Creative marketing techniques done by some innovative companies in the past

1. Technique : What If

Charging premium based on What-If technique

New product to convey human emotions

New technology that eliminates switching contexts

5. Technique :
Transformation
Charging premium based on Transformation technique


Use a unique source to transform into final product

Transform the source to a product using a unique technology or process

Transformation can be used to achieve a goal

9. Technique : Analogy

Charging premium based on analogy technique

10. Brands using analogy
technique
Nike Shox – shoe soles on the analogy of car suspensions to give
comfortable running experience

11. Brands using analogy
technique
Harley Davidson – bikes designed by borrowing the concept of freedom
inherent in American lifestyle

12. Brands using analogy technique
Pilkington glass – analogy of lotus effect