Fear is persuasive. Brands and marketers alike use fear as a motivator to convince a consumer to take action. Learn how pest control and lawn service businesses can take advantage of this tool in their marketing efforts.
With consumer expectations rising higher and higher, customer loyalty is everything. Reciprocity, the idea that humans feel naturally inclined to do something for you if you have done something for them, is the key to gaining that loyalty. Learn how to capitalize on this ingrained behavior to retain customers and create a following that will sing your praises.
CO2 Blast Cap - Effective Retargeting StrategiesCoalmarch
Not all customers are new to your business. Some have visited your site, some have become leads, and some have moved on. Learn how an effective retargeting strategy can help re-engage these customers and grow your business like never before.
This document provides information to help consumers make wise health decisions. It defines a consumer as anyone who uses products or services. Consumer health involves selecting health products and services carefully. Being a wise consumer saves money and protects health by avoiding faulty items. Consumers have basic rights to safety, information, choice, and voice complaints. Factors like price, convenience, quality, friends/family, and advertising all influence purchase decisions. The document warns about health fraud and provides tips to identify questionable claims.
Learn how to create a message which resonates with your target audience. Additionally, explore how to develop a comprehensive marketing and public relations strategy.
Marketing 2.0 Conference Reviews Ethical Advertising To Address Gray Areas A...Marketing 2Conf
Experts review ethical advertising strategies to tackle gray areas, enhance transparency, and prevent scams. Learn how insights from the Marketing 2.0 Conference help businesses navigate deceptive practices for a trustworthy marketplace.
The document provides 10 strategies for building a successful social media strategy in highly regulated industries. The key challenges are regulatory compliance, government mandates, and consumer advocacy. The strategies include collaborating with legal teams, understanding regulations, educating internal stakeholders, identifying advocates, focusing on relevant customer content, listening to customer feedback, emphasizing brands, showing compassion, owning social media channels, and acknowledging risks of both participating and not participating in social media. The document advocates for addressing industry, business, and customer challenges to build trust and inform stakeholders of the growing relevance of social media in regulated fields like healthcare.
The document discusses the purpose and effective use of advertising for refractive eye surgery practices. It notes that advertising is just one component of marketing and that practices should focus first on developing strong internal marketing fundamentals. The document cautions against using advertising as a substitute for more targeted outreach methods. It also provides guidance on developing effective advertising, such as keeping messages concise to avoid overwhelming patients with too much information, using truthful claims backed by data instead of hype, and focusing on motivating patients to contact the practice rather than addressing their fears.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
With consumer expectations rising higher and higher, customer loyalty is everything. Reciprocity, the idea that humans feel naturally inclined to do something for you if you have done something for them, is the key to gaining that loyalty. Learn how to capitalize on this ingrained behavior to retain customers and create a following that will sing your praises.
CO2 Blast Cap - Effective Retargeting StrategiesCoalmarch
Not all customers are new to your business. Some have visited your site, some have become leads, and some have moved on. Learn how an effective retargeting strategy can help re-engage these customers and grow your business like never before.
This document provides information to help consumers make wise health decisions. It defines a consumer as anyone who uses products or services. Consumer health involves selecting health products and services carefully. Being a wise consumer saves money and protects health by avoiding faulty items. Consumers have basic rights to safety, information, choice, and voice complaints. Factors like price, convenience, quality, friends/family, and advertising all influence purchase decisions. The document warns about health fraud and provides tips to identify questionable claims.
Learn how to create a message which resonates with your target audience. Additionally, explore how to develop a comprehensive marketing and public relations strategy.
Marketing 2.0 Conference Reviews Ethical Advertising To Address Gray Areas A...Marketing 2Conf
Experts review ethical advertising strategies to tackle gray areas, enhance transparency, and prevent scams. Learn how insights from the Marketing 2.0 Conference help businesses navigate deceptive practices for a trustworthy marketplace.
The document provides 10 strategies for building a successful social media strategy in highly regulated industries. The key challenges are regulatory compliance, government mandates, and consumer advocacy. The strategies include collaborating with legal teams, understanding regulations, educating internal stakeholders, identifying advocates, focusing on relevant customer content, listening to customer feedback, emphasizing brands, showing compassion, owning social media channels, and acknowledging risks of both participating and not participating in social media. The document advocates for addressing industry, business, and customer challenges to build trust and inform stakeholders of the growing relevance of social media in regulated fields like healthcare.
