The document discusses SAP's consumption-based model for SAP Cloud Platform. It introduces key aspects of the model including cloud credits which allow customers to purchase prepaid usage of cloud services, and a consumption-based pricing structure where customers pay based on actual usage of services priced hourly or monthly. The model aims to give customers flexibility to purchase, try, and pay for cloud services on demand without long-term commitments.

1. PUBLIC
SAP Cloud Platform
Consumption-based model

2. 2PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
The information in this presentation is confidential and proprietary to SAP and may not be disclosed without the permission of SAP.
Except for your obligation to protect confidential information, this presentation is not subject to your license agreement or any other service
or subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this presentation or any related
document, or to develop or release any functionality mentioned therein.
This presentation, or any related document and SAP's strategy and possible future developments, products and or platforms directions and
functionality are all subject to change and may be changed by SAP at any time for any reason without notice. The information in this
presentation is not a commitment, promise or legal obligation to deliver any material, code or functionality. This presentation is provided
without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a
particular purpose, or non-infringement. This presentation is for informational purposes and may not be incorporated into a contract. SAP
assumes no responsibility for errors or omissions in this presentation, except if such damages were caused by SAP’s intentional or gross
negligence.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from
expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates,
and they should not be relied upon in making purchasing decisions.
Disclaimer

3. 3PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
New Solutions
§ Services Catalog
§ Commercial Model: Consumption-based
§ Payment instrument: “Cloud Credits”
§ Service Management: “Cloud Cockpit”
self-service, provisioning, usage
measurements and billing
Value Proposition
The consumption-based model
decouples
§ Commercial agreements and
§ Technical adoption
to help customers easily
§ Find,
§ Try,
§ Buy,
§ Consume and
§ Pay
for usage of cloud services from SAP.
Consumption-based Model for SAP Cloud Platform

4. 4PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
The Goal: The Intelligent Enterprise
Intelligent
Suite
Intelligent
Technologies
People
Engagement
Digital Core
Customer
Experience
Digital
Supply Chain
Digital
Platform
Data
Management
Cloud
Platform
Network & Spend
Management
AI | Machine Learning |
Analytics | IoT

5. 5PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Cloud Platform
Accelerating the Intelligent Enterprise by Focusing on Rapid Business Results
Integrate
Apps & Processes
Extend
Cloud & On-Prem Apps
Innovate
Business
Services
Data
Management
Intelligent
Technologies
SAP Cloud Platform

6. 6PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Cloud Platform
Driving Real Business Results
Connect for an
intelligent enterprise
Build and
differentiate
Customize to
accelerate
Extend InnovateIntegrate

7. 7PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Cloud Platform – Consumption-based Model
Technical Adoption
Commercial Agreement
Buy
Decouple procurement from use – Select and
employ services without the hassle of a contract
change.
Usage transparency – New account dashboard
allows full control
Flexible adoption – Flexible selection of services
and DC locations
Scale-up cycle – it is easy to start small and grow
as you go
One self-service access – All services at your
fingertips in the cloud cockpit
Evaluate
Discover
Flexibility
Pay
Learn
Develop
Use
Control
Flexibility
use
spend
SAP Cloud Platform Onboarding with the Consumption-Based Commercial Model

8. 8PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Enhanced find – try
– buy experience in
central catalog of
50+ services
including cost
estimator
Choice of two
business
models for
customers
(Subscription
and
consumption-
based (CPEA)
contracts)
Cloud Platform Enterprise Agreement
(CPEA) is available in 59 countries for more
than 50 services
Option for
existing
customers to
transition to
consumption-
based model via
trade-in
program
1 2 59 60+
SAP Cloud Platform Enterprise Agreement
Trade-In
Program
Central Catalog Business
Models
Countries Services
Commercialization
Commercial Innovation with Cloud Platform Enterprise Agreement

9. Consumption-based Model

10. 10PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
PPU Enables Higher Utilization and Faster Innovations
PPU
Subscription
only
Risk of under utilization
and difficult adoption of
new services
Subscription
& PPU
PoC, projects, volatile
demand
Subscription
Subscription
Enable flexibility and
innovation while
maximizing the utilization
Precisely forecasted and less
volatile demand
+

