This document discusses creating a logo for an artist and outlines important considerations such as ensuring the logo is simplistic, unique, identifiable, adjustable, and relevant to the artist's name. It also analyzes the target audience which is primarily males in their late teens to early thirties who enjoy indie, folk, and rock music. Examples are provided of logos that incorporate themes related to the artist's genre like a guitar-themed logo that could be featured in music videos to help identify the artist.

1. Creating the Logo for our artist-
Jack Butler
Liam and Tunbi

2. What is a logo?

3. What makes a good logo?
More specific examples of good music logos-

4. Genre-specific Logo Inspiration-
Mood-board

5. What a logo needs to be?
• Simplistic
• Unique
• Adjustable
• Identifiable
• Relevant
• Based around name of the artist

6. Target Audience
• Boys/Men
• Late teens to early thirties
• “Indies”
• Kerrang/ NME readers
• Folk fans?
• BBC Radio 1/ Kerrang radio listeners

7. Logo Evolution

8. Our Logo- What we like?
• Strong visual appeal- guitar theme (strings and guitar pick shape) help the
audience to immediately identify the artists genre.
• Can be incorporated within our music video- We plan to do this in a number of
subtle ways, perhaps stick the logo on the guitar used in the video, use a
animation of the logo or even create the logo in a actual guitar pick form.
• Can be easily adjusted, as seen below........