The document discusses the purpose and effective use of advertising for refractive eye surgery practices. It notes that advertising is just one component of marketing and that practices should focus first on developing strong internal marketing fundamentals. The document cautions against using advertising as a substitute for more targeted outreach methods. It also provides guidance on developing effective advertising, such as keeping messages concise to avoid overwhelming patients with too much information, using truthful claims backed by data instead of hype, and focusing on motivating patients to contact the practice rather than addressing their fears.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
This document provides information about disaster preparedness training for independent contractors. It discusses (1) the importance of being informed, having a plan, assembling an emergency kit, evacuating if needed, and seeking shelter; (2) why preparing for disasters is important to avoid fear, anxiety, and losses; and (3) how to present preparedness to clients by emphasizing its importance to their employees, loved ones, or themselves. The training covers terminology, assessing needs, marketing strategies, and provides kits to help contractors promote disaster readiness.
Essential Tips for Marketing Your Critical Care PCD Pharma FranchiseNyx pharmaceuticals
In this presentation we have discussed the “Essential Tips for Marketing Your Critical Care PCD Pharma Franchise”. Success in the competitive healthcare market requires strategic branding, targeted outreach, compliance, and customer trust. Learn how to navigate these key aspects and maximize your franchise's growth potential. Elevate your critical care pharma business with our expert insights.
Product vs. Service Marketing: Benefits and ChallengesGabriela Taylor
As a business owner, good and mindful marketing is the absolute key to success. But all marketing is not created equal. Whether you’re offering tangible products to the world, services, or both, you’ll need a marketing strategy that caters efficiently to each—especially since selling products versus selling services are both entirely different beasts.
Presentation on how marketeers uses to fear to sell their products & fool the public eventually. It also exposes the fake products created by anti-radiation industry, using the element of fear.
This document provides guidance on effective selling and customer service skills. It discusses the importance of listening to customers, understanding their needs and pain points. Salespeople should focus on educating customers on how products and services provide benefits rather than just listing features. Maintaining good customer relationships through service and addressing complaints is key to repeat business and referrals. Customer relationship management systems can formalize policies to optimize satisfaction and profitability.
The document discusses key concepts from Chapter 2, including defining the customer and their importance. It addresses how companies can connect with customers through Drucker's 4 questions and how Medtronic exemplifies customer focus. The customer is in the driver's seat due to more choices and knowledge. Effective companies understand customer value and results through the customer lens. There is never one type of customer, and they must be understood through demographics and psychographics.
The document discusses key concepts from Chapter 2, including defining the customer as being "in the driver's seat" and having more choices and knowledge today. It asks questions about how companies can satisfy customer needs and identifies Medtronic as exemplifying customer focus. The document contrasts push and pull marketing and explains how identifying non-customers can be important. It also discusses segmentation of customers according to how quickly they adopt new products.
The document discusses a new PhRMA code taking effect in January 2009 that reaffirms interactions between pharmaceutical companies and healthcare professionals should focus on informing them about products and providing scientific and educational information. It also advertises promotional marketing services for pharmaceutical companies, including tools to help patients comply with treatment and unique starter kits, as well as sales force incentives and internal branding services. Contact information is provided to call for a consultation.
Keep your brand healthy and thriving. The Brand Champion Health Check was designed to help marketers and business leads assess their company and brand's health, and to consider what actions will power success.
Champions know that staying in top health is critical and that early detection is key to avoiding costly down time and poor performance.--can even mean the difference for survival. However, unlike the many patient health screens available, or the ease by which consumers can go for their annual physical, marketers do not have ready access to a thoughtful, comprehensive health check-up.
Every business needs to thrive, and to do so it must be in “good health”... have you done a check-up on your brand lately? You take your car to the shop if it’s not acting right, and you would immediately call your I.T. rep if you suspected a virus on your computer... your brand health is just as significant for your thriving business.