11. 11PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Cloud Credits
Commercial aspects
§ Cloud credits are a pre-paid commitment for the consumption of SAP Cloud Services in a defined
time period à unused cloud credits expire at the end of the phase and contract year
§ Cloud credits are subject to discount
§ Purchasing of top-up cloud credits at any point of time
Usage aspects
§ Cloud credits entitle you to flexible usage of all consumption-based services in the portfolio, as
well as future (yet to be introduced) services
§ Service usage is “debited” from the cloud credits
§ Excess usage (“overage”) is invoiced

12. 12PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Cloud Platform – Choice of Commercial Models
Subscription
A la carte
Use
Cases
Services
Digital & IoTCollaboration Integration
Security
User
Experience
Big Data Analytics &
Machine Learning
CommercialModels
Defined BoM
& Contract
Cloud Platform Enterprise Agreement
Only one SKU – No need to define BoM
All existing and future services available
Flexibility to turn on/off and switch between services
Services
Consumption Services
Services
Service

13. 13PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Non-elastic services
§ SAP HANA database on Neo,
1.600 €/64 GB instance/month
Semi-elastic services
§ Process Integration with 3 connections included
600 €/month/instance
350 €/month/additional connection
Elastic services
§ HANA service on CF: 0,477 €/16 GB/hour
§ Machine learning: 7.25 € per node-hour
§ Portal visits: 175 € per 1.000 site visits/month
Consumption Based Metering
Examples Developer Developer
Volume Discounts (for some)
Application Runtime,
up to 100 GB: 61 €/GB/month
Up to 1.024 GB: 53 €/GB/month
> 1.024 GB: 48 €/GB/month
+

14. 14PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
These are the SAP Cloud Platform services that are now priced on an hourly basis:
Hourly Based CPEA Services
Service Metric
SAP HANA Service GB Memory in 16 GB Blocks per hour
Machine Learning Foundation Machine Learning Units
Hyperledger Fabric Instance hours
MultiChain Instance hours
Quorum Instance hours

15. 15PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Buy Cloud Credits
§ Signs the Cloud
Credits Order Form
§ Place the orders for
the initial cloud
credit
Customer Life Cycle
Flexible Commerce
Set Up
§ Technical contact
§ Manages the
account, region,
security, etc.
§ Sets up
subaccounts and
entitlements for
developers
§ Can track usage
dashboard
Develop & Deploy
§ Explores detailed
specs and APIs,
reads how-to blogs
§ Uses tools to
develop the app
(Eclipse, SAP Rad,
SAP Web IDE, etc.)
§ Integrates business
services and
technical resources
(e.g. databases)
§ As “Devops”,
deploys the app for
productive use
Review usage
§ Commercial contact
§ Receives and
reviews monthly
balance statements
§ Receives “overage”
invoices
§ May order “top-up”
Cloud Credits
Explore
§ Checks out SAP
Cloud Platform
services and other
offerings
§ Evaluates
alternatives
§ Estimates costs
§ Recommends
services for
adoption
Buyer
Buyer
Buyer
LoB Admin Develop Control

16. 16PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Buy Cloud Credits
§ Signs the Cloud
Credits Order Form
§ Place the orders for
the initial cloud
credit
Customer Life Cycle Flexible Commerce
Buyer
Set Up
§ Technical contact
§ Manages the
account, region,
security, etc.
§ Sets up
subaccounts and
entitlements for
developers
§ Can track usage
dashboard
Develop & Deploy
§ Explores detailed
specs and APIs,
reads how-to blogs
§ Uses tools to
develop the app
(Eclipse, SAP Rad,
SAP Web IDE, etc.)
§ Integrates business
services and
technical resources
(e.g. databases)
§ As “Devops”,
deploys the app for
productive use
Review usage
§ Commercial contact
§ Receives and
reviews monthly
balance statements
§ Receives “overage”
invoices
§ May order “top-up”
Cloud Credits
Explore
§ Checks out SAP
Cloud Platform
services and other
offerings
§ Evaluates
alternatives
§ Estimates costs
§ Recommends
services for
adoption
Buyer
Buyer
Buyer
LoB Admin Develop Control

