Tutory work on ecuadorian coffee exports to Russia made by Logistics students from Universidad Catolica Santiago de Guayaquil.

1. LOGISTICS
AND
DISTRIBUTION II
Members:
Karina Peña
Joseph Valarezo
Fabrizzio Erazo
Ludwin Gutierrez
Juan Herrera
Grade:
9,5
LECTURE: Max Galarza

2. COFFEE
ECUADOR-RUSSIA

3. VIDEO

4. ECUADORIAN COFFEE
 Although Ecuador is a small coffee producing country, it
is one of the few countries in the world that grows and
exports both Arabica and Robusta coffee that are
produced and consumed in the world. Coffee has been
produced in Ecuador since 1860. The Jipijapa area, in
Manabi, has been one of the most important places
where this product is grown.

5. ECUADORIAN COFFEE
Due to its geographical
location, Ecuador produces the
best coffee in South America
and the most demanded in
Europe. The different
ecosystems in Ecuador enable
crops to grow across the
country, even in the Galapagos
Islands. The Arabica coffee
production occurs from March
to October, while the robust
occurs from February to
November.

6. PRICES
According to ANECAFE the lowest price reference
at the current date is:
INTERNATIONAL PRICES
WEEK FROM 4 TO 10, SEPTEMBER, 2014
US$-FREE ON BOARD(FOB)-45,36KG PRICE
ARABIGO LAVADO $ 189,75
ARABIGO NATURAL $ 177,27
ROBUSTA NATURAL $ 98,42
ROASTED OR GROUND $ 164,03

7. MAIN EXPORTING COUNTRIES
Among the major competitors in the Ecuadorian coffee
industry we have: Brazil, Vietnam, Germany, Colombia, with
shares of 22% by 2012, 8% and 7% respectively.
Brazil: unroasted coffee, decaffeinated and extracts, essences and
concentrates of coffee
Vietnam: unroasted coffee, decaffeinated and extracts, essences and
concentrates of coffee
Germany: roasted and decaffeinated coffee extracts, essences and
concentrates of coffee
Colombia: unroasted coffee, decaffeinated and extracts, essences
and concentrates of coffee

8. MAIN BUYERS
 The major global buyers in the coffee sector, and also as
Ecuadorian destinations are the United States, Germany
and France.
 While the world's largest importers of coffee derivatives
are Russia, USA and Germany markets which are
treated by Ecuador.
 The destinations of coffee exports in the last 5 years
have been: Colombia, Germany, Poland and Russia

9. MAIN BUYERS

10. RUSSIAN MARKET
The Russian population have had considerable changes in
the structure of consumers’ demand for hot drinks
towards coffee. Nowadays’ Russia occupies one of the
leading positions on the world market in terms of coffee
consumption.
 The increased consumption of coffee is located in
Moscow and St. Petersburg,
 The favorite coffee by the people in Russia, coffee is
instant coffee.
 Russians are guided by price rather than quality.

11. ACCESS TO THE MARKET
Tariff barriers
 On average, the tariff charged by the main destinations
of Ecuadorian coffee exports is 0%, with the exception
of Cuba, Indonesia, Japan, Mexico, Russia, Switzerland,
Syria, Taiwan, which have a different rate for some of
the varieties coffee provided to them.

12. ACCESS TO THE MARKET

13. ACCESS TO THE MARKET
 In the case of extracts, essences and concentrates of
coffee the tariff that each of our buyers charge to our
main competitors is differentiated by region, we
conclude that Colombia, Ecuador and Mexico are those
with the highest tariff importers in the market. Having
Mexico as the highest market tariff rate that applies to
imports of this product.

14. ACCESS TO THE MARKET

15. WHY IT IS IMPORTANT FOR ECUADOR
TO INCREASE EXPORTS OF COFFEE?
 Brings MONEY to the State;
 Generates revenue for the other actors in the production
chain as transporters, traders, exporters and producers
of soluble coffee and coffee beans, among others.
 Directly employs more than 105,000 farming families;
 Regulate the water balance of ecosystems and that do
not require a high dependence on agrochemicals.

16. VIDEO

17. SOURCE
 http://www.roastmagazine.com/resources/NavOrigins/NavOrig1
0_5_SeptOct.pdf
 http://www.proecuador.gob.ec/pubs/perfil-de-cafe-en-rusia-
2013/
 http://www.anecafe.org.ec/998-delegacion-rusa.html
 http://www.proecuador.gob.ec/wp-content/
uploads/2013/05/PROEC_AS2013_CAFE.pdf
 http://www.export.by/en/?act=s_docs&mode=view&id=2463&ty
pe=by_class&indclass=35536&mode2=archive&doc=64
 http://www.proecuador.gob.ec/en/buyers/ecuador-exportable-offer/
coffee/