This is the Powerpoint version of the presentation on personal branding and value proposition creation for financial advisers (Slideshare do not host Prezi presentations sorry folks)
This document provides guidance on early stage branding for technology companies seeking partners, investors, and licensees. It emphasizes the importance of aligning your brand with big picture visions like sustainability and food security, clearly defining the problem you solve, educating audiences on your solution, and making a strong business case showing benefits like cost savings and quality improvements. Specific tips include developing a clear value proposition for different target audiences, using blogs and LinkedIn to engage your network, keeping messaging simple, and crafting an elevator pitch that defines your product, customer pain, and unique benefit.
This document discusses various advertising techniques including: [1] using catchy jingles, slogans or illustrations to grab attention; [2] employing well-known celebrities to endorse products; [3] implying that a product is widely used to encourage adoption; and [4] citing pseudoscience to describe products while using medical professionals as endorsers. It also provides guidelines for consumers to critically evaluate health and medical claims made in advertisements.
This document discusses how social media is changing marketing and the opportunities it presents for companies. It outlines several ways that social media data can be used across different business functions, including sales, marketing, product development, and customer service. It identifies some of the key challenges companies face in extracting value from social media and measuring brand advocacy. Finally, it introduces the concept of a "Brand Advocacy Quotient" metric to help companies better understand brand perception and loyalty.
The document discusses key aspects of brand management, including defining brand management as overseeing all aspects of a product from marketing to sales. It emphasizes that brand managers are responsible for ensuring their brand performs as well as possible and interfaces with all departments. Other topics covered include the importance of focusing on consumer benefits rather than features, using "kitchen logic" to convince consumers of a brand's benefits, and developing a unique brand positioning statement that differentiates the brand in the marketplace. The document stresses finding a truly unique benefit and communicating it clearly to disrupt competition.
How to Start a Successful Small Business: Tips to Startup EntrepreneursPowerHomeBiz.com
What do you need to successfully start a small business? Here’swhat a startup entrepreneur needs to do to increase chances for success. For complete article visit http://www.powerhomebiz.com/blog/2010/05/tips-to-startup-small-business-entrepreneurs/
How insurance can protect allied health professionals from physicians and nurse practitioners to dietitians and occupational therapists.
https://alliedhealth.insureon.com/resources/publications/business-health
CO2@Home 2020 | Bobby Jenkins | Care More Than the Competition: Building a Se...Coalmarch
This document outlines Bobby Jenkins' approach to building a service-first culture at ABC Home & Commercial Services. It discusses focusing on happy employees by treating them well so they will treat customers well. It defines ABC's mission and core values centered around growth. It provides extensive examples of core behaviors for treating customers, the community, and each other. It also covers orientation, quality assurance, advancement opportunities, commission pay, ownership thinking, profit sharing, virtual service options, community service, and takeaways about prioritizing relationships and support.
CO2@Home 2020 | David Hepworth | From Search to Sold - 100% DigitallyCoalmarch
The document discusses how businesses can adapt to changing customer preferences and expectations by going fully digital. It notes that most customers now prefer communicating with businesses through texting and messaging apps rather than calls or emails. The document then provides three ways for businesses to succeed: 1) getting online reviews to build trust; 2) allowing customers to text or message the business; and 3) directly texting customers. It argues this can help businesses better engage customers, save time, and increase sales and appointments. Specific tactics discussed include setting up a textable phone number, using messaging to book appointments, and keeping up with customers through automated responses.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
Today’s healthcare market provides ample challenges for businesses: increasing competition and commoditization, significant merger and acquisition (M&A) activity, and uncertainty with regulatory and government oversight. Healthcare companies have more than doctors to win over — they have to reach patients, providers, and payers too. The pressure is not on companies to perform — it’s on the brands.
This document provides information about disaster preparedness training for independent contractors. It discusses (1) the importance of being informed, having a plan, assembling an emergency kit, evacuating if needed, and seeking shelter; (2) why preparing for disasters is important to avoid fear, anxiety, and losses; and (3) how to present preparedness to clients by emphasizing its importance to their employees, loved ones, or themselves. The training covers terminology, assessing needs, marketing strategies, and provides kits to help contractors promote disaster readiness.
Essential Tips for Marketing Your Critical Care PCD Pharma FranchiseNyx pharmaceuticals
In this presentation we have discussed the “Essential Tips for Marketing Your Critical Care PCD Pharma Franchise”. Success in the competitive healthcare market requires strategic branding, targeted outreach, compliance, and customer trust. Learn how to navigate these key aspects and maximize your franchise's growth potential. Elevate your critical care pharma business with our expert insights.