17. 17PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Cloud Platform Enterprise Agreement (CPEA)
Contract Structure and Life Cycle
Order Form for the
Cloud Platform
Enterprise Agreement
All contracts are public and available on
https://www.sap.com/germany/about/agreemen
ts.sap-cloud-services-customers.html
SAP Cloud Platform
Supplement
§ Cloud Services
§ Content obligations
§ Usage of tools
Link to cloudplatform.sap.com/price_lists
SAP Cloud General
terms and conditions
§ Usage rights and restrictions
§ Term and Termination
§ Warranties, Third party claims, Limit of liabilities
Support Policy for SAP
Cloud Services
§ Support availability
§ Response levels based on the issue priority
§ Customer responsibility
Service Level
Agreement (SLA)
§ System availability
§ Response times
§ Back-up frequency and retention
DPA* for SAP cloud
services
§ Sub-processors
§ Certification and audits
§ EU access
§ Eligible cloud services
§ Cloud credit clauses
§ Consumption Reporting

18. 18PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
End of H2 / 2019 (2)Recent innovations (1) End of Q3 / 2019 (1,2)
Product direction (2)
Excursus
Subscription – Microservices via SAP Store
Services commercialized in the CPEA only (microservices), are not available for subscription-based customers, because they are not
available on the official price list. To close this gap those services are offered via the SAP Store to enable subscription based customers for
microservices.
Continuous delivery of new
services under all SAP
Cloud Platform capabilities.
§ Alert Notification
§ Application Logging
BlockChain
§ Quorum on SAP Cloud
Platform
Data Privacy & Security
§ SAP Cloud Platform Data
Retention Manager
§ SAP Cloud Platform
Credential Store
DevOps
§ Job Scheduler
§ Transport Management
1. Potential data protection and privacy features include simplified deletion of personal data, reporting of personal data to an identified data subject, restricted access to personal data, masking of personal data, read access logging to special
categories of personal data, change logging of personal data, and consent management mechanisms.
2. This is the current state of planning and may be changed by SAP at any time without notice.

19. 19PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Buy Cloud Credits
§ Signs the Cloud
Credits Order Form
§ Place the orders for
the initial cloud
credit
Customer Life Cycle Flexible Commerce
LoB
Set Up
§ Technical contact
§ Manages the
account, region,
security, etc.
§ Sets up
subaccounts and
entitlements for
developers
§ Can track usage
dashboard
Develop & Deploy
§ Explores detailed
specs and APIs,
reads how-to blogs
§ Uses tools to
develop the app
(Eclipse, SAP Rad,
SAP Web IDE, etc.)
§ Integrates business
services and
technical resources
(e.g. databases)
§ As “Devops”,
deploys the app for
productive use
Review usage
§ Commercial contact
§ Receives and
reviews monthly
balance statements
§ Receives “overage”
invoices
§ May order “top-up”
Cloud Credits
Explore
§ Checks out SAP
Cloud Platform
services and other
offerings
§ Evaluates
alternatives
§ Estimates costs
§ Recommends
services for
adoption
Buyer
Buyer
Buyer
LoB Admin Develop Control

20. 20PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Cloudplatform.sap.com As Central Service Information Source
Capabilities Scenarios Estimator
Capabilities and Services
Service Details DCs operating the service Service pricing
Browse all Use Cases Consumption-based: Price estimation
Estimation (.pdf)
Estimation (.csv)

21. 21PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Estimator Supports the Customer‘s Cost Planning
Estimate you project spent and costs
using the new dynamic cost
estimator.
Add your relevant sizing and
quantities to get the monthly,
quarterly, yearly or three year
estimated spent.
Add personalized information, like
header, description, section or notes
to your estimate
Save it to PDF or CSV, as a baseline
for discussion inside your company
and with SAP
1
2
3
4
Read more: Blog – Functions & Features

