HOW CAN CLOUD HELP YOU? Gerhard Pretorius – Cloud Architect Rackspace Asia
What We Hear From CIO’s / CTO’s 
REDUCE DELIVERY TIME TO BUSINESS USERS 
LOWER 
INTERNAL COST & COMPLEXITY 
AVOID 
VENDOR LOCK-IN 
Rackspace 
http://www.rackspace.com 
1
Keep Up with the Competition 
You are behind your competitors 
Market expectations 
Time 
Typical Change Management 
Continuous Integration & Deployment 
Rackspace 
http://www.rackspace.com 
2
The IT Transformation: Focus on Innovation Less on Operation 
Source: Gartner IT Key Metrics Data 2012 
Rackspace 
http://www.rackspace.com 
3
How can Cloud Help? 
Rackspace 
http://www.rackspace.com 
4
RACKSPACE® HOSTING | WWW.RACKSPACE.COM 
Traditional IT Provisioning takes time . . . 
Cloud Provisioning happens instantly.
Own the Base Rent the Peak 
Traffic 
Time – 1 YEAR 
On-Demand Cloud 
Dedicated Infrastructure 
Public Cloud Burst 
Rackspace 
http://www.rackspace.com 
6
Capacity that Follows Demand 
Rackspace 
http://www.rackspace.com 
7
Be an Innovator 
Rackspace 
http://www.rackspace.com 
8
FOCUS YOUR BUSINESS WITH MANAGED CLOUD Gerhard Pretorius – Cloud Architect Rackspace Asia
Cloud is for… 
Rackspace 
http://www.rackspace.com 
10
Google Search Trends 
Red Hat 
IIS 
Apache 
MySQL 
What got us here? 
Rackspace 
http://www.rackspace.com 
11
Google Search Trends 
PowerShell 
GitHub 
NginX 
MongoDB 
Won’t get us there 
Rackspace 
http://www.rackspace.com 
12
Cloud is introducing new tools 
Automation & Orchestration 
•Chef 
•Puppet 
•PowerShell 
Integration & Deployment 
•Jenkins 
•Hudson 
•Gerrit 
•Github 
Code Management & API Tools 
•Cloud APIs 
•API Wrappers 
•Nova Client 
•Supernova 
Rackspace 
http://www.rackspace.com 
13
RACKSPACE® HOSTING | WWW.RACKSPACE.COM 
DevOps is about people, process, and technology 
producing Release once per month Release once per day 
Dev/Ops Creates a Continuous Delivery Model 
Rackspace http://www.rackspace.com Source: DriveD1e4v 
Refactoring for Cloud is a Reality 
Cloud is about people, process and technology 
producing outcomes
Rackspace 
http://www.rackspace.com 
15
How do you succeed? 
Open And Standard Technologies 
Avoid vendor lock-in 
Use a Hybrid Strategy 
Combine Dedicated, Public Cloud and Private Cloud 
Start well! Start with Managed Cloud 
Start with a provider that offers a Managed Services approach to help you with your initial Cloud Projects 
Rackspace 
http://www.rackspace.com 
16
How Cloud Computing is Consumed 
DIY MODEL 
MANAGED SERVICE MODEL 
•Deep expertise to design and solution based on application profile and criticality 
•Decades of support to solve problems and operations to keep you running 
•Portfolio of options ensuring mission critical apps never fail 
•You figure out how to scale – In house Architects 
•You figure out how to design for failure – In house Devs 
•You monitor, you respond, you fix – In house support & ops 
Rackspace 
http://www.rackspace.com 
17
Cloud Adoption is Entering Mass Market 
2.5% 
INNOVATORS 
13.5% 
EARLY ADOPTERS 
34% EARLY MAJORITY 
34% LATE MAJORITY 
16% LAGGARDS 
18 
Rackspace 
http://www.rackspace.com 
18
Creation of monitors specific to your infrastructure’s needs, with 24x7 response to alarm conditions by Rackspace Cloud Engineers 
MONITORING AND RESPONSE 
Access 24x7 to Support Engineers when you need them – and when your business is depending on it 
24 X 7 CLOUD ENGINEERS 
CODE DEVELOPMENT ASSISTANCE 
Developer guides alone aren’t enough – need access to experts to ensure your code is leveraging interfaces (e.g. APIs, SDKs) to the fullest 
Apply cloud provider’s security expertise to your workload to help identify potential vulnerabilities and enable more secure deployments 
SECURITY EVALUATION 
ARCHITECTURE ADVISORS 
Move beyond ‘one size fits all’ reference architectures – use experts to help tailor your workload architecture to your exact needs 
Managed Cloud Services 
We ensure that your Cloud Servers are maintained up to date with the latest patches and updates to keep your environment running at its best. 
PLATFORM MAINTENANCE 
Rackspace 
http://www.rackspace.com 
19
What lies beneath? 
Cloud Service 
SERVICE PROVIDER 
 Billing & Metering 
 Service Mgmt. 
 Financial Modeling 
 Lifecycle Automation 
 Config./ Asset Mgmt 
 Workload Optimization 
 Virtualization 
 Scalable Capacity 
 Data Management 
 Business Continuity 
 Provisioning 
INTERNAL IT 
 Mission critical activities 
 Change the business activities 
 True innovation 
WORKLOAD 
Rackspace 
http://www.rackspace.com 
20
Hybrid Cloud 
•Public cloud + private cloud + dedicated servers 
•Working together as one 
•More familiar environments, less need to re-architect 
•Run apps where they run best 
•Better performance, reliability, security and economics 
DEDICATED 
PUBLIC 
PRIVATE 
Rackspace 
http://www.rackspace.com 
21
USE CASES: ENTERPRISE HYBRID 
Hybrid Cloud Example 
Rackspace 
http://www.rackspace.com 
22

Accion Labs - Rackspace - How can cloud help you?