Product vs. Service Marketing: Benefits and ChallengesGabriela Taylor
As a business owner, good and mindful marketing is the absolute key to success. But all marketing is not created equal. Whether you’re offering tangible products to the world, services, or both, you’ll need a marketing strategy that caters efficiently to each—especially since selling products versus selling services are both entirely different beasts.
Presentation on how marketeers uses to fear to sell their products & fool the public eventually. It also exposes the fake products created by anti-radiation industry, using the element of fear.
This document provides guidance on effective selling and customer service skills. It discusses the importance of listening to customers, understanding their needs and pain points. Salespeople should focus on educating customers on how products and services provide benefits rather than just listing features. Maintaining good customer relationships through service and addressing complaints is key to repeat business and referrals. Customer relationship management systems can formalize policies to optimize satisfaction and profitability.
The document discusses key concepts from Chapter 2, including defining the customer and their importance. It addresses how companies can connect with customers through Drucker's 4 questions and how Medtronic exemplifies customer focus. The customer is in the driver's seat due to more choices and knowledge. Effective companies understand customer value and results through the customer lens. There is never one type of customer, and they must be understood through demographics and psychographics.
The document discusses key concepts from Chapter 2, including defining the customer as being "in the driver's seat" and having more choices and knowledge today. It asks questions about how companies can satisfy customer needs and identifies Medtronic as exemplifying customer focus. The document contrasts push and pull marketing and explains how identifying non-customers can be important. It also discusses segmentation of customers according to how quickly they adopt new products.
The document discusses a new PhRMA code taking effect in January 2009 that reaffirms interactions between pharmaceutical companies and healthcare professionals should focus on informing them about products and providing scientific and educational information. It also advertises promotional marketing services for pharmaceutical companies, including tools to help patients comply with treatment and unique starter kits, as well as sales force incentives and internal branding services. Contact information is provided to call for a consultation.
Keep your brand healthy and thriving. The Brand Champion Health Check was designed to help marketers and business leads assess their company and brand's health, and to consider what actions will power success.
Champions know that staying in top health is critical and that early detection is key to avoiding costly down time and poor performance.--can even mean the difference for survival. However, unlike the many patient health screens available, or the ease by which consumers can go for their annual physical, marketers do not have ready access to a thoughtful, comprehensive health check-up.
Every business needs to thrive, and to do so it must be in “good health”... have you done a check-up on your brand lately? You take your car to the shop if it’s not acting right, and you would immediately call your I.T. rep if you suspected a virus on your computer... your brand health is just as significant for your thriving business.
This is the Powerpoint version of the presentation on personal branding and value proposition creation for financial advisers (Slideshare do not host Prezi presentations sorry folks)
This document provides guidance on early stage branding for technology companies seeking partners, investors, and licensees. It emphasizes the importance of aligning your brand with big picture visions like sustainability and food security, clearly defining the problem you solve, educating audiences on your solution, and making a strong business case showing benefits like cost savings and quality improvements. Specific tips include developing a clear value proposition for different target audiences, using blogs and LinkedIn to engage your network, keeping messaging simple, and crafting an elevator pitch that defines your product, customer pain, and unique benefit.
This document discusses various advertising techniques including: [1] using catchy jingles, slogans or illustrations to grab attention; [2] employing well-known celebrities to endorse products; [3] implying that a product is widely used to encourage adoption; and [4] citing pseudoscience to describe products while using medical professionals as endorsers. It also provides guidelines for consumers to critically evaluate health and medical claims made in advertisements.
This document discusses how social media is changing marketing and the opportunities it presents for companies. It outlines several ways that social media data can be used across different business functions, including sales, marketing, product development, and customer service. It identifies some of the key challenges companies face in extracting value from social media and measuring brand advocacy. Finally, it introduces the concept of a "Brand Advocacy Quotient" metric to help companies better understand brand perception and loyalty.
The document discusses key aspects of brand management, including defining brand management as overseeing all aspects of a product from marketing to sales. It emphasizes that brand managers are responsible for ensuring their brand performs as well as possible and interfaces with all departments. Other topics covered include the importance of focusing on consumer benefits rather than features, using "kitchen logic" to convince consumers of a brand's benefits, and developing a unique brand positioning statement that differentiates the brand in the marketplace. The document stresses finding a truly unique benefit and communicating it clearly to disrupt competition.
