Partnering in a Social World

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by Tom Arrix, VP US Sales, Facebook To see the Nike video that was embedded, visit YouTube here - http://www.youtube.com/watch?v=idLG6jh23yE

Technology Business

Partnering in a social world
Tom Arrix
Vice President of U.S. Sales

Partnering in a social world

1 Social changes everything

2 The world has gone social

3 Brands can go social too

January 2009: Two weeks later
T-Mobile ad airs

7 hours

2hr 2hr
40min 10min 1hr 1hr
50min 1hr
30min 20min

Time spent
Average hours per month
Source: Nielsen (US only), April 2010

Go simple

Go real

Go big

Partnering in a social world

(c) Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. .

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