How a cloud virtualization technology company saw a multi-million dollar increase in revenue with self-paced learning and monetization of subscription-based training content.

1. COMPANY PROFILE
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sales@contentraven.com
contentraven.com
Content Raven is an all-in-one enterprise learning experience platform. We help
corporate training leaders securely distribute any content type to any device,
anywhere in the world. Some of the most recognizable Fortune 500 companies
use Content Raven to train their employees, partners, and customers.
PROBLEM SOLUTION BENEFITS
Multi-Million Dollar Increase in Train-
ing Revenue With Self-Paced Learning
A Single Sign On, Branded Solution
Supports Self-Paced Learning
One Dollar of Training Translates to
$12 Dollars of New Product Revenue
This $6 billion dollar cloud virtualization
technology company wanted to provide a better
learning experience for clients, which would make
their clients more loyal customers and more
sophisticated users of the technology. The
Training team believed that a transition to
self-paced learning would meet these needs and
would also present an opportunity to generate
more revenue from training. But to make the
move, the technology company needed to find a
solution that:
Subscription Licensing - The company needed
to distribute revenue-generating content and
video via a Netflix-style subscription model to any
device, anywhere in the world.
Enterprise-Class Experience - The company was
also limited by the capabilities of its Learning
Management System (LMS). Since the sales reps
are not employees, they do not have account
access, which means the training team can not
provision accounts for them in the LMS system.
This meant that the trainers had to work outside
of existing processes to train contract staff.
With Content Raven’s Content Enablement
Platform the virtualization provider offers its
customers one-stop, subscription-based access
to learning materials - including video, online
training manuals, and documentation - as well as
virtual labs to learn by doing. Clients take courses
On Demand, which increases information
retention and has increased the percentage of
customers who are power users of the product.
The Content Raven solution includes:
Corporate Youtube-like Video Player - Video+
from Content Raven allows the virtualization
company to provide video and other content On
Demand in a fully brandable, secure and trackable
experience.
Single Sign-On for Ease of Use - The technology
company’s clients log in once and have easy
access to all the materials, videos, labs and
technology documentation that they need for
self-directed learning.
By allowing students to learn what they want, how
they want and where they want the company has
increased customer participation in ongoing
training. The company reports a ten million
dollar increase in training revenue.
But the switch to self-paced learning via the
Content Raven platform has had an even more
dramatic impact on product revenue. As clients
become more knowledgeable users they see
increasing value from the virtualization
technology, which spurs additional purchases.
The company calculated that for every dollar a
client invests in training they ultimately invest
$12 more dollars in new product upgrades,
enhancements and additional licenses, making
training a significant driver of add-on revenue.
INDUSTRY: Computer Software
ANNUAL REVENUE: $6 billion
EMPLOYEES: 20,000
CONTENT
MONETIZATION
CUSTOMER
TRAINING
Customer Case Study Use Cases
This customer is an absolute leader in technology innovation.
They have seen net new revenue and increased customer
satisfaction by distributing powerful content on a subscription
basis to their customers and partners. They are looking to
actively grow the user bases as quickly as possible.
Joe Moriarty, CEO, Content Raven