How to Start a Successful Small Business: Tips to Startup EntrepreneursPowerHomeBiz.com
What do you need to successfully start a small business? Here’swhat a startup entrepreneur needs to do to increase chances for success. For complete article visit http://www.powerhomebiz.com/blog/2010/05/tips-to-startup-small-business-entrepreneurs/
How insurance can protect allied health professionals from physicians and nurse practitioners to dietitians and occupational therapists.
https://alliedhealth.insureon.com/resources/publications/business-health
CO2@Home 2020 | Bobby Jenkins | Care More Than the Competition: Building a Se...Coalmarch
This document outlines Bobby Jenkins' approach to building a service-first culture at ABC Home & Commercial Services. It discusses focusing on happy employees by treating them well so they will treat customers well. It defines ABC's mission and core values centered around growth. It provides extensive examples of core behaviors for treating customers, the community, and each other. It also covers orientation, quality assurance, advancement opportunities, commission pay, ownership thinking, profit sharing, virtual service options, community service, and takeaways about prioritizing relationships and support.
CO2@Home 2020 | David Hepworth | From Search to Sold - 100% DigitallyCoalmarch
The document discusses how businesses can adapt to changing customer preferences and expectations by going fully digital. It notes that most customers now prefer communicating with businesses through texting and messaging apps rather than calls or emails. The document then provides three ways for businesses to succeed: 1) getting online reviews to build trust; 2) allowing customers to text or message the business; and 3) directly texting customers. It argues this can help businesses better engage customers, save time, and increase sales and appointments. Specific tactics discussed include setting up a textable phone number, using messaging to book appointments, and keeping up with customers through automated responses.
CO2@Home 2020 | John Carney | Recipe for 5-Star ReviewsCoalmarch
SafeSpray Pest Control outlines strategies for earning 5-star reviews, including setting clear expectations, over-communicating with customers through methods like texting, providing excellent same-day service, following up on call backs urgently, conducting quality assurance checks, thanking customers, and incentivizing staff to focus on delivering exceptional customer experiences.
CO2@Home 2020 | Sharon Roebuck | Making a Gold-Star CSR: Train, Motivate, Mea...Coalmarch
This document provides tips for making gold-star customer service representatives (CSRs) through training, motivating, and measuring them. It recommends:
- Providing a thorough first day orientation and regular evaluations to train CSRs
- Motivating CSRs financially and with professional development opportunities, treats, and contests
- Measuring CSR performance with numbers, call coaching, and scorecards to identify what is working and opportunities for improvement
CO2@Home 2020 | Dan Gordon | CFO WorkshopCoalmarch
This document summarizes a CFO workshop discussing key performance indicators for profitability and wealth creation in pest control businesses. It identifies gross margin, annual cash flow to ownership, recurring to non-recurring revenue ratio, and annual revenue growth as the most important KPIs. It provides examples and explanations of how to calculate and improve each metric, particularly how increasing prices can raise gross margin and decrease the breakeven point. Maintaining a high percentage of recurring revenue is emphasized as providing business predictability and stability. The importance of revenue growth for profitability, valuation, customer satisfaction, and employee retention is also covered.
CO2@Home 2020 | Rachel Betterbid | State of the Industry - Marketing in 2021Coalmarch
Rachel Betterbid, Vice President of Digital Marketing at Coalmarch, summarized the current state of digital marketing and provided recommendations for home service companies. She explained that search engine optimization and pay-per-click advertising through Google are essential for gaining search engine repetition and leads. While other channels like social media and video ads have lower lead volumes, an omnichannel approach is still important. The key takeaways were that Google dominates digital marketing, search engine repetition through SEO and SEM should be the top priority, and focusing on local tactics while using other channels for brand awareness is recommended.
CO2@Home 2020 | Dauv Evans | Leverage Your Sales IntelligenceCoalmarch
This document discusses leveraging sales intelligence through just-in-time learning to improve sales performance and metrics. It recommends making needs-based, readily available, and quick learning available to sales teams to provide an efficient and winning formula that does not require trainers. The document provides things to consider like the sales team, goals, and metrics, and outlines an implementation formula focusing on talk time, conversion rates, calls, and discussions. It also recommends additional best practices like onboarding, celebrating successes, and knowledge sharing. Benefits highlighted include improved learning, time efficiency, reduced turnover through independence.