22. 22PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Use Cases for the Efficient Service Composition
Use Case Estimator

23. 23PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Buy Cloud Credits
§ Signs the Cloud
Credits Order Form
§ Place the orders for
the initial cloud
credit
Customer Life Cycle Flexible Commerce
Admin
Set Up
§ Technical contact
§ Manages the
account, region,
security, etc.
§ Sets up
subaccounts and
entitlements for
developers
§ Can track usage
dashboard
Develop & Deploy
§ Explores detailed
specs and APIs,
reads how-to blogs
§ Uses tools to
develop the app
(Eclipse, SAP Rad,
SAP Web IDE, etc.)
§ Integrates business
services and
technical resources
(e.g. databases)
§ As “Devops”,
deploys the app for
productive use
Review usage
§ Commercial contact
§ Receives and
reviews monthly
balance statements
§ Receives “overage”
invoices
§ May order “top-up”
Cloud Credits
Explore
§ Checks out SAP
Cloud Platform
services and other
offerings
§ Evaluates
alternatives
§ Estimates costs
§ Recommends
services for
adoption
Buyer
Buyer
Buyer
LoB Admin Develop Control

24. 24PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Modelling of the Organizational Structure in Subaccounts
Customer may create as many
subaccounts as required to
§ Reflect the organizational structure
§ Separate development, test and
production landscapes
§ Support projects
§ One view across all landscapes
and environments (Neo and Cloud
Foundry)
Global Account
Subaccount Subaccount Subaccount Subaccount
Subaccount Subaccount Subaccount
See also help.sap.com: Setting up an Account Model

25. 25PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Entitlements and service plans are instrumental for usage control
Usage Control in CPEA
§ Entitlement for each service can be
provided per sub-account for
selected services in one place
§ Maximum threshold
for instance-based services
§ Assignment of service plan for Cloud
Foundry-based services.
Global Account
Thresholds for elastic services for Subaccounts
Add Service Plan
Assigned Subaccount
Subaccount Assignment
Global Account – Service Assignments
See also help.sap.com – Managing Entitlements & Quotas and Blog

26. 26PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Buy Cloud Credits
§ Signs the Cloud
Credits Order Form
§ Place the orders for
the initial cloud
credit
Customer Life Cycle Flexible Commerce
Develop
Set Up
§ Technical contact
§ Manages the
account, region,
security, etc.
§ Sets up
subaccounts and
entitlements for
developers
§ Can track usage
dashboard
Develop & Deploy
§ Explores detailed
specs and APIs,
reads how-to blogs
§ Uses tools to
develop the app
(Eclipse, SAP Rad,
SAP Web IDE, etc.)
§ Integrates business
services and
technical resources
(e.g. databases)
§ As “Devops”,
deploys the app for
productive use
Review usage
§ Commercial contact
§ Receives and
reviews monthly
balance statements
§ Receives “overage”
invoices
§ May order “top-up”
Cloud Credits
Explore
§ Checks out SAP
Cloud Platform
services and other
offerings
§ Evaluates
alternatives
§ Estimates costs
§ Recommends
services for
adoption
Buyer
Buyer
Buyer
LoB Admin Develop Control

27. 27PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Service Life Cycle Management Fully Supported in SAP Cloud Cockpit
Global Account
Subaccount
Subaccount
Space
Service Deploy Service Manage Service
Space
Service
Actions
Edit
Connect
Delete
§ Subaccounts can enable (instantiate) the service plans entitled
to them, for both Neo and Cloud Foundry as per the need.*
§ Consumption metering would start after the instantiation.
§ Consumption metering would stop if the service instance is
deleted or disabled.
*) The instantiation can also be carried out from command line and the restrictions imposed by the Cloud Administrator would work there as well
Space
See also help.sap.com: Managing Orgs and Spaces

