Export analysis of coffee from Ecuador to Russa

1. LOGISTICS
AND
DISTRIBUTION II
Members:
Karina Peña
Joseph Valarezo
Fabrizzio Erazo
Ludwin Gutierrez
Juan Herrera
GRADE:9
TEACHER: Max Galarza

2. COFFEE
ECUADOR-RUSSIA

3. ECUADORIAN COFFEE
 Coffee is one of the most important products in
the ecuadorian exports and in the world
economy.
 Ecuador has a great capacity as a producer of
coffee that makes it one of the few countries in
the world that exports all types of coffee

4. ECUADORIAN COFFEE
 Arabigo 1 (ARABIGO LAVADO): Loja, Zamora Chinchipe, Manabí,
El Oro, Imbabura, Carchi and Galapagos.
 Arabigo Natural: Loja, Manabí, Zamora Chinchipe, El Oro,
Imbabura, Carchi and Galapagos.
 Robusto: Sucumbíos, Orellana, Napo, Pichincha, Guayas and Los
Ríos.
 Industrialized (Soluble): Guayas and Manabí.

5. PRICES
According to ANECAFE the lowest price reference
at the current date is:
Week: August 14th-20th ,2014
US$/45,36KG PRICE
Arabigo type 1 $ 183.87
Arabigo Natural $ 165.72
Robusta $ 91.58
Roasted and ground $ 153.09

6. MAIN EXPORTING COUNTRIES
 Among the major competitors in the Ecuadorian coffee
industry we have: Brazil, Vietnam, Germany, Colombia,
with shares of 22% by 2012, 8% and 7% respectively.

7. MAIN BUYERS
 The major global buyers in the coffee sector, and also as
Ecuadorian destinations are the United States, Germany
and France.
 While the world's largest importers of coffee derivatives
are Russia, USA and Germany markets since these
countries are treated by Ecuador

8. MAIN BUYERS

9. RUSSIAN MARKET
 The increased consumption of coffee is located
in Moscow and St. Petersburg,
 The favorite coffee by the people in Russia,
coffee is instant coffee.
 Russians are guided by price rather than quality.

10. ACCESS TO THE MARKET
Tariff barriers
 On average, the tariff charged by the main destinations
of Ecuadorian coffee exports is 0%, with the exception
of Cuba, Indonesia, Japan, Mexico, Russia, Switzerland,
Syria, Taiwan, which have a different rate for some of
the varieties coffee provided to them.

11. ACCESS TO THE MARKET

12. ACCESS TO THE MARKET
 In the case of extracts, essences and concentrates of
coffee the tariff that each of our buyers charge to our
main competitors is differentiated by region, we
conclude that Colombia, Ecuador and Mexico are those
with higher tariff benefit importers in these markets
analyzed. Mexico stands as the market highest tariff rate
applies to imports of this product.
 In this case the exports of this product are heavily
punished in Mexico, Russia and Syria.

13. ACCESS TO THE MARKET

14. WHY IT IS IMPORTANT FOR ECUADOR
TO INCREASE EXPORTS OF COFFEE?
 Brings MONEY to the State;
 generates revenue for the other actors in the production
chain as transporters, traders, exporters, entrepreneurs,
workers in export industries soluble coffee and coffee
beans, among others.
 directly employs more than 105,000 farming families;
 regulate the water balance of ecosystems and that do
not require a high dependence on agrochemicals.