CO2@Home 2020 | Ian Robinson | Blueprint for a Winning Sales TeamCoalmarch
The document outlines Ian Robinson's blueprint for building a winning sales team. It discusses key elements like having a clear vision, selecting the right people through evidence-based practices, training employees through blended learning and ensuring they demonstrate what they've learned, setting measurable standards and objectives, coaching and holding employees accountable, and recognizing both short and long-term performance through incentives. The blueprint is intended to help businesses grow successfully and avoid common pitfalls.
CO2@Home 2020 | Taylor Olson | If You're Not First, You're LastCoalmarch
This document discusses the importance of exceeding customer expectations in an on-demand economy. It notes that 64% of people believe customer experience is more important than pricing. It then discusses how to improve the customer experience by ensuring 24/7 availability, impressively fast response times across channels, optimizing customer service representative utilization, and using technology and automation to save time and focus on customers. Specific metrics and best practices are provided around lead response workflows, the "golden window" for contacting leads, and tools that can help meet customer demands and preferences.
CO2@Home 2020 | Tim Mulrooney | COVID & the Pest Industry: Market Review and ...Coalmarch
This document summarizes a discussion on the COVID impact and future outlook for the pest control industry. It notes that while the overall US market declined 1-2% in 2020, the residential segment grew 2-3% as people spent more time at home. The industry is forecast to rebound in 2021 with 6-7% growth above typical levels. Key strengths of the pest control industry include an aging population, increased pest activity, and its ability to provide additional services to customers. The analyst expects M&A activity and valuations in the industry to increase after pausing in 2020, favoring companies with attributes like recurring revenue and high employee/customer retention.
CO2 2019 | Angela Hieronimus | Generation Z - The New Entry LevelCoalmarch
This document discusses Generation Z and their impact on the workforce. Generation Z, born between 1996-2010, will make up 36% of the workforce by 2020. They are the most ethnically diverse generation and more are pursuing college than previous generations. To attract and retain Gen Z employees, businesses will need to change their recruiting and retention strategies. This includes using mobile-friendly applications, quick response times, developing a strong brand, offering career paths and competitive pay that appeals to Gen Z's strengths as entrepreneurs, tech experts and people managers.
CO2 2019 | Brad Leahy | Developing Your Employer Brand Coalmarch
Our company's vision is to create a sustainable work culture with work-life balance and growth for employees. Our values are to build a legacy through excellent service, loyalty, accountability, dedication, and positivity. Developing an employer brand is important for retention, recruiting, employee happiness, and profits. It requires starting with your company's purpose, creating values, and collaboratively planning a vision.
CO2 2019 | Dr. Hamilton Allen | Modern Employee Onboarding Coalmarch
This document discusses modern employee onboarding practices. It begins with an introduction by Dr. Hamilton Allen on the importance of onboarding. The document then defines employee onboarding as the process through which new employees acquire the necessary knowledge, skills, and behaviors to become effective organizational members. It notes that effective onboarding can increase employee productivity, morale, customer satisfaction, and retention while decreasing costs. Specifically, onboarding is shown to increase employee productivity by 54% and retention by 50%, saving organizations around $18,000 per retained employee. The document then poses questions to help identify areas for improvement in the reader's own organization's onboarding processes and discusses best practices that could be implemented.
CO2 2019 | Joel Miller | Developing Leaders Within Your TeamCoalmarch
This document discusses developing leaders within a team. It begins with background on the author and his company, Miller Pest & Termite, which he took over without systems or processes. To build the leadership team, they implemented several changes: they introduced systems, tools, and training using EOS and regular reviews and meetings. They also restructured pay to promote growth and ensured their org chart provided a clear path for employees. By putting the right people in the right roles using assessments and tests, and ongoing development of skills, they increased their annual revenue from $375k to $2 million.
