The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
"The Loop"
1. The Loop is a one-stop-shop, aiding brands streamline their content workflow. We devise strategy, develop assets, distribute
and amplify them to get your brand noticed. Being the pioneers in the auto industry, our team has deep domain expertise
across board. We speak and understand the language of the all stakeholders in an auto buying journey.
2. Enable integrated eco-system play between new and used cars thereby connecting all users through flywheel of Discovery > Purchase > Usage > Trade
Test Drive
Research Discovery
Transparent Pricing
Asset Quality
Price / Deal
Discovery
Exchange
(40% new car buyers
want to trade-in)
Documentation Services
Ownership – After
Sales Service
Accessories
Finance & Insurance
Service Support
Easy Buying
& Selling
NEW CAR
ECOSYSTEM
USED CAR
ECOSYSTEM
ECOSYSTEM PLAY IS A FORMIDABLE MOAT
3. DEDICATED TEAM
OPINION LEADER
INDUSTRY UNDERSTANDING
EXPERIENCE
60 Articles
1 Billion +
400 seconds
50 Million
Source: Similar Web & Google Analytics
WHY WORK WITH US ON AUTO?
4. Through our rich data layer – 80%of users are retargetable on Facebook and Google for
monetisation in the future
89%
Of all car buyers research
online
90%
Of these buyers, come to
CarDekho portals
41%
Of all new car buyers
become leads
5. UNPARALLELED REACH IN
AUTO
Social Media Reach
Platform Powerdrift Cardekho Zigwheels Bikedekho
Facebook 427K 1.2MN 871K 415K
Instagram 426K 42K 59K 29K
YouTube 1.95mn 562K 449K 39K
Twitter 34K 37.5K 50K 1.6K
Website* - 26MN 10MN 3.5MN
*Users/month as per average of last 6 months
8. CAPTURE THE “MICRO-MOMENTS” IN THE AUTO BUYING JOURNEY
Used Car
USER
Model Page
Videos
Pictures
Car Compare
Variant Page
Finance
Price
ORP Lead Drop
Call Verification
User Review
Offers
Dealer Page
DCB Lead Drop
BOOKING
• Product Films
• Brand Movies
• Travelogues
• Influencer Amplification
• Travelogues
• Photologues
• Review Videos
• Comparison
Articles
• Listicles
• Infographics
• Comparison
Videos
• Product Microsite
• Explainer
Video/Articles
• Car Walkthroughs
• Testimonial Videos
Rolling Audiences
9. CONTEXTUAL ARTICLES
Created by our Content Experts driving trust for your brand
Highlighting features & USPs Feature Stories New category knowledge with
subtle brand integration
11. CAPTIVATING VIDEOS
Video creation prowess with Powerdrift (India’s #1 Auto Content Channel)
Travelogues Co-created Flagship Content Series Animation
12. INFLUENCER MARKETINGData backed influencer marketing with rich media content creation capabilities
Product Launches & Event Coverage
UNDERSTANDING OF PLATFORMS
RELEVANT INFLUENCER CURATION
COMPELLING CONTENT CREATION
2
1
3
Social Media Films
13. AMPLIFY WITH OUR PARTNERS
News Tech Auto Lifestyle Entertainment
and many more….