1. INSTAGRAM
CAMPAIGN FOR
CLUB CLOUT
CLOTHING
BY SOCIAL STORIES
9/21/2013 1Footer Text

2. MAIN POINTERS
• Increasing Activity on the account
• Viral Marketing Campaign
• Real-Time Social Media Feed
• Allowing in-stream payments
• Expected Results
9/21/2013Footer Text 2

3. Increasing Activity
• 3-4 Posts daily related to the company.
• Optimised with proper tags for maximum exposure
to users.
• Instagram Shoutouts – Cross Promotion on popular
Instagram accounts of Clothing niche once or
twice a week. This will help you gain targeted
followers ( Minimum of 300 followers per shoutout).
9/21/2013Footer Text 3

4. VIRAL MARKETING
• We will use the unique hashtag #cloutstanding to represent the
brand’s great products and how they differentiate the person
wearing them from others. Basically the spirit of wearing Club Clout
Clothing makes you stand out. That is the whole point.
• Now we will create a contest where we will post different pictures
everyday. The pictures will contain clues to a product .People
have to first like and comment on the photo to enter the
contest.(This will increase account activity and user engagement).
• The answer to the clues will be the products on your website. For
example, the clues will be “ I am made of thick knit material. Who
am I?” or “I am warm and made to last brutal winters. Who am I?”
or “I am the third product on the website”.
• Using these methods will prompt the users to visit your website and
go through your catalogue of products. It is very likely that they will
end up buying something.
• The winners can be awarded gift certificates or any discount
coupons.
9/21/2013Footer Text 4

5. REAL TIME SOCIAL
FEED
• Now in order to participate, the users must post a
photo on their instagram account with the hashtag
#cloutstanding. The person who gets the maximum
likes on his pictures could win goodies.
• The pictures with the hashtag will be posted on a
live feed via a website that will showcase all the
pictures with the hashtag #cloutstanding in real-
time.
• E.G. http://eventstagr.am
9/21/2013Footer Text 5

6. In Stream Payments
• This service is provided by chirpify.com
• Basically, brands define define the #hashtags
(#buy, #donate, etc) and the #campaigntag
(whatever’s being sold, say, #snapbackhats) and
then advertise them, whereupon customers can
respond by posting both tags and transact.
ClubCloutClothing could include “post #buy
#rsnapbackhats to purchase” at the end of a
instagram post or outdoor advertisement, for
example, and all users need to do is Instagram that
and Chirpify processes the order.
9/21/2013Footer Text 6

7. EXPECTED RESULTS
• Social media is about conversions more than sales.
It takes time to develop relations with the customer.
Since there is already a following and the company
is already making sales. There should be a increase
of 10-25% on average every month.
9/21/2013Footer Text 7