28. 28PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Buy Cloud Credits
§ Signs the Cloud
Credits Order Form
§ Place the orders for
the initial cloud
credit
Customer Life Cycle Flexible Commerce
Develop
Set Up
§ Technical contact
§ Manages the
account, region,
security, etc.
§ Sets up
subaccounts and
entitlements for
developers
§ Can track usage
dashboard
Develop & Deploy
§ Explores detailed
specs and APIs,
reads how-to blogs
§ Uses tools to
develop the app
(Eclipse, SAP Rad,
SAP Web IDE, etc.)
§ Integrates business
services and
technical resources
(e.g. databases)
§ As “Devops”,
deploys the app for
productive use
Review usage
§ Commercial contact
§ Receives and
reviews monthly
balance statements
§ Receives “overage”
invoices
§ May order “top-up”
Cloud Credits
Explore
§ Checks out SAP
Cloud Platform
services and other
offerings
§ Evaluates
alternatives
§ Estimates costs
§ Recommends
services for
adoption
Buyer
Buyer
Buyer
LoB Admin Develop Control

29. 29PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Usage information for the main entities Global account | Subaccount | Service
Usage Transparency to Allow Full Control
Monthly usage information as
percentage of Cloud Credits
Usage view per
subaccount
Usage view per service
Monthly usage (in blocks)and cost
(contract currency) information

30. 30PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Usage Data Export
Usage Data Export (quantitative)
§ Usage data for consumed services
along rate plan and month
§ Service usage data for global
account, sub-account and space
level (CF only).

31. 31PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Monthly Balance Statement to Control the Spend
Credit balance
Top-ups
Consumption
Controller

32. 32PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
CPEA Price List
Get all historical CPEA related price
list information
Select your contract country to see
prices in related currency
Select a personalized view of service
in use.
Save it to PDF as additional source
for billing validation
1
2
3
4
https://cloudplatform.sap.com/price-lists

33. 33PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Cloud Platform Enterprise Agreement Available in 59 Countries
Initial Launch
§ Canada
§ Germany
§ United Arab Emirates
§ United Kingdom
§ USA
May 2018
§ Australia
§ Austria
§ Belgium
§ Bulgaria
§ Czech Republic
October 2018
§ Argentina
§ Brazil
§ Chile
§ Colombia
§ Hong Kong
§ Luxembourg
§ Mexico
§ Peru
§ Taiwan
§ Denmark
§ Finland
§ France
§ Hungary
§ India
§ Indonesia
§ Israel
§ Italy
§ Ireland
§ Japan
§ Philippines
§ Poland
§ Portugal
§ Romania
§ Russian Fed
§ Saudi Arabia
§ Singapore
§ South Africa
§ South Korea
§ Spain
§ Sweden
§ Switzerland
§ Thailand
§ Turkey
§ Ukraine
November 2018
§ Costa Rica
§ Croatia
§ Egypt
§ Greece
§ Pakistan
§ Panama
§ Qatar
§ Serbia
§ Slovakia
§ Slovenia
§ Kuwait
§ Malaysia
§ Netherlands
§ New Zealand
§ Norway

34. 34PUBLIC© 2019 SAP SE or an SAP affiliate company. All rights reserved. ǀ
„What a difference two years make.
SAP is the most improved platform
from our last assessment”
The Forrester Wave™: Development-Only Public Cloud Platforms, North America, Q2 2018

35. Contact Information:
Holger Neuert
SAP Cloud Platform Commercialization
holger.neuert@sap.com
Thank You.

36. © 2019 SAP SE or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of
SAP SE or an SAP affiliate company.
The information contained herein may be changed without prior notice. Some software products marketed by SAP SE and its
distributors contain proprietary software components of other software vendors. National product specifications may vary.
These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or
warranty of any kind, and SAP or its affiliated companies shall not be liable for errors or omissions with respect to the materials.
The only warranties for SAP or SAP affiliate company products and services are those that are set forth in the express warranty
statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional
warranty.
In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or
any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation,
and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platforms, directions, and
functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason
without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or
functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ
materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, and they
should not be relied upon in making purchasing decisions.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered
trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names
mentioned are the trademarks of their respective companies.
See www.sap.com/copyright for additional trademark information and notices.
www.sap.com/contactsap
Follow us