CO2 2019 | Marybeth Hall | Diversifying Your Applicant PoolCoalmarch
This document discusses strategies for diversifying an applicant pool and reducing bias in hiring. It notes that with unemployment at historically low levels, recruiters should be more open-minded and selective in considering talent from a variety of backgrounds. Unconscious biases can negatively impact hiring if not addressed. The document provides examples of conscious and unconscious biases and encourages recruiters to challenge assumptions about the "perfect candidate" or perceptions of job hopping that may screen out qualified individuals. It suggests evaluating current high performers for unintended biases and using technology to attract more diverse applicants.
CO2 2019 | Sharon Roebuck | Building A Retention-Focused CultureCoalmarch
Sharon Roebuck discusses building a retention-focused culture at Eastside Exterminators. She emphasizes that culture starts at the top and is defined by core values such as commitment and integrity. A retention-focused culture involves hiring and developing the right people, setting clear expectations, providing career growth opportunities, measuring performance, and celebrating both work and personal accomplishments to foster strong relationships and engagement.
CO2 2019 | Sarah Verlinger | Understanding the Applicant JourneyCoalmarch
Triangle Pest Control provides an overview of their applicant journey process which includes recruiting top candidates through detailed job postings and positive employer reviews, extending competitive benefits, a thorough hiring process with multiple interviews and assessments, ensuring new hires feel welcomed on their first day through orientation, and maintaining employee satisfaction through continuous appreciation programs like recognition awards and fun team building activities.
CO2 2019 | Donnie Shelton | Build Your Team - Kickoff Day 2Coalmarch
This document discusses generational differences and trends in the workforce. It notes that younger generations are less interested in blue-collar work and are time-poor. It also mentions challenges in industries like construction and agriculture relying on undocumented immigrant labor. The document questions whether the current labor force and productivity can sustain economic growth.
CO2 2019 | Denise Trad-Wartan | Driving Brand AwarenessCoalmarch
This document discusses the importance of building a strong company culture and brand. It emphasizes that company culture, defined by shared values and leadership, shapes employee behavior and the customer experience. This directly impacts the company's reputation. When culture and values are clearly defined and consistently communicated, it leads to higher employee retention, productivity and sales. Measuring adherence to values is key to accountability and high performance. The branding and marketing should reflect and reinforce the cultural values to potential customers.
CO2 2019 | Tom Jarzynka | Building a Better Added-Value Business ModelCoalmarch
Tom Jarzynka discusses building a better "added-value" business model for pest prevention services. He outlines Massey Services' approach of providing pest prevention through a customized environmental management program that eliminates conditions, avenues, and sources of pest infestation, rather than just routine pesticide applications. The presentation details Massey's pest prevention program, which involves inspecting areas of concern, understanding customer expectations, and detailing how the program will eliminate issues and what treatments will occur. It also discusses the roles of the sales inspector and technician in selling and delivering the program.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
13. Tell your customers what to do to
prevent their fears from
happening
PROVIDE A SPECIFIC ACTION
14. Portray the solution to the fear as
something that they can easily do
OFFER A SIMPLE SOLUTION
15. No one is more qualified than you
and your technicians!
SHARE YOUR KNOWLEDGE
16. Use credible statistics and facts to
back up your claims and concerns
BE RESPONSIBLE AND ETHICAL
17. FEAR MARKETING
Katie McCaskill, Inbound Specialist
Coalmarch Productions
kmccaskill@coalmarch.co
m
linkedin.com/in/katielmccaskill
Editor's Notes
Hi everyone! My name is Katie McCaskill and I am an Inbound Specialist at Coalmarch.
This afternoon we’re going to talk a little about fear marketing, what it is and how it works for your business.
Fear sells and we’re all buying.
Whether you realize it or not, you have somehow been motivated to make a purchase by fear.
Some tactics and efforts are more obvious than others, and fear appeals don’t have the same effect on everyone
Try to think of a time where you bought a product or service because you were afraid of what could happen if you didn’t.
Here’s an example: I recently purchased my first home with my husband. Shortly after we bought the house, a sales representative from ADT knocked on our door to talk to us about their home security systems. It wasn’t the low price or “easy to operate control panel” that pushed my husband from a prospect to a buyer -- it was the salesman’s illustration using fear that compelled my husband to buy it. He said, “Imagine your wife is coming home alone one day. She opens the door to find a man sitting in your living room. ADT can prevent that from happening.” Until that moment, we never considered buying a security system. But now guess who has a home security system and a terrifying mental picture of a stranger sitting in my living room? We realized the potential dangers we faced without it, so fear was a driving force in our purchasing decision.
