The document outlines the history of Nike from its founding in 1962 by Phillip Knight to import athletic shoes from Japan and sell them in the US. It traces Nike's growth through the decades as it expanded globally and became a leading brand through strategic sponsorships and the iconic swoosh logo introduced in 1971. The document also includes a SWOT analysis of Nike's strengths in brand loyalty and sponsorships against weaknesses in pricing pressures. It reflects on the group work process for the project and areas that could be improved such as communication and workload distribution.

2. What we would do
differently
History.
Evolution of the swoosh logo.
The brand.
SWOT Analysis.
How the research went.
How we worked as a group.
What we would do differently.

3. 1962: Phillip Knight, a Stanford University business
graduate and former member of the track team,
arranges to import athletic shoes from Japan and sell
them in the U.S..
1964: William Bowerman becomes a partner by
matching Knight's investment of $500.
1969: It now has several stores and 20 employees;
sales are close to $300,000.
1971: Nike, capitalizing on the Greek goddess of
victory. The first Nike product sold with the new
symbol is a soccer shoe.(Creation of the swoosh logo)

4. 1978: The company changes its name to Nike.
1980: Nike goes public, offering shares of stock.
1990: Nike files suit against competitors for copying the
patented designs of its shoes, and also engaged in a dispute
with the U.S. Customs Service over import duties on its Air
Jordan basketball shoes.
2001: Nike opens its first Nike Goddess store, a unit
targeting women, in Newport Beach, CA.
2003: Nike purchases Converse Inc.

6. Reach (Global)
Positioning (Up market)
Target Market
Brand Loyalty
Advertising / Sponsorships
Brand Extensions / Expansions
Brand rank and value

8. Strengths Weakness
Sponsoring of sports Pressured to charge low
athletes and gain of prices.
valuable coverage. Due to diversified
Development of high products, values fall as
quality products at market shares fall.
reasonable price.
Re-location of products.
Brand Loyalty
High prestige i.e. Famous

9. Opportunities - redo Threats
Has established global brand Fake products.
recognition due to sporting New brands of the same
events. quality with lower price
Treated as a fashion brand margin leaving a competitive
by youths and thus stays in advantage.
demand.
Due to high quality
products, it brings in more
profit.

11. There was misunderstanding among the group
members
There was lack of communication
Who was to make the slides
Sharing the work amongst ourselves
How to create a good impression on the lecturer

12. • There was understanding among the group
members
• We had to learn not only about the project
but also about other member's cultures
• Then we got to understand what the brand
actually represents

13. we got our resources from the Net.
From non group members.
we also shared the result of our research among
ourselves and selected the best.

14.  Questions?
 Any comments!