2. INTRODUCTION
• Franchising Hot&Roll in one of the major attraction café
in UKM
• Eating on the go is a great way to replenish your energy
when you’re constantly on the move
• HOT&ROLL’s trademark of Crispy, Paratha and Chapatti
Wraps available in a wide assortment of tasty flavours
and cooked before your very eyes at its kiosk.
3. PROBLEM STATEMENT
• Students in UKM desires tasty affordable treats.
• On the go food to fuel up themselves which suits their
buzy life
• Demand for variety choices of food.
4. BUSINESS IDEA AND TARGET
MARKET
• To supply the market demand with delicious tasty food
which is Hot&Roll.
• Hot&Roll is an emerging leader of “Wholesome Tasty
Treat Baked Food Products” which can be enjoyed
ANYTIME, ANYWHERE especially for those who are
constantly “On-The-Go.
• Focuses on University students as well as adults who
requires food on the go
7. COMPETITION
• Hot&Roll is a well known franchise in Malaysia.
• Competition will be less in UKM as no food resembles
Hot&Roll are selling currently.
8. CONCLUSSION
• The demand is clearly present, with the opportunity to
collaborate with Khazanah Neo, we can supply to the
market.
