Chocolate cookies.
The trending name can be changed according to flavors as well. For e.g.. -
#dibellaicedcoffeedeluxe it is yummy!! Try it with chocolate cookies..
#
11. INTEGRATING Twitter/Facebook WITH DI BELLA
WEBSITE
All the „LIKES‟, comments, tweets received
through Climate Connection Mobile app will be
showcased in the microsite. For e.g. we can have
the live tweets on Di Bella flavors shown in a
window like the one given here.
The TOP 2 Tweets/Comments of the day will
feature in the upper space while running
Tweets/Comments will feature in bottom section
(as shown here).
(Please note, the attached picture is only for
indicative purpose only.)
12. My Coffee Table Pals… (an extension to Mobile App)
Sipping coffee alone is boring. One definitely needs something alongside it. My
Coffee Table Pals is a way to relish the best (and sometimes, the weirdest) coffee-
snack combinations. If the user wants to suggest a combination of his own, he is
more than „Welcome‟ to do so.
Some examples,
-Strong filter coffee with Banana Chips or
-Espresso with Nachos
-Nescafe Instant with Sev
User can share it with friends and ask them to vote for it. The most voted can later
be featured as the “Coffee Table Pals” on the Di Bella website (along with their
photos).
13. The Website Connect… (Microsite Extension)
There is more to „Coffee‟ than just flavors. A dedicated space in the Di Bella
website (a microsite) can be created to educate viewers about various aspects of
Coffee.
The Microsite will hold the following elements :
A. Details of all the Di Bella flavors
B. Coffee blends found across the world.
C. Coffee blends found in India
D. Inviting innovations/novelties to the regular blend
E. Facts about Coffee
F. Coffee hang-outs in your city
G. Health benefits of coffee
H. Link to the best of Koffee ka Krishma (Refer to Slide17-19)
14. Adding to the LIST…
COFFEE MASTER
The Game
There are a number of
elements scattered on the
The social connect buttons will
console. The elements may or There’ll be a ‘Wow Meter’
again help you share your
may not go well with ‘Coffee’. which marks you on your
recipe with friends on Social
The challenge is to mix and recipe.
Media.
match the ingredients to make
a ‘wonder blend’.
15. SOMEWHAT LIKE THIS …
WOW Meter
78%
Hey! You Scored 78% on WOW
Meter!!!
Wanna share this recipe with your
friends?
Share Tweet
16. THE USPs OF THE CONCEPT
Arouses the ‘go-grab-a-cup’ temptation
Works even for non-coffee drinkers
Endorses flavors from around the world
Vouches for ‘coffee’ as a brand
Keeps the users interested as after every buzz there’s an innovative brew to try.
Makes you not only a coffee drinker, but also a coffee enthusiast.
Exploits the potential of Social Media and starts a trend by the name of Di Bella
19. REV-UP YOUR RIGHT BRAIN
Calling all the creative wiz-kids (poets,
designers, painters, photographers,
bloggers, novel writers, play writers etc.)
to showcase their karishma.
Share stories behind their masterpieces.
Get recognized and rewarded.
The masterpieces in the form of blog
posts, paintings, sketches, doodles,
stories, craft-work, photography can be
shared on the Di Bella FB page.
The best entries will be featured on the
Di Bella Microsite or even on the packs
of the brand.
21. The 360 degree approach to „Coffee‟.
From engagement perspective, the existing Di Bella website suffers heavily.
It fails to deliver the experience, it should be offering otherwise.
Following elements can be incorporated in the existing website/microsite to
make it more livelier, more engaging and more informative.
22. Different Di Bella Coffee flavors etc.
Coffee blends found across the world.
Coffee blends found in India
Inviting innovations to the regular blend
Little known facts about Coffee & its various health benefits
Coffee hang-out spots in your respective city
Link to the best of Koffee ka Karishma (Refer to Slide 17-19)
And much more …. Di Bella Wonder Blend Game (Refer to slide 14, 15)
23. INTRODUCING
Cup aur Kismet
Platform : Facebook/Mobile App
24. • For most of us, reading
the horoscope of the
day is the first thing done
in the morning.
• Although, we don‟t
believe most of what is
written, we still read and
try to relate the
predictions to our lives
• The elements such as
lucky color of the day
and lucky stone of the
day adds to the interest
factor.
25. • This is an interesting App wherein
the users will be able to predict their
day ahead/ future by reading their
coffee cup
• Tasseography is the astrological
science of predicting the future by
reading the residuals of the
tea/coffee cup. It is practiced in
Turkey.
• The person is asked to drink the
(Turkish) coffee. Turkish coffee is
not strained, so they leave the
residuals behind.
• The pattern made in the cup by the
coffee residuals are read and
interpreted to predict the future of
the person.
26. The Cup aur Kismet App works
like this-
The user is asked to shake/flip
his cup (graphically) on the Your Lucky
Coffee of the Day
mobile/website. Every time,
Gingerbread
there is a set pattern of coffee Mocha
residuals on the cup. He will be tantalizing blend of
steamed
asked to read his cup and match milk, espresso, gin
his interpretation with the gerbread
syrup, topped with
system‟s. a pinch of
nutmeg, cinnamon,
and vanilla
We can end the prediction on a powder.
„coffee note‟, by suggesting the
„lucky coffee of the day‟ to the
user. A new recipe/blend of
coffee everyday!
27. The USPs of the concept
Let the user start their day with Di Bella-style horoscope
Element of interest (introduction of Tasseography) which is
relatively a new concept to the Indian audience
Personalization
Element of surprise and uncertainty
A unique aspect to ‘Coffee’ is discovered
A new recipe following each day’s predictions