  • 1.
    HOW CAN CLOUDHELP YOU? Gerhard Pretorius – Cloud Architect Rackspace Asia
  • 2.
    What We HearFrom CIO’s / CTO’s REDUCE DELIVERY TIME TO BUSINESS USERS LOWER INTERNAL COST & COMPLEXITY AVOID VENDOR LOCK-IN Rackspace http://www.rackspace.com 1
  • 3.
    Keep Up withthe Competition You are behind your competitors Market expectations Time Typical Change Management Continuous Integration & Deployment Rackspace http://www.rackspace.com 2
  • 4.
    The IT Transformation:Focus on Innovation Less on Operation Source: Gartner IT Key Metrics Data 2012 Rackspace http://www.rackspace.com 3
  • 5.
    How can CloudHelp? Rackspace http://www.rackspace.com 4
  • 6.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM Traditional IT Provisioning takes time . . . Cloud Provisioning happens instantly.
  • 7.
    Own the BaseRent the Peak Traffic Time – 1 YEAR On-Demand Cloud Dedicated Infrastructure Public Cloud Burst Rackspace http://www.rackspace.com 6
  • 8.
    Capacity that FollowsDemand Rackspace http://www.rackspace.com 7
  • 9.
    Be an Innovator Rackspace http://www.rackspace.com 8
  • 10.
    FOCUS YOUR BUSINESSWITH MANAGED CLOUD Gerhard Pretorius – Cloud Architect Rackspace Asia
  • 11.
    Cloud is for… Rackspace http://www.rackspace.com 10
  • 12.
    Google Search Trends Red Hat IIS Apache MySQL What got us here? Rackspace http://www.rackspace.com 11
  • 13.
    Google Search Trends PowerShell GitHub NginX MongoDB Won’t get us there Rackspace http://www.rackspace.com 12
  • 14.
    Cloud is introducingnew tools Automation & Orchestration •Chef •Puppet •PowerShell Integration & Deployment •Jenkins •Hudson •Gerrit •Github Code Management & API Tools •Cloud APIs •API Wrappers •Nova Client •Supernova Rackspace http://www.rackspace.com 13
  • 15.
    RACKSPACE® HOSTING |WWW.RACKSPACE.COM DevOps is about people, process, and technology producing Release once per month Release once per day Dev/Ops Creates a Continuous Delivery Model Rackspace http://www.rackspace.com Source: DriveD1e4v Refactoring for Cloud is a Reality Cloud is about people, process and technology producing outcomes
  • 16.
  • 17.
    How do yousucceed? Open And Standard Technologies Avoid vendor lock-in Use a Hybrid Strategy Combine Dedicated, Public Cloud and Private Cloud Start well! Start with Managed Cloud Start with a provider that offers a Managed Services approach to help you with your initial Cloud Projects Rackspace http://www.rackspace.com 16
  • 18.
    How Cloud Computingis Consumed DIY MODEL MANAGED SERVICE MODEL •Deep expertise to design and solution based on application profile and criticality •Decades of support to solve problems and operations to keep you running •Portfolio of options ensuring mission critical apps never fail •You figure out how to scale – In house Architects •You figure out how to design for failure – In house Devs •You monitor, you respond, you fix – In house support & ops Rackspace http://www.rackspace.com 17
  • 19.
    Cloud Adoption isEntering Mass Market 2.5% INNOVATORS 13.5% EARLY ADOPTERS 34% EARLY MAJORITY 34% LATE MAJORITY 16% LAGGARDS 18 Rackspace http://www.rackspace.com 18
  • 20.
    Creation of monitorsspecific to your infrastructure’s needs, with 24x7 response to alarm conditions by Rackspace Cloud Engineers MONITORING AND RESPONSE Access 24x7 to Support Engineers when you need them – and when your business is depending on it 24 X 7 CLOUD ENGINEERS CODE DEVELOPMENT ASSISTANCE Developer guides alone aren’t enough – need access to experts to ensure your code is leveraging interfaces (e.g. APIs, SDKs) to the fullest Apply cloud provider’s security expertise to your workload to help identify potential vulnerabilities and enable more secure deployments SECURITY EVALUATION ARCHITECTURE ADVISORS Move beyond ‘one size fits all’ reference architectures – use experts to help tailor your workload architecture to your exact needs Managed Cloud Services We ensure that your Cloud Servers are maintained up to date with the latest patches and updates to keep your environment running at its best. PLATFORM MAINTENANCE Rackspace http://www.rackspace.com 19
  • 21.
    What lies beneath? Cloud Service SERVICE PROVIDER  Billing & Metering  Service Mgmt.  Financial Modeling  Lifecycle Automation  Config./ Asset Mgmt  Workload Optimization  Virtualization  Scalable Capacity  Data Management  Business Continuity  Provisioning INTERNAL IT  Mission critical activities  Change the business activities  True innovation WORKLOAD Rackspace http://www.rackspace.com 20
  • 22.
    Hybrid Cloud •Publiccloud + private cloud + dedicated servers •Working together as one •More familiar environments, less need to re-architect •Run apps where they run best •Better performance, reliability, security and economics DEDICATED PUBLIC PRIVATE Rackspace http://www.rackspace.com 21
  • 23.
    USE CASES: ENTERPRISEHYBRID Hybrid Cloud Example Rackspace http://www.rackspace.com 22