An introduction to coaching, International Coach Federation, Credentialing and ICF's chartered chapter in India - Hyderabad Charter Chapter

1. INTRODUCTIONINTRODUCTION
TOTO
Advancing the Art,Advancing the Art,
Science and Practice ofScience and Practice of
Professional CoachingProfessional Coaching
www.coachfederation.org
COACHINCOACHIN

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WHAT IS COACHING?
Professional partnership between
a qualified coach and an individual or
team, that supports the enhancement
of personal and professional
effectiveness, based on goals set by
the individual or team”
“

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GOAL ORIENTED
Coaching focus and goals chosen by the client
COACHING – SALIENT FEATURES

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COACHING – SALIENT FEATURES (CONTD)
ABILITY
Coaching draws out client's latent resources and abilities
- as against giving “inputs” from “experts”

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COACHING – SALIENT FEATURES (CONTD)
CUSTOMIZATION
Coach customizes the interaction to suit client needs

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COACHING – SALIENT FEATURES (CONTD)
ONLINE
Most of coaching globally done on telephone / internet

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COACHING – SALIENT FEATURES (CONTD)
HIGH RETENTION
Coaching results are more permanent than conventional
training.

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BENEFITS OF COACHING
Individual
Benefits
Capability enhancement, solve lingering
problems in work and life
Discover blind spots, more
Self – Awareness
Rise in Confidence,
Self – Esteem and Stature
Higher Productivity, More Job satisfaction,
Better Work – Life balance

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BENEFITS OF COACHING (CONTD.)
Organizational
Benefits
Better team work and work environment,
improve ability to attract talent
More job satisfaction
Better utilization of internal
talent, less need for outside
recruitment at higher levels
Build leadership “muscle” faster. Same
individual capable of doing more challenging
jobs

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HOW COACHING WORKS
The common factors in otherwise varying coaching styles are:
Coaches ask thought provoking
questions

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Common factors in coaching (Contd)
Coaches listen, make observations to
develop awareness

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Coaches “customize” the process, goal,
pace and direction to client needs
Common factors in coaching (Contd)

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Deep self – insights / self – awareness
are the first important outcome
Common factors in coaching (Contd)

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Coaches facilitate generation of new
possibilities; help identify actions to
realize them
Common factors in coaching (Contd)

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Coaches motivate the client to do
things differently, even if it is
challenging
Common factors in coaching (Contd)

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Coaches help the client monitor and
track the development
Common factors in coaching (Contd)

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The final outcome is accelerated
development of capabilities &
effectiveness
Common factors in coaching (Contd)

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COACHING - SUCCESSFUL GLOBALLY
Coaching is popular worldwide,
2nd
fasted growing service profession in the world
Widely used OD tool in all developed countries.
About 15,000 practicing coaches in USA (About 300 in India)
At least 40% of Fortune 500 companies
have used coaching, most on regular basis
World famous CEOs have used coaching –
Jack Welch, Indra Nooyi

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GURUS ON COACHING
“There is no question that future leaders will need
constant coaching. As the business environment
becomes more complex, they will increasingly turn to
coaches for help in understanding how to act ….”
Ram Charan
“What's really driving the boom in coaching, is this:
as we move from 30 miles an hour to 70 to 120 to
180 …. the whole game changes and a lot of people
are trying to keep up”
John Kotter

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COACHING IN BUSINESS MEDIA

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COACHING IN BUSINESS MEDIA (Contd)

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INTERNATIONAL COACH FEDERATION
ICF formed in 1995 by individual coaches
ICF is a non profit organization
ICF has 20,000+ members globally

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INTERNATIONAL COACH FEDERATION
ICF's main activities
Set up professional
standards and ethics,
issue credentials
Create a network of
credentialed coaches
Be an authoritative source
of information on coaching

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ICF'S CREDENTIALS
ICF awards three levels of credentials to professional coaches
ACC : Associate Certified Coach
PCC : Professional Certified Coach
MCC : Master Certified Coach
60 hours training
Member Coach

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CREDENTIAL REQUIREMENTS - ACC
At present there are about 62 ACCs in India
Minimum 60 hours of training from an institution accredited by ICF
Minimum 100 hours of actual coaching, of these 75 must be paid hours
10 hours of mentor coaching from an experienced and accredited coach
Two reference letters from experienced coaches
Pass an exam

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CREDENTIAL REQUIREMENTS - PCC
At present there are about 47 PCCs in India
Minimum 125 hours of training from an institution accredited by ICF
Minimum 750 hours of actual coaching, of these 675 must be paid hours
10 hours of mentor coaching from an experienced and accredited coach
Two reference letters from experienced coaches
Pass an exam

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CREDENTIAL REQUIREMENTS - MCC
At present there are no MCCs in India
Minimum 200 hours of training from an institution accredited by ICF
Minimum 2500 hours of actual coaching, minimum 2250 must be paid hours
10 hours of mentor coaching from an experienced and accredited coach
Three reference letters from experienced coaches
Pass an exam

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ABOUT ICF, HYDERABAD CHAPTER
ICF, Hyderabad Chapter formed under charter
and bye – laws of ICF
Though name contains “Hyderabad”, we are
an all India organization now
No of professional coaches associated with
us – approx 80
ICF Hyderabad Chapter affiliated coaches in
every major city, board members located in
Bangalore, Mumbai, Hyderabad, Delhi

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ABOUT ICF, HYDERABAD CHAPTER (CONTD.)
Our mission and activities:
To encourage high professional standards in line with
ICF. To encourage Indian coaches to acquire ICF
credentials
To increase public awareness and understanding of
coaching
To create and enhance community spirit amongst
Indian coaches
To facilitate professional growth of Indian coaches by
implementing high quality programs and through
educational conferences, publications and broadcasts
Provide affordable coaching to non – profits and NGOs

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HOW CAN WE HELP YOU
Increase Awareness of Coaching:
•Conduct programs for better reception of coaching in your
organization
•Demos, Seminars, Road Shows (FREE OF COST TO YOU)
Provide information / referrals about coaches
Help ensure compliance to ICF's rigorous professional
standards
Serve as nodal point for organization wide implementation
for coaching

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Plot # 22 to 25 & 27 to 34 Hi-tech City, Madhapur,
Hyderabad - 500 081 Andhra Pradesh, India
Website: http://www.icfhyderabadchapter.in

32. THANK YOUTHANK YOU
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