So what exactly is fear marketing?
Fear marketing is appealing to consumer’s emotions and using fear as a motivator for getting them to respond to marketing efforts.
There’s a psychological factor involved in a consumer’s decision to buy, so effective marketing appeals to their emotions, including fear.
Fear triggers your target audience to
make a purchase
sign up for your newsletter,
or request a service from your company.
In order to appeal to those fears, you have to understand what consumers are afraid of.
They’re afraid of many things, like
the unknown,
things that make them uncomfortable,
and especially of things that put them in danger.
Discovering those fears is key for marketers.
We need to figure out what they’re afraid of so we can motivate them to take action to alleviate those fears.
It’s easy to picture how fear marketing works for some industries or brands, like a home security company or an anti-smoking campaign.
But how can a service based industry like yours take advantage of this motivator?
You can leverage fear marketing to your advantage anytime a customer risks losing
money,
time,
property,
or life.
So what are your pest control and lawn care customers afraid of?
Sometimes they’re aware of their fears -
like fear of having bugs in their homes -
and other times they need to be educated on what they should be afraid of.
The key to fear marketing in pest control and lawn care is to focus on preventative measures to protect their homes and lawns before it’s too late.
Let’s talk a little about how you can do that.
This year Zika was a newsworthy topic that everyone was talking about.
The Zika outbreak has created business for some companies, but has hurt others.
For example, there was some concern in the travel industry that people would cancel some trips to places like Brazil because of the Zika virus.
On the flip side, businesses like yours were getting calls in historically slower months from customers looking for more information.
Now the buzz has died down a little, but customers are still searching for information and looking for ways to be proactive.
Of course the most assured way to stop the spread of the virus is to prevent mosquito bites and one way to do that is through the use of mosquito control treatments from lawn care and pest control companies.
You can include some general information about what Zika is and what steps to take to prevent it from spreading on your mosquito service page.
What about termites? Your customers probably don’t think about termites all that often.
In fact, many homeowners might not be searching for termite service until it’s too late. It’s your job to educate your customers on the risks they face, especially your customers that live in high activity zones.
Use language on your website that encourages them to protect their homes before infestation strikes.
Share statistics about the cost of damages to homes due to termite damage each year.
You can offer free termite inspections and sell the peace of mind that comes with knowing their homes are safe from harm.
Using fear to market your lawn care service is a little less intense, but that doesn’t mean it can’t be done!
Focus on your customer’s families. Their number one priority is to keep them safe, so suggesting that they currently AREN’T safe can motivate them to learn more about your service.
For example, asking “Do you know what’s being sprayed on your lawn? What you don’t know can hurt you!” might compel them to reevaluate their current situation.
Promote your pet-safe, eco-friendly service as a solution to their fears.
There's a few things to remember as you incorporate fear into your marketing.
You need to find the balance between making them aware of their fears and educating them on what to do the prevent them from happening.
It’s not enough to arouse a fear - provide your customers with a way to eliminate them.
After you’ve educated your customers on their potential risks and negative outcomes you need to tell them what steps to take to prevent their fears from becoming a reality.
You should also mention what will happen if they don’t take action. Make sure the portrayed consequence of not taking action is severe, but not exaggerated.
The solution needs to be simple. Your customer is afraid of their home being damaged by termites?
Great - guess what! You offer a variety of termite control packages and all they have to do is give you a call. It’s as easy as that.
You are the most qualified source to answer questions and provide information on the services you offer.
You also know what’s going on in your service areas, so focus on fears that are relevant to your customers.
If you’re not in an area where Zika is a major concern, don’t spend your time trying to convince your customers they should be afraid of it.
Tailor your marketing to fit your audience and share your knowledge on how your service can help them.
Most importantly, be responsible and ethical in your fear marketing efforts.
You cannot guarantee your service as a solution to their fears, but you can offer your service as an extra layer of protection from them.
Remember to balance their fears with all the positive things that will result from purchasing your service -- keeping their families safe, protecting their investment, and more.
Give your customers what they need to decide for themselves if their fears of Zika or termite infestation is great enough to cause them to purchase your service.
You’re a reliable source of information and you don’t want to turn your customers off by making it obvious you are trying to take advantage of them by using fear tactics.